软糖补充剂市场规模、份额和成长分析（按类型、淀粉来源、功能、最终用户、分销管道和地区划分）—2026-2033年产业预测

预计到 2024 年，全球软糖补充剂市场规模将达到 177.4 亿美元，到 2025 年将达到 199.3 亿美元，到 2033 年将达到 504 亿美元，在预测期（2026-2033 年）内，复合年增长率为 12.3%。

全球软糖营养补充品市场正经历显着成长，这主要得益于消费者对便利性和美味营养补充方式的日益偏好。传统的片剂和胶囊往往存在吞嚥困难、服用依从性低等问题，尤其是在年轻人和老年人群体中。软糖营养补充剂透过将必需营养素与耐嚼美味的口感相结合，有效解决了这些问题，从而提高了服用依从性和每日摄取量。随着注重健康的消费者寻求预防性保健方案，软糖的吸引力日益凸显，尤其是无糖和纯素的出现，更使其能够满足不同族群的饮食限制。此外，持续的产品创新已将软糖的成分从基础维生素扩展到益生菌和Omega-3等功能性成分，满足了多样化的健康需求，并进一步推动了市场需求。

推动全球软糖补充剂市场发展的因素

全球软糖营养补充品市场的发展动力源自于现代消费者对功能性营养产品日益增长的需求，以满足他们忙碌的生活方式。软糖营养补充品因其便利性和趣味性，成为传统片剂和胶囊的理想替代品，深受各年龄层的喜爱。其易用性、诱人的口味以及对特定健康益处的有效性，都促成了其日益增长的受欢迎程度。随着消费者越来越重视健康和保健，软糖营养补充剂的偏好和易用性持续吸引着各个年龄层的关注，进一步推动了这个充满活力的市场的扩张。

限制全球软糖补充剂市场的因素

全球软糖营养补充品市场面临许多限制因素，其中许多产品普遍含有高糖、人工甜味剂和防腐剂。这引发了消费者对健康的担忧，尤其是那些偏好低卡路里和无糖替代品的消费者，因此他们对软糖营养补充剂持谨慎态度。随着健康意识的增强，消费者对更健康配方的需求日益增长。为了克服这项挑战并促进市场成长，製造商必须透过开发营养价值高、更符合消费者对健康食品偏好的替代性软糖营养补充剂来进行创新。解决这些问题对于有效拓展市场至关重要。

全球软糖补充剂市场趋势

全球软糖营养补充品市场正经历显着成长，这主要得益于消费者健康意识的提升以及对便利营养摄取方式的追求。软糖营养补充品作为一种偏好的传统片剂和胶囊替代品，正迅速受到消费者的青睐，尤其是在年轻消费者群体中。随着消费者对纯素和洁净标示产品的兴趣日益浓厚，各大品牌正致力于研发以植物来源的配方，力求在确保产品功效的同时，兼顾其美味口感。富含必需维生素、矿物质和植物萃取物的软糖产品尤其受欢迎，这也反映了消费者对整体健康理念的追求。这种充满活力的市场环境促进了竞争，并推动了配方技术和生产流程的不断进步，从而进一步扩大了市场规模。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和采购标准分析

全球软糖补充剂市场规模（按类型和复合年增长率划分）（2026-2033 年）

• 维生素软糖
• 欧米伽脂肪酸软糖
• 胶原蛋白软糖
• CBD软糖
• 其他类型

全球软糖补充剂市场规模（按淀粉来源和复合年增长率划分）（2026-2033 年）

• 含淀粉补充剂
• 无淀粉体系

全球软糖补充剂市场规模：功能、成长率和复合年增长率（2026-2033）

• 免疫功能
• 皮肤、头髮和指甲
• 生殖功能
• 骨骼健康
• 其他功能

全球软糖补充剂市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

• 适合儿童
• 成人
• 对于老年人

全球软糖补充剂市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 大卖场和超级市场
• 药房和药品商店
• 便利商店
• 线上零售商
• 其他分销管道

全球软糖补充剂市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Church & Dwight Co., Inc.（USA）
• The Clorox Company（USA）
• Nestle Health Science（Switzerland）
• Bayer AG（Germany）
• Pfizer Inc.（USA）
• Haleon（UK）
• Nature's Way（USA）
• Vitafusion（USA）
• Herbaland Naturals Inc.（Canada）
• BYHEALTH Co., Ltd.（China）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Unilever（UK/Netherlands）
• Nature's Bounty（USA）
• GummiKing（USA）

结论与建议

Global Gummy Supplements Market size was valued at USD 17.74 Billion in 2024 and is poised to grow from USD 19.93 Billion in 2025 to USD 50.4 Billion by 2033, growing at a CAGR of 12.3% during the forecast period (2026-2033).

The global gummy supplements market is witnessing significant growth fueled by the increasing consumer preference for convenient and enjoyable ways to take supplements. Traditional pills and capsules often face challenges such as difficulty swallowing and low adherence, particularly among younger and older demographics. Gummy supplements address these issues by combining essential nutrients with a chewable, flavorful experience, thereby enhancing compliance and encouraging daily use. As health-conscious consumers seek preventive care options, the appeal of gummies becomes even more pronounced, particularly with the rise of sugar-free and vegan alternatives that cater to dietary restrictions. Additionally, ongoing product innovation has expanded gummies beyond basic vitamins to include functional ingredients like probiotics and omega-3s, meeting diverse health needs and bolstering market demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Gummy Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Gummy Supplements Market Segments Analysis

Global Gummy Supplements Market is segmented by Type, Starch Ingredient, Functionality, End User, Distribution Channel and region. Based on Type, the market is segmented into Vitamin Gummies, Omega Fatty Acid Gummies, Collagen Gummies, CBD Gummies and Other Types. Based on Starch Ingredient, the market is segmented into Supplements With Starch and Starchless Systems. Based on Functionality, the market is segmented into Immunity, Skin, Hair, And Nails, Fertility, Bone Health and Other Functionalities. Based on End User, the market is segmented into Kids, Adults and Geriatrics. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacies & Drugstores, Convenience Stores, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Gummy Supplements Market

The global market for gummy supplements is being driven by the increasing demand for functional nutrition that aligns with the fast-paced lifestyles of modern consumers. Gummy supplements present a convenient and enjoyable alternative to traditional pills and capsules, appealing to a diverse demographic. Their user-friendly nature, appealing taste, and effectiveness in delivering specific health benefits contribute to their growing popularity. As consumers prioritize health and wellness, the palatability and ease of use of gummy supplements continue to attract attention across various age groups, further fueling the expansion of this vibrant market.

Restraints in the Global Gummy Supplements Market

The global gummy supplements market faces a significant restraint due to the high sugar content, artificial sweeteners, and preservatives commonly found in many gummy products. This raises health concerns among consumers who prefer low-calorie or sugar-free alternatives, leading to hesitance in fully embracing gummy supplements. As health-conscious consumers become more discerning, the demand for healthier formulations is increasing. To overcome this challenge and support market growth, manufacturers must innovate by developing alternative gummy supplements that prioritize nutritional value and meet changing consumer preferences for more wholesome options. Addressing these concerns will be critical for expanding the market effectively.

Market Trends of the Global Gummy Supplements Market

The Global Gummy Supplements market is witnessing significant growth, driven by increasing health awareness among consumers and a shift towards convenient nutrition. The popularity of gummy formats is surging as they offer a palatable alternative to traditional pills and capsules, appealing especially to younger demographics. With a growing focus on vegan and clean-label products, brands are innovating with plant-based ingredients and formulations that prioritize efficacy without compromising taste. Notably, products enriched with essential vitamins, minerals, and botanical extracts are gaining traction, reflecting a broader trend towards holistic wellness. This dynamic landscape fosters competition and encourages continuous advancements in formulation and manufacturing processes, fueling market expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Gummy Supplements Market Size by Type & CAGR (2026-2033)

• Market Overview
• Vitamin Gummies
• Omega Fatty Acid Gummies
• Collagen Gummies
• CBD Gummies
• Other Types

Global Gummy Supplements Market Size by Starch Ingredient & CAGR (2026-2033)

• Market Overview
• Supplements With Starch
• Starchless Systems

Global Gummy Supplements Market Size by Functionality & CAGR (2026-2033)

• Market Overview
• Immunity
• Skin, Hair, And Nails
• Fertility
• Bone Health
• Other Functionalities

Global Gummy Supplements Market Size by End User & CAGR (2026-2033)

• Market Overview
• Kids
• Adults
• Geriatrics

Global Gummy Supplements Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacies & Drugstores
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

Global Gummy Supplements Market Size & CAGR (2026-2033)

• North America (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • US
  • Canada
• Europe (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitafusion (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland Naturals Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYHEALTH Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GummiKing (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations