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市场调查报告书

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1900483

即饮茶和咖啡市场规模、份额和成长分析（按产品、包装、价格、通路和地区划分）—产业预测（2026-2033年）

Ready-to-Drink Tea and Coffee Market Size, Share, and Growth Analysis, By Product (RTD Tea, RTD Coffee), By Packaging (Canned, Glass Bottle), By Price, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月24日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，即饮茶和咖啡市场规模将达到 1,192.9 亿美元，到 2025 年将成长至 1,269.2 亿美元，到 2033 年将成长至 2084.9 亿美元，在预测期（2026-2033 年将成长至 2084.9 亿美元，在预测期（2026-2033 年）内复合年增长率为 6.4%。

即饮茶和咖啡市场蓬勃发展，提供便利的预包装饮品，满足不同消费者的偏好。受欢迎的即饮茶口味丰富，包括水果茶、红茶、绿茶、花草茶和冰茶；而即饮咖啡则添加了马黛茶和人参等创新成分。这些产品通常添加多种添加剂，包括天然甜味剂和维生素，并富含抗氧化剂、必需矿物质和香料。从罐装到瓶装等多种包装形式也提升了消费者的便利性。人们对生活方式相关健康问题的日益关注，推动了对这些更健康饮品的需求。此外，千禧世代越来越多地将即饮茶和咖啡作为一种生活方式产品，进一步促进了市场成长，因为消费者正在寻找美味且注重健康的饮料。

即饮茶及咖啡市场成长要素

即饮茶和咖啡市场受到消费者日益增强的健康意识的显着影响。随着人们对茶的多种健康益处（例如其抗氧化特性和降低慢性病风险的潜力）的认识不断提高，越来越多的消费者开始寻求更健康的饮料。这一趋势导致即饮茶和咖啡产品的需求激增，因为注重健康的消费者正在寻找便利且营养丰富的选择。消费者偏好的改变凸显了将健康饮品融入日常生活的重要性，从而推动了这个新兴市场的扩张。

限制即饮茶和咖啡市场的因素

即饮茶和咖啡市场面临来自各种替代饮料的激烈竞争，其中包括能量饮料、运动饮料和瓶装水。这些替代饮料越来越受到追求便利和多样化的消费者的青睐，可能会抢走传统即饮茶和咖啡产品的市场份额。此外，消费者日益增强的健康意识也加剧了市场竞争，他们开始寻找被认为更健康或功能性更强的饮料。在这样的竞争环境下，品牌必须不断创新，打造差异化产品，才能在拥挤的市场中留住现有客户并吸引新客户。

即饮茶和咖啡市场的发展趋势

即饮茶和咖啡市场正呈现出一个显着的趋势：製造商将资源集中于研发。这项投资主要针对口味创新、健康益处以及包装改进，以在饱和的市场中脱颖而出。透过专注于产品差异化，企业不仅瞄准了注重健康的消费者，也迎合了消费者对便利、高品质饮品的不断变化的偏好。这导致市场竞争加剧，产品种类更丰富，以满足不同族群的需求。这正在推动市场成长，并重塑饮料行业的消费者体验。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Illycaffe SpA（Italy）
Tata Consumer Products Limited（India）
Lavazza（Italy）
Dallmayr（Germany）
United Coffee（Switzerland）
Lipton Teas and Infusions BV（Netherlands）
Peet's Coffee & Tea（USA）
The Coffee Bean & Tea Leaf（USA）
ITO EN, Ltd.（Japan）
Pokka Corporation（Japan）
Suntory Beverage & Food Limited（Japan）
Nestle SA（Switzerland）
JAB Holding Company（Luxembourg）
Monster Beverage Corporation（USA）
Arizona Beverage Company（USA）
Unilever（UK/Netherlands）
Danone SA（France）
Asahi Group Holdings, Ltd.（Japan）

结论与建议

简介目录

Product Code: SQMIG30I2155

Ready-to-Drink Tea and Coffee Market size was valued at USD 119.29 Billion in 2024 and is poised to grow from USD 126.92 Billion in 2025 to USD 208.49 Billion by 2033, growing at a CAGR of 6.4% during the forecast period (2026-2033).

