企业视讯市场规模、份额和成长分析（按解决方案、服务、部署类型、应用、组织规模、最终用途和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，全球企业视讯市场规模将达到 258.3 亿美元，到 2025 年将达到 285.2 亿美元，到 2033 年将达到 629.4 亿美元，预测期（2026-2033 年）的复合年增长率为 10.4%。

全球企业视讯市场正经历显着成长，这主要得益于视讯解决方案在企业内部协作和沟通方面的日益普及。企业越来越依赖影片进行内容行销，并建立强大的内容传递网路，以改善多媒体内容的传播。员工能够方便地存取预先录製的学习资料，这推动了企业对培训和发展所需的随选视讯串流服务的需求。此外，随着智慧型手机和高速网路连线的普及，教育机构也正在利用多媒体工具来丰富学习体验。包括应用程式介面（API）在内的技术进步，正在促进全通路体验的实现，并扩展应用程式的功能。增强的混合办公模式、人工智慧和机器学习在视讯品质方面的创新，进一步加速了市场扩张，并有助于建立一个充满活力的企业视讯环境。

全球企业视讯市场驱动因素

全球企业视讯市场正受到人工智慧变革力量的显着影响，人工智慧能够提升自动化程度、个人化程度和整体使用者体验。企业正日益将人工智慧整合到其平台中，以使内容更容易被更广泛的受众访问。该技术能够自动执行转录和翻译等任务，同时分析影片观看模式，从而产生有关用户参与度的宝贵洞察，包括观看时间长度和观看完成率。透过采用人工智慧功能，企业可以简化内容管理、提高可访问性并简化流程，从而推动企业视讯环境的创新和效率提升。

限制全球企业视讯市场的因素

全球企业视讯市场拥有巨大的成长潜力，但视讯会议应用程式编码和解码方面的许多复杂性可能会阻碍产生收入。此外，解决方案供应商还面临萤幕大小和解析度各异带来的挑战，这使得应用在不同装置上的适配变得更加复杂。然而，许多系统整合商、解决方案提供者和技术创新者正在积极开发策略以降低这些复杂性，从而有望减轻市场环境带来的负面影响。该领域的持续创新对于克服这些障碍并提升企业视讯解决方案的整体用户体验至关重要。

全球企业视讯市场趋势

全球企业视讯市场正经历着一个显着的趋势，那就是视讯分析工具的日益普及。这些先进的解决方案使企业能够深入了解不同託管平台上的影片效能，从而优化内容并改善行销策略。透过监控用户行为并提供详细的视讯互动统计数据，企业可以更好地识别受众群体特征，据此自订内容客製化，并检测潜在的安全威胁。内容管理中对数据驱动决策的需求日益增长，正促使企业整合视讯分析技术，以确保其视讯策略能够持续改进并保持敏捷性，从而跟上不断变化的观众偏好和技术进步的步伐。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 一手和二手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 技术分析

全球企业视讯市场规模（按解决方案和复合年增长率划分）（2026-2033 年）

• 视讯会议
• 影片内容管理
• 网路直播

全球企业视讯市场规模（依服务类型划分）及复合年增长率（2026-2033 年）

• 整合与实施
• 託管服务
• 专业服务

全球企业视讯市场规模（按部署类型和复合年增长率划分）（2026-2033 年）

• 云
• 本地部署

全球企业视讯市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 企业传播部
• 培训和人力资源开发
• 行销与客户参与

全球企业视讯市场规模（按组织规模和复合年增长率划分）（2026-2033 年）

• 大公司
• 中小企业

全球企业视讯市场规模（依最终用途划分）及复合年增长率（2026-2033 年）

• 资讯科技/通讯
• 银行、金融服务和保险（BFSI）
• 医疗保健和生命科学
• 媒体娱乐
• 教育
• 零售和消费品
• 其他的

全球企业视讯市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • GCC
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

  主要企业简介

  • 微软（美国）
  • Zoom视讯通讯（美国）
  • Google（美国）
  • IBM（美国）
  • Avaya（美国）
  • AWS（美国）
  • 思科系统（美国）
  • 前往（美国）
  • Adobe（美国）
  • 保利（美国）
  • BlueJeans（美国）
  • 真人大小（美国）
  • RingCentral（美国）
  • Pexip（挪威）
  • Vidyo（美国）
  • Kaltura（美国）
  • Chime（美国）
  • Veeva Systems（美国）
  • 威瑞森通讯公司（美国）
  • 华为技术有限公司（中国）

结论与建议

Global Enterprise Video Market size was valued at USD 25.83 Billion in 2024 and is poised to grow from USD 28.52 Billion in 2025 to USD 62.94 Billion by 2033, growing at a CAGR of 10.4% during the forecast period (2026-2033).

The global enterprise video market is experiencing significant growth driven by the rising integration of video solutions to enhance collaboration and communication within organizations. Enterprises increasingly rely on video for content marketing while developing robust content delivery networks to improve multimedia content dissemination. The demand for on-demand video streaming for training and development is accelerating, as it provides employees access to pre-recorded instructional material. Additionally, educational institutions are leveraging multimedia tools to enrich learning experiences, supported by increased smartphone usage and high-speed internet access. Technological advancements, including APIs, are facilitating omnichannel experiences and expanding application capabilities. Enhanced hybrid work models, AI, and machine learning innovations in video quality further fuel market expansion, contributing to a dynamic enterprise video landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Enterprise Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Enterprise Video Market Segments Analysis

Global Enterprise Video Market is segmented by Solution, Services, Deployment, Application, Organization Size, End Use and region. Based on Solution, the market is segmented into Video Conferencing, Video Content Management and Webcasting. Based on Services, the market is segmented into Integration & Deployment, Managed Service and Professional Service. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Corporate Communications, Training & Development and Marketing & Client Engagement. Based on Organization Size, the market is segmented into Large Enterprise and Small & Medium Enterprise (SME). Based on End Use, the market is segmented into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Enterprise Video Market

The Global Enterprise Video market is significantly influenced by the transformative power of artificial intelligence, which enhances automation, personalization, and overall user experience. Businesses are increasingly integrating AI into their enterprise platforms to ensure content is more accessible to a wider audience. This technology facilitates the automation of tasks such as transcription and translation, while also analyzing video viewing patterns to generate valuable insights into user engagement, including watch times and completion rates. By implementing AI capabilities, companies can streamline content management, enhance accessibility, and simplify various processes, thus driving innovation and efficiency within the enterprise video landscape.

Restraints in the Global Enterprise Video Market

Although there is significant potential for growth in the Global Enterprise Video market, various complexities related to coding and decoding of video conferencing applications may impede revenue generation. Additionally, solution providers encounter challenges stemming from diverse screen sizes and resolutions, complicating the adaptation of applications across different devices. Nonetheless, many system integrators, solution providers, and technology innovators are actively developing strategies to mitigate these complexities, which can lessen their negative effects on the market landscape. Continued innovation in this area is crucial for overcoming these barriers and enhancing the overall user experience in enterprise video solutions.

Market Trends of the Global Enterprise Video Market

The Global Enterprise Video market is witnessing a significant trend driven by the increasing adoption of video analytics tools. These advanced solutions empower organizations to gain valuable insights into video performance across hosting platforms, enabling the optimization of content and refinement of marketing strategies. By monitoring user behavior and providing detailed statistics on video engagement, enterprises are enhancing their ability to identify viewer demographics, tailor content accordingly, and detect potential security threats. The demand for data-driven decision-making in content management is propelling companies to integrate video analytics, ensuring continuous improvement and agility in their video strategies while keeping pace with evolving viewer preferences and technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis

Global Enterprise Video Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Video Conferencing
• Video Content Management
• Webcasting

Global Enterprise Video Market Size by Services & CAGR (2026-2033)

• Market Overview
• Integration & Deployment
• Managed Service
• Professional Service

Global Enterprise Video Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premises

Global Enterprise Video Market Size by Application & CAGR (2026-2033)

• Market Overview
• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Global Enterprise Video Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprise
• Small & Medium Enterprise (SME)

Global Enterprise Video Market Size by End Use & CAGR (2026-2033)

• Market Overview
• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods
• Others

Global Enterprise Video Market Size & CAGR (2026-2033)

• North America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • US
  • Canada
• Europe (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Services, Deployment, Application, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Services, Deployment, Application, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoTo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueJeans (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pexip (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations