娱乐保险市场规模、份额和成长分析（按类型、风险、最终用户、分销管道和地区划分）－2025-2032年产业预测

全球娱乐保险市场规模预计在 2024 年达到 30 亿美元，从 2025 年的 31.8 亿美元成长到 2033 年的 50.7 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.0%。

由于电影、电视、实况活动和数位媒体製作相关的风险日益复杂，全球娱乐保险市场正经历强劲成长。製片人和工作室正在寻求全面的保险保障，以防范设备损失、延误、事故、网路安全问题和责任索赔。北美市场占据领先地位，这主要得益于一些领先企业推广的专业活动取消保险和製作保险。欧洲市场也呈现强劲需求，这主要受现场音乐和体育赞助的兴起所推动。同时，亚太地区成长最快，这主要得益于韩国和日本电影製作的蓬勃发展，以及K-pop和电子竞技的崛起。保险公司正透过推出网路安全保险和参数化解决方案来应对市场变化，先进技术也在提升服务水平，儘管面临定价和监管复杂性等挑战。

全球娱乐保险市场驱动因素

全球娱乐保险市场的主要驱动因素之一是娱乐製作（包括电影、电视节目、实况活动和音乐巡迴）的复杂性和价值不断提升。随着製作规模和范围的扩大，它们面临着许多风险，例如意外取消、设备损坏和责任索赔。这使得相关人员越来越意识到全面保险的重要性，以降低潜在的财务损失。此外，国际合作的日益增加和独立製作的兴起也进一步推动了对能够应对该行业独特挑战的专业保险解决方案的需求。

全球娱乐保险市场面临的限制因素

全球娱乐保险市场面临的主要限制因素之一是娱乐产业相关风险的复杂性和波动性。活动取消、製作延期和责任索赔等因素受许多不可预测因素的影响，包括天气状况、政治不稳定以及公共卫生状况的变化。此外，娱乐计划（涵盖电影製作和实况活动等）的独特性使得保险政策难以标准化，从而导致承保挑战和保费上涨。潜在客户也可能因为认为保费相对于潜在赔偿过高而望而却步，这进一步限制了市场成长。

全球娱乐保险市场趋势

全球娱乐保险市场正经历显着成长，这主要得益于创作者经济的扩张和新媒体平台的崛起。保险公司正加速开发客製化保险产品，以应对数位原民创作者（例如社群媒体影响者、播客和身临其境型体验内容创作者）面临的独特风险。这种向传统上保险不足领域的拓展，反映出人们对特定风险（例如平台取消盈利和赞助内容责任问题）的认识不断提高，并推动了创新保险产品的开发。随着娱乐产业格局的不断变化，这些趋势正在重塑面向这个充满活力的市场的保险产品。

目录

介绍

• 调查目标
• 市场定义和范围

调查方法

• 调查过程
• 二手资料和一手资料方法
• 市场规模估算方法

执行摘要

• 全球市场展望
• 主要市场亮点
• 细分市场概览
• 竞赛概况

市场动态与展望

• 总体经济指标
• 驱动因素和机会
• 限制与挑战
• 供给面趋势
• 需求面趋势
• 波特的分析和影响
  • 竞争对手之间的竞争
  • 替代品的威胁
  • 买方的议价能力
  • 新进入者的威胁
  • 供应商的议价能力

关键市场考察

• 关键成功因素
• 影响市场的因素
• 关键投资机会
• 生态系测绘
• 市场吸引力指数（2025）
• PESTEL 分析
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 技术评估
• 技术评估
• 监管环境

娱乐保险市场规模：保险类型及复合年增长率（2026-2033）

• 市场概览
• 主要保险
• 综合/超额保险

娱乐保险市场规模：风险类型及复合年增长率（2026-2033）

• 市场概览
• 财产损失
• 责任
• 业务中断
• 天气/取消
• 网路风险

娱乐保险市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

• 市场概览
• 电影和电视製作
• 实况活动和音乐会
• 体育娱乐
• 表演艺术/戏剧

娱乐保险市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 市场概览
• 仲介/代理人
• 直接保险公司

娱乐保险市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Chubb
• Allianz
• AXA XL
• Hiscox
• Marsh
• Aon
• Tokio Marine HCC
• Zurich Insurance Group
• CNA Financial
• Liberty Mutual
• Travelers Insurance
• Berkshire Hathaway Specialty Insurance
• Sompo International
• Nationwide Mutual Insurance Company
• Farmers Insurance
• QBE Insurance Group
• Everest Re Group
• Munich Re
• Lloyd's of London
• RSUI Group

结论与建议

Global Entertainment Insurance Market size was valued at USD 3.0 billion in 2024 and is poised to grow from USD 3.18 billion in 2025 to USD 5.07 billion by 2033, growing at a CAGR of 6.0% during the forecast period (2026-2033).

The global entertainment insurance market is experiencing robust growth due to the expanding complexity of risks associated with film, television, live events, and digital media productions. Producers and studios pursue comprehensive coverage to safeguard against equipment losses, delays, accidents, cybersecurity issues, and liability claims. North America leads the market, driven by influential players advocating for specialized event cancellation and production insurance. Europe is also seeing significant demand, spurred by an increase in live music and sports sponsorships. Meanwhile, the Asia-Pacific region is witnessing the fastest growth, fueled by surges in South Korean and Japanese film production, along with the rise of K-pop and esports. Insurers are adapting by incorporating cyber coverage and parametric solutions, with advanced technology enhancing service delivery despite challenges in pricing and regulatory complexities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Entertainment Insurance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Entertainment Insurance Market Segments Analysis

Global Entertainment Insurance Market is segmented by Insurance Type, Peril Type, End-User, Distribution Channel and region. Based on Insurance Type, the market is segmented into Primary Insurance and Umbrella / Excess Insurance. Based on Peril Type, the market is segmented into Property Damage, Liability, Business Interruption, Weather / Cancellation and Cyber Risk. Based on End-User, the market is segmented into Film & Television Production, Live Events & Concerts, Sports Entertainment and Performing Arts / Theatre. Based on Distribution Channel, the market is segmented into Brokers / Agents and Direct Insurer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Entertainment Insurance Market

One of the key market drivers for the Global Entertainment Insurance Market is the increasing complexity and value of entertainment productions, which encompass films, television shows, live events, and music tours. As productions grow in scale and scope, they face numerous risks, including unexpected cancellations, equipment damage, and liability claims. This has led to a heightened awareness among stakeholders regarding the importance of securing comprehensive insurance policies to mitigate potential financial losses. Moreover, the growing trend of international collaborations and the rise in the number of independent productions further amplify the demand for specialized insurance solutions tailored to unique industry challenges.

Restraints in the Global Entertainment Insurance Market

One key market restraint for the global entertainment insurance market is the complexity and variability of risks associated with the entertainment industry. Factors such as cancellations, production delays, and liability claims are influenced by numerous unpredictable elements, including weather conditions, political instability, and evolving public health concerns. Additionally, the unique nature of entertainment projects, which can range from film productions to live events, creates challenges in standardizing policies, leading to difficulties in underwriting and increasing premiums. Insurers may also face hesitance from potential clients due to the perceived high costs of coverage relative to potential payouts, further limiting market growth.

Market Trends of the Global Entertainment Insurance Market

The global entertainment insurance market is experiencing significant growth, driven by the expansion of the creator economy and the rise of emerging media platforms. Insurers are increasingly tailoring bespoke insurance products to address the unique risks faced by digital-born creators, including social media influencers and content producers of podcasts and immersive experiences. This venture into previously under-insured sectors reflects a broader recognition of specific perils, prompting the development of innovative policies that cover areas such as platform demonetization and sponsored content liability. As the landscape of entertainment continues to evolve, these trends are reshaping the insurance offerings available to this dynamic market.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Technology Assessment
• Regulatory Landscape

Global Entertainment Insurance Market Size by Insurance Type & CAGR (2026-2033)

• Market Overview
• Primary Insurance
• Umbrella / Excess Insurance

Global Entertainment Insurance Market Size by Peril Type & CAGR (2026-2033)

• Market Overview
• Property Damage
• Liability
• Business Interruption
• Weather / Cancellation
• Cyber Risk

Global Entertainment Insurance Market Size by End - User & CAGR (2026-2033)

• Market Overview
• Film & Television Production
• Live Events & Concerts
• Sports Entertainment
• Performing Arts / Theatre

Global Entertainment Insurance Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Brokers / Agents
• Direct Insurer

Global Entertainment Insurance Market Size & CAGR (2026-2033)

• North America (Insurance Type, Peril Type, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Insurance Type, Peril Type, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Insurance Type, Peril Type, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Insurance Type, Peril Type, End-User, Distribution Channel)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Insurance Type, Peril Type, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Chubb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allianz
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AXA XL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hiscox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marsh
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tokio Marine HCC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zurich Insurance Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CNA Financial
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liberty Mutual
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelers Insurance
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berkshire Hathaway Specialty Insurance
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sompo International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nationwide Mutual Insurance Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farmers Insurance
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QBE Insurance Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everest Re Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munich Re
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lloyd's of London
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSUI Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations