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市场调查报告书
商品编码
1732188
全球霜冻优格市场按口味、通路、脂肪类型、类型和地区划分(2026-2032 年)Frozen Yogurt Market By Flavor (Chocolate, Strawberry, Banana), By Distribution Channel (Retail Stores, Specialty Stores), By Fat Content (Low-Fat Hair, No Fat Facial) By Type (Regular Frozen Yogurt, Sugar-Free Frozen Yogurt), And Region For 2026-2032 |
霜冻优格市场正以美味之名强势回归。消费者对更健康甜点替代品的需求日益增长,推动了这一趋势。霜冻优格的成长得益于其据称优于传统冰淇淋的优势,例如低脂肪含量和益生菌含量。这种注重健康的趋势在年轻一代中尤其明显,他们构成了霜冻优格店的重要市场。预计到2024年,市场规模将超过68.1亿美元,2032年将达到约100.9亿美元。
除了健康之外,霜冻优格优格产业的蓬勃发展还得益于品种多样化和可客製化。从基本口味到独特选择,霜冻优格店提供丰富的选择,以满足不同的偏好。自助服务模式让顾客自由搭配口味和配料,进一步提升了吸引力。这种自主控制的模式鼓励顾客寻求更个人化、更令人满意的霜冻优格体验,从而吸引他们再次光顾。对经济高效的霜冻优格格的需求日益增长,推动市场在2026年至2032年间以5.04%的复合年增长率成长。
霜冻优格市场定义/概述
霜冻优格格是一种广受欢迎的冷冻食品,由优格与其他乳製品混合而成,口感顺滑,风味浓郁。由于以优格为原料,其脂肪含量低于一般冰淇淋,并且富含活性菌,益生菌含量丰富。该产品有多种食用方式,包括软饮和预包装,并经常提供各种口味和配料,以满足不同消费者的偏好。
霜冻优格格在食品市场,尤其是在甜点和零食领域,获得了显着的关注。它在专门的霜冻优格格店和杂货店随处可见,也常被用作冰沙碗和甜点的配料。霜冻优格优格的适应性使其能够满足各种饮食需求,包括无麸质、无乳製品和低卡路里替代品。此外,霜冻优格经常被宣传为传统冰淇淋的健康替代品,这使得它成为注重健康的消费者寻求美味、无负担感的美食时颇具吸引力的选择。
当前的趋势表明,人们对更健康、更具创意的甜点选择的需求日益增长。随着消费者偏好转向植物性和功能性饮食,以杏仁、椰子和燕麦为原料的无乳霜冻优格格有望蓬勃发展。此外,口味研发的进步以及超级食品和益生菌的加入,可以提升霜冻优格格产品的营养价值。
低卡路里甜食需求的不断增长预计将推动霜冻优格市场的发展。随着消费者对卡路里的意识日益增强,霜冻优格作为冰淇淋的低卡路里替代品正日益受到青睐。根据美国农业部的数据,半杯标准香草冰淇淋约含137卡路里,而同样份量的低脂霜冻优格约含110卡路里。这种卡路里差异使得霜冻优格格在註重健康的消费者中持续受到欢迎,使其成为满足人们对更优质甜点日益增长的需求的理想之选。
随着消费者健康意识的不断增强,霜冻优格市场预计将迎来成长。随着人们越来越注重自身健康,对更健康甜点的需求也日益增长。根据国际食品资讯理事会 (IFIC) 发布的一项调查,43% 的美国人正在积极寻找有益健康的食品和饮料,其中 18% 的人特别关注益生菌,而益生菌通常存在于霜冻优格中。这一趋势表明,作为注重健康的消费者的首选,霜冻优格格蕴藏着巨大的商机。
健康意识对霜冻优格市场的成长有重大影响。儘管霜冻优格经常被宣传为冰淇淋的替代品,但有些品种含有过量的糖和人工化学物质,这可能会吓跑注重健康的消费者。如果消费者认为霜冻优格格并非真正健康,那么它作为健康甜点的吸引力就会降低。这可能会阻碍市场扩张,因为注重健康的消费者也可能选择其他被认为更纯净、更天然的选择。
激烈的竞争可能会影响霜冻优格优格市场的成长。市场面临来自冰淇淋、义式霜淇淋和雪酪等其他冷冻甜点的激烈竞争,这些甜点提供消费者喜爱的多种口味和口感。由于消费者的选择众多,这种竞争格局可能会限製霜冻优格优格的市场占有率。此外,在冰淇淋和义式霜淇淋行业,成熟品牌通常拥有更高的品牌知名度和忠诚度,这使得霜冻优格公司难以吸引和留住客户。
The Frozen Yogurt Market is having a delicious revival. Consumers are driving this trend with their increasing desire for healthier dessert alternatives. Frozen yogurt's claimed advantage over traditional ice cream, such as decreased fat content and the inclusion of probiotics, is boosting its growth. This health-conscious movement is especially prominent among young folks, who constitute an important market for frozen yogurt shops. The market size surpass USD 6.81 Billion valued in 2024 to reach a valuation of around USD 10.09 Billion by 2032.
Beyond health, the business thrives because of the diversity and customization it provides. From basic flavors to unique options, frozen yogurt shops offer a wide range to accommodate a variety of tastes. The self-serve format, which allows customers to mix and match tastes and toppings, enhances the appeal. This amount of control over their treat creation keeps customers coming back for a more personalized and satisfying frozen yogurt experience. The rising demand for cost-effective and efficient frozen yogurt is enabling the market grow at a CAGR of 5.04% from 2026 to 2032.
Frozen Yogurt Market: Definition/ Overview
Frozen yogurt is a popular frozen dish that blends yogurt and other dairy products to create a creamy texture and sour flavor. It has a decreased fat content than standard ice cream because of its yogurt base, which also contains live active cultures, making it a probiotic-rich option. The product can be served in different kinds of ways, including soft-serve or pre-packaged, and it is frequently available in a variety of flavors and toppings to appeal to a wide range of consumer tastes.
Frozen yogurt has acquired substantial traction in the food market, notably in the dessert and snack categories. It is widely available at specialist frozen yogurt shops, and grocery stores, and even as a topping for smoothie bowls and desserts. Frozen yogurt's adaptability allows it to meet a wide range of dietary needs, including gluten-free, dairy-free, and low-calorie alternatives. In addition, it is frequently marketed as a healthier alternative to traditional ice cream, making it an appealing option for health-conscious consumers seeking tasty but guilt-free treats.
Current trends indicate an increasing need for healthier and more inventive dessert options. As consumer preferences shift toward plant-based and functional meals, there is potential for the development of dairy-free frozen yogurt based on almond, coconut, or oats. Furthermore, advances in taste development and the incorporation of superfoods and probiotics can improve the nutritional value of frozen yogurt products.
The rising demand for low-calorie sweets is expected to fuel the frozen yogurt market. As consumers become more calorie conscious, frozen yogurt's appeal as a low-calorie alternative to ice cream grows. According to the USDA, a half-cup serving of standard vanilla ice cream includes roughly 137 calories, while the same amount of low-fat frozen yogurt contains approximately 110 calories. This calorie disparity has contributed to frozen yogurt's continued popularity among health-conscious consumers, placing it well to capitalize on the growing need for better dessert options.
The frozen yogurt market is expected to grow due to increased consumer health consciousness. As people become more mindful of their health and wellness, there is a greater desire for healthier dessert options. According to research published by the International Food Information Council (IFIC), 43% of Americans actively seek health-promoting foods and beverages, with 18% especially looking for probiotics, which are typically present in frozen yogurt. This trend points to a large business opportunity for frozen yogurt as a favored choice among health-conscious customers.
Health perception can have a big impact on the growth of the frozen yogurt market. While frozen yogurt is frequently touted as a better alternative to ice cream, some varieties contain excessive amounts of sugar and artificial chemicals, which may turn off health-conscious customers. If consumers believe frozen yogurt is not truly healthy, its appeal as a healthful dessert option decreases. This could stymie market expansion since consumers who value health advantages may prefer other options viewed as purer and more natural.
High levels of competition can have an impact on the frozen yogurt market's growth. The market confronts stiff competition from other frozen desserts such as ice cream, gelato, and sorbet, which offer a diverse range of flavors and textures that customers like. Because consumers have so many options, this competitive landscape has the potential to limit frozen yogurt's market share. Furthermore, established brands in the ice cream and gelato industries frequently have higher brand awareness and loyalty, making it difficult for frozen yogurt companies to attract and maintain customers.
The chocolate segment dominate the frozen yogurt market. Chocolate is an extensively desirable flavor, and its use in frozen yogurt products can appeal to a wide spectrum of consumers, including children and adults. Offering a variety of chocolate-based flavors, such as chocolate swirl, chocolate chip, or chocolate fudge, might increase the attractiveness of frozen yogurt to consumers looking for decadent but slightly healthier dessert options. Chocolate flavors' adaptability and broad appeal can greatly enhance sales and market penetration for frozen yogurt brands, positioning them as a key driver of industry development.
Chocolate's long-standing popularity provides constant demand, positioning it as a dominant segment. Additionally, chocolate provides a diverse foundation for creativity. Frozen yogurt restaurants can capitalize on this by selling versions such as dark chocolate, milk chocolate, or chocolate with mix-ins such as peanut butter chips or brownie bits, thereby solidifying their dominance.
Retail outlets account for the largest share of the frozen yogurt market. The frozen yogurt market for accessibility drives the retail store component. Retail shops that are conveniently located and easily accessible to customers can generate more foot traffic and sales. Brands may reach a wider audience by selling frozen yogurt in a variety of retail formats, including supermarkets, convenience stores, and specialist frozen yogurt shops. Accessibility also includes store hours, online ordering choices, and fast customer service, all of which can improve the shopping experience and propel repeat purchases, ultimately boosting growth in the frozen yogurt retail store segment.
Impulse purchases have the potential to significantly drive the retail component of the frozen yogurt market. Frozen yogurt, which is frequently displayed near checkout counters, can entice customers who had not meant to buy it to make an impulse purchase. The appeal of frozen yogurt as a quick, refreshing, and generally guilt-free treat can lead to impulse purchases, particularly during the warmer months or after a meal. Retailers can capitalize on impulse buying behavior by strategically positioning frozen yogurt in high-traffic locations and offering appealing packaging and flavors, resulting in increased sales and growth in this market.
North America presently dominates the worldwide frozen yogurt market. Health consciousness in North America is a major driver of the frozen yogurt market, as people choose better food options, especially desserts. According to the International Food Information Council (IFIC) Foundation's 2020 Food and Health Survey, 54% of consumers, including 63% of those aged 50 and over, are more concerned about the healthfulness of their food than in 2010.
High disposable income will fuel the North American frozen yogurt market, as improved purchasing power allows customers to spend more on discretionary items such as frozen yogurt. Personal disposable income in the United States has increased from USD 14.4 Trillion in 2010 to USD 19.7 Trillion in 2020, giving consumers more financial freedom for engaging in non-essential food items. Furthermore, the median family income hit $68,703 in 2019, indicating increased expenditure on dining out and dessert options. This trend is further reinforced by the National Restaurant Association's research, which shows that 51% of Americans want more healthy menu alternatives, such as frozen yogurt.
The Asia-Pacific region is seeing the fastest growth in the frozen yogurt market. The Asia-Pacific region's frozen yogurt market will be driven by innovation and experimentation, as consumers become more open to novel flavors and innovative products. The industry is expected to expand to USD 39.6 Billion between 2020 and 2025, owing primarily to novel flavor combinations and localized preferences. The introduction of new flavors like matcha and sakura in Japan, as well as classic components like red bean and ginseng in South Korea, indicates the region's need for innovation.
Furthermore, the increasing desire for customizable dessert options, with 72% of consumers preferring unique toppings, has resulted in the development of self-serve frozen yogurt businesses, supporting industry growth through innovation and experimentation.
Rapid urbanization and more exposure to Western culture will boost the Asia-Pacific frozen yogurt market, creating a growing need for creative dessert options. With the urban population anticipated to increase from 50% in 2018 to 70% by 2050, there is a clear shift in eating patterns and the acceptance of Western-style meals. Between 2000 and 2020, the middle-class population increased from 500 million to 2 billion, indicating a substantial shift in consumer behavior in favor of trends such as frozen yogurt.
The frozen yogurt market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the frozen yogurt market include: