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声誉管理软体市场规模、份额和成长分析（按部署类型、最终用户、功能集、定价模式、垂直产业和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1919017

声誉管理软体市场规模、份额和成长分析（按部署类型、最终用户、功能集、定价模式、垂直产业和地区划分）－2026-2033年产业预测

Reputation Management Software Market Size, Share, and Growth Analysis, By Deployment Type, By End User, By Feature Set, By Pricing Model, By Industry, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月31日 | 出版商:

SkyQuest | 英文 178 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球声誉管理软体市场规模预计在 2024 年达到 59 亿美元，从 2025 年的 65.4 亿美元成长到 2033 年的 148.5 亿美元，在预测期（2026-2033 年）内复合年增长率为 10.8%。

全球声誉管理软体市场的主要驱动力是消费者在做出购买决策时越来越依赖线上评论、网红意见和社群媒体讨论。这一趋势迫使企业主动维护良好的线上形象，使声誉管理软体成为一项关键投资。企业正在寻求即时品牌监控、自动回覆评论和情感分析等功能来保护其公众形象。零售和电子商务行业对这类解决方案的需求尤其突出，因为消费者的行为深受评分和回馈的影响。北美市场凭藉其先进的数位基础设施和高度的客户参与处于主导地位，而亚太地区则因行动互联网普及率的提高和中小企业数位化的提升而呈现快速增长。人工智慧能力的增强有望进一步推动该产业的变革。

全球声誉管理软体市场驱动因素

全球声誉管理软体市场的主要驱动力之一是企业对线上业务和数位管道的日益依赖。随着消费者越来越多地透过网路获取资讯、评论和推荐，企业品牌形像也面临越来越严格的检视。这种日益增长的数位化参与度要求企业制定积极主动的声誉管理策略，以监控并回应消费者在各个平台上的回馈。因此，企业正增加对声誉管理软体解决方案的投资，以维护良好的线上形象、降低潜在危机风险并提升客户信任度，最终推动市场成长，因为品牌声誉的重要性与日俱增。

限制全球声誉管理软体市场的因素

全球声誉管理软体市场的主要限制因素之一是人们对资料隐私和合法令遵循日益增长的担忧。随着企业越来越依赖数位平台进行声誉管理，它们面临客户资料保护的严格法律要求。遵守这些法规的复杂性可能会阻碍声誉管理解决方案的普及，尤其是在缺乏必要资源和专业知识的中小企业中。此外，潜在客户可能会因为担心资料外洩、因不当处理个人资讯而导致的负面宣传以及相关的法律后果而对采用此类软体犹豫不决，最终限制了市场成长。

全球声誉管理软体市场趋势

在全球声誉管理软体市场，深度整合生成式人工智慧的进阶回应自动化已成为一大趋势。企业正将生成式人工智慧的应用范围从传统的情感分析扩展到更广泛的领域，以增强其跨通路提供个人化、及时的客户回馈回应的能力。这种转变不仅减轻了客户服务团队的工作量，还有助于企业更快地与消费者互动，并在众多评论平台和社群媒体网站上建立更强大的品牌影响力。随着企业意识到这些技术所能带来的竞争优势，对高阶声誉管理解决方案的需求持续激增。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 墨西哥
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Birdeye
Reputation
Podium
Yext
Sprout Social
ReviewTrackers
Meltwater
Brandwatch
Trustpilot
Qualtrics
NiceJob
GatherUp
Brand24
Mention
Statusbrew
BrightLocal
Chatmeter
ReviewInc
Broadly
Grade.us

结论与建议

简介目录

Product Code: SQMIG45E2542

Global Reputation Management Software Market size was valued at USD 5.9 billion in 2024 and is poised to grow from USD 6.54 billion in 2025 to USD 14.85 billion by 2033, growing at a CAGR of 10.8% during the forecast period (2026-2033).

The market for global reputation management software is significantly driven by consumers' increasing reliance on online reviews, influencer opinions, and social media discussions when making purchasing decisions. This trend compels businesses to actively maintain a positive online presence, making reputation management software a crucial investment. Organizations seek real-time brand monitoring, automated review handling, and sentiment analysis to safeguard their public image. The demand for these solutions is particularly strong in retail and e-commerce, where consumer behavior is heavily impacted by ratings and feedback. The North American market leads due to its advanced digital infrastructure and high customer engagement, while the Asia-Pacific region shows rapid growth, fueled by increased mobile internet access and digitalization among SMEs. Enhanced AI capabilities are poised to further transform this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Reputation Management Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Reputation Management Software Market Segments Analysis

Global Reputation Management Software Market is segmented by Deployment Type, End User, Feature Set, Pricing Model, Industry and region. Based on Deployment Type, the market is segmented into Cloud-Based, On-Premise and Hybrid. Based on End User, the market is segmented into Small and Medium Enterprises, Large Enterprises and Individual Professionals. Based on Feature Set, the market is segmented into Social Media Monitoring, Review Management, Sentiment Analysis, Reporting and Analytics and Crisis Management. Based on Pricing Model, the market is segmented into Subscription-Based, One-Time License Fee and Freemium. Based on Industry, the market is segmented into Retail, Healthcare, Hospitality, Financial Services and Technology. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Reputation Management Software Market

One of the key market drivers for the global reputation management software market is the increasing reliance of businesses on online presence and digital channels. As consumers turn to the internet for information, reviews, and recommendations, organizations face heightened scrutiny regarding their brand image. This rise in digital engagement necessitates proactive reputation management strategies to monitor and respond to consumer feedback across various platforms. Consequently, companies are increasingly investing in reputation management software solutions to maintain a positive online presence, mitigate potential crises, and enhance customer trust, ultimately driving growth in the market as the importance of brand reputation continues to escalate.

Restraints in the Global Reputation Management Software Market

One significant market restraint for the global reputation management software market is the growing concern over data privacy and compliance regulations. As organizations increasingly rely on digital platforms to manage their reputations, they face stringent legal requirements regarding customer data protection. The complexity of navigating these regulations can hamper the adoption of reputation management solutions, particularly for small and medium enterprises lacking the necessary resources and expertise. Furthermore, potential clients may be hesitant to use such software due to fears of data breaches, negative publicity from mishandling private information, and associated legal repercussions, ultimately limiting market growth.

Market Trends of the Global Reputation Management Software Market

The global reputation management software market is witnessing a significant trend towards the deeper integration of generative AI, enabling advanced response automation. Organizations are increasingly leveraging generative AI to enhance their ability to deliver personalized, timely responses to customer feedback across various channels, moving past traditional sentiment analysis. This shift not only alleviates the operational burdens on customer service teams but also fosters rapid engagement with consumers, cultivating a robust brand presence across numerous review platforms and social media sites. As businesses recognize the competitive advantage gained through these technologies, the demand for sophisticated reputation management solutions continues to surge.

Introduction

Objectives of the Study
Market Definition & Scope

Research Methodology

Research Process
Secondary & Primary Data Methods
Market Size Estimation Methods

Executive Summary

Global Market Outlook
Key Market Highlights
Segmental Overview
Competition Overview

Market Dynamics & Outlook

Macro-Economic Indicators
Drivers & Opportunities
Restraints & Challenges
Supply Side Trends
Demand Side Trends
Porters Analysis & Impact
- Competitive Rivalry
- Threat of Substitute
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors
Market Impacting Factors
Top Investment Pockets
Ecosystem Mapping
Market Attractiveness Index, 2025
PESTEL Analysis
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Technology Assessment

Global Reputation Management Software Market Size by Deployment Type & CAGR (2026-2033)

Market Overview
Cloud-Based
On-Premise
Hybrid

Global Reputation Management Software Market Size by End User & CAGR (2026-2033)

Market Overview
Small and Medium Enterprises
Large Enterprises
Individual Professionals

Global Reputation Management Software Market Size by Feature Set & CAGR (2026-2033)

Market Overview
Social Media Monitoring
Review Management
Sentiment Analysis
Reporting and Analytics
Crisis Management

Global Reputation Management Software Market Size by Pricing Model & CAGR (2026-2033)

Market Overview
Subscription-Based
One-Time License Fee
Freemium

Global Reputation Management Software Market Size by Industry & CAGR (2026-2033)

Market Overview
Retail
Healthcare
Hospitality
Financial Services
Technology

Global Reputation Management Software Market Size & CAGR (2026-2033)

North America (Deployment Type, End User, Feature Set, Pricing Model, Industry)
- US
- Canada
Europe (Deployment Type, End User, Feature Set, Pricing Model, Industry)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Deployment Type, End User, Feature Set, Pricing Model, Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Deployment Type, End User, Feature Set, Pricing Model, Industry)
- Mexico
- Brazil
- Rest of Latin America
Middle East & Africa (Deployment Type, End User, Feature Set, Pricing Model, Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Birdeye
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reputation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Podium
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yext
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprout Social
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ReviewTrackers
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brandwatch
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trustpilot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qualtrics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NiceJob
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GatherUp
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brand24
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mention
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Statusbrew
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrightLocal
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chatmeter
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ReviewInc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Broadly
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grade.us
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments