市场调查报告书
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1489388
到 2030 年 MaaS(行动即服务)市场预测:按推进类型、服务、解决方案、要求、作业系统、运输模式、经营模式、组织规模、应用程式和地区进行全球分析Mobility as a Service Market Forecasts to 2030 - Global Analysis By Propulsion Type, Service, Solution, Requirement, Operating System, Transportation, Business Model, Organization Size, Application and By Geography |
根据Stratistics MRC预测,2023年全球MaaS(行动即服务)市场规模将达到2,719.8亿美元,预测期间内复合年增长率为20.5%,预计2030年将达到13.33亿美元。
MaaS(移动即服务)是交通领域的模式转移,彻底改变了人们在城市环境中的移动方式。它将各种交通途径整合到一个易于使用的平台中,包括大众交通工具、共乘、共享自行车,甚至是Scooter等微型交通选项。透过 MaaS,客户通常可以透过智慧型手机应用程式无缝地规划、预订和支付整个旅程。这种方法提高了效率、永续性和便利性,为通勤者提供了灵活性,并减少了城市拥堵和排放。
根据 MaaS 组织 Survey 的分析,Android 2023 年的市场占有率预计为 64.3%,预计 2030 年将达到 65.0%。
共享经济的兴起
共享经济的兴起是MaaS(移动即服务)市场的主要驱动力。透过 Uber、Lyft 和 Airbnb 等平台向个人提供随选交通服务,共享经济正在改变人们对交通的看法和使用方式,从根本上改变了我们的方式。这种向共用出行的转变与 MaaS 概念完美契合,MaaS 旨在提供无缝、整合的交通解决方案。共享经济重视使用权而非所有权,正在刺激 MaaS 平台的创新,为使用者提供交通途径选择和灵活性。
互通性问题
互通性问题是 MaaS(行动即服务)市场的主要限制,阻碍了无缝整合和扩充性。当不同的交通服务(例如共乘、大众交通工具和自行车租赁)在不同的平台上运作或缺乏标准化的通讯协定时,就会出现这个问题。导致使用者难以存取和切换服务,导致体验分散化、低效。此外,互通性挑战阻碍了服务提供者的协作和资料共用,限制了 MaaS 解决方案的规模和有效性。
都市化与壅塞管理
都市化正在加剧世界各地城市的拥堵,增加了对高效出行解决方案的需求。 MaaS(行动即服务)透过提供整合的多模态交通途径,为管理拥塞提供了巨大的机会。透过提供对各种交通途径(包括大众交通工具、共乘和自行车共享)的无缝访问,MaaS 减少了对个人汽车所有权的依赖并促进永续的出行。这种转变可以缓解交通拥挤、减少排放气体并提高城市的整体居住。此外,MaaS 平台可以优化路线、鼓励共乘并奖励离峰时段出行,进一步促进快速都市化地区的拥塞管理工作。
基础设施限制
「基础设施限制」涉及开发和维护支援无缝运输服务所需的实体和数位基础设施的挑战。其中包括大众交通工具网络不佳、电动和替代燃料汽车充电和加油站不足以及技术基础设施老化和不相容等问题。这些限制可能会阻碍 MaaS 解决方案的可扩展性和效率,并影响使用者体验和采用率。解决基础设施差异需要包括政府机构、交通运营商和技术公司在内的各种相关人员的大量投资和协调。
COVID-19 大流行对 MaaS(行动即服务)市场产生了重大影响。封锁和旅游限制大大减少了对共用旅游服务(例如共享旅游、共享自行车和大众交通工具)的需求。许多 MaaS 提供者面临财务压力,必须调整经营模式才能生存。然而,疫情加速了数位转型,凸显了灵活、随选行动解决方案的重要性。随着限制的放鬆和疫苗接种率的提高,儘管消费者行为和偏好发生变化(包括更加关注卫生和安全措施),MaaS 市场预计将復苏。
导航解决方案产业预计将成为预测期内最大的细分市场
MaaS(行动即服务)市场中导航解决方案产业的成长得益于其在改善使用者体验和优化路线效率方面的关键作用。随着 MaaS 变得普及流行,消费者越来越依赖无缝导航服务来满足其行动需求。导航解决方案提供即时更新、替代路线以及与不同交通途径的集成,与 MaaS 服务的多样性和动态性完美契合。此外,人工智慧和机器学习等先进技术的整合使这些解决方案能够个性化推荐并预测用户偏好,从而进一步推动普及。
灵活付款和交易领域预计在预测期内将经历最高的复合年增长率。
行动即服务 (MaaS) 市场中灵活支付和交易部分的成长受到几个关键因素的推动。消费者的偏好正在转向计量收费模式,并且更重视弹性而不是长期承诺。数位付款技术的进步使交易变得更加顺畅和方便,从而推动了采用。此外,提供多种交通途径的综合平台的兴起也促使用户选择灵活的付款解决方案。此外,MaaS 供应商和金融机构之间的合作关係有助于扩展针对用户需求量身定制的创新付款解决方案。
北美地区的 MaaS(行动即服务)市场正在显着成长,因为智慧型手机的普及和先进的数位基础设施使得将各种交通服务无缝整合到统一平台变得更加容易。此外,都市化趋势增加了对高效、便利的交通解决方案的需求,增加了 MaaS 在居住者中的普及。此外,对智慧城市计画的监管支持和投资正在推动全部区域MaaS 解决方案的开发和部署。这种成长轨迹得到了创新新兴企业的出现以及老牌运输和科技公司之间的合作关係的进一步支持,从而促进了市场竞争和创新。
由于快速的都市化、快速增长的中阶人口以及日益严重的拥堵问题刺激了对高效交通解决方案的需求,亚太地区的 MaaS(移动即服务)市场正在强劲增长。政府促进永续出行的努力,加上技术和数位基础设施的进步,正在推动 MaaS 平台的进一步采用。此外,该地区多样化的交通条件和人口稠密的城市为MaaS营运商满足多样化的消费者需求并提供综合多模态服务创造了肥沃的土壤。因此,亚太地区 MaaS 市场将继续扩大,全部区域数百万通勤者提供便利、可负担性和永续性。
According to Stratistics MRC, the Global Mobility as a Service Market is accounted for $271.98 billion in 2023 and is expected to reach $1,003.33 billion by 2030 growing at a CAGR of 20.5% during the forecast period. Mobility as a Service (MaaS) is a paradigm shift in transportation, revolutionizing the way people move within urban environments. It integrates various modes of transportation, such as public transit, ride-sharing, bike-sharing, and even micromobility options like scooters, into a single, accessible platform. Through MaaS, users can plan, book, and pay for their entire journey seamlessly, often via a smartphone app. This approach promotes efficiency, sustainability, and convenience, offering commuters more flexibility and reducing congestion and emissions in cities.
According to an analysis by MaaS organization Survey, 2023, Android's market share is estimated at 64.3% and is projected to reach 65.0% by 2030.
Rise of sharing economy
The rise of the sharing economy has been a significant driver for the mobility as a service (MaaS) market. By enabling individuals to access transportation services on-demand through platforms like Uber, Lyft, and Airbnb, the sharing economy has fundamentally changed how people perceive and utilize transportation. This shift towards shared mobility aligns perfectly with the MaaS concept, which aims to provide seamless, integrated transportation solutions. The sharing economy's emphasis on access over ownership has spurred innovation in MaaS platforms, offering users more choices and flexibility in their transportation options.
Interoperability issues
Interoperability issues pose a significant restraint on the Mobility as a Service (MaaS) market, hindering its seamless integration and scalability. These issues arise when different transportation services, such as ride-sharing, public transit, and bike rentals, operate on separate platforms or lack standardized communication protocols. As a result, users face difficulties in accessing and switching between services, leading to a fragmented and inefficient experience. Additionally, interoperability challenges can deter service providers from collaborating and sharing data, limiting the expansion and effectiveness of MaaS solutions.
Urbanization and congestion management
Urbanization has led to increased congestion in cities worldwide, prompting the need for efficient mobility solutions. Mobility as a Service (MaaS) presents a significant opportunity for managing congestion by offering integrated, multi-modal transportation options. By providing seamless access to various modes of transportation, such as public transit, ride-sharing, bike-sharing, and more, MaaS reduces reliance on individual car ownership and promotes sustainable mobility. This shift can alleviate traffic congestion, decrease emissions, and improve overall urban livability. Moreover, MaaS platforms can optimize routes, promote carpooling, and incentivize off-peak travel, further contributing to congestion management efforts in rapidly urbanizing areas.
Infrastructure limitations
The Infrastructure Limitations Threat pertains to challenges in developing and maintaining the necessary physical and digital infrastructure to support seamless transportation services. This includes issues such as insufficient public transportation networks, inadequate charging or refueling stations for electric or alternative fuel vehicles, and outdated or incompatible technology platforms. These limitations can hinder the scalability and efficiency of MaaS solutions, impacting the user experience and adoption rates. Addressing infrastructure gaps requires significant investment and coordination among various stakeholders, including government bodies, transportation providers, and technology companies.
The COVID-19 pandemic significantly impacted the mobility as a service (MaaS) market. Lockdowns and travel restrictions led to a sharp decline in demand for shared mobility services like ride-sharing, bike-sharing, and public transportation. Many MaaS providers faced financial strain and had to adapt their business models to survive. However, the pandemic also accelerated digital transformation and highlighted the importance of flexible, on-demand mobility solutions. As restrictions ease and vaccination rates increase, the MaaS market is expected to rebound, albeit with changes in consumer behavior and preferences, such as increased emphasis on hygiene and safety measures.
The navigation solutions segment is expected to be the largest during the forecast period
The Navigation Solutions segment's growth in the Mobility as a Service (MaaS) market is driven by its pivotal role in enhancing user experience and optimizing route efficiency. As MaaS gains traction, consumers increasingly rely on seamless navigation services for their transportation needs. Navigation solutions offer real-time updates, alternative routes, and integration with various modes of transportation, aligning perfectly with the diverse and dynamic nature of MaaS offerings. Moreover, the integration of advanced technologies like AI and machine learning enables these solutions to personalize recommendations and anticipate user preferences, further fueling their adoption.
The flexible payments & transactions segment is expected to have the highest CAGR during the forecast period
The growth in the Flexible Payments & Transactions segment within the Mobility as a Service (MaaS) market is driven by several key factors. Consumer preferences are shifting towards pay-as-you-go models, preferring flexibility over long-term commitments. Advancements in digital payment technologies have made transactions smoother and more convenient, encouraging adoption. Additionally, the rise of integrated platforms offering various transportation options under one umbrella incentivizes users to opt for flexible payment solutions. Furthermore, the partnerships between MaaS providers and financial institutions contribute to the expansion of innovative payment solutions tailored to users' needs.
The North American region has experienced significant growth in the Mobility as a Service (MaaS) market due to the widespread adoption of smartphones and advanced digital infrastructure, which has facilitated the seamless integration of various transportation services into unified platforms. Additionally, urbanization trends have increased the demand for efficient and convenient transportation solutions, driving the popularity of MaaS among city dwellers. Furthermore, regulatory support and investments in smart city initiatives have encouraged the development and deployment of MaaS solutions across the region. This growth trajectory is further propelled by the emergence of innovative startups and partnerships between established transportation companies and technology firms, fostering competition and innovation in the market.
The Asia-Pacific region has witnessed significant growth in the Mobility as a Service (MaaS) market due to rapid urbanization, a burgeoning middle-class population, and increasing congestion issues that have fuelled the demand for efficient transportation solutions. Governments' initiatives to promote sustainable mobility, coupled with advancements in technology and digital infrastructure, have further propelled the adoption of MaaS platforms. Additionally, the region's diverse transportation landscape and densely populated cities create fertile ground for MaaS operators to offer integrated, multi-modal services, catering to diverse consumer needs. This results the Asia-Pacific MaaS market to continue its expansion, offering convenience, affordability, and sustainability to millions of commuters across the region.
Key players in the market
Some of the key players in Mobility as a Service market include Aptiv, Avis budget group, Bayerische Motoren Werke AG, Bird, BlaBlaCar, Bolt Technology OU, Careem, Curb Mobility, DiDi Global, Europcar, Gett, HERTZ , Lime, Lyft, Inc., Mercedes-Benz Mobility, Mobiag, movmi Shared Transportation Services Inc. , Ola Cabs, Share Now, The Crawford Group, Inc, Uber Technologies Inc. and Wingz.
In April 2024, Digital wallet and FinTech platform Careem Pay has expanded its international remittance services to include 'Faster Payments' to the UK for UAE residents. Careem Pay enables customers, Captains, and business owners to manage their money, settle bills, and make seamless transactions both within and beyond the app. The Careem Pay international remittance service to India and Pakistan has been adopted by expats across the UAE.
In February 2024, Mercedes-Benz India has introduced the avant-garde Mercedes-AMG GT6 concept car at the NMACC in Mumbai. This visionary super sports concept car, named Mercedes-Benz AMG Vision Gran Turismo, exemplifies extreme proportions, sensuous contours, and intelligently integrated high-tech features, embodying a visually striking combination of design and performance. This marks the third conceptual masterpiece from Mercedes-Benz showcased in India, following the Vision Maybach 6
and the Concept EQG.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.