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市场调查报告书
商品编码
1359000
到 2030 年运动服饰市场预测:按产品类型、运动、销售管道、最终用户和地区进行的全球分析Sports Apparel Market Forecasts to 2030 - Global Analysis By Product Type (Hoodies & Sweatshirts, Jackets & Vests, Tops & T-Shirts & Other Product Types), Sport (Soccer, Badminton, Baseball & Other Sports), Sales Channel, End User & By Geography |
根据Stratistics MRC的数据,2023年全球运动服饰市场规模为2,077.5亿美元,预计到2030年将达到3,172.6亿美元,预测期内年复合成长率为6.2%。
运动服装市场是一个涉及运动和体育活动专用服饰和配件的设计、製造和销售的行业。这些产品旨在为运动员和健身爱好者提供舒适性、弹性和改进的性能。运动服装包括运动衫、运动紧身裤、运动鞋、运动胸罩等。其主要用途是最佳化体育活动期间的运动表现和舒适度,从专业体育竞争到休閒锻炼,从而满足运动员和活跃人士的多样化需求。我是。
根据体育活动委员会的 2022 年参与报告,2020 年超过 54.9% 的 6 岁及以上美国人参与了个人或团体运动。
消费者在选择服装时越来越注重舒适度,无论是运动服还是休閒服。我们的运动服采用吸湿排汗材质、透气性和人体工学设计,在运动时提供无与伦比的舒适度。此外,运动休閒服趋势正在模糊运动服装和日常服装之间的界限,进一步推动需求。随着越来越多的人认识到舒适透气的运动服对积极休閒活动的好处,运动服市场正在经历显着增长,以适应多样化消费者群体不断变化的偏好和生活方式。
运动服依赖多种材料,包括纤维、棉花和弹性纤维,其价格可能会因供应链中断、天气和全球经济波动等要素而波动。这些成本波动可能会挑战製造商维持稳定定价和报酬率的能力,导致生产成本上升。为了缓解这一抑制因素,企业正在多元化筹资策略,投资永续材料,并采用高效的供应链管理,以适应原材料成本的变化,在运动服装市场上保持成长,似乎有必要保持竞争。
随着人们对健身益处的认识不断增强,越来越多的人参与运动、健身和户外活动。这一趋势推动了对旨在提高性能、舒适度和风格的运动服装的需求。运动服装製造商可以透过提供创新和多功能的运动服装来进入这个不断成长的市场。满足注重健身和时尚的消费者不断变化的需求和偏好,为推动运动服饰产业的持续成长提供了机会。
仿冒品不仅侵犯智慧财产权,而且损害产品品质、效能和安全。此类仿冒品可能会误导消费者购买不合格且有害的运动服。此外,它还会削弱消费者对可信任品牌的信心,导致授权製造商的品牌稀释和收益损失。为了应对这项威胁,严格的防伪措施,包括更严格的法规、增强的认证方法和消费者教育,对于保护产业健康和消费者安全至关重要。
COVID-19 的爆发对运动服装市场产生了重大影响。由于体育赛事的推迟或取消以及健身房和健身设施的关闭,对运动服装的需求大幅下降。销售减少和供应链中断影响了多家运动服饰公司。然而,随着限制的放鬆以及人们习惯在家运动和户外活动,情况逐渐恢復。此外,该行业也受到运动休閒服装趋势和虚拟锻炼平台日益普及的正面影响。为了接触客户,企业必须专注于电子商务和数数位行销方法。总体而言,儘管疫情最初带来了挑战,但事实证明,运动装备部门具有弹性,能够适应客户行为的变化。
预计在预测期内,短裤领域将占据最大的市场占有率。运动短裤旨在为运动员和健身爱好者提供适合各种运动和身体活动的舒适透气的下半身穿着。运动短裤有多种款式,包括跑步短裤、篮球短裤和压缩短裤,并根据特定的运动需求量身定制。这些运动短裤行动自由、吸湿排汗,通常具有口袋和反光元素等功能。短裤是运动服的多功能且用途的元素,可确保不同领域(从跑步和自行车到足球和篮球等团队运动)的运动员获得最佳表现和舒适度。
线上销售管道市场预计将快速成长。该通路因其便利性、产品种类繁多且易于接触全球客户群而广受欢迎。消费者可以在线上浏览、比较和购买运动服装商品,通常还具有用户评论、尺寸指南和个人化推荐等附加功能。线上销售管道具有接触更多消费者、轻鬆发现产品和无忧交易的优势。我们正在透过改善购物体验并推动数位时代的市场成长来彻底改变运动服装产业。
在预测期内,运动服装最大的地区预计将是北美。该地区体育文化浓厚、人口活跃、运动产业蓬勃发展。北美包括美国、加拿大等主要市场,也是美式足球、篮球、棒球等运动的发源地。运动服装的需求是由职业联盟、大学运动和具有健身意识的消费者所推动的。最值得注意的是,运动休閒趋势正在蓬勃发展,模糊了运动服和休閒装之间的界线。北美也是运动服装创新中心,领先品牌和技术进步为全球运动服装市场做出了重大贡献。
在预测期内,由于人口规模和多样性、健康意愿的提高以及体育参与者数量的增加,预计亚太地区将呈现最快的市场成长率。该地区拥有强大的製造基地,是运动服装生产中心。板球、足球和羽球等热门运动正在推动运动服的需求,而健身和健康活动的日益普及正在推动运动休閒趋势。电子商务和都市化进一步加速市场成长,使消费者能够轻鬆获得各种运动服装。因此,亚太地区是全球运动服装产业中充满活力且快速扩张的部分。
According to Stratistics MRC, the Global Sports Apparel Market is accounted for $207.75 billion in 2023 and is expected to reach $317.26 billion by 2030 growing at a CAGR of 6.2% during the forecast period. The Sports Apparel Market is the industry involved in the design, manufacturing, and sale of clothing and accessories specifically tailored for sports and physical activities. These products are engineered to provide comfort, flexibility, and performance enhancements for athletes and fitness enthusiasts. Sports apparel includes items like athletic jerseys, workout leggings, sneakers, and sports bras. Its primary use is to optimize athletic performance and comfort during physical activities, ranging from professional sports competitions to recreational workouts, thereby catering to the diverse needs of athletes and active individuals.
According to the Physical Activity Council's 2022 Participation Report, over 54.9% of Americans aged six and older participated in individual or team sports in 2020.
Consumers increasingly prioritize comfort in their clothing choices, whether for sports or casual wear. Sports apparel, engineered with moisture-wicking fabrics, ventilation, and ergonomic designs, offers unparalleled comfort during physical activities. Additionally, the trend of athleisure wear has blurred the lines between sportswear and everyday attire, further boosting demand. As more individuals recognize the benefits of comfortable and breathable sportswear in active and leisure settings, the sports apparel market experiences substantial growth, catering to the evolving preferences and lifestyles of a diverse consumer base.
Sportswear relies on various materials like synthetic fabrics, cotton, and elastane, whose prices can be volatile due to factors such as supply chain disruptions, weather conditions, and global economic fluctuations. These cost fluctuations can challenge manufacturers' ability to maintain stable pricing and profit margins, potentially leading to increased production costs. To mitigate this restraint, companies may need to diversify their sourcing strategies, invest in sustainable materials, and employ efficient supply chain management to adapt to changing raw material costs and maintain competitiveness in the sports apparel market.
With growing awareness of the benefits of physical fitness, more people are participating in sports, fitness routines, and outdoor activities. This trend fuels demand for sports apparel designed to enhance performance, comfort, and style. As individuals seek clothing that complements their active pursuits, sports apparel manufacturers can tap into this expanding market by offering innovative and versatile sportswear options. The opportunity lies in catering to the evolving needs and preferences of consumers who prioritize both fitness and fashion, driving continuous growth in the sports apparel industry.
Counterfeit items not only infringe upon intellectual property rights but also compromise product quality, performance, and safety. Such fake products can mislead consumers into purchasing substandard and potentially harmful sportswear. Moreover, it erodes the trust consumers place in reputable brands, leading to brand dilution and revenue loss for legitimate manufacturers. To combat this threat, stringent anti-counterfeiting measures, including stricter regulations, enhanced authentication methods, and consumer education, are essential to protect both the industry's integrity and the safety of consumers.
The COVID-19 pandemic had a significant impact on the sports apparel market. The demand for sports apparel fell precipitously as a result of athletic events being postponed or cancelled as well as the closing of gyms and fitness facilities. Sales declines and supply chain interruptions impacted several sports clothing firms. However, there was a progressive recovery when constraints were loosened and people acclimated to at-home workouts and outside activities. Additionally, the industry was positively impacted by the trend toward athleisure clothing and the rise in popularity of virtual exercise platforms. To reach customers, businesses have to concentrate on e-commerce and digital marketing techniques. Overall, despite some early difficulties brought on by the pandemic, the sports gear sector proved resilient and adaptable to shifts in customer behavior.
Shorts segment is anticipated to hold the largest market share during the forecast period. They are designed to provide athletes and fitness enthusiasts with comfortable and breathable lower-body clothing suitable for various sports and physical activities. Sports shorts come in various styles, including running shorts, basketball shorts, and compression shorts, tailored to specific athletic needs. They offer freedom of movement, moisture-wicking properties, and often incorporate features like pockets or reflective elements. Shorts are a versatile and essential component of sports apparel, ensuring optimal performance and comfort for athletes across different disciplines, from running and cycling to team sports like soccer and basketball.
The online sales channel market is expected to experience rapid growth. This channel has gained immense popularity due to its convenience, extensive product variety, and accessibility to a global customer base. Shoppers can browse, compare, and purchase sports apparel items online, often with added features like user reviews, sizing guides, and personalized recommendations. Online sales channels offer the advantage of reaching a broader audience, enabling easy product discovery, and facilitating hassle-free transactions. It has revolutionized the sports apparel industry by enhancing the shopping experience and driving market growth in the digital age.
The largest region for Sports Apparel is anticipated to be North America during the forecast period because it characterized by a strong sports culture, a highly active population, and a robust sports industry. It encompasses major markets like the United States and Canada, where sports like American football, basketball, and baseball have a massive following. The demand for sports apparel is driven by professional leagues, collegiate sports, and fitness-conscious consumers. Notably, athleisure trends have been thriving, blurring the lines between sportswear and casual wear. North America is also a hub for sports apparel innovation, with leading brands and technological advancements, contributing significantly to the global sports apparel market.
During the period of the forecast, Asia-Pacific is anticipated to have among the market's fastest growth rates, driven by its large and diverse population, increasing health consciousness, and growing sports participation. The region boasts a robust manufacturing base, making it a hub for sports apparel production. Popular sports such as cricket, football, and badminton fuel the demand for sportswear, while the rising popularity of fitness and wellness activities bolsters the athleisure trend. E-commerce and urbanization have further accelerated the market's growth, allowing consumers easy access to a wide range of sports apparel. As a result, Asia-Pacific represents a dynamic and rapidly expanding segment in the global sports apparel industry.
Some of the key players profiled in the Sports Apparel Market include: Adidas AG, ASICS, Brooks Sports, Inc., Columbia Sportswear Company, Diadora S.p.A., Everlast Worldwide, Inc., Fila Holdings Corp., Jockey, Li Ning Company Limited, Lotto Spa, Lululemon Athletica Inc., Million Special Industries Co. Ltd., New Balance Athletics Inc., Nike, Inc., Puma SE, Skechers, Umbro, Under Armour Inc., VF Corporation and Yonex.
In April 2023, Lululemon announced the launch of its new e-commerce website 'Lazada' as the athletic wear brand moves to expand its presence across Asia Pacific. The launch is for the brand's flagship store on Lazmall. In addition, this is the brand's first e-commerce partnership in Asia.
In December 2022, Adidas unveiled a new sportswear capsule collection. The new capsule collection features versatile pieces with minimalist aesthetics that are comfortable and can be worn throughout the day, and several are crafted partially from recycled materials. Some of the pieces include a women's rib dress, a men's classic tee paired with woven pants and a coach jacket, and a women's oversized hoodie with a rib crop top and biker shorts, among others.
In August 2022, Lululemon Athletica, a performance apparel brand based in Canada, launched its first overseas technology center in Bengaluru, India-its first such center outside the North American market. As a result, the company will be able to enhance its capabilities and infrastructure to support the growth of the company around the world.
Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa Regions are also represented in the same manner as above.