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2026-2032 年绿茶市场（依口味、形式、通路及地区划分）

Green Tea Market By Flavors (Aloe-Vera, Cinnamon, Lemon), By Form (Loose Leaf, Tea Bags, Powder), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail), And Region For 2026-2032

出版日期: 2025年04月29日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

2026-2032年绿茶市场评估

绿茶市场越来越受欢迎，背后有许多因素。人们的健康意识越来越强，正在寻找可能带来益处的自然选择。绿茶含有高浓度的抗氧化剂，与心臟健康、体重管理和增强认知能力有关。预计2024年市场规模将超过159.8亿美元，2032年将达到约284.6亿美元。

糖尿病、肥胖症等慢性病的发生率不断上升。随着人们寻求预防措施，绿茶作为健康促进剂的声誉已使其广受欢迎。这种趋势，加上人们对绿茶益处的认识不断提高，导致这种传统饮料的市场蓬勃发展。对经济高效的绿茶的需求不断增长，推动市场在 2026 年至 2032 年期间的复合年增长率达到 7.48%。

绿茶市场定义/概述

绿茶是由茶树的叶子製成的。绿茶以其高抗氧化剂含量而闻名，尤其是儿茶素，被认为具有多种健康益处。绿茶因其清爽的口感和潜在的健康益处而受到世界各地的欢迎，包括改善大脑功能、减肥和降低慢性病的风险。除了食品和饮料之外，绿茶萃取物由于其抗氧化能力，越来越多地被用于膳食补充剂、化妆品和机能性食品中。

随着消费者对健康和保健趋势的认识不断提高，绿茶的前景越来越广阔。随着对天然和有机产品的需求增加，绿茶在食品和饮料行业的用途预计将扩大到即饮饮料和新的烹饪应用。随着对绿茶的潜在治疗功效（如抗炎和抗癌特性）的研究不断深入，绿茶可能会变得更加受欢迎。此外，萃取技术的进步可以带来更有效的维生素和化妆品配方，使绿茶成为各种行业的灵活成分。

健康和保健趋势会推动绿茶市场吗？

健康和保健趋势预计将推动绿茶市场的发展。根据美国茶叶协会2021年的一项调查，87%的千禧世代喝红茶，其中绿茶尤其受欢迎。研究表明，美国茶叶市场的价值在过去五年中成长了 20%，这在很大程度上要归功于注重健康的消费者。这种模式表明，随着越来越多的人变得更加註重健康和健身，对绿茶的需求将持续增加，从而扩大市场。

即饮（RTD）绿茶产品的扩张预计将显着扩大绿茶市场。据Statista称，由于即饮茶产品的便利性和多样性，全球即饮茶市场规模预计将从2019年的约297亿美元增长到2027年的约389.6亿美元。绿茶占据了该市场的很大份额，尤其是那些注重健康的消费者，他们选择这种方便又有营养的饮料。随着对便利和健康产品的需求不断增加，即饮绿茶市场预计将继续推动整个绿茶市场的发展。

价格敏感度会影响绿茶市场的成长吗？

价格敏感性可能会影响绿茶市场的成长。虽然绿茶的健康益处和日益普及将推动需求，但消费者的价格敏感度可能会影响他们的购买决策。生产成本上升、有机和特种绿茶的高价以及来自低价产品的竞争可能会疏远一些顾客。此外，经济状况和可支配收入水准可能会影响消费者愿意为绿茶产品支付多少钱。为了继续扩张并吸引多样化的消费者群体，市场竞争对手需要在价格和品质之间取得平衡。

绿茶的保质期较短可能会影响市场成长。绿茶的新鲜度和浓度对于保持其健康益处和风味非常重要，但随着时间的推移，这些都会逐渐消失。这种较短的保质期可能会为储存、分销和零售带来问题，从而导致价格上涨和浪费。消费者也可能质疑产品的耐用性和有效性，并对其敬而远之。为了应对这种影响，市场相关人员必须优先加强包装解决方案、简化供应链，并教育客户正确的储存技术，以保持绿茶产品的新鲜和吸引力。

The Green Tea Market has grown popular, this expansion is fueled by a variety of sources. People are becoming more health-conscious, looking for natural items that may provide benefits. Green tea contains a high concentration of antioxidants and has been linked to enhanced heart health, weight management, and cognitive performance. The market size surpass USD 15.98 Billion valued in 2024 to reach a valuation of around USD 28.46 Billion by 2032.

The incidence of chronic disorders such as diabetes and obesity is rising. As individuals seek preventative measures, green tea's reputation as a health booster is fueling its popularity. This trend, combined with increased awareness of green tea's benefits, is resulting in a thriving market for this traditional beverage. The rising demand for cost-effective and efficient green tea is enabling the market grow at a CAGR of 7.48% from 2026 to 2032.

Green Tea Market: Definition/ Overview

Green tea is manufactured from Camellia sinensis plant leaves that have been minimally oxidized during processing. It is noted for its high quantities of antioxidants, particularly catechins, which are thought to have a variety of health advantages. Green tea is popular around the world because of its refreshing taste and potential health benefits, which include increased brain function, weight loss, and a lower risk of chronic diseases. Beyond beverages, green tea extracts are increasingly being employed in dietary supplements, cosmetic products, and functional foods to capitalize on their antioxidant capabilities.

Green tea appears promising, thanks to rising consumer awareness of health and wellness trends. As the demand for natural and organic products grows, green tea's applications in the food and beverage industry are projected to expand, including ready-to-drink beverages and new culinary uses. Research into its possible therapeutic benefits, such as anti-inflammatory and anti-cancer effects, could increase its popularity. Furthermore, advances in extraction technologies may result in more effective formulations for vitamins and cosmetics, making green tea a flexible constituent in many different types of industries.

Will Health and Wellness Trends Drive the Green Tea Market?

Health and wellness trends are expected to fuel the green tea market. The growing awareness of green tea's health advantages is a big reason, according to a 2021 survey from the Tea Association of the United States, which found that 87% of millennials drink tea, with green tea being especially popular. According to the survey, the value of the US tea market has increased by 20% in the last five years, owing primarily to health-conscious consumers. This pattern suggests that as more individuals emphasize their health and fitness, the demand for green tea will continue to climb, enhancing the market.

The expansion of Ready-to-Drink (RTD) green tea products is expected to significantly expand the green tea market. According to Statista, the global RTD tea market is expected to rise from around 29.7 billion USD in 2019 to 38.96 billion USD by 2027, driven by the convenience and diversity of these products. Green tea accounts for quite a bit of this market, particularly among health-conscious consumers who choose convenient, nutritious beverage options. As demand for convenient health-conscious products grows, the RTD green tea segment is projected to continue to drive the overall green tea market.

Will Price Sensitivity Impact the Growth of the Green Tea Market?

Price sensitivity will most likely affect the green tea market's growth. While the health benefits and increasing popularity of green tea generate demand, customers' price sensitivity can influence their purchasing decisions. Higher manufacturing costs, premium prices for organic or specialty green teas, and competition from lower-cost options may put off some customers. Furthermore, economic conditions and disposable income levels can influence how much consumers are ready to pay for green tea goods. To continue expansion and attract a diverse consumer base, market competitors must strike a balance between price and quality.

Green tea's low shelf life may have an impact on its market growth. Green tea's freshness and strength are critical for preserving its health benefits and flavor, which can fade over time. This short shelf life creates issues in storage, distribution, and retail, potentially resulting to higher prices and waste. Consumers may also be put off by questions about the product's durability and effectiveness. To counteract this impact, market players must prioritize enhancing packaging solutions, streamlining supply chains, and educating customers on correct storage techniques to keep green tea products fresh and appealing.

Category-Wise Acumens

Will the Refreshing Citrusy Propel the Lemon Segments for the Green Tea Market?

In the green tea market, the pleasant and fresh flavor of lemon is expected to boost expansion in the lemon section of the market. The current dominant segment in the green tea market. The combination of green tea's health advantages and the refreshing taste of lemon results in a popular and appealing product for consumers looking for both flavor and wellness. The fresh flavors of lemon can improve the whole drinking experience, making it more pleasurable and refreshing, especially in ready-to-drink (RTD) varieties. As customers seek more flavorful and healthful beverages, the lemon-flavored green tea market is expected to increase significantly in popularity.

Improvement in taste is expected to promote growth in the lemon segment of the green tea market. Lemon's crisp and fresh flavor can improve the generally delicate flavor of green tea, making it more palatable and pleasant to a wider spectrum of consumers. This pleasant flavor combination may attract health-conscious people who may otherwise dislike ordinary green tea. Taste is an important aspect in consumer preference and decision-making, therefore the better flavor profile provided by lemon-infused green tea is likely to significantly improve demand and drive growth in this market segment.

Will Easy Preparation Fuel the Tea Bags Segment for the Green Tea Market?

The tea bag segment of the green tea market is expected to rise due to its ease of preparation. Tea bags provide consumers with a helpful and quick way to enjoy green tea, eliminating the need for specialist equipment or lengthy brewing processes. This simplicity attracts to busy people and those new to green tea, making it more accessible to a larger audience. As convenience remains an important component in consumer decisions, the simple preparation provided by green tea bags is likely to significantly boost demand and drive growth in this market.

The portability of tea bags is expected to drive growth in the green tea market. Tea bags are small, lightweight, and portable, making them ideal for on-the-go consumption. This convenience appeals to busy consumers who wish to drink green tea at work, when traveling, or in other mobile settings. The ability to quickly prepare a cup of green tea anywhere with no fuss increases its appeal, especially for health-conscious people looking for handy solutions. As portability remains an important issue for consumers, demand for portable green tea bags is likely to increase, propelling growth in this market segment.

Country/Region-wise Acumens

Will the High Production for the Asian Pacific Region Lead the Green Tea Market?

The Asia-Pacific region currently dominates the green tea market. High production in the Asia-Pacific area will have a big impact on the green tea market. This area, driven by large producers such as China, Japan, and India, contributes to a significant amount of world green tea supply, with China alone producing over 2.97 million tons in 2020, accounting for roughly 87% of total production. The concentration of production ensures a stable supply chain and competitive pricing, which are critical for market growth. Furthermore, the proximity of production sites lowers transportation costs by up to 30%, making green tea more accessible and affordable to local customers.

The cultural significance of green tea in Asia-Pacific countries, particularly China and Japan, is a major driver of the region's green tea market. According to the China Tea Marketing Association's 2023 study, 88% of Chinese people drink tea regularly, with green tea accounting for over 70% of total consumption. In Japan, the Ministry of Agriculture, Forestry, and Fisheries reported an average per capita consumption of 1.1 kg of green tea in 2022, emphasizing its relevance in everyday life.

Furthermore, a 2021 study published in the Journal of Ethnopharmacology discovered that more than 60% of urban Japanese families undertake traditional tea ceremonies, primarily with green tea, at least once a month. This deep cultural establishment helps the Asia-Pacific green tea market expand at a 15% faster rate than other global markets.

Will Growing Health Consciousness Expand the European Region for the Green Tea Market?

Europe is frequently considered the fastest-growing green tea market. Growing health consciousness is expected to considerably impact the green tea market in Europe. According to 2023 research from the European Food Safety Authority (EFSA), 68% of European people actively seek out foods and beverages with health advantages, and green tea emerges as a top choice. The European Tea & Herbal Infusions Association (THIE) reported a 60% growth in green tea consumption over the last decade, with an estimated 60,000 tons in 2022, owing to its claimed health benefits.

Furthermore, a study published in the European Journal of Nutrition found that 72% of consumers link green tea with favorable health benefits, particularly its antioxidant characteristics. Euromonitor International's 2023 Health and Nutrition Survey confirms this trend, with 41% of respondents increasing their green tea consumption for health reasons in the previous year.

The European green tea market's innovation will fuel significant regional growth. With significant advancements in ready-to-drink (RTD) alternatives and functional green tea beverages, the RTD segment has grown by 32% between 2018 and 2022, reaching €1.2 billion. The approval of new functional items, as well as the preference for those with additional health benefits, highlight this trend.

Competitive Landscape

The green tea market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the green tea market include:

Ito En, Lipton, Nestle, PepsiCo, The Coca-Cola Company, Unilever, Twinings, Tazo, Bigelow Tea, The Republic of Tea

Latest Developments

In January 2024, Tata Consumer Products agreed to buy up to 100% of the equity share capital of Organic India, an organic brand supplying food, beverages, and herbal/traditional supplements.
In February 2023, Unilever, the consumer goods behemoth, paid an unknown sum for Pukka Herbs, a leading organic herbal tea brand based in the United Kingdom. This move boosts Unilever's position in the booming organic tea sector and broadens its green tea selection.
In August 2023, Ito En, the Japanese green tea company, paid an unknown sum for Matcha.com, an online matcha store. This change reflects the increasing popularity of matcha, a form of green tea powder.

1 INTRODUCTION OF GLOBAL GREEN TEA MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL GREEN TEA MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model

5 GLOBAL GREEN TEA MARKET, BY FLAVORS

5.1 Overview
5.2 Aloe-Vera
5.3 Cinnamon
5.4 Lemon
5.5 Vanilla
5.6 Basil

6 GLOBAL GREEN TEA MARKET, BY FORM

6.1 Overview
6.2 Loose Leaf
6.3 Tea Bags
6.4 Powder
6.5 Iced Green Tea
6.6 Loose-Leaf

7 GLOBAL GREEN TEA MARKET, BY DISTRIBUTION CHANNEL

7.1 Overview
7.2 Supermarkets/Hypermarkets
7.3 Online Retail
7.4 Speciality Stores
7.5 Convenience Stores

8 GLOBAL GREEN TEA MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East & Africa

9 GLOBAL GREEN TEA MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Ito En
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Lipton
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Nestle
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 PepsiCo
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 The Coca-Cola Company
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Unilever
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 Twinings
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Tazo
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Bigelow Tea
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 The Republic of Tea
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments

11 KEY DEVELOPMENTS

11.1 Product Launches/Developments
11.2 Mergers and Acquisitions
11.3 Business Expansions
11.4 Partnerships and Collaborations

12 Appendix

12.1 Related Research

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License/价格

2026-2032 年绿茶市场（依口味、形式、通路及地区划分）

Green Tea Market By Flavors (Aloe-Vera, Cinnamon, Lemon), By Form (Loose Leaf, Tea Bags, Powder), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail), And Region For 2026-2032

2026-2032年绿茶市场评估

健康和保健趋势会推动绿茶市场吗？

价格敏感度会影响绿茶市场的成长吗？

目录

第一章 全球绿茶市集简介

第二章执行摘要

第三章：已验证的市场研究调查方法

第四章 全球绿茶市场展望

第五章 世界绿茶市场（依口味）

第六章 世界绿茶市场（依形态）

第七章全球绿茶市场通路

第八章全球绿茶市场（按地区）

第九章全球绿茶市场竞争格局

第十章 公司简介

第十一章 重大进展

第十二章 附录

Green Tea Market Valuation - 2026-2032