越野车市场规模、份额及成长分析（按车辆类型、动力方式、应用领域及地区划分）－2026-2033年产业预测

预计到 2024 年，全球越野车市场规模将达到 247.7 亿美元，到 2025 年将达到 261.1 亿美元，到 2033 年将达到 397.6 亿美元，预测期（2026-2033 年）的复合年增长率为 5.4%。

全球越野车市场正经历强劲成长，这主要得益于旅游业的蓬勃发展。越野车对于身临其境型式野生动物探险体验至关重要，使游客能够在与自然亲密接触的同时，最大限度地减少对野生动物的影响。越野车视野开阔、舒适性极佳，能够满足寻求刺激的探险者探索山地度假胜地和山区的需求。吉普车探险、攀岩和健行等热门活动，为寻求刺激的游客提供了惊险刺激的体验，进一步提升了这些目的地的吸引力。旅游目的地基础设施的改善也推动了这一趋势，对越野设施的投资提升了游客的体验。因此，越野车正日益成为旅游业不可或缺的一部分，为旅游目的地带来显着的经济效益。

全球越野车市场驱动因素

推动全球越野车市场成长的关键因素之一是蓬勃发展的旅游业。越来越多的旅客寻求生态旅游和探险体验，探索越野车可以轻鬆抵达的偏远地区和崎岖地形。这一趋势凸显了永续和环保实践的重要性，以减少对当地生态系统和社区的负面影响，并确保越野车在旅游业中的永续性使用。随着越来越多的游客重视独特而刺激的体验，对越野车的需求将持续增长，从而推动市场成长，并促进环保车辆设计的创新。

限制全球越野车市场的因素

由于人们越来越重视环境永续性，越野车市场面临许多限制。这类车辆通常需要消耗更多燃料，其环境影响也引起了消费者和政策制定者的共同关注。全球向更环保的交通途径转型，催生了许多与传统越野车竞争的替代方案。此外，旨在最大限度减少碳排放的日益严格的法规可能会限制越野车的生产和使用。随着人们对环境影响的担忧不断加剧，製造商和消费者很可能会重新评估他们的选择，转而寻求更永续的解决方案。

全球越野车市场趋势

全球越野车市场正经历显着成长，这主要得益于人们对充满冒险和强劲驾驶体验的需求激增，尤其是在旅游业。全地形车 (ATV) 和多用途车 (UTV) 因其强劲的引擎和应对各种复杂地形（从崎岖小径到沙漠地带）的能力而日益受到欢迎。爱好者也越来越倾向于为他们的 UTV 寻找高性能配件，以提升性能并进行个性化定制。此外，诸如雪地防滑链和先进的追踪系统等选用配备进一步扩大了车辆的吸引力，使其区别于传统的多用途车，从而进一步推动了市场扩张。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 贸易分析
• 案例研究分析

全球越野车市场规模（依车辆类型划分）及复合年增长率（2026-2033 年）

• UTV
• ATV
• 雪上摩托车
• 越野自行车

全球越野车市场规模（依动力类型划分）及复合年增长率（2026-2033 年）

• 汽油
• 柴油引擎
• 电的

全球越野车市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 公用事业
• 运动的
• 休閒
• 军事用途

全球越野车市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Polaris Inc.（US）
• Honda Motor Co.（Japan）
• John Deere（US）
• Tomcar（US）
• Can-Am BRP（Canada）
• EDAG Group（Germany）
• Ford（US）
• Yamaha（Japan）
• Kawasaki（Japan）
• CFMoto USA（China）
• Suzuki（Japan）
• Red Dot Engineering（US）

结论与建议

Global Off-road Vehicles Market size was valued at USD 24.77 Billion in 2024 and is poised to grow from USD 26.11 Billion in 2025 to USD 39.76 Billion by 2033, growing at a CAGR of 5.4% during the forecast period (2026-2033).

The global market for off-road vehicles is witnessing robust growth, primarily driven by the expansion of the tourism sector. These vehicles are essential for immersive experiences in wildlife safaris, allowing tourists to interact closely with nature while minimizing disruption to wildlife. Equipped with features for optimal visibility and comfort, off-road vehicles cater to adventure seekers exploring hill stations and mountainous terrains. Popular activities such as jeep safaris, rock crawling, and trekking further enhance their appeal, providing thrilling experiences that attract adrenaline-focused travelers. Improved infrastructure at tourism destinations supports this trend, as investments in off-road facilities contribute to enhanced tourist experiences. Consequently, off-road vehicles are becoming increasingly integral to the tourism industry, generating significant economic benefits for destinations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Off-road Vehicles market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Off-road Vehicles Market Segments Analysis

Global Off-road Vehicles Market is segmented by Vehicle, Propulsion, Application and region. Based on Vehicle, the market is segmented into UTV, ATV, Snowmobile and Off-road motorcycle. Based on Propulsion, the market is segmented into Gasoline, Diesel and Electric. Based on Application, the market is segmented into Utility, Sports, Recreation and Military. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Off-road Vehicles Market

A significant factor propelling the global off-road vehicles market is the burgeoning growth of the tourism sector. An increasing number of travelers are drawn to eco-tourism and adventurous experiences, seeking to explore remote and rugged terrains that off-road vehicles can effortlessly navigate. This trend highlights the importance of sustainable and environmentally friendly practices to mitigate adverse impacts on local ecosystems and communities, ensuring the longevity of off-road vehicle usage in tourism. As more tourists prioritize unique and exciting experiences, the demand for off-road vehicles continues to rise, driving growth within the market and encouraging innovation in eco-conscious vehicle designs.

Restraints in the Global Off-road Vehicles Market

The off-road vehicles market faces a notable restraint due to the growing emphasis on environmental sustainability. As these vehicles typically require more fuel for operation, their impact on eco-friendliness raises concerns among consumers and policymakers alike. The global shift towards greener transportation alternatives presents numerous options that compete with traditional off-road vehicles. Furthermore, the implementation of increasingly stringent regulations aimed at minimizing carbon emissions may limit both the production and utilization of off-road vehicles. As concerns about environmental impact continue to escalate, manufacturers and consumers may reevaluate their choices in favor of more sustainable solutions.

Market Trends of the Global Off-road Vehicles Market

The global off-road vehicles market is experiencing significant growth, driven by a surge in demand for adventurous and powerful driving experiences, particularly within the tourism sector. All-Terrain Vehicles (ATVs) and Utility Task Vehicles (UTVs) are increasingly favored for their robust engines and capability to navigate challenging landscapes, from rugged trails to desert terrains. The customization trend is also notable, as enthusiasts seek UTV performance parts to enhance capabilities and personalize their rides. Additionally, the option to equip vehicles with features like snow chains and advanced tracking systems broadens their appeal, differentiating them from conventional utility vehicles and fueling market expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Trade Analysis
• Case Study Analysis

Global Off-road Vehicles Market Size by Vehicle & CAGR (2026-2033)

• Market Overview
• UTV
• ATV
• Snowmobile
• Off-road motorcycle

Global Off-road Vehicles Market Size by Propulsion & CAGR (2026-2033)

• Market Overview
• Gasoline
• Diesel
• Electric

Global Off-road Vehicles Market Size by Application & CAGR (2026-2033)

• Market Overview
• Utility
• Sports
• Recreation
• Military

Global Off-road Vehicles Market Size & CAGR (2026-2033)

• North America (Vehicle, Propulsion, Application)
  • US
  • Canada
• Europe (Vehicle, Propulsion, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle, Propulsion, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle, Propulsion, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle, Propulsion, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Polaris Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Deere (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomcar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Can-Am BRP (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EDAG Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMoto USA (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Dot Engineering (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations