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市场调查报告书
商品编码
1738539

2026-2032 年即饮绿茶市场（依产品类型、包装类型、通路及地区划分）

Ready-To-Drink Green Tea Market by Product Type (Flavoured, Unflavoured), Packaging Type (Bottled, Canned), Distribution Channel (Supermarkets & Hypermarkets, Online Retail), & Region for 2026-2032
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

即饮绿茶市场评估 - 2026-2032

消费者对健康饮品的需求不断增长，推动了即饮绿茶市场的成长。人们日益意识到绿茶的健康益处，例如控制体重和降低慢性病风险，进一步推动了这项需求。根据 Verified Market Research 分析师预测，即饮绿茶市场规模到 2024 年将达到约 35.4 亿美元，并在预测期内达到 52.1 亿美元。

即饮绿茶市场的快速扩张得益于消费者对便利健康饮品日益增长的偏好。都市化加快、生活方式繁忙以及人们对饮用绿茶健康益处日益增长的认识，推动了该市场的复合年增长率。这将推动该市场在2026年至2032年间以4.93%的复合年增长率成长。

即饮绿茶市场定义/概述

即饮绿茶 (RTD) 是一种由绿茶萃取物或茶叶製成的预包装饮饮料，方便消费者无需冲调即可享用其健康益处。它通常以瓶装、罐装、利乐包等形式出售，并在各种零售管道中出售。 RTD 绿茶因其抗氧化特性而广受认可，不仅可作为清凉饮料，还可作为旨在改善健康和生活方式的机能饮料。

消费者对更健康、更便利的饮品日益增长的兴趣，大大促进了即饮绿茶市场的成长。人们越来越意识到绿茶的许多健康益处，例如体重管理、改善消化功能和降低慢性病风险，这推动了需求的成长。此外，都市化的加速和繁忙的生活方式，使得即饮绿茶成为注重健康、追求便利的消费者的热门选择。

对健康饮料日益增长的需求如何推动即饮绿茶市场的发展？

健康饮品需求的不断增长被认为是即饮绿茶市场的主要驱动力。消费者对绿茶的健康益处（例如其抗氧化特性和有助于控制体重的潜力）的认识日益加深，促使此类产品得到更广泛的普及。

根据世界卫生组织（WHO）的报告，非传染性疾病（NCD）占全球整体的71%，这导致人们更加意识到绿茶的健康益处，绿茶富含抗氧化剂，可能有助于预防多种慢性疾病。

由于对低糖和天然替代品的偏好，人们转向天然和机能饮料，这进一步扩大了市场机会。此外，市场也受到生活方式变化的推动，都市化和繁忙的日程增加了对方便、即饮饮料的需求。

限制即饮绿茶市场成长的关键因素有哪些？

来自其他健康饮料（如调味水、冷压果汁和其他机能饮料）的竞争被认为是一项重大挑战。

此外，原料成本的波动，尤其是高品质绿茶叶的波动，正在影响製造商的利润率。对一些即饮绿茶产品添加糖量的担忧也导致消费者（尤其是注重健康的消费者）犹豫不决，这进一步限制了市场扩张。

目录

第一章 全球即饮绿茶市集简介

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章 全球即饮绿茶市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章全球即饮绿茶市场（依产品类型）

  • 概述
  • 味道
  • 无味

6. 全球即饮绿茶市场（依包装类型）

  • 概述
  • 瓶子
  • 能

7. 全球即饮绿茶市场（依通路）

  • 概述
  • 超级市场和大卖场
  • 网路零售

8. 全球即饮绿茶市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 其他的
    • 拉丁美洲
    • 中东和非洲

第九章全球即饮绿茶市场的竞争格局

  • 概述
  • 各公司市场排名
  • 重点发展策略

第十章 公司简介

  • Arizona Beverage
  • Coca-Cola
  • OISHI GROUP
  • TG
  • Ting Hsin International
  • Unilever
  • Uni-President
  • Vivid
  • Wahaha
  • Yeo Hiap Seng

第十一章 附录

  • 相关调查
简介目录
Product Code: 60329

Ready-To-Drink Green Tea Market Valuation - 2026-2032

Increasing consumer demand for healthier beverages has driven the growth of the ready-to-drink green tea market, as more people are seeking natural and antioxidant-rich drink options. This demand is further fueled by rising awareness about the health benefits of green tea, including its role in weight management and reducing the risk of chronic diseases. According to the analyst from Verified Market Research, the Ready-To-Drink Green Tea Market is estimated to reach a valuation of USD 5.21 Billion over the forecast subjugating around USD 3.54 Billion valued in 2024.

The rapid expansion of the ready-to-drink green tea market is primarily driven by increasing consumer preference for convenient and health-conscious beverages. The CAGR of this market is being boosted by rising urbanization, busy lifestyles, and growing awareness of the health benefits of green tea consumption. It enables the market to grow at a CAGR of 4.93% from 2026 to 2032.

Ready-To-Drink Green Tea Market: Definition/ Overview

Ready-to-drink (RTD) green tea is a pre-packaged, ready-to-consume beverage made from green tea extracts or leaves, offering consumers the convenience of enjoying its health benefits without the need for preparation. It is typically available in bottled, canned, or Tetra Pak formats, making it easily accessible across various retail channels. Widely recognized for its antioxidant properties, RTD green tea is used as a refreshing drink, as well as a functional beverage aimed at promoting wellness and enhancing lifestyle choices.

Increasing consumer interest in healthier, on-the-go beverages has significantly contributed to the growth of the ready-to-drink green tea market. Rising awareness of the numerous health benefits, including weight management, improved digestion, and reduced risk of chronic diseases, has fueled demand. Additionally, growing urbanization and busier lifestyles have made RTD green tea a popular choice among health-conscious consumers seeking convenience.

How has the Rising Demand for Health-Conscious Beverages acted as a Driver for the Ready-To-Drink Green Tea Market?

The rising demand for health-conscious beverages has been recognized as a major driver for the ready-to-drink green tea market. Growing consumer awareness about the health benefits associated with green tea, such as its antioxidant properties and potential to support weight management, has led to increased adoption of these products.

The World Health Organization (WHO) reports that non-communicable diseases (NCDs) account for 71% of all deaths globally. This has led to increased awareness of the health benefits of green tea, which is rich in antioxidants and may help in preventing various chronic diseases.

A shift toward natural and functional beverages, driven by preferences for low-sugar and natural alternatives, has further expanded market opportunities. In addition, the market has been propelled by changing lifestyle patterns, where urbanization and hectic schedules have enhanced the demand for convenient, ready-to-drink options.

What are the Key Restraints Limiting the Growth of the Ready-To-Drink Green Tea Market?

High competition from other health-focused beverages, such as flavored water, cold-pressed juices, and other functional drinks, has been noted as a significant challenge.

Moreover, fluctuating raw material costs, especially for high-quality green tea leaves, have impacted profit margins for manufacturers. Concerns over the added sugar content in some RTD green tea products have also led to consumer hesitation, especially in health-conscious segments, further restraining market expansion.

Category-Wise Acumens

Which Product Type is Dominating the Ready-To-Drink Green Tea Market?

According to VMR Analyst, the flavored product type has been identified as dominating the ready-to-drink green tea market. Consumers' growing preference for varied taste profiles has driven higher demand for flavored options over unflavored counterparts. Increasing innovation in flavors, such as citrus, honey, and berry-infused green tea, has broadened the appeal of these products to a wider demographic.

Additionally, the enhanced sensory experience offered by flavored RTD green tea has led to greater market penetration, particularly in regions where traditional green tea consumption is lower. This dominance has been reinforced by the strategic marketing efforts of key players to cater to consumer preferences.

Which Distribution Channel is Growing Rapidly in the Ready-To-Drink Green Tea Market?

According to VMR Analyst, online retail has been identified as the rapidly growing distribution channel in the ready-to-drink green tea market. The growth has been propelled by increasing consumer preference for the convenience of online shopping, supported by the expansion of e-commerce platforms. The availability of a wider variety of products, coupled with frequent discounts and promotional offers, has made online retail an attractive option for consumers.

In addition, the ease of product comparison, the growth of mobile commerce, and the integration of subscription-based delivery models have further accelerated the expansion of this channel in both developed and emerging markets.

Country/Region-wise Acumens

What Factors Contribute to Asia Pacific's Dominance in the Ready-To-Drink Green Tea Market?

According to VMR Analyst, Asia Pacific's dominance in the ready-to-drink green tea market has been driven by the region's deep-rooted cultural affinity for green tea consumption, especially in countries like China, Japan, and South Korea. According to a report by the Food and Agriculture Organization of the United Nations (FAO), Asia accounted for 85% of global tea production in 2018. China alone produced 2.8 million tons of tea, representing 45% of the world's total tea production. This cultural significance translates into high consumption rates in the Asia Pacific region.

A large consumer base, coupled with growing disposable incomes, has further expanded the demand for convenient, ready-to-drink formats. The increasing urbanization and rising health consciousness among consumers in the region have accelerated market growth. Additionally, the presence of key market players and manufacturers, combined with advancements in product innovation and distribution, has solidified Asia Pacific's leadership in the global market.

How is the Ready-To-Drink Green Tea Market Growing in North America?

According to VMR Analyst, the ready-to-drink green tea market in North America has been experiencing rapid growth, primarily fueled by rising health consciousness and increasing demand for low-calorie, functional beverages. The market has been further expanded by a growing focus on wellness trends, particularly among younger consumers, who are seeking alternatives to sugary soft drinks.

The growing awareness of the negative health impacts of sugary sodas is driving consumers towards healthier alternatives like RTD green tea. According to the Centers for Disease Control and Prevention (CDC), from 2011-2014, 63% of youth and 49% of adults in the United States consumed a sugar-sweetened beverage on a given day.

The widespread availability of RTD green tea in supermarkets, hypermarkets, and convenience stores, along with a robust online retail infrastructure, has contributed to the market's expansion. Strategic marketing efforts and product diversification by key brands have also played a significant role in accelerating growth in this region.

Competitive Landscape

The Ready-To-Drink Green Tea Market's competitive landscape is characterized by a varied range of companies, including technology developers, plant operators, and service providers, all striving for market share in an increasingly dynamic and growing industry.

Some of the prominent players operating in the ready-to-drink green tea market include:

  • Arizona Beverage
  • Coca-Cola
  • OISHI GROUP
  • TG
  • Ting Hsin International
  • Unilever
  • Uni-President
  • Vivid
  • Wahaha
  • Yeo Hiap Seng

Latest Developments

  • In November 2023, Coca-Cola India introduced Honest Tea, a ready-to-drink iced green tea, during the Bengal Global Business Summit. The product, featuring organic green tea sourced from Makaibari Tea Estate, is offered in two flavors: Lemon-Tulsi and Mango. Initially, the launch is focused on providing consumers with more beverage choices and is exclusively available via eCommerce platforms in key cities such as Bangalore, Mumbai, Hyderabad, Chennai, and Pune.
  • In April 2024, ITO EN unveiled its flagship brand, Oi Ocha, in the Indian market. Known globally as the top-selling natural unsweetened ready-to-drink green tea, the brand's entry into India will rely on e-commerce for the initial phase. The company aims to build a strong market presence in India, where consumer awareness of green tea is still emerging.

Ready-To-Drink Green Tea Market, By Category

  • Product Type:
  • Flavored
  • Unflavored
  • Packaging Type:
  • Bottled
  • Canned
  • Distribution Channel:
  • Supermarkets & Hypermarkets
  • Online Retail
  • Region:
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL READY-TO-DRINK GREEN TEA MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL READY-TO-DRINK GREEN TEA MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY PRODUCT TYPE

  • 5.1 Overview
  • 5.2 Flavored
  • 5.3 Unflavored

6 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY PACKAGING TYPE

  • 6.1 Overview
  • 6.2 Bottled
  • 6.3 Canned

7 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY DISTRIBUTION CHANNEL

  • 7.1 Overview
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Online Retail

8 GLOBAL READY-TO-DRINK GREEN TEA MARKET, BY GEOGRAPHY

  • 8.1 Overview
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 U.K.
    • 8.3.3 France
    • 8.3.4 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Rest of Asia Pacific
  • 8.5 Rest of the World
    • 8.5.1 Latin America
    • 8.5.2 Middle East and Africa

9 GLOBAL READY-TO-DRINK GREEN TEA MARKET COMPETITIVE LANDSCAPE

  • 9.1 Overview
  • 9.2 Company Market Ranking
  • 9.3 Key Development Strategies

10 COMPANY PROFILES

  • 10.1 Arizona Beverage
    • 10.1.1 Overview
    • 10.1.2 Financial Performance
    • 10.1.3 Product Outlook
    • 10.1.4 Key Developments
  • 10.2 Coca-Cola
    • 10.2.1 Overview
    • 10.2.2 Financial Performance
    • 10.2.3 Product Outlook
    • 10.2.4 Key Developments
  • 10.3 OISHI GROUP
    • 10.3.1 Overview
    • 10.3.2 Financial Performance
    • 10.3.3 Product Outlook
    • 10.3.4 Key Developments
  • 10.4 TG
    • 10.4.1 Overview
    • 10.4.2 Financial Performance
    • 10.4.3 Product Outlook
    • 10.4.4 Key Developments
  • 10.5 Ting Hsin International
    • 10.5.1 Overview
    • 10.5.2 Financial Performance
    • 10.5.3 Product Outlook
    • 10.5.4 Key Developments
  • 10.6 Unilever
    • 10.6.1 Overview
    • 10.6.2 Financial Performance
    • 10.6.3 Product Outlook
    • 10.6.4 Key Developments
  • 10.7 Uni-President
    • 10.7.1 Overview
    • 10.7.2 Financial Performance
    • 10.7.3 Product Outlook
    • 10.7.4 Key Developments
  • 10.8 Vivid
    • 10.8.1 Overview
    • 10.8.2 Financial Performance
    • 10.8.3 Product Outlook
    • 10.8.4 Key Developments
  • 10.9 Wahaha
    • 10.9.1 Overview
    • 10.9.2 Financial Performance
    • 10.9.3 Product Outlook
    • 10.9.4 Key Developments
  • 10.10 Yeo Hiap Seng
    • 10.10.1 Overview
    • 10.10.2 Financial Performance
    • 10.10.3 Product Outlook
    • 10.10.4 Key Developments

11 Appendix

  • 11.1 Related Research