市场调查报告书
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1530787
到 2030 年电信营运管理市场预测:按组件、部署模式、技术、应用程式、最终用户和区域进行的全球分析Telecom Operations Management Market Forecasts to 2030 - Global Analysis By Component (Solutions and Services), Deployment Mode, Technology, Application, End User and By Geography |
根据Stratistics MRC预测,2024年全球电信营运管理市场规模将达776亿美元,预计2030年将达到1,308亿美元,预测期内复合年增长率为9.1%。
电信营运管理是对通讯网路内各个营运方面的系统监控和管理。包括网路效能监控、故障管理、组态管理和服务供应等活动。此管理区域的目标是高效的网路营运、优化资源利用并维持服务品质。它解决网路可靠性、客户满意度和营运效率等问题,并包括有效管理和支援通讯基础设施的流程、技术和工具的整合。
根据 GSMA 的数据,到 2025 年,北美的物联网连接数量预计将达到 54 亿,而 2019 年为 28 亿。
改善客户体验的需求
对改善客户体验的需求不断增长,强调需要更个人化和高效的服务交付。为了满足这一需求,通讯业者正在投资先进技术和分析,以更好地了解和预测客户需求。透过主导资料驱动的竞争考察和自动化系统,通讯业者旨在提供无缝、高品质的体验,从而提高竞争市场中的客户满意度和忠诚度。
缺乏熟练的专业人员
市场上缺乏熟练的专业人员导致了重大的营运挑战。专业知识不足会导致网路管理效率低、停机时间延长以及问题解决延迟,对服务品质产生负面影响。这些技能差距可能会阻碍先进技术的采用和遵守监管要求,使组织面临安全风险和法律处罚。这是限制市场成长的主要因素。
合规性和监管要求
营运商必须应对复杂的监管环境,包括资料保护法、网路安全义务和服务品质法规。合规性包括实施强大的流程和技术来保护客户资料、确保网路可靠性以及保持透明的申请和报告业务。遵守这些要求对于避免法律处罚、防止安全漏洞以及培养客户信任至关重要。
实施成本高
市场实施成本高昂是营运商面临的一大挑战。投资网路管理系统等先进技术需要大量资金。此外,持续的维护和更新也会增加财务负担。这些高成本会限制小企业有效竞争的能力,抑制创新,并透过将资源集中到大企业手中来降低整体市场效率。
COVID-19 大流行加速了远端工作的转变并增加了对强大数位基础设施的需求,对市场产生了重大影响。营运商面临着管理网路流量激增并确保远端工作情况下服务连续性的挑战。虽然疫情暴露了漏洞,但它刺激了创新和投资,以提高网路可靠性和客户体验。
巨量资料分析产业预计在预测期内成为最大的产业
预计巨量资料分析将在预测期内占据主导地位。这为通讯业者提供了有关网路使用情况和服务品质的可行见解。透过进阶分析,通讯业者可以主动预测和解决问题、优化网路资源并个人化客户互动。这种资料主导的方法可以提高业务效率,减少停机时间,支持策略决策,并最终有助于增强通讯业的竞争力。
预计客户管理领域在预测期内的复合年增长率最高。
客户管理领域预计在预测期内复合年增长率最高。有效的客户管理包括管理服务请求和分析客户回馈以改善服务。透过利用资料分析和自动化,通讯业者旨在提高客户满意度,建立长期关係,并最终推动业务成长。此外,遵守监管标准可支持永续的商业实践,并有助于整个通讯行业的稳定和成长。
预计北美在预测期内将占据最大的市场占有率。在高效网路管理、合规性和改善客户体验的需求的推动下,市场正在推动对技术的投资。领先的通讯业者专注于优化网路效能和扩展服务,以满足不断增长的消费者和企业需求。市场成长受到强调持续进步、卓越营运和服务可靠性的竞争格局的支持。
在技术快速进步的推动下,预计亚太地区在预测期内将保持最高的复合年增长率。营运商专注于优化网路效能、管理资料流量成长并确保遵守当地法规。此外,对数位转型和智慧城市的日益关注也推动了市场扩张,使该地区成为电讯投资和创新的关键目标。
According to Stratistics MRC, the Global Telecom Operations Management Market is accounted for $77.6 billion in 2024 and is expected to reach $130.8 billion by 2030 growing at a CAGR of 9.1% during the forecast period. Telecom Operations Management is the systematic oversight and control of various operational aspects within a telecommunications network. It encompasses activities such as network performance monitoring, fault management, configuration management, and service provisioning. This management discipline aims to ensure efficient network operation, optimize resource utilization, and maintain service quality. It involves the integration of processes, technologies, and tools to manage and support telecommunications infrastructure effectively, addressing issues such as network reliability, customer satisfaction, and operational efficiency.
According to the GSMA, the number of IoT connections in North America is expected to reach 5.4 billion in 2025, compared to 2.8 billion in 2019.
Demand for enhanced customer experience
The growing demand for enhanced customer experience emphasizes the need for more personalized and efficient service delivery. To meet this demand, telecom operators are investing in advanced technologies and analytics to better understand and anticipate customer needs. By leveraging data-driven insights and automated systems, telecom companies aim to deliver seamless, high-quality experiences that boost customer satisfaction and loyalty in a competitive market.
Lack of skilled professionals
The lack of skilled professionals in the market can lead to significant operational challenges. Inadequate expertise results in inefficient network management, prolonged downtime, and slow issue resolution, negatively impacting service quality. This skills gap can hinder the implementation of advanced technologies and compliance with regulatory requirements, exposing the organization to security risks and legal penalties. This is the major factor restraining the growth of the market.
Compliance and regulatory requirements
Operators must navigate a complex regulatory landscape that includes data protection laws, network security mandates, and service quality regulations. Compliance involves implementing robust processes and technologies to safeguard customer data, ensure network reliability, and maintain transparent billing and reporting practices. Adhering to these requirements is essential for avoiding legal penalties, protecting against security breaches, and fostering trust with customers.
High implementation costs
High implementation costs in the market pose significant challenges for operators. Investing in advanced technologies, such as network management systems requires substantial capital. Additionally, ongoing maintenance and updates contribute to financial strain. Such high expenses can limit the ability of smaller operators to compete effectively, potentially hindering innovation and reducing overall market efficiency by concentrating resources among larger players.
The COVID-19 pandemic significantly impacted the market by accelerating the shift to remote work and increasing demand for robust digital infrastructure. Operators faced challenges in managing surges in network traffic and ensuring service continuity under remote work conditions. While the pandemic exposed vulnerabilities, it also spurred innovation and investment in technologies to enhance network reliability and customer experience.
The big data analytics segment is expected to be the largest during the forecast period
The big data analytics is expected to be the largest during the forecast period. It enables operators to gain actionable insights into network usage and service quality. By leveraging advanced analytics, telecom companies can predict and resolve issues proactively, optimize network resources, and personalize customer interactions. This data-driven approach improves operational efficiency, reduces downtime, and supports strategic decision-making, ultimately contributing to a competitive edge in the telecom industry.
The customer management segment is expected to have the highest CAGR during the forecast period
The customer management segment is expected to have the highest CAGR during the forecast period. Effective customer management includes managing service requests and analyzing customer feedback to improve offerings. By leveraging data analytics and automation, telecom operators aim to boost customer satisfaction and build long-term relationships, ultimately driving business growth. Additionally, adhering to regulatory standards supports sustainable business practices contributing to the overall stability and growth of the telecom sector.
North America is projected to hold the largest market share during the forecast period. Driven by the need for efficient network management, regulatory compliance, and enhanced customer experiences, the market sees significant investment in technologies. Major telecom operators focus on optimizing network performance and scaling services to meet growing consumer and business demands. The market's growth is supported by continuous advancements and a competitive landscape emphasizing operational excellence and service reliability.
Asia Pacific is projected to hold the highest CAGR over the forecast period driven by rapid technological advancements. Operators are focusing on optimizing network performance, managing increasing data traffic, and ensuring compliance with regional regulations. Additionally, the growing emphasis on digital transformation and smart cities is further propelling market expansion, making the region a key area of interest for telecom investments and innovations.
Key players in the market
Some of the key players in Telecom Operations Management market include IBM Corporation, Oracle Corporation, Nokia Corporation, Cisco Systems Inc., Accenture PLC, Fujitsu Limited, Tech Mahindra, Sierra Wireless, Juniper Networks, Inc., Tata Consultancy Services (TCS), NEC Corporation, SAP SE, Huawei Technologies Co., Ltd., NetCracker Technology, ZTE Corporation, Viavi Solutions Inc. and Ascom Holding AG.
In June 2024, IBM and Telefonica Tech announced a new collaboration agreement to drive the deployment of Artificial Intelligence (AI), analytics and data governance solutions and respond to the constant and dynamically evolving needs of enterprises.
In April 2024, IBM and HashiCorp Inc. announced they have entered into a definitive agreement under which IBM will acquire HashiCorp for $35 per share in cash, representing an enterprise value of $6.4 billion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.