The Ready-to-Drink (RTD) tea and coffee market is thriving, offering convenient pre-packaged beverages that cater to diverse consumer preferences. Popular RTD tea options include a range of flavors such as fruit, black, green, herbal, and iced varieties, while RTD coffee features innovative ingredients like yerba mate and ginseng. These products often incorporate various additives, including natural sweeteners and vitamins, enhancing their nutritional profile with antioxidants, essential minerals, and flavors. The wide variety of packaging formats-ranging from cans to bottles-adds to consumer convenience. Growing concerns over lifestyle-related health issues have driven demand for these healthier beverage alternatives. Furthermore, the millennial demographic increasingly embraces RTD tea and coffee as lifestyle products, further fueling market growth as consumers seek flavorful, health-conscious options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready-to-Drink Tea and Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready-to-Drink Tea and Coffee Market Segments Analysis

Global Ready-to-Drink Tea and Coffee Market is segmented by Product, Packaging, Price, Distribution Channel and region. Based on Product, the market is segmented into RTD Tea and RTD Coffee. Based on Packaging, the market is segmented into Canned, Glass Bottle, PET Bottle and Others. Based on Price, the market is segmented into Premium, Regular, Popular priced, Fountain and Super premium. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Food Service and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready-to-Drink Tea and Coffee Market

The Ready-to-Drink Tea and Coffee market is significantly influenced by the growing awareness among consumers regarding health and wellness. With tea recognized for its numerous health benefits, such as its antioxidant properties and its ability to potentially lower the risk of chronic illnesses, more individuals are seeking healthier beverage options. This trend has led to a surge in demand for ready-to-drink tea and coffee products, as health-conscious consumers gravitate towards convenient and nutritious choices. This shift in consumer preferences highlights the importance of incorporating healthy beverages into daily routines, thereby driving growth in this dynamic market.

Restraints in the Ready-to-Drink Tea and Coffee Market

The Ready-to-Drink Tea and Coffee market encounters significant challenges due to fierce competition from a variety of alternative beverages, including energy drinks, sports drinks, and bottled water. These options are increasingly popular among consumers seeking convenience and variety, which can divert attention and sales away from traditional ready-to-drink tea and coffee products. The growing health-conscious trends also lead consumers to explore beverages that they perceive as healthier or more functional, further intensifying the competitive landscape. This competition means that brands must continuously innovate and differentiate their offerings to retain and attract customers in a crowded marketplace.

Market Trends of the Ready-to-Drink Tea and Coffee Market

The ready-to-drink tea and coffee market is witnessing a significant trend as manufacturers increasingly allocate resources towards research and development. This investment is primarily aimed at innovating flavors, improving health benefits, and enhancing packaging to stand out in a saturated market. By focusing on product differentiation, companies are not only striving to attract health-conscious consumers but also tapping into evolving preferences for convenient, high-quality beverages. As a result, the competition intensifies, fostering a diverse range of offerings that cater to various demographics, thus propelling market growth and reshaping consumer experiences in the beverage sector.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis

Global Ready-to-Drink Tea and Coffee Market Size by Product & CAGR (2026-2033)

Market Overview
RTD Tea
- Black
- Green
- Fruit
- Kombucha
- Others
RTD Coffee
- Cold brew coffee
- Iced coffee
- Flavored coffee
- Others

Global Ready-to-Drink Tea and Coffee Market Size by Packaging & CAGR (2026-2033)

Market Overview
Canned
Glass Bottle
PET Bottle
Others

Global Ready-to-Drink Tea and Coffee Market Size by Price & CAGR (2026-2033)

Market Overview
Premium
Regular
Popular priced
Fountain
Super premium

Global Ready-to-Drink Tea and Coffee Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets/Hypermarkets
Convenience Stores
Food Service
Online

Global Ready-to-Drink Tea and Coffee Market Size & CAGR (2026-2033)

North America (Product, Packaging, Price, Distribution Channel)
- US
- Canada
Europe (Product, Packaging, Price, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Packaging, Price, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Packaging, Price, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Packaging, Price, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Illycaffe S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lavazza (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dallmayr (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
United Coffee (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lipton Teas and Infusions B.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peet's Coffee & Tea (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coffee Bean & Tea Leaf (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITO EN, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pokka Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Beverage & Food Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JAB Holding Company (Luxembourg)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arizona Beverage Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments