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市场调查报告书
商品编码
1902173

越野车市场－全球产业规模、份额、趋势、机会及预测（按车辆类型（全地形车和多用途车）、应用类型、地区和竞争格局划分，2021-2031年预测）

Off-Road Vehicle Market - Global Industry Size, Share, Trends Opportunity, and Forecast Segmented By Vehicle Type (All-Terrain Vehicle and Utility Task Vehicle ), By Application Type, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球越野车市场将从2025年的167.2亿美元成长到2031年的208.8亿美元，复合年增长率为3.77%。全球越野车市场涵盖全地形车和多用途作业车，是专为应对崎岖不平的地形而设计的专用机动车辆，具有高离地间隙和耐用轮胎。

市场概览
预测期 2027-2031
市场规模：2025年 167.2亿美元
市场规模：2031年 208.8亿美元
复合年增长率：2026-2031年 3.77%
成长最快的细分市场 全地形车
最大的市场 北美洲

主要市场驱动因素

户外休閒活动和探险运动参与度的不断提高，是全球越野车市场的主要动力。消费者越来越追求亲近自然的体验，例如越野骑行、狩猎和长途旅行，这直接推动了对能够应对崎岖地形的专用全地形和多用途车辆的需求。

主要市场挑战

日益严格的环境法规和安全标准的实施，是全球越野车市场扩张的主要障碍。随着各国政府强制执行严格的排放标准，製造商被迫投入巨资重新设计内燃机或转型为电动系统，以确保符合规定。

主要市场趋势

市场正逐渐转向多功能作业车辆（UTV），这种趋势演变为消费者对兼具强悍作业能力和休閒舒适性的多功能跨界车型的偏好。与传统的多用途车辆不同，这些跨界车型凭藉其多用途解决方案吸引了消费者的目光，即使在经济低迷时期，其投资价值仍然可观。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球越野车市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按车辆类型（全地形车 (ATV) 和多用途作业车 (UTV)）
    • 按应用类型（体育、农业、其他应用）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美越野车市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲越野车市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区越野车市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲越野车市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美洲越野车市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章：全球越野车市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • Polaris Inc.
  • Textron Inc.
  • Honda Motor Co. Ltd.
  • Kawasaki Heavy Industries Ltd.
  • Yamaha Motor Corporation
  • Deere & Company
  • Bombardier Recreational Products Inc.
  • Zhejiang CFMoto Power Co., Ltd.
  • Suzuki Motor Corporation
  • Arctic Cat Inc.

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 16800

The Global Off-Road Vehicle Market will grow from USD 16.72 Billion in 2025 to USD 20.88 Billion by 2031 at a 3.77% CAGR. Global Off-Road Vehicles, encompassing All-Terrain Vehicles and Utility Task Vehicles, are specialized motorized units engineered with high ground clearance and durable tires to navigate rugged, unpaved landscapes.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 16.72 Billion
Market Size 2031USD 20.88 Billion
CAGR 2026-20313.77%
Fastest Growing SegmentAll Terrain Vehicle
Largest MarketNorth America

Key Market Drivers

Rising participation in outdoor recreational activities and adventure sports serves as a primary catalyst for the global off-road vehicle market. Consumers are increasingly seeking nature-based experiences such as trail riding, hunting, and overlanding, which directly drives the demand for specialized all-terrain and utility task vehicles capable of navigating rugged landscapes.

Key Market Challenges

The implementation of increasingly stringent environmental regulations and safety standards constitutes a primary impediment to the expansion of the global off-road vehicle market. As governments enforce rigorous emission norms, manufacturers are compelled to invest heavily in redesigning internal combustion engines or transitioning to electric powertrains to ensure compliance. This shift necessitates substantial capital expenditure in research and development, which increases production costs and subsequently elevates the retail price of these units. Such price inflation reduces affordability for cost-conscious buyers in agricultural and recreational sectors, directly suppressing sales volumes and delaying fleet upgrades.

Key Market Trends

The Market Shift Towards Utility Task Vehicles (UTVs) Dominance is evolving into a specific preference for versatile crossover models that blend rugged work capabilities with recreational comfort. Unlike traditional utility units, these crossover vehicles are capturing consumer interest by offering a multi-purpose solution that justifies the investment even during periods of economic softness.

Key Market Players

  • Polaris Inc.
  • Textron Inc.
  • Honda Motor Co. Ltd.
  • Kawasaki Heavy Industries Ltd.
  • Yamaha Motor Corporation
  • Deere & Company
  • Bombardier Recreational Products Inc.
  • Zhejiang CFMoto Power Co., Ltd.
  • Suzuki Motor Corporation
  • Arctic Cat Inc.

Report Scope:

In this report, the Global Off-Road Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Off-Road Vehicle Market, By Vehicle Type:

  • All-Terrain Vehicle (ATV) and Utility Task Vehicle (UTV)

Off-Road Vehicle Market, By Application Type:

  • Sports
  • Agricultural
  • Other Applications

Off-Road Vehicle Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Off-Road Vehicle Market.

Available Customizations:

Global Off-Road Vehicle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Off-Road Vehicle Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Vehicle Type (All-Terrain Vehicle (ATV) and Utility Task Vehicle (UTV))
    • 5.2.2. By Application Type (Sports, Agricultural, Other Applications)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Off-Road Vehicle Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Vehicle Type
    • 6.2.2. By Application Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Off-Road Vehicle Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Vehicle Type
        • 6.3.1.2.2. By Application Type
    • 6.3.2. Canada Off-Road Vehicle Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Vehicle Type
        • 6.3.2.2.2. By Application Type
    • 6.3.3. Mexico Off-Road Vehicle Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Vehicle Type
        • 6.3.3.2.2. By Application Type

7. Europe Off-Road Vehicle Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Vehicle Type
    • 7.2.2. By Application Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Off-Road Vehicle Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Vehicle Type
        • 7.3.1.2.2. By Application Type
    • 7.3.2. France Off-Road Vehicle Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Vehicle Type
        • 7.3.2.2.2. By Application Type
    • 7.3.3. United Kingdom Off-Road Vehicle Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Vehicle Type
        • 7.3.3.2.2. By Application Type
    • 7.3.4. Italy Off-Road Vehicle Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Vehicle Type
        • 7.3.4.2.2. By Application Type
    • 7.3.5. Spain Off-Road Vehicle Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Vehicle Type
        • 7.3.5.2.2. By Application Type

8. Asia Pacific Off-Road Vehicle Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Vehicle Type
    • 8.2.2. By Application Type
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Off-Road Vehicle Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Vehicle Type
        • 8.3.1.2.2. By Application Type
    • 8.3.2. India Off-Road Vehicle Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Vehicle Type
        • 8.3.2.2.2. By Application Type
    • 8.3.3. Japan Off-Road Vehicle Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Vehicle Type
        • 8.3.3.2.2. By Application Type
    • 8.3.4. South Korea Off-Road Vehicle Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Vehicle Type
        • 8.3.4.2.2. By Application Type
    • 8.3.5. Australia Off-Road Vehicle Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Vehicle Type
        • 8.3.5.2.2. By Application Type

9. Middle East & Africa Off-Road Vehicle Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Vehicle Type
    • 9.2.2. By Application Type
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Off-Road Vehicle Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Vehicle Type
        • 9.3.1.2.2. By Application Type
    • 9.3.2. UAE Off-Road Vehicle Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Vehicle Type
        • 9.3.2.2.2. By Application Type
    • 9.3.3. South Africa Off-Road Vehicle Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Vehicle Type
        • 9.3.3.2.2. By Application Type

10. South America Off-Road Vehicle Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Vehicle Type
    • 10.2.2. By Application Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Off-Road Vehicle Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Vehicle Type
        • 10.3.1.2.2. By Application Type
    • 10.3.2. Colombia Off-Road Vehicle Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Vehicle Type
        • 10.3.2.2.2. By Application Type
    • 10.3.3. Argentina Off-Road Vehicle Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Vehicle Type
        • 10.3.3.2.2. By Application Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Off-Road Vehicle Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Polaris Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Textron Inc.
  • 15.3. Honda Motor Co. Ltd.
  • 15.4. Kawasaki Heavy Industries Ltd.
  • 15.5. Yamaha Motor Corporation
  • 15.6. Deere & Company
  • 15.7. Bombardier Recreational Products Inc.
  • 15.8. Zhejiang CFMoto Power Co., Ltd.
  • 15.9. Suzuki Motor Corporation
  • 15.10. Arctic Cat Inc.

16. Strategic Recommendations

17. About Us & Disclaimer