月经内裤市场规模、份额和成长分析（按产品、款式、尺寸、价格、销售管道和地区划分）—产业预测（2026-2033 年）

预计到 2024 年，全球月经内裤市场规模将达到 1.6971 亿美元，从 2025 年的 1.989 亿美元增长到 2033 年的 7.0804 亿美元，在预测期（2026-2033 年）内复合年增长率为 17.2%。

全球经期内裤市场正经历强劲成长，这主要得益于人们对月经卫生意识的提高以及旨在消除社会歧视的各项倡议。各组织与当地社区的合作在传播讯息和推广健康习惯方面发挥了关键作用。环保卫生解决方案的吸引力以及对便捷替代品日益增长的需求也显着促进了市场扩张。经期内裤为卫生棉和卫生棉条等传统产品提供了现代化的替代方案，它结合了创新材料，带来更佳的舒适度和吸湿排汗效果。此外，职业女性数量的增加也推动了潜在需求的成长，因为职业妇女更能体会到经期内裤的实用性。主要製造商持续不断的促销活动进一步提升了市场认知度和消费者覆盖率，从而推动了该领域的持续成长。

全球卫生内裤市场驱动因素

人们对永续和环保卫生用品的日益关注正对全球经期内裤市场产生重大影响。随着女性越来越意识到传统一次性卫生用品对环境的影响，她们积极寻找符合自身价值观的永续替代方案。这种观念的转变推动了对创新产品的需求，这些产品能够减少废弃物并倡导更永续的生活方式。因此，经期内裤品牌正在积极响应这一趋势，透过提供环保产品来塑造月经卫生用品的未来，这些产品不仅满足实际需求，也满足了消费者对环境负责的选择的愿望。

限制全球卫生内裤市场的因素

全球经期内裤市场面临许多挑战，尤其是在价格方面，因为这类特殊产品往往比传统卫生棉价格更高。这种价格差异可能会让一些女性对经期内裤望而却步，并影响她们的购买决策。因此，高昂的前期成本可能会阻碍经期内裤的广泛普及，并导致市场成长机会的错失。所以，解决经期内裤的价格问题对于提高其接受度，并鼓励更多女性将其作为月经可持续的选择至关重要。

卫生内裤市场的全球趋势

全球经期内裤市场正经历显着的趋势变化，这主要得益于消费者对永续性和环境问题的日益关注。随着人们对一次性卫生用品环境影响的担忧不断加深，越来越多的消费者开始转向创新环保的替代品，例如经期内裤。这项变化反映了消费者对可重复使用经期用品的普遍需求，促使品牌加强对永续材料和生产流程的投资。此外，经期内裤的舒适性和便利性也进一步提升了其吸引力，吸引了越来越多既重视功能性又注重环保的消费者。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 一手和二手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球卫生内裤市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 可重复使用类型
• 一次性

全球经期内裤市场规模（依款式划分）及复合年增长率（2026-2033 年）

• 男士短裤
• 比基尼
• 内裤
• 潮人
• 其他的

全球经期内裤市场规模（依尺寸划分）及复合年增长率（2026-2033 年）

• 小的
• 中等的
• 大的

全球经期内裤市场规模（按价格和复合年增长率划分）（2026-2033 年）

• 低价
• 高价

全球卫生内裤市场规模（按销售管道和复合年增长率划分）（2026-2033 年）

• 直销
• 现代贸易
• 便利商店
• 专卖店
• 单品牌商店
• 线上零售商
• 其他的

全球卫生内裤市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • GCC
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

  主要企业简介

  • Knix（加拿大）
  • 莫迪博迪（澳洲）
  • 证明（美国）
  • 萨尔特（美国）
  • Aerie（美国）
  • 句号。 （美国）
  • Hanesbrands Inc.（美国）
  • 维多利亚的秘密（美国）
  • Jockey International, Inc.（美国）
  • 亲爱的凯特（美国）
  • 美国
  • WUKA（英国）
  • Flux 内衣（英国）
  • 爱露娜（澳洲）
  • Thistle & Spire（美国）
  • Cora（美国）
  • Rael（美国）
  • 亲密门户网站（美国）
  • 莉洛娃（美国）

结论与建议

Global Period Panties Market size was valued at USD 169.71 Million in 2024 and is poised to grow from USD 198.9 Million in 2025 to USD 708.04 Million by 2033, growing at a CAGR of 17.2% during the forecast period (2026-2033).

The global market for period panties is experiencing robust growth, fueled by heightened awareness of menstrual hygiene and various initiatives aimed at reducing societal stigmas. Collaborations between organizations and local communities have played a vital role in disseminating information and promoting healthy practices. The appeal of eco-friendly hygiene solutions and the increasing demand for convenient alternatives also contribute significantly to market expansion. Menstrual underwear, offering a modern substitute for traditional products like pads and tampons, combines innovative materials for superior comfort and moisture management. Additionally, a growing workforce of women enhances potential demand, as working women favor the practical benefits of period panties. Ongoing promotional efforts by leading manufacturers further bolster market visibility and consumer reach, driving sustained growth in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Period Panties market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Period Panties Market Segments Analysis

Global Period Panties Market is segmented by Product, Style, Size, Price, Sales Channel and region. Based on Product, the market is segmented into Reusable and Disposable. Based on Style, the market is segmented into Boy Short, Bikini, Brief, Hipster and Others. Based on Size, the market is segmented into Small, Medium and Large. Based on Price, the market is segmented into Economic and Premium. Based on Sales Channel, the market is segmented into Direct Sales, Modern Trade, Convenience Stores, Specialty Stores, Mono Brand Stores, Online Retailers and Other Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Period Panties Market

The growing consciousness regarding sustainable and eco-friendly menstrual products is significantly influencing the Global Period Panties market. As women become increasingly aware of the environmental implications associated with traditional disposable menstrual items, many are actively seeking out sustainable alternatives that align with their values. This shift in mindset is driving demand for innovative products that reduce waste and promote a more sustainable lifestyle. Consequently, brands in the period panties sector are responding to this trend by offering eco-friendly options that not only cater to practicality but also appeal to consumers' desire to make environmentally responsible choices, thereby shaping the future of menstrual hygiene products.

Restraints in the Global Period Panties Market

The global market for period panties faces certain challenges, particularly regarding pricing, as these specialized garments tend to be more expensive compared to conventional menstrual products. This cost discrepancy may discourage some women from considering period panties as a viable alternative, influencing their purchasing decisions. As a result, the higher upfront investment can limit accessibility for a broader audience, leading to missed opportunities for market growth. Consequently, addressing the affordability of period panties could be crucial in expanding their acceptance and encouraging more women to embrace them as a sustainable option during their menstrual cycles.

Market Trends of the Global Period Panties Market

The Global Period Panties market is experiencing a notable trend driven by a heightened consumer awareness of sustainability and environmental issues. As concerns regarding the ecological footprint of disposable menstrual products gain traction, more individuals are turning to innovative and eco-friendly alternatives like period panties. This shift reflects a broader movement towards reusable menstrual solutions, prompting brands to invest in sustainable materials and production methods. Additionally, the comfort and convenience offered by period panties further enhance their appeal, leading to an expanding consumer base prioritizing both functionality and environmental responsibility in their personal care choices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Period Panties Market Size by Product & CAGR (2026-2033)

• Market Overview
• Reusable
• Disposable

Global Period Panties Market Size by Style & CAGR (2026-2033)

• Market Overview
• Boy Short
• Bikini
• Brief
• Hipster
• Others

Global Period Panties Market Size by Size & CAGR (2026-2033)

• Market Overview
• Small
• Medium
• Large

Global Period Panties Market Size by Price & CAGR (2026-2033)

• Market Overview
• Economic
• Premium

Global Period Panties Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Direct Sales
• Modern Trade
• Convenience Stores
• Specialty Stores
• Mono Brand Stores
• Online Retailers
• Other Sales Channel

Global Period Panties Market Size & CAGR (2026-2033)

• North America (Product, Style, Size, Price, Sales Channel)
  • US
  • Canada
• Europe (Product, Style, Size, Price, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Style, Size, Price, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Style, Size, Price, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Style, Size, Price, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Knix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modibodi (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proof (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saalt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aerie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Period. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria's Secret (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dear Kate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speax by Thinx (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WUKA (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flux Undies (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Love Luna (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thistle & Spire (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cora (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rael (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimate Portal (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lilova (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations