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市场调查报告书
商品编码
1898369
收缩套筒标籤市场规模、份额及成长分析(按材料、印刷技术、包装类型、最终用途和地区划分)-产业预测,2026-2033年Shrink Sleeve Labels Market Size, Share, and Growth Analysis, By Material (Polyethylene, Polyvinyl Chloride), By Printing Technology (Flexographic, Thermal Printing), By Packaging Type, By End Use, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年,收缩套筒标籤市场规模将达到 167.4 亿美元,到 2025 年将达到 179.6 亿美元,到 2033 年将达到 315.6 亿美元,在预测期(2026-2033 年)内复合年增长率为 7.3%。
由于其永续性、创造性多样性和成本效益,收缩套筒标籤有多种规格,包括全包覆式和半包覆式设计,为企业提供了打造视觉衝击力强、在商店上脱颖而出的包装的机会。此外,收缩套标越来越多地采用环保材料製成,与传统塑胶材料相比,这些材料更易于回收和生物降解。采用防窜改套标不仅可以降低潜在的产品责任风险,还能增强消费者信任,最终提升销售绩效。在当今竞争激烈的市场中,企业寻求创新解决方案,而收缩套筒标籤正是其中的策略优势。
收缩套筒标籤市场成长要素
推动收缩套筒标籤市场成长的关键因素之一是其对全球品牌而言极具成本效益。传统上,企业需要为包装的正面和背面分别製作标籤,但收缩套筒标籤出现彻底改变了这个流程,实现了单次环绕式设计。这项创新尤其惠及各类营业单位,特别是中小企业,使他们能够有效率地将多种产品组合包装在一起。透过使用收缩套筒标籤,企业可以大幅降低包装成本,在某些情况下,捆绑包装的预算甚至可以减少近一半。这一显着优势预计将进一步推动市场扩张。
收缩套筒标籤市场的限制因素
由于热处理的挑战,收缩套筒标籤市场面临严峻的考验。热处理不均匀或不足会导致收缩率差异。材料品质、装饰油墨、涂层和表面处理的差异也会造成收缩率差异,对产品外观和功能产生负面影响。此外,瓶型设计,尤其是瓶口较窄的瓶型,会使贴标过程更加复杂,因为加热不当会导致标籤收缩不均匀甚至变形。极端的瓶型差异和长时间的加热会加剧这些问题,可能导致标籤变形和过度收缩,最终阻碍市场成长潜力。
收缩套筒标籤市场趋势
受品牌方日益重视创新且用途广泛的包装解决方案的推动,收缩套筒标籤市场正经历显着成长。将独特的收缩套筒标籤与纯色容器结合的趋势正受到製造商的青睐,他们希望藉此强化品牌形象并简化生产流程。这种方法不仅有助于实现产品线的客製化和差异化,还能透过最大限度地减少材料浪费来促进永续性。此外,印刷技术和材料的进步也进一步推动了市场扩张。凭藉其鲜艳的设计和增强的功能性,收缩套标已巩固其作为包装行业首选标籤的地位。
Shrink Sleeve Labels Market size was valued at USD 16.74 Billion in 2024 and is poised to grow from USD 17.96 Billion in 2025 to USD 31.56 Billion by 2033, growing at a CAGR of 7.3% during the forecast period (2026-2033).
Shrink Sleeve Labels are gaining traction in the market due to their sustainability, creative versatility, and cost-effectiveness. They enhance product appeal while providing tamper-proof features that bolster brand trust. Available in various formats, such as full-body and mid-sleeve designs, these labels offer businesses the chance to craft visually striking packaging that stands out on shelves. Additionally, the materials used for shrink sleeves are increasingly eco-friendly, facilitating easier recycling and biodegradation compared to traditional plastic options. The adoption of tamper-evident sleeves not only mitigates potential product liability issues but also reinforces consumer confidence, ultimately leading to improved sales performance. As companies seek innovative solutions, shrink sleeve labels represent a strategic advantage in today's competitive marketplace.
Top-down and bottom-up approaches were used to estimate and validate the size of the Shrink Sleeve Labels market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Shrink Sleeve Labels Market Segments Analysis
Global Shrink Sleeve Labels Market is segmented by Material, Printing Technology, Packaging Type, End Use and Region. Based on Material, the market is segmented into Polythene Terephthalate, Polyvinyl Chloride, Oriented Polystyrene, Bi-axially Oriented Polypropylene, Polyethylene, Co-polyester Materials, Bioplastics. Based on Printing Technology, the market is segmented into Rotogravure, Flexographic, Offset, Digital Letterpress, Thermal Printing. Based on Packaging Type, the market is segmented into Full body, Neck Band, Partial, Multipack Sleeves. Based on End Use, the market is segmented into Food, Beverage, Pharmaceuticals, Cosmetics and Personal Care, Chemicals, Home Care and Pet, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Shrink Sleeve Labels Market
A significant factor driving the growth of the shrink sleeve labels market is their cost-effectiveness for brands globally. Traditionally, companies needed to produce separate labels for front and back packaging, but the introduction of shrink sleeve labels has revolutionized this process by enabling a single wrap-around design. This innovation is particularly beneficial for small and medium enterprises, as well as other businesses, allowing them to package multiple items together efficiently. By utilizing shrink sleeve labels, companies can substantially reduce their packaging expenses, sometimes saving nearly half of their budget for bundled packs. This remarkable advantage is expected to further stimulate market expansion.
Restraints in the Shrink Sleeve Labels Market
The Shrink Sleeve Labels market faces significant challenges due to issues related to heat application, which can result in uneven or insufficient shrinkage. Variations in material qualities, decorative inks, coatings, and finishes can lead to inconsistent shrinkage, negatively impacting product appearance and functionality. Additionally, the design of bottles, particularly those with rising tapered shapes, can complicate the application process, as improper heating may cause labels to shrink improperly or become distorted. Extreme variations in bottle shapes and prolonged exposure to heat can exacerbate these issues, leading to steering and over-shrinking, ultimately hindering the market's growth potential.
Market Trends of the Shrink Sleeve Labels Market
Currently, the shrink sleeve labels market is witnessing significant growth as brands increasingly prioritize innovative and versatile packaging solutions. The trend of employing single-color containers, complemented by distinctive shrink sleeve labels, is gaining traction among manufacturers seeking to enhance brand identity and streamline production processes. This approach not only allows for easier customization and differentiation across product lines but also promotes sustainability by minimizing material waste. Additionally, advancements in printing technology and materials are further fueling market expansion, enabling businesses to achieve vibrant designs and improved functionality, thereby solidifying shrink sleeves as a preferred choice in the packaging industry.