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市场调查报告书
商品编码
1904515
霜冻优格市场规模、份额和成长分析(按产品类型、脂肪含量、品种、价格分布、包装类型、销售管道和地区划分)-产业预测(2026-2033年)Frozen Yogurt Market Size, Share, and Growth Analysis, By Product Type, By Fat Content, By Variant, By Price Range, By Packaging Type, By Sales Channel, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年,全球霜冻优格市场规模将达到 19.5 亿美元,到 2025 年将达到 20.8 亿美元,到 2033 年将达到 33.6 亿美元,在预测期(2026-2033 年)内,复合年增长率为 6.2%。
全球霜冻优格市场正迅速发展,其驱动力在于消费者对更健康甜点替代品的偏好不断增长。这包括对富含益生菌食品的兴趣日益浓厚,以及对低脂、低卡路里等功能性产品的偏好。这种转变,尤其是在千禧世代和Z世代中,使得霜冻优格成为一种无负担的甜点选择,并超越了传统冰淇淋。各公司正抓住这一趋势,提供各种口味,包括无糖、无乳製品和高蛋白产品,以吸引註重健康的消费者和饮食限制的人。此外,自助式霜冻优格店的兴起,正在打造个人化的甜点体验,并提升消费者的参与度和忠诚度。有效的分销策略,包括与零售商和快餐店的合作,以及电子商务和数位订购管道,正在扩大产品的可及性,并迎合当今消费者忙碌的生活方式。
全球霜冻优格市场按产品类型、脂肪含量、口味、价格分布、包装类型、销售管道和地区进行细分。依产品类型划分,市场分为普通霜冻优格格、无糖霜冻优格、无乳糖霜冻优格、非乳製品霜冻优格和其他产品。依脂肪含量划分,市场分为全脂、低脂和脱脂。依口味划分,市场分为风味霜冻优格和原味霜冻优格。依价格分布,市场分为经济/价格分布、中价格分布和价格分布。按包装类型划分,市场分为塑胶杯、玻璃罐、软包装袋和其他包装。依销售管道划分,市场分为线上和线下(大卖场/超级市场、百货公司、便利商店等)。按地区划分,市场分为北美、欧洲、亚太、中东和非洲以及拉丁美洲。
全球霜冻优格市场驱动因素
随着人们健康意识的增强和对健康饮食兴趣的日益增长,霜冻优格被视为传统高热量甜点的理想替代品。消费者对益生菌及其对消化健康的益处了解得越多,富含活性乳酸菌、蛋白质和低糖的霜冻优格就越发受到青睐,成为一种有益健康的偏好。这一趋势在美国市场尤其明显,低脂和脱脂霜冻优格格占据了零售市场的大部分份额,显示消费者对更健康食品的偏好。此外,在欧洲和亚太地区,肥胖和糖尿病等健康问题的日益突出也促使更多注重减少添加糖和增加钙含量的霜冻优格产品涌现。包括千禧世代和Z世代在内的年轻一代越来越倾向于选择成分洁净标示清晰的食品,这进一步推动了健康型霜冻优格品牌的流行。因此,霜冻优格成为那些既想享用营养甜点又不想有罪恶感的人的热门选择。
限制全球霜冻优格格市场的因素
全球霜冻优格市场面临许多挑战,主要原因在于冷冻乳製品生产、储存和分销的高昂营运成本。与常温保存或冷藏产品不同,霜冻优格必须在整个生产和消费过程中保持稳定的低温运输。温度控制不当会导致产品变质召回,造成重大经济损失。这种对稳定低温运输的依赖不仅增加了物流难度,也推高了营运成本,尤其是在基础设施薄弱或气候条件恶劣的地区,限制了该产业的成长潜力。
全球霜冻优格格市场趋势
全球霜冻优格市场正经历着向自助式服务的重大转变,反映出消费者对个人化和互动式用餐体验日益增长的偏好。这种模式让顾客自由选择份量、口味和配料,从而提升了顾客的参与度和满意度。大多数霜冻优格门市现在都提供自助服务,这印证了这个趋势,也显示消费者对此模式的接受度很高。此外,诸如会员应用程式和行动订购系统等数位技术的整合进一步提升了消费者体验,使霜冻优格不仅是一种美味的甜点,更成为一种便捷且个性化的选择。
Global Frozen Yogurt Market size was valued at USD 1.95 Billion in 2024 and is poised to grow from USD 2.08 Billion in 2025 to USD 3.36 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).
The global frozen yogurt market is evolving swiftly, driven by emerging consumer preferences for healthier dessert alternatives. There is a marked increase in awareness regarding probiotic-rich foods and a growing inclination towards functional options that are low in fat and calories. This shift, particularly among millennials and Gen Z, positions frozen yogurt as a guilt-free dessert choice, often preferred over traditional ice cream. Businesses are capitalizing on these trends by introducing diverse variants, such as sugar-free, dairy-free, and protein-enhanced products to attract health-conscious consumers, including those with dietary restrictions. Additionally, the rise of self-serve frozen yogurt shops fosters personalized dessert experiences, enhancing consumer engagement and loyalty. Effective distribution strategies, including partnerships with retail and QSRs, alongside e-commerce and digital ordering channels, are broadening product access and catering to the fast-paced lifestyles of modern consumers.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Frozen Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Frozen Yogurt Market Segments Analysis
The global Frozen Yogurt market is segmented on the basis of Product Type, Fat Content, Variant, Price Range, Packaging Type, Sales channel and region. By Product Type, the market is segmented into Regular Frozen Yogurt, Sugar-Free Frozen Yogurt, Lactose-Free Frozen Yogurt, Non-Dairy Frozen Yogurt, and Others. By Fat Content, the market is segmented into Full Fat, Low Fat, and No Fat. Based on Variant, the market is segmented into Flavored Frozen Yogurt, and Non-Flavored Frozen Yogurt. Based on Price Range, the market is segmented into Economy/Budget Frozen Yogurt, Mid-Range Frozen Yogurt, and Premium Frozen Yogurt. Based on Packaging Type, the market is segmented into Plastic Cups, Glass Jars, Flexible Pouches, and Others. Based on Sales Channel, the market is segmented into Online, and Offline (Hypermarkets/Supermarkets, Departmental Stores, Convenience Store, and Other). By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Driver of the Global Frozen Yogurt Market
The growing emphasis on wellness and healthy eating has positioned frozen yogurt as a preferred dessert choice over traditional high-calorie options. As consumers become more informed about probiotics and their positive effects on digestive health, frozen yogurt emerges as a beneficial indulgence, offering live active cultures, protein, and lower sugar content. This trend is evident in the U.S. market, where low-fat and non-fat frozen yogurt account for a significant majority of retail sales, reflecting a clear preference for healthier alternatives. Additionally, regions like Europe and Asia-Pacific are witnessing an increase in frozen yogurt products that emphasize reduced added sugars and elevated calcium levels, largely driven by rising health concerns such as obesity and diabetes. Younger generations, including millennials and Gen Z, are increasingly seeking clean-label and transparent food options, further popularizing health-oriented frozen yogurt brands. As a result, frozen yogurt has become a go-to choice for those looking for guilt-free, nutritious desserts.
Restraints in the Global Frozen Yogurt Market
The global frozen yogurt market faces significant challenges primarily due to the high operational costs associated with the production, storage, and distribution of frozen dairy products. Unlike shelf-stable or refrigerated alternatives, frozen yogurt necessitates a consistent cold chain throughout its journey from production to consumption. Any failure in maintaining the necessary temperature can result in spoilage and product recalls, leading to substantial financial repercussions. This dependence on a stable cold chain not only complicates logistics but also heightens operating costs, especially in regions with inadequate infrastructure or adverse weather conditions, thereby constraining the industry's growth potential.
Market Trends of the Global Frozen Yogurt Market
The global frozen yogurt market is witnessing a significant shift towards the self-serve concept, reflecting a growing consumer preference for customization and interactive dining experiences. With this model, customers gain control over their portion sizes, flavors, and toppings, enhancing their engagement and satisfaction. This trend is underscored by the fact that a substantial majority of frozen yogurt establishments have embraced the self-serve format, indicating strong acceptance among patrons. Furthermore, the integration of digital technologies, such as loyalty apps and mobile ordering systems, is further enhancing the consumer experience, making frozen yogurt not only a delightful treat but also a convenient and personalized choice.