绿茶市场规模、份额及成长分析（按类型、口味、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，全球绿茶市场规模将达到 183.1 亿美元，到 2025 年将达到 199.6 亿美元，到 2033 年将达到 397.7 亿美元，预测期（2026-2033 年）的复合年增长率为 9%。

市场分析显示，人们对绿茶健康益处的认识不断提高，以及对健康饮品的需求日益增长，是推动市场成长的关键因素。绿茶富含抗氧化剂，并因其在体重管理和维护心臟健康方面的益处而闻名，深受注重健康的消费者喜爱。有机绿茶也越来越受欢迎，尤其受到消费者对「洁净标示」产品的偏好。此外，茶在亚洲等地区的文化意义也进一步提升了市场潜力。然而，来自其他饮品的激烈竞争、消费者偏好的变化、消费者对高端产品的价格高度敏感以及某些地区供应有限等挑战，可能会在未来阻碍绿茶的消费。总而言之，绿茶市场既充满挑战，也蕴藏着机会。

全球绿茶市场驱动因素

由于创新产品层出不穷，全球绿茶市场正经历显着成长。製造商们不断丰富产品线，推出各种风味绿茶、添加姜黄和抹茶等热门超级食品的混合绿茶，以及便捷的即饮绿茶。这些创造性产品迎合了消费者多样化的偏好，扩大了绿茶的市场吸引力。此外，绿茶衍生产品的出现，例如零食、能量棒和护肤品，进一步丰富了市场格局，凸显了绿茶在不同消费群体中的多功能性和适应性。

全球绿茶市场面临的限制因素

全球绿茶市场面临一些挑战，这主要是由于绿茶独特的风味，部分消费者可能觉得其味道过于苦涩或带有泥土气息。绿茶以其保健功效而闻名，但其独特的口感可能难以被那些偏好更甜或风味更浓郁饮品的消费者所接受。儘管人们对绿茶益处的认知不断提高，但许多潜在消费者仍然不了解市面上种类繁多的绿茶，难以满足不同消费者的口味。这种知识鸿沟可能会阻碍市场扩张，使其难以触及更广泛的消费族群。

全球绿茶市场趋势

全球绿茶市场正经历重大变革，即饮绿茶饮料的消费量显着成长。这一趋势的驱动力在于消费者日益偏好便利易饮、符合健康生活方式的饮品。即饮绿茶口味丰富多元，并常添加蜂蜜、柠檬、抹茶等有益成分，深受追求美味与健康的消费者喜爱。这种市场现像在已开发地区尤其明显，快节奏的生活方式推动了人们对便利营养饮品的需求，预示着全球绿茶消费新时代的到来。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球绿茶市场规模（按类型及复合年增长率划分）（2026-2033年）

• 绿茶包
• 即溶绿茶粉
• 冰绿茶
• 其他的

全球绿茶市场规模（按口味和复合年增长率划分）（2026-2033 年）

• 柠檬
• 肉桂
• 芦荟
• 香草
• 罗勒
• 茉莉花
• 野生莓果
• 其他的

全球绿茶市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 专卖店
• 便利商店
• 网路商店
• 其他的

全球绿茶市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Unilever PLC（UK）
• Tata Consumer Products Limited（India）
• Associated British Foods plc（UK）
• The Bigelow Tea Company（USA）
• East West Tea Company, LLC（USA）
• Numi, Inc.（USA）
• Tazo Tea Company（USA）
• The Republic of Tea, Inc.（USA）
• ITO EN（Japan）
• AMORE Pacific Corp.（South Korea）
• Arizona Beverage Company（USA）
• Celestial Seasonings（USA）
• Finlays Beverages Ltd.（UK）
• Frontier Natural Products Co-Op（USA）
• Kirin Beverage Corp.（Japan）
• Twinings（UK）
• Vahdam Teas（India）
• Organic India（India）
• Harney & Sons Fine Teas（USA）

结论与建议

Global Green Tea Market size was valued at USD 18.31 Billion in 2024 and is poised to grow from USD 19.96 Billion in 2025 to USD 39.77 Billion by 2033, growing at a CAGR of 9% during the forecast period (2026-2033).

Market insights indicate that the rising awareness of green tea's health benefits, coupled with the growing demand for healthy beverages, are key drivers propelling its market growth. Known for its rich antioxidant content and support for weight management and heart health, green tea appeals to health-conscious consumers. The organic segment is particularly gaining appeal due to a preference for clean-label options. Additionally, the cultural importance of tea in regions like Asia further enhances its market potential. However, challenges such as intense competition from alternative beverages, evolving consumer taste preferences, price sensitivity regarding premium options, and limited availability in certain areas could hinder green tea consumption moving forward. Overall, the green tea market presents opportunities alongside visible challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Green Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Green Tea Market Segments Analysis

Global Green Tea Market is segmented by Type, Flavors, Distribution Channel and region. Based on Type, the market is segmented into Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea and Others. Based on Flavors, the market is segmented into Lemon, Cinnamon, Aloe Vera, Vanilla, Basil, Jasmin, Wild Berry and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Green Tea Market

The Global Green Tea market is experiencing significant growth due to a surge in innovative product offerings. Manufacturers are expanding their portfolios to include diverse options, such as flavored green teas, blends with popular superfoods like turmeric and matcha, as well as convenient ready-to-drink formats. These creative advancements cater to a wide array of consumer tastes, thereby broadening the appeal of green tea. Additionally, the emergence of green tea-infused products, including snacks, energy bars, and skincare items, further enhances the market's prospects, highlighting the versatility and adaptability of green tea in various consumer segments.

Restraints in the Global Green Tea Market

The Global Green Tea market faces certain challenges due to the distinct flavor of green tea, which some consumers might perceive as overly bitter or earthy. While the beverage is renowned for its various health benefits, its unique taste may not resonate with individuals who prefer sweeter or more flavored alternatives. Despite the growing awareness regarding the advantages of green tea, a significant number of potential consumers are still unaware of the diverse varieties available that could satisfy different palates. This gap in knowledge could hinder the market's expansion as it struggles to attract a broader audience.

Market Trends of the Global Green Tea Market

The Global Green Tea market is experiencing a significant shift with a pronounced rise in the consumption of ready-to-drink (RTD) green tea beverages. This trend is fueled by a growing consumer preference for convenient, on-the-go options that align with healthier lifestyle choices. RTD green tea offers a myriad of flavors and often incorporates beneficial ingredients like honey, lemon, or matcha, appealing to health-conscious individuals seeking both taste and wellness. This market phenomenon is notably strong in developed regions, where busy lifestyles drive the demand for easy-to-consume, nutritious drinks, heralding a new era for green tea consumption worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Green Tea Market Size by Type & CAGR (2026-2033)

• Market Overview
• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Others

Global Green Tea Market Size by Flavors & CAGR (2026-2033)

• Market Overview
• Lemon
• Cinnamon
• Aloe Vera
• Vanilla
• Basil
• Jasmin
• Wild Berry
• Others

Global Green Tea Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Global Green Tea Market Size & CAGR (2026-2033)

• North America (Type, Flavors, Distribution Channel)
  • US
  • Canada
• Europe (Type, Flavors, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Flavors, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Flavors, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Flavors, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bigelow Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• East West Tea Company, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMORE Pacific Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arizona Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finlays Beverages Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontier Natural Products Co-Op (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Beverage Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons Fine Teas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations