首页 > 市场调查报告书 > 食物/饮料

汽水

即饮咖啡市场规模、份额及成长分析（按包装、类型、通路及地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1917240

即饮咖啡市场规模、份额及成长分析（按包装、类型、通路及地区划分）－2026-2033年产业预测

RTD Coffee Market Size, Share, and Growth Analysis, By Packaging (Bottles, Cans), By Nature (Conventional, Organic), By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月29日 | 出版商:

SkyQuest | 英文 195 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球即饮咖啡市场规模将达到 296 亿美元，到 2025 年将成长至 306.4 亿美元，到 2033 年将成长至 403.4 亿美元，在预测期（2026-2033 年）内复合年增长率为 3.5%。

全球即饮咖啡市场正经历强劲成长，这主要得益于各国政府对健康饮品的日益重视以及消费者偏好的转变。都市区生活方式的改变推动了需求的成长，同时，世界各国政府也加大对食品饮料产业永续性、健康理念和数位化溯源计画的投入。配方和输送技术的创新改变了产业的生产和消费模式。此外，人工智慧和机器学习的进步对于开发能够引起消费者共鸣的独特口味至关重要，它们能够洞察区域偏好、季节性和消费趋势。这种充满活力的市场环境使即饮咖啡成为更广泛的饮料市场中的重要参与者，满足了注重健康和品味的消费者群体的需求。

全球即饮咖啡市场驱动因素

全球即饮咖啡市场正经历显着成长，这主要得益于消费者偏好的转变，尤其是Z世代和千禧世代等年轻群体，他们追求便捷的咖啡因摄取方式，以融入其忙碌且注重健康的生活方式。这种转变已超越了传统咖啡的范畴，即饮产品中添加了益生菌、适应原和植物奶等功能性成分，将饮品转变为健康产品。为了顺应这一趋势，各公司纷纷推出低糖和洁净标示产品。这些特性正被用作关键的行销策略，以吸引註重健康的消费者，并在竞争激烈的市场中脱颖而出。

限制全球即饮咖啡市场的因素

全球即饮咖啡市场面临许多挑战，例如冷萃、无菌包装和冷藏等特殊加工要求。这些工艺显着增加了生产和营运成本，尤其对于新兴品牌和小规模品牌而言更是如此。此外，对高端包装和永续永续性标准的要求进一步推高了与保质期相关的成本。这些不断上涨的营运成本可能会限制竞争激烈的市场环境下的定价柔软性，并降低生产商的利润率。因此，这些财务限制可能会阻碍即饮咖啡市场新进业者的成长潜力和市场准入。

全球即饮咖啡市场趋势

全球即饮咖啡市场正经历显着的转变，朝着以健康意识消费者为目标的功能性配方方向发展。各大品牌越来越多在产品中添加胶原蛋白、益生菌、适应原和中链甘油三酯（MCT）油等成分，以开发兼具提神醒脑和促进健康的饮品。这种转变催生了一种混合型产品，它巧妙地融合了咖啡的提神功效和营养强化成分，有效地模糊了传统咖啡产品和健康饮品之间的界限。随着健康和保健日益成为消费者关注的焦点，市场对创新功能性即饮咖啡产品的需求预计将大幅成长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

PepsiCo.
The Coca-Cola Company
Nestle SA
JAB Holding Company
Asahi Group Holdings, Ltd.
McDonald's Corporation
Danone SA
Dunkin'Brands Group, Inc.
Suntory Beverage & Food
Lotte Chilsung Beverage Co. Ltd.
Dr. Pepper Snappel Group.
Starbucks
Unilever
Ajinomoto General Foods Inc.
Monster Beverage Co.

结论与建议

简介目录

Product Code: SQMIG30G2073

Global RTD Coffee Market size was valued at USD 29.6 Billion in 2024 and is poised to grow from USD 30.64 Billion in 2025 to USD 40.34 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global RTD coffee market is experiencing robust growth, fueled by increased government backing for healthier beverage options and evolving consumer tastes. Urban lifestyle shifts are contributing to heightened demand, as governments worldwide invest in sustainability, wellness, and digital traceability initiatives within the food and beverage sectors. Innovations in formulation and delivery technologies have transformed production and consumption patterns in this industry. Additionally, advancements in AI and machine learning are pivotal in crafting unique flavor innovations that resonate with consumers, leveraging insights into regional preferences, seasonality, and trends. This dynamic environment positions RTD coffee as a key player in the broader beverage landscape, catering to the cravings of health-conscious and discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Coffee Market Segments Analysis

Global RTD Coffee Market is segmented by Packaging, Nature, Distribution Channel and region. Based on Packaging, the market is segmented into Bottles, Cans and Cartons. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into B2C and B2B. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Coffee Market

The Global RTD Coffee market is witnessing significant growth driven by a shift in consumer preferences, particularly among younger generations like Gen Z and millennials who seek convenient caffeine options that align with their fast-paced and health-oriented lifestyles. This evolution has transcended traditional coffee, as ready-to-drink options now incorporate functional ingredients such as probiotics, adaptogens, and plant-based milks, transforming the beverage into a wellness product. In response, companies are capitalizing on this trend by launching low-sugar and clean-label products, employing these attributes as key marketing strategies to attract health-conscious consumers and enhance brand differentiation in a competitive marketplace.

Restraints in the Global RTD Coffee Market

The global ready-to-drink (RTD) coffee market faces significant challenges due to the specialized processing requirements, such as cold brewing, aseptic packaging, and refrigeration. These processes lead to substantially higher production and operational costs, particularly for emerging and smaller brands. Additionally, the demand for premium packaging and adherence to sustainability standards further increases expenses related to shelf life maintenance. Such elevated overhead costs can restrict pricing flexibility in a competitive market landscape, resulting in diminished profit margins for producers. Consequently, these financial constraints may hinder the growth potential and market entry of new entrants within the RTD coffee segment.

Market Trends of the Global RTD Coffee Market

The Global Ready-to-Drink (RTD) Coffee market is witnessing a notable shift towards functional formulations aimed at health-conscious consumers. Brands are increasingly incorporating ingredients such as collagen, probiotics, adaptogens, and MCT oil to create beverages that offer both energy and wellness benefits. This evolution has led to the rise of a hybrid category that seamlessly combines the energizing properties of coffee with nutritional enhancements, effectively blurring the lines between traditional coffee products and health-driven beverages. As wellness continues to be a priority for consumers, the demand for innovative, functional RTD coffee options is poised to grow significantly in the marketplace.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global RTD Coffee Market Size by Packaging & CAGR (2026-2033)

Market Overview
Bottles
Cans
Cartons

Global RTD Coffee Market Size by Nature & CAGR (2026-2033)

Market Overview
Conventional
Organic

Global RTD Coffee Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
B2C
- Grocery Stores/Supermarkets
- Hypermarkets
- Convenience Stores
- Online Retailers
- Online Direct-to-Consumer (DTC)
- Others
B2B
- Cafes
- Hotels & Restaurants
- Offices
- Bakeries and Coffee Shops
- Others

Global RTD Coffee Market Size & CAGR (2026-2033)

North America (Packaging, Nature, Distribution Channel)
- US
- Canada
Europe (Packaging, Nature, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Packaging, Nature, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Packaging, Nature, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Packaging, Nature, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

PepsiCo.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coca-Cola Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JAB Holding Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McDonald's Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dunkin' Brands Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Beverage & Food
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lotte Chilsung Beverage Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr. Pepper Snappel Group.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Starbucks
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ajinomoto General Foods Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments