对话智慧软体市场规模、份额和成长分析（按部署类型、企业规模、最终用途和地区划分）－2025-2032年产业预测

全球对话智慧软体市场规模预计在 2023 年达到 108 亿美元，从 2024 年的 132.5 亿美元成长到 2032 年的 680.8 亿美元，在预测期（2025-2032 年）内复合年增长率为 22.7%。

全球对话智慧软体市场正经历显着成长，这主要得益于企业日益重视增强客户互动、提升整体客户体验和提高销售绩效。这些平台利用人工智慧技术，能够有效率地录製、转录和分析销售电话和会议，提供宝贵的数据驱动型洞察，从而揭示顶级负责人所采用的有效策略。这有助于开展针对性的销售指导、提高预测准确性并改善客户体验。然而，该市场也面临着许多挑战，尤其是在资料隐私和合规性方面，例如《一般资料保护规则》(GDPR) 和《加州消费者隐私法案》(CCPA)。此外，准确的通话转录和分析也阻碍了其广泛应用，因为地区口音和术语可能会影响使用，而成本因素也可能限制中小企业的参与。

全球对话智慧软体市场驱动因素

全球对话智慧软体市场的关键驱动力在于销售管理方式从依赖经验法则转向数据驱动的辅导模式。该软体透过提供各种销售对话有效性的客观洞察，赋能企业。透过分析这些对话，管理者可以辨识成功的策略和需要改进的领域，从而提供更有针对性、更有效的辅导。这种转变提升了整个销售团队的效率，并促进了更有系统的培训方法。这不仅最大限度地提高了绩效，还带来了更好的客户参与效果，并改变了全球企业的销售格局。

全球对话智慧软体市场的限制因素

全球对话智慧软体市场面临许多挑战，尤其是在隐私保护方面，因为录製、转录和分析客户互动本身就非常复杂。企业必须应对不同司法管辖区的大量法规，包括类似GDPR的法规，这些法规要求在录製对话前获得客户同意。此外，即使获得同意，资料管理和隐私权保护方面也存在严格的准则。这些监管障碍使得对话智慧解决方案的部署更加复杂，并为企业带来了必须谨慎应对的挑战，以确保在遵守法律要求的同时，也能保障客户隐私。

全球对话智慧软体市场趋势

全球对话智慧软体市场正经历着从传统的通话后分析转向即时辅助的重大转变。企业越来越重视为销售负责人提供即时支持，以便他们在与客户互动时获得可操作的洞察、提案和相关资讯。这种转变不仅提高了销售效率，也提升了客户满意度，因为负责人可以即时解答客户的任何问题或疑虑。随着企业逐渐意识到即时功能的价值，对先进的AI驱动型对话智慧解决方案的需求预计将会成长，从而重塑客户参与格局。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

对话智慧软体市场规模（按部署方式和复合年增长率划分）（2025-2032 年）

• 市场概览
• 云端基础的（SaaS）
• 本地部署

对话智慧软体市场规模（依公司规模及复合年增长率划分）（2025-2032 年）

• 市场概览
• 大公司
• 小型企业

对话智慧软体市场规模（依最终用途划分）及复合年增长率（2025-2032 年）

• 市场概览
• 资讯科技/通讯
• 银行、金融和保险业 (BFSI)
• 零售与电子商务
• 卫生保健
• 教育

对话智慧软体市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Gong.io Ltd.（United States）
• CallMiner（United States）
• Chorus by ZoomInfo（United States）
• Clari（United States）
• Salesloft（United States）
• Uniphore（United States）
• Verint Systems Inc.（United States）
• Observe.AI（United States）
• Avoma（United States）
• Fireflies.ai（United States）
• Jiminny（United Kingdom）
• NICE Ltd.（Israel）
• Calabrio, Inc.（United States）
• Cresta（United States）
• Convin AI（India）
• Otter.ai（United States）
• Zendesk, Inc.（United States）
• Qualtrics International Inc.（United States）
• Marchex（United States）
• Cognigy（Germany）

结论与建议

Global Conversation Intelligence Software Market size was valued at USD 10.8 billion in 2023 and is poised to grow from USD 13.25 billion in 2024 to USD 68.08 billion by 2032, growing at a CAGR of 22.7% during the forecast period (2025-2032).

The global conversation intelligence software market is experiencing significant growth, driven by businesses' heightened focus on enhancing customer interactions and refining the overall customer experience, alongside boosting sales performance. Leveraging AI technology, these platforms efficiently record, transcribe, and analyze sales calls and meetings, providing invaluable, data-driven insights that highlight effective strategies employed by top-performing sales representatives. This facilitates targeted sales coaching, improved forecasting, and enhanced customer experiences. Nevertheless, the market faces notable challenges, particularly concerning data privacy and regulatory compliance, such as GDPR and CCPA. Additionally, accurately transcribing and analyzing calls can be hindered by regional accents and specialized jargon, while cost considerations may restrict access for smaller enterprises, presenting barriers to widespread adoption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Conversation Intelligence Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Conversation Intelligence Software Market Segments Analysis

Global Conversation Intelligence Software Market is segmented by Deployment, Enterprise Size, End Use and region. Based on Deployment, the market is segmented into Cloud-Based (SaaS) and On-Premise. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium-sized Enterprises. Based on End Use, the market is segmented into IT & Telecom, BFSI, Retail & E-commerce, Healthcare and Education. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Conversation Intelligence Software Market

A significant catalyst for the Global Conversation Intelligence Software market is the shift from relying on anecdotal evidence to embracing data-driven coaching methods in sales management. This software empowers organizations by delivering objective insights into the effectiveness of various sales conversations. By analyzing these interactions, managers can identify successful strategies and areas needing improvement, allowing them to provide targeted and impactful coaching. This transition enhances the overall effectiveness of sales teams, facilitating a more systematic approach to training that maximizes performance and drives better results in customer engagements, thereby transforming the sales landscape for organizations worldwide.

Restraints in the Global Conversation Intelligence Software Market

The Global Conversation Intelligence Software market faces significant challenges related to privacy considerations, particularly due to the complexities of recording, transcribing, and analyzing customer interactions. Companies must navigate a myriad of regulations across various jurisdictions, such as those akin to GDPR, which mandate obtaining consent for such conversations. Additionally, there are stringent guidelines surrounding data management and privacy safeguards that persist even after consent is granted. These regulatory barriers complicate the implementation of conversation intelligence solutions, creating impediments that organizations must carefully manage to comply with legal requirements while also ensuring the protection of customer privacy.

Market Trends of the Global Conversation Intelligence Software Market

The global conversation intelligence software market is experiencing a significant trend towards real-time assistance, moving away from traditional post-call analysis. Companies are increasingly prioritizing the provision of in-the-moment support for sales representatives, enabling them to receive actionable insights, suggestions, and relevant information while engaging with customers. This transition not only enhances the effectiveness of sales interactions but also improves customer satisfaction by ensuring that representatives are equipped to address questions and concerns instantaneously. As organizations recognize the value of real-time capabilities, the demand for advanced, AI-driven conversation intelligence solutions is expected to grow, reshaping the landscape of customer engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Conversation Intelligence Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud-Based (SaaS)
• On-Premise

Global Conversation Intelligence Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small & Medium-sized Enterprises

Global Conversation Intelligence Software Market Size by End Use & CAGR (2025-2032)

• Market Overview
• IT & Telecom
• BFSI
• Retail & E-commerce
• Healthcare
• Education

Global Conversation Intelligence Software Market Size & CAGR (2025-2032)

• North America (Deployment, Enterprise Size, End Use)
  • US
  • Canada
• Europe (Deployment, Enterprise Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Enterprise Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Enterprise Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Enterprise Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Gong.io Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CallMiner (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chorus by ZoomInfo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clari (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesloft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniphore (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Observe.AI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avoma (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fireflies.ai (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jiminny (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calabrio, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cresta (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Convin AI (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otter.ai (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zendesk, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualtrics International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marchex (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognigy (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations