强力运动市场规模、份额和成长分析（按车辆类型、应用、型号和地区划分）－2026-2033年产业预测

预计到 2024 年，全球强力运动市场规模将达到 341.9 亿美元，到 2025 年将达到 364.1 亿美元，到 2033 年将达到 602.6 亿美元，预测期（2026-2033 年）的复合年增长率为 6.5%。

全球强力运动市场预计将迎来显着成长，这主要得益于年轻人对越野探险日益增长的兴趣、可支配收入的增加以及休閒旅游业的蓬勃发展。区域性强力运动赛事的推广和休閒基础设施的建设也进一步推动了市场扩张。製造商正致力于创新产品研发，尤其是在电动车领域，以吸引更广泛的客户群。儘管过去曾受全球动盪的影响，但随着高性能车辆在各种地形上的持续吸引力，市场需求正在復苏。消费者偏好的转变、技术的进步以及有利的法规环境预计将共同推动未来几年强力运动产业的显着成长。

全球强力运动市场成长要素

全球强力运动市场正经历显着成长，这主要得益于全地形车（ATV）的流行。 ATV凭藉其易得性、价格优势和操作简便性，在众多强力运动车辆中脱颖而出。 ATV没有年龄限制，维护成本低，因此吸引了各个年龄层的爱好者，包括年轻人和老年人。此外，北美和欧洲等地区正积极推行政府主导，扩大公园内的ATV越野路线网络，并鼓励更多人参与这项活动。随着越来越多的人体验到越野驾驶和户外探险的乐趣，这些因素预计将推动强力运动产业的扩张。

限制全球强力运动市场发展的因素

全球强力运动市场面临严峻挑战，这主要是由于其对传统燃料的依赖以及传统引擎（尤其是重型摩托车）对环境的影响。这些车辆往往耗油量大、排放多，引发了人们对永续性的担忧。旨在减少其环境影响的监管措施也导致了销量下滑。此外，消费者对更节能型替代产品的日益偏好，进一步降低了传统强力运动车辆的吸引力。随着市场的发展，解决这些环境问题对于未来的成长和消费者的接受度至关重要。

全球强力运动市场趋势

全球强力运动市场正经历显着成长，车主在购车后不久便积极寻求配件，这反映出消费者对提升骑乘体验的强烈需求。这种需求源自于强力运动车辆在各种地形上的广泛应用，显示爱好者优先考虑实用性改装。最新数据显示，每辆车的配件支出显着增长，凸显了客製化和个人化趋势的日益盛行。随着製造商不断拓展配件产品线，这不仅有助于提升整车厂商的盈利，也推动了整体市场成长，在全球汽车产业中催生了一个充满活力的细分市场。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球强力运动市场规模（按车辆类型和复合年增长率划分）（2026-2033 年）

• 全地形车（ATV）
• 并排式车辆
• 水上摩托车
• 雪上摩托车
• 大型摩托车

全球强力运动市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 公路
• 越野

全球强力运动市场规模（按车型及复合年增长率划分）（2026-2033 年）

• 多个人
• 坐下

全球强力运动市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Polaris Inc.（US）
• BRP Inc.（Canada）
• Honda Motor Co., Ltd.（Japan）
• Yamaha Motor Co., Ltd.（Japan）
• Kawasaki Heavy Industries, Ltd.（Japan）
• Suzuki Motor Corporation（Japan）
• Arctic Cat（US）
• Textron Inc.（US）
• CFMOTO（China）
• KTM AG（Austria）
• Ducati Motor Holding SpA（Italy）
• Harley-Davidson, Inc.（US）
• Triumph Motorcycles Ltd（UK）
• BMW Motorrad（Germany）
• Piaggio & CSpA（Italy）
• Polaris India Pvt. Ltd.（India）
• Mahindra & Mahindra Ltd（India）
• TVS Motor Company（India）
• Bajaj Auto（India）
• Hisun Motors（China）

结论与建议

Global Powersports Market size was valued at USD 34.19 Billion in 2024 and is poised to grow from USD 36.41 Billion in 2025 to USD 60.26 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The global powersports market is poised for substantial growth, fueled by rising interest among youth in off-road adventures, increased disposable income, and a burgeoning recreation and tourism sector. Regional advocacy for powersport events and the development of recreational infrastructure further support this market expansion. Manufacturers are focusing on innovative product development, particularly in electric vehicle offerings, to appeal to a wider audience. Despite previous setbacks due to global disruptions, demand is rebounding and aligns with the enduring appeal of high-performance vehicles designed for diverse terrains. The combination of evolving consumer preferences, technological advancements, and favorable regulations is expected to propel significant growth in the powersports sector in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Powersports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Powersports Market Segments Analysis

Global Powersports Market is segmented by Vehicle type, Application, Model and region. Based on Vehicle type, the market is segmented into All-terrain Vehicles (ATV), Side-by-side Vehicles, Personal Watercraft, Snowmobiles and Heavyweight Motorcycles. Based on Application, the market is segmented into On-road and Off-road. Based on Model, the market is segmented into Multi Personal and Sit Down. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Powersports Market

The Global Powersports market is experiencing significant growth driven by the popularity of ATVs, which stand out among power sport vehicles due to their accessibility, affordability, and user-friendly handling. With fewer restrictions on age and lower maintenance costs, ATVs attract a diverse demographic, appealing to both younger and older enthusiasts. Furthermore, proactive government initiatives in regions like North America and Europe aimed at enhancing ATV trail networks in parks are fostering greater participation in these activities. This combination of factors is poised to drive the expansion of the Powersports industry, as more individuals embrace the joys of off-road riding and outdoor adventure.

Restraints in the Global Powersports Market

The Global Powersports market faces significant challenges due to the reliance on traditional fuel sources and the environmental impact of conventional engines, especially in heavier motorcycles. These vehicles tend to consume large amounts of fuel and generate considerable emissions, leading to growing concerns regarding sustainability. Regulatory measures aimed at mitigating their ecological footprint have contributed to a downturn in sales. Additionally, there is a rising preference among consumers for fuel-efficient alternatives, which further diminishes the appeal of traditional powersports vehicles. As the market evolves, addressing these environmental concerns will be crucial for future growth and consumer acceptance.

Market Trends of the Global Powersports Market

The Global Powersports market is witnessing a significant trend where a notable majority of vehicle owners actively seek accessories shortly after their purchase, reflecting a strong consumer desire to enhance their riding experience. This demand is driven by the diverse applications of powersports vehicles across various terrains, leading enthusiasts to prioritize utility-oriented improvements. Recent data indicates a remarkable surge in accessory spending per vehicle, highlighting a growing trend toward customization and personalization. As manufacturers respond by expanding accessory offerings, this not only boosts profitability for Original Equipment Manufacturers (OEMs) but also propels overall market growth, making it a vibrant segment within the global automotive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Powersports Market Size by Vehicle type & CAGR (2026-2033)

• Market Overview
• All-terrain Vehicles (ATV),
• Side-by-side Vehicles
• Personal Watercraft
• Snowmobiles
• Heavyweight Motorcycles

Global Powersports Market Size by Application & CAGR (2026-2033)

• Market Overview
• On-road
• Off-road

Global Powersports Market Size by Model & CAGR (2026-2033)

• Market Overview
• Multi Personal
• Sit Down

Global Powersports Market Size & CAGR (2026-2033)

• North America (Vehicle type, Application, Model)
  • US
  • Canada
• Europe (Vehicle type, Application, Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle type, Application, Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle type, Application, Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle type, Application, Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Polaris Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BRP Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arctic Cat (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Textron Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMOTO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio & C. S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaris India Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bajaj Auto (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisun Motors (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations