市场调查报告书
商品编码
1453911
到 2030 年网版印刷标籤市场预测:按类型、材料类型、印刷技术、应用、最终用户和地区进行的全球分析Screen Print Label Market Forecasts to 2030 - Global Analysis By Type, Material Type, Printing Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球网版印刷标籤市场在预测期内将以 4.12% 的复合年增长率成长。
网版印刷标籤是使用网版印刷製程印刷到各种基材上的图形设计或资讯。这种方法透过网膜筛将墨水转移到基材上,从而形成明亮、耐用的标籤。网版印刷标籤具有高不透明度、准确的色彩匹配以及适用于多种材料(包括纸张、塑胶和金属)等优点。它通常用于包装、化妆品、药品和消费品等行业,用于品牌、产品识别和法规遵循。
印度工商联合会 (FICCI) 表示,由于人均收入增加、都市化和女性工作时间延长,包装食品支出正在增加(处于曲折点)。
不断发展的包装产业
包装产业的扩张正在创造对标籤(包括网版印刷标籤)的平行需求,因为包装在产品的展示、保护和品牌推广中发挥着重要作用。网版印刷标籤提供了一个充满活力、耐用的标籤解决方案,可以承受各种环境条件,帮助您的产品在整个供应链和零售货架上保持吸引力。整体而言,包装产业的成长是丝网印刷标籤市场扩张的催化剂。
初始设定成本高
由于设备、材料和劳动力成本的原因,准备丝网的过程相对昂贵,特别是对于小规模或自订印刷。此外,每种颜色都需要单独的萤幕,使得设定过程复杂且耗时。这些成本影响可能会阻止潜在客户选择网版印刷来满足其标籤需求并限制市场扩张。
技术进步
现代网版印刷机具有自动套准系统、先进干燥机制和电脑控制等创新功能,可简化生产过程并提高印刷品质。这些进步提高了生产力、减少了浪费、提高了准确性,并最终使标籤製造商及其客户受益。此外,油墨配方和色彩管理系统的技术创新扩大了网版印刷的能力。因此,技术创新不断推动网版印刷标籤市场的创新和效率。
替代产品的可用性
数位印刷、直接到容器印刷和软包装选项等替代标籤解决方案提供了挑战传统网版印刷标籤优势的竞争优势。直接到容器印刷或收缩套管可与包装无缝集成,从而实现超越丝网印刷标籤功能的 360 度品牌宣传和引人注目的设计。因此,这些替代产品的可用性和采用正在扩大,为网版印刷标籤市场带来了巨大的挑战。
COVID-19 的影响
COVID-19 大流行对网版印刷标籤市场产生了重大影响。最初,疫情扰乱了全球供应链,导致网版印刷业务所需的原料、墨水和设备的采购延误。此外,广泛的封锁措施和社交距离通讯协定导致对非必需品的需求减少,影响了依赖丝网印刷标籤的各种行业的消费模式,包括化妆品、汽车和零售业。
预计在预测期内收缩套筒标籤市场将是最大的
预计收缩套筒标籤产业将占据最大份额。这些标籤由 PVC、PETG 和 OPS 等柔性塑胶材料製成,并使用网版印刷技术印有您所需的图形、文字和品牌。高度防潮、耐磨和褪色,确保您的标籤在产品的整个生命週期中保持活力和完好无损。此外,热缩套管具有防窜改功能,可提高产品安全性和消费者信心。总体而言,收缩套管是网版印刷标籤市场中多功能且有效的标籤解决方案。
包装标籤产业预计在预测期内复合年增长率最高。
预计包装标籤产业在预测期内将出现良好的成长。包装标籤涉及设计、印刷标籤并将其贴在瓶子、盒子、罐子和容器等包装材料上。网版印刷标籤因其多功能性、耐用性和美观性而广泛应用于包装标籤。此外,这些标籤可以客製化为具有鲜艳的色彩、复杂的设计和特殊的饰面,使品牌能够有效地传达重要讯息并提高其产品的品牌知名度。
在估计期间,北美占据了最大的市场占有率。凭藉其强大的製造业、多样化的消费者基础以及对品牌和产品展示的重视,北美成为各行业丝网印刷标籤的重要市场。该地区的包装行业充满活力,受到食品和饮料、药品、化妆品和家居用品等行业的推动,推动了对高品质标籤解决方案的需求。
由于消费市场的扩大和都市化程度的提高,预计亚太地区在预测期内将实现盈利成长。在该地区,食品和饮料和饮料、化妆品、製药、电子和汽车等各行业都严重依赖有效的标籤解决方案来提高产品知名度、品牌认知度和消费者吸引力。此外,印刷机械、油墨和基材的快速技术进步正在推动亚太地区网版印刷标籤市场的成长。
According to Stratistics MRC, the Global Screen Print Label Market is growing at a CAGR of 4.12% during the forecast period. Screen print labels are graphic designs or information printed onto various substrates using the screen printing process. This method involves transferring ink through a mesh screen onto the substrate, creating vibrant, durable labels. Screen print labels offer advantages such as high colour opacity, precise colour matching, and suitability for a wide range of materials, including paper, plastic, and metal. They are commonly used in industries like packaging, cosmetics, pharmaceuticals, and consumer goods for branding, product identification, and regulatory compliance.
According to the Federation of Indian Chambers of Commerce & Industry (FICCI), the expenditure on packaged foods is increasing (at an inflection point) due to increased per capita income, urbanization, and working hours for women.
Growing packaging industry
As packaging plays a crucial role in product presentation, protection, and branding, the expanding packaging sector creates a parallel demand for labels, including screen print labels. They provide vibrant and durable labeling solutions that can withstand various environmental conditions, ensuring that products maintain their appeal throughout the supply chain and on the retail shelf. Overall, the growing packaging industry serves as a catalyst for the expansion of the screen print label market.
High initial setup costs
The process of preparing screens incurs expenses related to equipment, materials, and labor, making it relatively costly, particularly for small-scale or custom print jobs. Additionally, the need for separate screens for each colour adds complexity and time to the setup process, further increasing costs and potentially lengthening lead times. The cost implications may deter potential customers from choosing screen printing for their labeling needs, which limits market expansion.
Technological advancements
Modern screen printing presses feature innovations such as automated registration systems, advanced drying mechanisms, and computerized controls, which streamline production processes and improve print quality. These advancements result in increased productivity, reduced waste, and higher precision, ultimately benefiting both label manufacturers and their customers. Furthermore, technological innovations in ink formulations and colour management systems have expanded the capabilities of screen printing. Therefore, technological advancements continue to drive innovation and efficiency in the screen print label market.
Availability of substitute products
Alternative labeling solutions such as digital printing, direct-to-container printing and flexible packaging options offer competitive advantages that challenge the traditional dominance of screen-printed labels. Direct-to-container printing and shrink sleeves offer seamless integration with packaging, enabling 360-degree branding and eye-catching designs that may surpass the capabilities of screen-printed labels. As a result, the growing availability and adoption of these substitute products present a formidable challenge to the screen print label market.
Covid-19 Impact
The COVID-19 pandemic had a significant impact on the screen print label market. Initially, the pandemic disrupted global supply chains, causing delays in the procurement of raw materials, inks, and equipment necessary for screen printing operations. Furthermore, widespread lockdown measures and social distancing protocols resulted in reduced demand for non-essential goods, affecting the consumption patterns of various industries that rely on screen-printed labels, such as cosmetics, automotive, and retail.
The shrink sleeves label segment is expected to be the largest during the forecast period
The shrink sleeves label segment is estimated to hold the largest share. These labels are made from flexible plastic materials such as PVC, PETG, or OPS, which are printed with the desired graphics, text, and branding using screen printing technology. They provide excellent resistance to moisture, abrasion, and fading, ensuring that the labels remain vibrant and intact throughout the product's lifecycle. Additionally, shrink sleeves offer tamper-evident properties, enhancing product security and consumer confidence. Overall, shrink sleeves represent a versatile and effective labeling solution in the screen print label market.
The packaging labeling segment is expected to have the highest CAGR during the forecast period
The packaging labeling segment is anticipated to have lucrative growth during the forecast period. Packaging labeling encompasses the design, printing, and application of labels onto packaging materials such as bottles, boxes, jars, and containers. Screen print labels are widely utilized in packaging labeling due to their versatility, durability, and aesthetic appeal. Additionally, these labels can be customized to feature vibrant colors, intricate designs, and specialty finishes, enabling brands to effectively communicate key information and enhance brand recognition on their products.
North America commanded the largest market share during the extrapolated period. With a robust manufacturing sector, a diverse consumer base, and a strong emphasis on branding and product presentation, North America represents a significant market for screen-printed labels across various industries. The region's vibrant packaging industry, driven by sectors such as food and beverage, pharmaceuticals, cosmetics, and household goods, fuels the demand for high-quality labeling solutions.
Asia Pacific is expected to witness profitable growth over the projection period, owing to the expanding consumer markets and increasing urbanization. The region's diverse range of industries, including food and beverage, cosmetics, pharmaceuticals, electronics, and automotive, rely heavily on effective labeling solutions to enhance product visibility, brand recognition, and consumer appeal. Furthermore, rapid technological advancements in printing machinery, inks, and substrates have propelled the growth of the screen print label market in Asia Pacific.
Key players in the market
Some of the key players in the Screen Print Label Market include 3M Company, Mondi PLC, Ahlstrom-Munksjo Oyj, Fort Dearborn Company, CCL Industries Inc., Autajon Group, Constantia Flexibles Group GmbH and Coveris Inc.
In June 2023, CCL Industries Inc. a world leader in specialty label, security and packaging solutions announced it has signed a binding agreement to acquire Pouch Partners s.r.l., Italy, from Pouch Partners AG, Switzerland, a company owned by Swiss headquartered Capri-Sun Group.
In March 2023, 3M announced collaboration with Guardhat, an industry-leading connected safety software company. Given the importance of connectivity as a key ingredient in safety programs, 3M is transferring its Safety Inspection Management (SIM) software to Guardhat.
In January 2020, Mondi has partnered with Unilever to develop a new packaging solution and encourage the circular economy. As part of the partnership, Mondi Turkish flexible packaging plant in Kalenobel produced recyclable polypropylene (PP) mono-material solution for Unilever's Knorr dry soup powder range.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.