![]() |
市场调查报告书
商品编码
1558318
2030 年蜂蜜酱市场预测:按产品类型、加工、包装、价格细分、应用、分销管道和地区进行的全球分析Honey Spread Market Forecasts to 2030 - Global Analysis By Product Type, Processing, Packaging, Price Segment, Application, Distribution Channel and Geography |
根据 Stratistics MRC 的数据,2024 年全球蜜酱市场规模为 40.5 亿美元,预计到 2030 年将达到 59.8 亿美元,预测期内复合年增长率为 6.7%。
蜂蜜酱是一种由蜂蜜製成的甜奶油状产品,通常与黄油、油和调味品等其他成分混合,以获得光滑、可涂抹的质地。它被用作各种食谱中的调味料和配料,提供天然的甜味和浓郁的风味。蜂蜜酱结合了蜂蜜的健康益处和涂抹酱的多功能性,使其成为增强零食、早餐和烘焙点心的流行产品。
根据联合国粮食及农业组织(FAO)统计,2019年全球蜂蜜产量达185万吨,并逐年稳定成长。
增强健康意识
消费者越来越多地寻求精製砂糖和人造甜味剂的天然健康替代品。蜂蜜被认为是一种更有营养的选择,因为它含有天然抗氧化剂、维生素和矿物质。消费者偏好转向更健康的食品选择,导致对蜂蜜酱作为早餐主食和各种食谱中的多功能成分的需求增加。人们对有机和生蜂蜜产品日益增长的兴趣进一步推动了这一趋势,这些产品被认为具有额外的健康益处。
有限意识
儘管健康意识不断增强,但许多地区对蜂蜜酱的多种用途和益处的认识仍然有限。许多消费者并不完全了解不同类型的蜂蜜酱、其独特的风味以及传统用途以外的潜在用途。这种意识的缺乏可能会阻碍市场的成长,特别是在蜂蜜不属于传统饮食的地区。此外,对蜂蜜卡路里含量及其对血糖值影响的误解可能会阻碍注重健康的消费者。
网路购物趋势日益增长
线上零售通路提供便利、广泛的选择以及接触全球基本客群的能力。 COVID-19 大流行加速了这一趋势,消费者的购物习惯转向线上平台。电子商务使蜂蜜涂抹酱製造商能够展示其产品系列,提供有关蜂蜜品种和原产地的详细信息,并直接与消费者互动。它还允许小型手工生产商进入利基市场并与知名品牌竞争,呈现出巨大的市场扩张潜力。
恶劣天气
蜜蜂对其环境的变化非常敏感,干旱、洪水和反季节气温等极端天气事件会严重影响蜂蜜的生产。这种情况导致蜜蜂数量减少、蜂蜜产量降低、蜂蜜品质不稳定。这可能导致蜂蜜市场供不应求和价格波动,从而影响蜂蜜酱的生产和定价。蜂蜜生产的长期永续性可能面临风险,导致製造商成本增加,消费者价格上涨。
COVID-19 大流行最初扰乱了蜂蜜酱市场的供应链和生产。但这也导致消费者对促进健康的食品的兴趣增加,这使蜂蜜产品受益。疫情加速了向电子商务的转变,并提振了 Honeyspread 的线上销售。从长远来看,人们对健康和保健的兴趣增加可能会维持对蜂蜜酱等天然甜味剂的需求增加。
大卖场和超级市场业预计在预测期内规模最大
由于其种类繁多且易于接近消费者,大卖场和超级市场预计将主导蜂蜜酱市场的分销。这些零售业态集中了各种蜂蜜酱品牌和产品类型,使消费者可以轻鬆比较产品。它还提供店内促销和产品样品机会来推动销售。大卖场和超级市场由于一站式购物的便利性以及购买前可以对产品进行实体检查的优势,已成为许多消费者的首选管道。该部门的优势透过其完善的供应链以及透过批量采购能力提供有竞争力的价格的能力而进一步加强。
预计高端细分市场在预测期内复合年增长率最高
由于消费者对高品质和特色蜂蜜产品的兴趣日益浓厚,蜂蜜酱市场的高端市场正在快速增长。该细分市场包括有机、生蜂蜜和单一花蜜酱,以及具有独特风味或来自特定地区的蜂蜜酱。消费者愿意为这些产品支付更高的价格,并认为它们具有卓越的口味、品质和健康益处。高端市场也符合体验式食品趋势以及对手工美食产品日益增长的需求。这种趋势在千禧世代和注重健康的消费者中尤其强烈,推动了蜂蜜酱市场的创新和多元化。
由于消费者对蜂蜜健康益处的高度认识以及已建立的早餐文化,北美预计将主导蜂蜜涂抹酱市场。该地区对天然甜味剂有着强烈的偏好,对有机蜂蜜和特殊蜂蜜产品的需求正在增加。主要蜂蜜生产商的存在和强大的零售基础设施进一步支持了市场成长。此外,越来越多的蜂蜜酱作为各种菜餚和加工食品的成分,也为其带来了巨大的市场占有率。该地区对健康和保健趋势的关注,加上可支配收入的增加,正在推动对优质蜂蜜涂抹产品的需求。
预计亚太地区的蜜酱市场成长率最高。这种快速成长的背后是都市化进程的加速、可支配收入的增加以及饮食习惯的改变。人们越来越意识到蜂蜜的健康益处,并且越来越多地采用蜂蜜作为天然甜味剂。该地区人口众多,中阶不断壮大,市场潜力大。此外,蜂蜜融入传统亚洲美食及其在阿育吠陀和传统医学中的使用进一步推动了需求。该地区现代零售业态和电子商务平台的扩张也促进了人们获得各种蜜酱产品。
According to Stratistics MRC, the Global Honey Spread Market is accounted for $4.05 billion in 2024 and is expected to reach $5.98 billion by 2030, growing at a CAGR of 6.7% during the forecast period. Honey spread is a sweet, creamy product made from honey, often blended with other ingredients such as butter, oils, or flavorings to achieve a smooth, spreadable texture. It is used as a condiment or ingredient in various recipes, offering a natural sweetness and rich flavor. Honey spread combines the health benefits of honey with the versatility of a spread, making it a popular choice for enhancing snacks, breakfast items, and baked goods.
According to the Food and Agriculture Organization of the United Nations (FAO), global honey production reached 1.85 million tonnes in 2019, showing a steady increase over the years.
Rising health consciousness
Consumers are increasingly seeking natural and healthier alternatives to refined sugar and artificial sweeteners. Honey is perceived as a more nutritious option due to its natural antioxidants, vitamins, and minerals. This shift in consumer preferences towards healthier food choices has led to a higher demand for honey spreads as a breakfast staple and versatile ingredient in various recipes. The trend is further amplified by the growing interest in organic and raw honey products, which are seen as even more beneficial for health.
Limited awareness
Despite the growing health consciousness, there is still limited awareness about the diverse applications and benefits of honey spreads in many regions. Many consumers are not fully informed about the various types of honey spreads available, their unique flavors, and their potential uses beyond traditional applications. This lack of awareness can hinder market growth, especially in regions where honey is not a traditional part of the diet. Additionally, misconceptions about honey's caloric content or its impact on blood sugar levels can deter some health-conscious consumers.
Increasing online shopping trends
Online retail channels offer convenience, a wide product selection, and the ability to reach a global customer base. This trend has been accelerated by the COVID-19 pandemic, which has shifted consumer shopping habits towards online platforms. E-commerce allows honey spread manufacturers to showcase their product range, provide detailed information about honey varieties and their origins, and engage directly with consumers. It also enables smaller, artisanal producers to reach niche markets and compete with larger brands, indicating substantial potential for market expansion.
Adverse weather conditions
Bees are highly sensitive to environmental changes, and extreme weather events such as droughts, floods, or unseasonable temperatures can severely impact honey production. These conditions can lead to reduced bee populations, lower honey yields, and inconsistent quality. Consequently, this can result in supply shortages and price volatility in the honey market, affecting the production and pricing of honey spreads. The long-term sustainability of honey production is at risk, potentially leading to increased costs for manufacturers and higher prices for consumers.
The COVID-19 pandemic initially disrupted supply chains and production in the honey spread market. However, it also led to increased consumer interest in health-boosting foods, benefiting honey products. The pandemic accelerated the shift towards e-commerce, boosting online sales of honey spreads. Long-term, the heightened focus on health and wellness may sustain higher demand for natural sweeteners like honey spreads.
The hypermarkets & supermarkets segment is expected to be the largest during the forecast period
The hypermarkets and supermarkets segment is estimated to dominate the honey spread market distribution due to their wide product range and consumer accessibility. These retail formats offer various honey spread brands and types under one roof, allowing consumers to compare products easily. They also provide opportunities for in-store promotions and product sampling, which can drive sales. The convenience of one-stop shopping and the ability to physically examine products before purchase make hypermarkets and supermarkets preferred channels for many consumers. This segment's dominance is further reinforced by established supply chains and the ability to offer competitive pricing due to bulk purchasing power.
The premium segment is expected to have the highest CAGR during the forecast period
The premium segment in the honey spread market is experiencing rapid growth due to increasing consumer interest in high-quality, specialty honey products. This segment includes organic, raw, and monofloral honey spreads, as well as those with unique flavor profiles or sourced from specific geographical regions. Consumers are willing to pay higher prices for these products, perceiving them as having superior taste, quality, and health benefits. The premium segment also aligns with the growing trend of food as an experience and the desire for artisanal and gourmet products. This trend is particularly strong among millennials and health-conscious consumers, driving innovation and diversification in the honey spread market.
The North American region is anticipated to dominate the honey spread market due to high consumer awareness of honey's health benefits and a well-established breakfast culture. The region has a strong preference for natural sweeteners and a growing demand for organic and specialty honey products. The presence of major honey producers and a robust retail infrastructure further supports market growth. Additionally, the increasing incorporation of honey spreads in various cuisines and as ingredients in processed foods contributes to its large market share. The region's focus on health and wellness trends, coupled with higher disposable incomes, drives the demand for premium honey spread products.
The Asia Pacific region is expected to experience the highest growth rate in the honey spread market. This rapid growth is driven by increasing urbanization, rising disposable incomes, and changing dietary habits. There's a growing awareness of honey's health benefits, leading to its increased adoption as a natural sweetener. The region's large population and expanding middle class present a vast market potential. Additionally, the integration of honey into traditional Asian cuisines and its use in Ayurvedic and traditional medicine further boost demand. The expansion of modern retail formats and e-commerce platforms in the region is also facilitating easier access to a variety of honey spread products.
Key players in the market
Some of the key players in Honey Spread Market include Unilever, Nestle, The Kraft Heinz Company, J.M. Smucker Company, Ferrero International S.A., Conagra Brands, Inc., B & G Foods, Sioux Honey Association, Hive & Wellness Australia Pty Ltd., Comvita Limited, Honey-Butter Products Co., Inc., Alberta Honey Producers Co-operative, The Honey Company, Dutchman's Gold, Be Sweet Products, Pearl Honey Spreads, The Hershey Company, and Jedwards International.
In August 2024, Conagra Brands, Inc. announced that all conditions for the previously announced sale by one of its subsidiaries of its 51.8% ownership stake in Agro Tech Foods Limited (ATFL), a food company based in India, have been fulfilled and the transaction has been completed. This transaction is the latest step in Conagra's strategy to continuously reshape its portfolio to maximize shareholder value. Effective with the sale, Conagra Brands no longer consolidates the results of ATFL in its financial statements.
In July 2024, Hostess(R), the brand known for its soft, fluffy Twinkies(R) snack cakes, is launching Mystery Flavor Twinkies(R) in collaboration with content creator, Taylor Calmus, also known as Dude Dad on social media. Hostess Mystery Flavor Twinkies will be available exclusively at Walmart for a limited time through October.
In November 2023, The Kraft Heinz Not Company LLC ("The Kraft Heinz Not Company") launched KRAFT(R) NotMac&Cheese, the first-ever, plant-based KRAFT Mac & Cheese in the United States. KRAFT NotMac&Cheese is the third innovation to launch in a year from The Kraft Heinz Company (Nasdaq: KHC) ("Kraft Heinz") and TheNotCompany, Inc. ("NotCo") joint venture, which aims to create mouthwatering, plant-based foods for all.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.