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2030 年消费花卉市场预测 - 按产品类型、花卉类型、销售渠道、最终用户和地区进行的全球分析Consumer Floriculture Market Forecasts to 2030 - Global Analysis By Product Type (Cut Flowers, Cut Foliage and Other Product Types), Flower Type (Rose, Chrysanthemum, Tulip, Lily and Other Flower Types), Sales Channel, End User and By Geography |
据Stratistics MRC预测,2023年全球花卉消费市场规模将达594.3亿美元,预计在预测期内将以9.66%的复合年增长率增长,到2030年将达到1133.4亿美元。
花卉栽培是园艺学的一个分支,专注于种植美丽的开花植物以供个人和商业用途。花卉栽培是在花园、温室、苗圃和景观中种植花卉和其他观赏植物的研究和实践。花卉种植的作物包括花坛植物、室内植物、花园、盆栽植物、切花蔬菜和切花。花卉价值链中的所有参与者都希望采用可持续农业实践,包括综合害虫管理和保护性农业,以减少其运营对环境的影响。
根据荷兰合作银行的花卉报告(2017),到2027年,欧洲和北美的花卉采购量预计将增长20%,这两个地区的市值将达到370亿美元。
由于现代化和西方文化影响力的不断增强,消费者越来越多地为情人节、婚礼、週年纪念日、生日、友谊日、母亲节和父亲节等各种活动购买鲜花。全国各地在宗教节日期间广泛使用鲜花。市场客户还希望为可持续种植的花卉支付更高的价格。因此,这些都是推动消费花卉市场增长的因素。为了提高市场地位,公司寻求认证并向客户提供带有公平贸易和 FPP 等认证的鲜花。
天气对花卉产业影响很大。有些室内植物由于日照时间短、阴雨天多或缺乏阳光而生长不良。大多数植物种类需要大量阳光才能生长,但有些植物可以在阴凉处生存。许多苗圃和种植者必须使用人工照明和温度控制来为植物提供最佳的生长环境。此外,开花树木可能会因极端寒冷的气温和叶子上结冰而受到损害。此外,肯尼亚等主要花卉生产国已经感受到了气候变化的影响,肯尼亚供应了欧盟约40%的切花进口。
花卉市场的增长是由生物技术产业推动的。花卉业在分子育种研究和开发方面越来越成功。微繁殖和无病、耐压小苗开发的快速进步使市场进入者能够克服以前遇到的障碍,例如农作物病虫害和真菌入侵以及气候依赖。预期期间显着增长的迹象来自生物技术运营商在花卉栽培领域的投资增加以及苗圃和研究设施的扩建计划。
鲜花是极易腐烂的物品,需要小心处理和最佳储存条件以保持质量和新鲜度。由于花卉本身娇嫩,在采摘、运输和储存过程中很容易受到损坏。处理不当和采后不当可能会导致枯萎、变色和疾病发展,从而显着缩短鲜花的保质期和整体价值。市场时间限制增加了复杂性,因为及时向客户交付对于确保客户满意度和重复业务至关重要。
COVID-19疫情对花卉消费市场产生了重大影响。这一流行病扰乱了全球供应链,影响了鲜花和花卉产品的供应。运输限制、封锁措施和国际贸易减少造成了物流挑战、运输延误和某些花卉品种的获取受到限制。从而导致部分地区供应短缺、价格上涨。随着封锁和社交距离措施的实施,消费者转向在线渠道购买鲜花。电子商务平台和在线花店的需求激增,人们希望送花作为礼物或远程表达自己的感情。
预计切花行业在预测期内将是最大的。切花是从专门种植的开花植物中采摘的,主要用于插花和花束以及各种装饰目的。切花极易腐烂,需要小心处理、适当的采后处理和有效的分销,以保持质量和新鲜度。此外,切花因其美丽、鲜艳的色彩和诱人的香味而受到重视。由于其像征意义和传达情感的能力,切花通常被选择来表达感情、感激、同情和祝贺,并有可能为这一领域的收入增长做出重大贡献。
预计礼品领域在预测期内的复合年增长率最高。我们提供真诚而富有表现力的方式来庆祝特殊场合、传达情感并创造难忘的体验。鲜花是一种流行的送礼物品,通常与其他互补物品结合在一起,创造出有吸引力的礼物布置。底层花束是消费花艺市场上最常见、最经典的礼品之一。花束通常是精心挑选的鲜切花的美丽组合。
在可预见的时期内,欧洲将主导消费花卉行业。该地区的一些新兴经济体对欧洲的增长负有主要责任。四个赤道切花出口国——哥伦比亚、肯尼亚、厄瓜多尔和埃塞俄比亚——正在追赶荷兰,后者继续在全球切花贸易中发挥重要作用。荷兰在世界切花市场上占据主导地位,其运输量超过任何其他国家。欧洲是主要进口国之一,此外还有美国、日本等主要进口国。总而言之,他们正在推动该地区花卉消费市场的扩张。
预计亚太市场在预测期内将稳定增长。由于该地区对低价花卉的需求显着增加,花艺企业将商业花艺产品的生产和销售集中在亚洲。公司还与国内公司建立战略联盟,以加强市场准入。为了将最新的作物、技术和作物品种引入印度市场,Florence Flora 公司已与顶级花卉公司建立了多个合作伙伴关係和合作伙伴关係。因此,这些都是推动该地区消费花卉市场增长的因素。
2022 年 5 月,领先的室内植物繁殖商、生产商和营销商 Selecta One 收购了意大利康乃馨生产商 La Villetta srl。通过此次收购,Selecta One 将扩大其产品组合,并加强其在切花康乃馨类别中的市场占有率。
2022年1月,肯尼亚切花生产商Osselian在德国举行的“国际年度种植者奖”上被评为最佳切花生产商。该活动由国际园艺种植者协会主办。
According to Stratistics MRC, the Global Consumer Floriculture Market is accounted for $59.43 billion in 2023 and is expected to reach $113.34 billion by 2030 growing at a CAGR of 9.66% during the forecast period. Floriculture is a sector of horticulture that focuses on growing beautiful, flowering plants for both personal and commercial use. Floriculture is the study and practice of growing flowers and other ornamental plants in gardens, greenhouses, nurseries, and landscapes. Among the crops grown in floriculture are bedding plants, indoor plants, floral gardens, potted plants, cut-produced greens, and cut flowers. All participants in the floriculture value chain want to use sustainable farming practices including integrated pest management and conservation agriculture in order to reduce the environmental impact of their operations.
According to Rabobank's report on floriculture, 2017, Europe and North America's flower and plant purchase is expected to increase by 20% by 2027 with a market capitalization of US$ 37 billion in the both regions..
As a result of modernization and expanding Western cultural influences, consumers are buying flowers for a variety of events, including Valentine's Day, weddings, anniversaries, birthdays, friendship days, Mother's Day, Father's Day, and so on. During religious festivals, flowers are used in large quantities all around the country. Market customers are also willing to pay more for flowers that are grown sustainably. Thus, these are factors that drive the growth of the Consumer Floriculture Market. In order to boost their market position, companies are pursuing certifications and delivering fair trade, FPP, and other certified flowers to their customers.
Weather has a big impact on the flower and decorative plant industries. Some decorative plants may not grow properly due to shorter, wetter days or a lack of sunlight. While most plant species need a lot of sunlight to grow, others can even survive in the shade. Many nurseries and growers must utilize artificial lighting and temperature controls to provide plants with the optimal growing environment. Furthermore, flowering plants can suffer damage from extremely cold temperatures and ice buildup on their leaves. Additionally, major flower-producing nations like Kenya, which supplies about 40% of the EU's imports of cut flowers, are already feeling the consequences of climate change.
Market growth for floriculture is being fueled by the biotechnology sector. The floriculture industry is increasingly doing successful molecular breeding research and development. The market participants are now able to overcome obstacles they previously encountered, such as the invasion of pests and fungi on the crops and dependence on the climate, thanks to rapid advancements in micro-propagation and the development of disease-free and stress-tolerant plantlets. Indications of significant growth over the anticipated period come from the biotechnology businesses' rising investments in the floriculture sector and their methodical expansion of nurseries and research facilities.
Flowers are highly perishable items that require careful handling and optimal storage conditions to maintain their quality and freshness. The delicate nature of flowers makes them vulnerable to damage during harvesting, transportation, and storage. Any mishandling or inadequate post-harvest practices can lead to wilting, discoloration, or the development of diseases, significantly reducing the shelf life and overall value of the flowers. The time-sensitive nature of the market adds to the complexity, as timely delivery to customers is essential to ensure customer satisfaction and repeat business.
The COVID-19 pandemic has had a significant impact on the consumer floriculture market. The pandemic led to disruptions in global supply chains, affecting the availability of flowers and floral products. Restrictions on transportation, lockdown measures, and reduced international trade resulted in logistical challenges, delayed shipments, and limited access to certain flower varieties. This led to supply shortages and increased prices in some regions. With lockdowns and social distancing measures in place, consumers turned to online channels to purchase flowers. E-commerce platforms and online florists experienced a surge in demand as people sought to send flowers as gifts or express their emotions remotely.
The cut flowers segment is expected to be the largest during the forecast period. They are harvested from plants specifically cultivated for their blooms and are primarily used in floral arrangements, bouquets, and various decorative purposes. Cut flowers are highly perishable and require careful handling, proper post-harvest treatments, and efficient distribution to maintain their quality and freshness. Additionally, cut flowers are valued for their beauty, vibrant colors, and appealing fragrances. They hold symbolic meanings and can convey emotions, making them a popular choice for expressing love, appreciation, sympathy, or celebration, which could be a major contributor to this segment's revenue growth.
The gifts segment is expected to have the highest CAGR during the forecast period. Offering a thoughtful and expressive way to celebrate special occasions, convey emotions, and create memorable experiences. Flowers are a popular choice for gifting purposes and are often combined with other complementary items to create attractive gift arrangements. Lower bouquets are one of the most common and classic gifts in the consumer floriculture market. They typically consist of a curated selection of fresh cut flowers arranged in an aesthetically pleasing manner.
Europe will dominate the Consumer Floriculture sector over the foreseeable period. The numerous developing economies in this area are primarily responsible for the increase in revenue in Europe. The four equatorial cut flower exporters-Colombia, Kenya, Ecuador, and Ethiopia-are catching up with the Netherlands, which continues to play a large role in the global cut flower trade. With more shipments than any other country, the Netherlands dominates the world market for cut flowers. Along with the US, Japan, and other major importers, Europe is one of the leading importers. So, these are the elements that are fueling this region's consumer flower market's expansion.
The market in Asia Pacific is anticipated to rise steadily over the course of the forecast period. Due to a large increase in demand for low-cost flowers in this region, players in the floriculture business are focused on Asia for the production and sales of commercial floriculture products. Companies are also forming strategic alliances with domestic players in order to enhance their market reach. Intent on introducing the latest crops, technology, and crop varieties to the Indian market, Florence Flora Company has formed several partnerships and collaborations with top floriculture companies. Thus, these are the factors that drive the growth of the consumer floral market in this region.
Some of the key players in Consumer Floriculture market include Arcangeli Giovanni & Figlio, Ball Horticultural, Beekenkamp, Carzan Flowers, Danziger Group, Esmeralda Farms, Flamingo Horticulture Ltd., Florance flora, Florensis Flower Seeds UK Ltd., Harvest Flower, Karen Roses, Native Floral Group, Selecta Cut Flowers SAU., Syngenta Flowers, Tropical Foliage Plants, Inc., Verbeek Export B.V. and Washington Bulb.
In May 2022, Selecta One, one of leading company in breeding, producing, and marketing of vegetatively propagated ornamental plants, acquired La Villetta s.r.l (Italy-based producer of carnation flowers). This acquisition will help Selecta One to expand its product portfolio in cut carnation category and also strengthen its market presence in the category
In January 2022, Oserian, Kenya based producer of cut flowers, was awarded as top producer of cut flowers at International Grower of the Year Awards held in Germany. The event was organized by International Association of Horticulture Producers
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.