体积视讯市场规模、份额和成长分析（按体积撷取、内容传送、应用、最终用户产业和地区划分）－2026-2033年产业预测

预计到 2024 年，体积视讯市场规模将达到 24.1 亿美元，到 2025 年将成长至 30.6 亿美元，到 2033 年将成长至 205.7 亿美元，在预测期（2026-2033 年）内复合年增长率为 26.9%。

体积视讯（或体积捕捉）是一种创新的三维内容创作方法，可在包括平面萤幕、3D显示器和虚拟实境眼镜在内的各种平台上实现身临其境型体验。这项技术正在全息摄影、游戏、培训和品牌体验提升等多个领域中得到应用，以满足快速发展的元宇宙环境的需求。体积捕捉工作室的兴起以及专注于管理和利用体积数据的专业公司的涌现，极大地推动了市场成长。主要驱动因素包括AR/VR设备的日益普及、娱乐产业对3D内容日益增长的需求以及医疗领域视觉化技术的进步。将扩增实境（AR）融入行销进一步提升了客户参与和满意度，随着消费者越来越接受互动式数位体验，体积影片的未来一片光明。

体积视讯市场驱动因素

由于360°影片技术的日益普及，空间影片市场正经历显着成长。这项技术提供沉浸式和互动式的观看体验，使观众能够在单一影片中探索多个观点。这种便利性的提升刺激了观众对更具吸引力内容的需求。此外，各公司正在加速采用空间影片软体工具来促进用户互动。主流串流平台纷纷推出专门的360°影片服务，以提升观众的参与度和满意度。娱乐产业尤其积极拥抱这项技术，推动了利用360°影片功能进行创新内容创作的蓬勃发展，进而促进了市场扩张。

体积视讯市场抑制

体积视讯市场面临诸多限制因素，主要源自于体积拍摄解决方案的高昂前期成本。专业的拍摄设备通常需要在拍摄对象周围策略性地布置多台摄影机，以有效捕捉表演的多个角度，最终将这些角度转化为全像影像，从而创造高品质的影片体验。许多工作室为了获得高品质的拍摄效果，会搭建配备超过100台摄影机的大规模拍摄系统。这种高昂的成本源自于拍摄所需的昂贵摄影机、处理器和专用数位影像设备。预计这种高额投资将在短期内限制对体积视讯技术的需求。

体积视讯市场趋势

受扩增实境(AR) 技术在零售和电子商务领域日益普及的推动，立体视讯市场正经历显着成长。随着消费者越来越重视网路购物的身临其境型体验，对用于增强产品视觉化和提升客户参与的3D 全像影像的需求也随之飙升。零售商正利用立体影片动态展示产品，让顾客能够从多个角度进行互动和评估。这种创新内容不仅能提升网站流量，还能帮助消费者做出更明智的购买决策，凸显了立体影片在提升网路购物体验的重要角色。因此，AR 与立体影片的融合必将重新定义消费者在数位市场中的互动方式。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 专利分析

全球体积视讯市场规模（按采集量和复合年增长率划分）（2026-2033 年）

• 硬体
• 软体
• 服务

全球体积视讯市场规模（按内容传送和复合年增长率划分）（2026-2033 年）

• 投影仪
• AR/VR头戴式显示器（HMD）
• 智慧型手机
• 体积显示

全球体积视讯市场规模（按应用及复合年增长率划分）（2026-2033 年）

• 3D产品可视化
• 电影和电视製作
• 游戏
• 医学训练与教育
• 手术模拟
• 虚拟教室
• 虚拟体育分析
• 虚拟试穿
• 其他的

全球体积视讯市场规模（依最终用户产业划分）及复合年增长率（2026-2033 年）

• 教育和培训
• 卫生保健
• 媒体与娱乐
• 零售与电子商务
• 运动与健身
• 旅游与饭店
• 其他的

全球体积视讯市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Microsoft Corporation（United States）
• Intel Corporation（United States）
• Google LLC（United States）
• Meta Platforms（United States）
• 8i Co.（New Zealand）
• Sony Corporation（Japan）
• Unity Technologies（United States）
• Alphabet Inc.（United States）
• 4Dviews（France）
• Scatter（United States）
• Stereolabs Inc.（United States）
• Mark Roberts Motion Control（MRMC）（United Kingdom）
• Metastage（United States）
• ModTec Labs（United States）
• Canon（Japan）
• Dimension（United Kingdom）
• Evercoast（United Kingdom）
• Vividq（United Kingdom）
• Coretec Group（United States）
• Voxon Photonics（Australia）

结论与建议

Volumetric Video Market size was valued at USD 2.41 Billion in 2024 and is poised to grow from USD 3.06 Billion in 2025 to USD 20.57 Billion by 2033, growing at a CAGR of 26.9% during the forecast period (2026-2033).

Volumetric video, or volumetric capture, represents a transformative approach to three-dimensional content creation, enabling immersive experiences across various platforms, including flat screens, 3D displays, and virtual reality goggles. The technology finds applications in diverse sectors such as holography, gaming, training, and enhanced brand experiences, catering to the burgeoning metaverse landscape. An increase in volumetric capture studios and specialized companies focused on managing and utilizing volumetric data has significantly contributed to market growth. Key drivers include the rising adoption of AR/VR devices, heightened demand for 3D content in entertainment, and advancements in healthcare visualization. The integration of augmented reality in marketing further enhances customer engagement and satisfaction, revealing a promising trajectory for volumetric video as consumers increasingly embrace interactive digital experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Volumetric Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Volumetric Video Market Segments Analysis

Global Volumetric Video Market is segmented by Volumetric Capture, Content Delivery, Application, End Use Industry and region. Based on Volumetric Capture, the market is segmented into Hardware, Software and Service. Based on Content Delivery, the market is segmented into Projectors, AR/VR HMDs, Smartphones and Volumteric Displays. Based on Application, the market is segmented into 3D Product Visualization, Film & TV Production, Gaming, Medical Training & Education, Surgical Simulations, Virtual Classrooms, Virtual Sports Analysis, Virtual Try-Ons and Others. Based on End Use Industry, the market is segmented into Education & Training, Healthcare, Media & Entertainment, Retail & E-commerce, Sports & Fitness, Tourism & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Volumetric Video Market

The volumetric video market is experiencing significant growth due to the rising popularity of 360° video technology, which offers an immersive and interactive viewing experience that allows audiences to explore different perspectives within a single video. This enhanced accessibility is fueling demand as viewers seek more engaging content. Additionally, companies are increasingly integrating volumetric video software tools to facilitate user interaction. Major streaming platforms are launching dedicated 360° video services to elevate viewer engagement and satisfaction. The entertainment industry, in particular, is embracing this technology, leading to a surge in the creation of innovative content that leverages the capabilities of 360° video, thereby driving market expansion.

Restraints in the Volumetric Video Market

The volumetric video market faces significant restraints primarily due to the substantial upfront costs associated with volumetric capture solutions. Professional recording setups typically require an array of cameras strategically positioned around subjects to effectively capture performances from multiple perspectives, ultimately converting these angles into holograms for premium video experiences. Many studios operate with extensive setups, utilizing more than a hundred cameras to achieve high-quality results. The financial burden stems from the expensive cameras, processors, and specialized digital imaging equipment necessary for these captures. This high investment requirement is anticipated to limit the demand for volumetric video technology in the near future.

Market Trends of the Volumetric Video Market

The volumetric video market is experiencing significant growth driven by the rising integration of augmented reality (AR) technology in retail and e-commerce. As consumers increasingly rely on immersive experiences for online shopping, the demand for 3D holograms is surging, enhancing product visualization and engagement. Retailers are leveraging volumetric videos to showcase products dynamically, allowing customers to interact with and evaluate items from multiple angles. This innovative content not only boosts website traffic but also facilitates informed purchasing decisions, underscoring the vital role of volumetric video in elevating the online shopping experience. Consequently, the fusion of AR and volumetric video is set to redefine consumer interactions within the digital marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis

Global Volumetric Video Market Size by Volumetric Capture & CAGR (2026-2033)

• Market Overview
• Hardware
• Software
• Service

Global Volumetric Video Market Size by Content Delivery & CAGR (2026-2033)

• Market Overview
• Projectors
• AR/VR HMDs
• Smartphones
• Volumteric Displays

Global Volumetric Video Market Size by Application & CAGR (2026-2033)

• Market Overview
• 3D Product Visualization
• Film & TV Production
• Gaming
• Medical Training & Education
• Surgical Simulations
• Virtual Classrooms
• Virtual Sports Analysis
• Virtual Try-Ons
• Others

Global Volumetric Video Market Size by End Use Industry & CAGR (2026-2033)

• Market Overview
• Education & Training
• Healthcare
• Media & Entertainment
• Retail & E-commerce
• Sports & Fitness
• Tourism & Hospitality
• Others

Global Volumetric Video Market Size & CAGR (2026-2033)

• North America (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • US
  • Canada
• Europe (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Volumetric Capture, Content Delivery, Application, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8i Co. (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 4Dviews (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scatter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stereolabs Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mark Roberts Motion Control (MRMC) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metastage (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ModTec Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dimension (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evercoast (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vividq (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coretec Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxon Photonics (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations