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市场调查报告书
商品编码
1733716
全球蜂蜜市场规模(按来源、加工、用途、地区和预测)Global Honey Market Size By Source (Wildflower/Polyfloral Honey and Monofloral Honey), By Processing (Conventional Honey and Organic Honey), By Application (Food & Drinks and Personal Care & Cosmetics), By Geographic Scope And Forecast |
2024 年蜂蜜市场规模价值为 102.6 亿美元,预计到 2032 年将达到 155.2 亿美元,2026 年至 2032 年的复合年增长率为 5.31%。
蜂蜜是蜜蜂从花蜜中采集的天然甜味剂。它主要由果糖、葡萄糖和水组成,也含有微量的其他糖、酵素、维生素和矿物质。
蜂蜜的质地浓稠且浓稠,其颜色和味道可以从浅金黄色到深琥珀色不等,具体取决于花源和加工技术。
蜂蜜的抗菌特性来自于其低水分含量、酸性pH值以及酵素和其他化合物的存在,使其能够抵抗细菌和真菌。这些独特的因素组合使得蜂蜜在某些应用中成为天然的防腐剂。
蜂蜜通常用作食品和饮料中的甜味剂,但它也常用作烹饪和糖果甜点的调味品。
除了烹饪用途外,蜂蜜还因其潜在的健康益处而受到重视,例如舒缓喉咙痛,促进伤口癒合,并作为咳嗽的天然药物。但由于其含糖量较高,应适量食用。
影响全球蜂蜜市场的关键市场动态是:
消费者对天然、健康甜味剂的偏好增加:随着消费者健康意识的增强,他们对蜂蜜等天然甜味剂的兴趣也日益浓厚。根据国家蜂蜜委员会 2022 年的报告,93% 的消费者认为蜂蜜是天然的。 93%的消费者认为蜂蜜是天然甜味剂。 71% 的消费者认为蜂蜜比糖有益健康。美国的蜂蜜消费量在过去十年中增加了 36%,到 2021 年将达到 6.18 亿磅。
食品和饮料行业的用途不断扩大 蜂蜜被用于各种食品和饮料产品中,推动了市场成长。根据联合国粮食及农业组织(FAO)的报告,全球蜂蜜产量从2010年的160万吨增加到2019年的190万吨,食品工业约占全球蜂蜜消费量%。
人们对蜂蜜的药用和治疗特性的认识不断提高对蜂蜜健康益处的认识推动了其在食品和非食品领域的应用。 2023年发表在《食品科学与技术杂誌》上的一项研究发现,蜂蜜含有200多种物质,包括酵素、维生素、矿物质和有机酸。一项针对 2,000 名英国成年人的调查发现,65% 的人表示他们使用蜂蜜是因为蜂蜜具有健康益处,例如舒缓喉咙痛或增强免疫力。
主要问题
蜜蜂数量下降和蜂群崩坏失调蜜蜂数量下降是蜂蜜生产的一大威胁。根据美国农业部 (USDA) 估计,2020 年 4 月至 2021 年 4 月期间,美国养蜂人将损失 45.5% 的蜂群。美国产蜂群数量将从 2017 年的 296 万隻下降到 2021 年的 271 万隻。
掺假和品质问题蜂蜜掺假是影响消费者信心和市场成长的一个主要问题。欧洲委员会联合研究中心的报告。据估计,包括蜂蜜掺假在内的食品诈骗对全球经济造成的损失每年达 3 亿至 400 亿美元。
气候变迁和环境因素不断变化的天气模式和环境条件对蜂蜜生产构成了挑战。联合国粮食及农业组织(FAO)表示,2050年,气候变迁可能导致某些地区的作物产量减少高达25%,进而影响蜜蜂的花蜜来源。自2000年以来,干旱和洪水等极端天气事件增加了46%,影响了蜜蜂的栖息地和蜂蜜生产。
主要趋势
对有机和特种蜂蜜的需求不断增加消费者对有机和特殊蜂蜜的兴趣日益浓厚。据有机贸易协会称,2020年美国有机蜂蜜销售额将成长23%,达到1.35亿美元。
电子商务和直接面向消费者的分销管道的兴起线上平台对于销售蜂蜜变得越来越重要。美国国家蜂蜜委员会的报告显示,2021年25%的美国消费者将在网路上购买蜂蜜,高于2019年的15%。 2020年,美国蜂蜜的电子商务销售额与前一年同期比较增了73%。
蜂蜜在个人护理和化妆品中的应用不断扩大蜂蜜正在成为美容和个人护理产品中的流行成分。
Honey Market size was valued at USD 10.26 Billion in 2024 and is projected to reach USD 15.52 Billion by 2032, growing at a CAGR of 5.31% from 2026 to 2032.
Honey is a natural sweetener produced by bees from flower nectar. It is primarily made up of fructose, glucose, and water, with trace amounts of other sugars, enzymes, vitamins, and minerals.
The texture of honey is thick and viscous, and its color and flavor can vary depending on the floral source and processing techniques, ranging from light golden to dark amber.
Honey's antimicrobial properties stem from its low water content, acidic pH, and the presence of enzymes and other compounds, which make it resistant to bacteria and fungi. This unique combination of factors makes honey a natural preservative in certain applications.
Often used as a sweetener in foods and beverages, honey is also a popular flavoring agent in cooking and baking.
Beyond its culinary uses, honey is valued for potential health benefits, such as soothing sore throats, promoting wound healing, and serving as a natural remedy for coughs. However, due to its high sugar content, it should be consumed in moderation.
The key market dynamics that are shaping the global honey market include:
Growing Consumer Preference for Natural and Healthier Sweeteners: As consumers become more health-conscious, they are increasingly turning to natural sweeteners like honey. According to a 2022 report by the National Honey Board: 93% of consumers consider honey a natural sweetener. 71% of consumers agree that honey is better for you than sugar Honey consumption in the United States has increased by 36% over the past decade, reaching 618 million pounds in 2021
Expanding Applications in the Food and Beverage Industry Honey is finding increased use in various food and beverage products, driving market growth. The Food and Agriculture Organization (FAO) reports Global honey production increased from 1.6 million tons in 2010 to 1.9 million tons in 2019. The food industry accounts for approximately 80% of honey consumption worldwide
Rising Awareness of Honey's Medicinal and Therapeutic Properties Honey's perceived health benefits are driving its adoption in both food and non-food applications. A study published in the Journal of Food Science and Technology in 2023 found that honey contains over 200 substances, including enzymes, vitamins, minerals, and organic acids. In a survey of 2,000 adults in the UK, 65% reported using honey for its perceived health benefits, such as soothing sore throats and boosting immunity
Key Challenges:
Declining Bee Populations and Colony Collapse Disorder The decreasing bee population is a significant threat to honey production. According to the United States Department of Agriculture (USDA), Beekeepers in the U.S. lost an estimated 45.5% of their managed honey bee colonies from April 2020 to April 2021. The number of honey-producing colonies in the U.S. decreased from 2.96 million in 2017 to 2.71 million in 2021
Adulteration and Quality Concerns Honey adulteration is a major issue affecting consumer trust and market growth. The European Commission's Joint Research Centre reported. The global economic impact of food fraud, including honey adulteration, is estimated to be USD 30-40 Billion annually
Climate Change and Environmental Factors Changing weather patterns and environmental conditions pose challenges to honey production. The Food and Agriculture Organization (FAO) notes that climate change could reduce crop yields by up to 25% in some regions by 2050, affecting nectar availability for bees. Extreme weather events, such as droughts and floods, have increased by 46% since 2000, impacting bee habitats and honey production
Key Trends:
Increasing Demand for Organic and Specialty Honey Varieties Consumers are showing a growing interest in organic and unique honey varieties. According to the Organic Trade Association: U.S. organic honey sales increased by 23% in 2020, reaching USD 135 Million
Rise of E-Commerce and Direct-To-Consumer Sales Channels Online platforms are becoming increasingly important for honey sales. A report by the National Honey Board reveals: that 25% of U.S. consumers purchased honey online in 2021, up from 15% in 2019. E-commerce sales of honey in the U.S. grew by 73% in 2020, compared to the previous year
Growing Use of Honey in Personal Care and Cosmetic Products Honey is gaining popularity as an ingredient in beauty and personal care items.
Here is a more detailed regional analysis of the global honey market:
Asia Pacific:
Asia Pacific substantially dominates the global honey market owing to the large-scale honey production and export.
The Asia Pacific region, particularly China, is a major producer and exporter of honey. According to the Food and Agriculture Organization (FAO): China produced approximately 444,000 tons of honey in 2019, accounting for about 24% of global production
India, the second-largest producer in the region, contributed about 61,000 tons of honey in the same year. The Asia Pacific region as a whole accounted for over 45% of global honey production in 2019
Increasing awareness of honey's health benefits, coupled with its use in traditional medicine, is driving market growth.
A report by the Asian Development Bank states the traditional medicine market in China, where honey is a common ingredient, was valued at USD 50 Billion in 2020 and is expected to reach USD 120 Billion by 2025
In India, the Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homoeopathy (AYUSH) sector, which often incorporates honey, grew by 17% between 2014 and 2020
Increasing disposable income in many Asian countries is leading to changes in dietary habits, including higher consumption of natural sweeteners like honey. The World Bank reports the GDP per capita in China increased from $4,550 in 2010 to $10,500 in 2020.
In India, GDP per capita rose from $1,358 in 2010 to $1,901 in 2020 A survey by Kerry Group in 2021 found that 75% of consumers in Asia Pacific are willing to pay a premium for food and beverages with natural ingredients, including honey
Europe:
Europe is anticipated to witness the fastest growth in the global honey market during the forecast period driven by the strong consumer preference for natural and organic products.
European consumers show a growing preference for natural and organic foods, including honey. According to the European Commission, the EU organic market grew by 12% between 2016 and 2017, reaching €34.3 billion in value
In 2019, organic honey production in the EU increased by 6% compared to the previous year. A 2020 Eurobarometer survey found that 79% of EU citizens consider buying organic products important for environmental reasons
Europe's stringent food safety regulations and quality standards drive consumer trust and market growth. The European Commission reports in 2021, the EU implemented new rules requiring clearer labeling of the country of origin for honey blends
The EU's honey market is protected by quality schemes such as Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), with 39 honey products registered under these schemes as of 2023
Honey's versatility is driving its adoption across multiple sectors in Europe. Eurostat and industry reports indicate the European food and beverage industry, a major user of honey, had a turnover of €1.2 trillion in 2020
The European natural cosmetics market, where honey is a popular ingredient, grew by 7% in 2020, reaching €3.9 billion in the pharmaceutical sector, the European market for cough, cold, and allergy remedies, which often contain honey, was valued at $11.3 billion in 2020 and is expected to grow at a CAGR of 4.5% through 2025
The Global Honey Market is segmented based on Type, Processing, Application, And Geography.
Based on the Type, the Global Honey Market is bifurcated into Alfalfa, Buckwheat, Clover, Wildflower, Acacia. The buckwheat segment dominates the global honey market, particularly popular in Russia, China, and several European countries. Its high nutritional value, less sweet flavor, and abundant antioxidants contribute to its strong demand. Additionally, buckwheat honey is recognized for its various medicinal properties, leading to a notable increase in its use for cough syrup production.
Based on the Processing, the Global Honey Market is bifurcated into Conventional Honey and Organic Honey. The conventional honey segment dominates the global honey market. Conventional honey is produced through standard beekeeping practices, which may involve the use of synthetic pesticides and antibiotics for hive management. While organic honey is gaining traction due to its perceived health and environmental benefits, conventional honey continues to dominate the market due to its widespread availability and lower prices. Additionally, the introduction of new flavors and exotic add-ins in conventional honey products, driven by evolving consumer preferences, is expected to further enhance the appeal of the conventional segment.
Based on the Application, the Global Honey Market is bifurcated into Food & Drinks, Personal Care & Cosmetics, and Pharmaceuticals. The food & drink segment stands out as the leading category in the global honey market. Honey is extensively used as a natural sweetener and flavor enhancer in a wide range of food and beverage products, such as breakfast cereals, baked goods, salad dressings, and energy bars. Its versatility in culinary applications, coupled with its purported health benefits, has established honey as a staple in households and restaurants globally.
Based on Geography, the Global Honey Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific substantially dominates the global honey market owing to the large-scale honey production and export. The Asia Pacific region, particularly China, is a major producer and exporter of honey. According to the Food and Agriculture Organization (FAO): China produced approximately 444,000 tons of honey in 2019, accounting for about 24% of global production. India, the second-largest producer in the region, contributed about 61,000 tons of honey in the same year. The Asia Pacific region as a whole accounted for over 45% of global honey production in 2019. Increasing awareness of honey's health benefits, coupled with its use in traditional medicine, is driving market growth.
The "Global Honey Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Dazhong Bee Industry Co., Ltd., Kangyuan Honey Co., Ltd., Mellit Holdings Ltd., The Hain Celestial Group, Inc., Wedderspoon Honey Ltd., Comvita Ltd., Dutch Bee Company.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.