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市场调查报告书
商品编码
1919146
冷冻马铃薯市场规模、份额及成长分析(按产品类型、规格、应用、最终用户和地区划分)-2026-2033年产业预测Frozen Potato Market Size, Share, and Growth Analysis, By Product Type (French Fries, Potato Chips), By Form (Frozen, Ready-to-Cook), By Application, By End User, By Region - Industry Forecast 2026-2033 |
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预计到 2024 年,全球冷冻马铃薯市场规模将达到 153 亿美元,到 2025 年将达到 161.7 亿美元,到 2033 年将达到 252 亿美元,预测期(2026-2033 年)的复合年增长率为 5.7%。
全球冷冻马铃薯市场正经历显着成长,主要得益于快餐店(QSR)和正餐餐厅(FSR)的快速普及,而这又受到都市化和人们饮食习惯(更加註重便捷性)的推动。薯条和薯饼等产品因其便利性、品质稳定和烹饪时间短等优点,需求不断增长。零售业也看到消费者对冷冻已调理食品的需求日益增加。亚太地区凭藉庞大的人口基数、蓬勃发展的餐饮服务业和不断增长的可支配收入,维持着强劲的市场地位。北美和欧洲也凭藉着成熟的快餐连锁店和持续高企的零售消费,为市场做出了重要贡献,反映出儘管面临原材料成本和能源消耗方面的挑战,消费者对便捷预製食品的需求仍在稳步增长。
推动全球冷冻马铃薯市场发展的因素
全球快餐连锁店,尤其是亚太和拉丁美洲地区的快餐店和速食连锁店的快速成长,是推动全球冷冻马铃薯市场扩张的主要因素。这些连锁餐厅大量依赖冷冻马铃薯产品,例如薯条和薯饼,以确保许多门市出品的品质和一致性。使用冷冻产品可确保份量标准化,提高营运效率,进而增加销售量和市场需求。因此,受饮食习惯变化的推动,全球冷冻马铃薯市场正经历显着成长。
限制全球冷冻马铃薯市场的因素
全球冷冻马铃薯市场面临许多挑战,其中农业环境的许多因素尤其突出,包括难以预测的天气模式、产量波动以及病虫害爆发,这些因素都会显着影响马铃薯原料的价格。这种固有的波动性造成了供应的不确定性,并使冷冻马铃薯加工商的采购流程变得复杂。因此,原材料成本的波动阻碍了企业达成稳定、长期的供应协议,对利润率和整体市场稳定性产生负面影响。由于相关人员需要应对复杂多变的供应链,这些挑战限制了全球冷冻马铃薯市场的成长潜力。
全球冷冻马铃薯市场趋势
全球冷冻马铃薯市场正呈现出一股显着的向便捷健康方向发展的趋势,这主要得益于气炸锅和烤箱已烹调产品的日益普及。消费者越来越倾向于更健康、少油的烹饪方式,这迫使生产商不断创新和重新设计产品。一些专为气炸锅和烤箱烹饪设计的新产品系列应运而生,这些产品采用特殊涂层,无需油炸即可获得酥脆的口感。这种转变不仅满足了消费者对更健康食品的需求,也提升了烹饪的便利性,使冷冻马铃薯产品在当今注重健康的市场中占据了有利地位。
Global Frozen Potato Market size was valued at USD 15.3 billion in 2024 and is poised to grow from USD 16.17 billion in 2025 to USD 25.2 billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).
The global frozen potato market is experiencing significant growth, largely driven by the rapid proliferation of Quick Service Restaurants (QSRs) and Full Service Restaurants (FSRs), influenced by urbanization and evolving dietary preferences that prioritize convenience. Products like French fries and hash browns are thriving due to their ease of preparation, consistent quality, and reduced cooking times. The retail sector is also witnessing increased demand for frozen, ready-to-cook options among consumers. The Asia-Pacific region maintains a strong market presence, benefiting from a large population, expanding foodservice industry, and rising disposable incomes. North America and Europe also contribute robustly, bolstered by established fast-food chains and ongoing high retail consumption, indicating a steady trend towards reliance on convenient, processed food solutions, despite some challenges in raw material costs and energy consumption.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Frozen Potato market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Frozen Potato Market Segments Analysis
Global Frozen Potato Market is segmented by Product Type, Form, Application, End User and region. Based on Product Type, the market is segmented into French Fries, Potato Chips, Potato Wedges, Mashed Potato Products and Others. Based on Form, the market is segmented into Frozen, Ready-to-Cook and Pre-Cooked. Based on Application, the market is segmented into Foodservice, Retail and Industrial. Based on End User, the market is segmented into Restaurants & Hotels, Quick Service Restaurants (QSRs) and Households. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Frozen Potato Market
The rapid worldwide growth of quick-service restaurants and fast-food chains, particularly in the Asia-Pacific and Latin America regions, is a key factor fueling the expansion of the global frozen potato market. These restaurant chains rely heavily on frozen potato offerings, including French fries and hash browns, to ensure consistency and quality across their numerous locations. The use of frozen products allows for standardized portions and enhances operational efficiency, leading to increased sales and demand for these items. As a result, the global frozen potato market experiences significant growth driven by these evolving dining trends.
Restraints in the Global Frozen Potato Market
The global frozen potato market faces significant challenges stemming from agricultural conditions such as unpredictable weather patterns, varying crop yields, and the prevalence of diseases, which greatly impact raw potato prices. This inherent volatility leads to uncertainty in supply, complicating the procurement process for frozen potato processors. As a result, the fluctuating costs of raw materials hinder the establishment of stable long-term supply agreements, adversely affecting profit margins and overall market stability. These issues contribute to limitations in the growth potential of the global frozen potato market, as stakeholders navigate the complexities of an unpredictable supply chain.
Market Trends of the Global Frozen Potato Market
The global frozen potato market is experiencing a notable trend towards convenience and health consciousness, driven by the rising popularity of air fryers and oven-ready products. Consumers increasingly favor healthier, less oil-dependent cooking methods, prompting manufacturers to innovate and reformulate their offerings. New product lines designed specifically for air frying and baking are emerging, featuring specialized coatings that ensure a crispy texture without the need for deep frying. This shift not only aligns with consumer demands for healthier options but also enhances the convenience of meal preparation, positioning frozen potato products favorably in today's health-oriented marketplace.