市场调查报告书
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1558357
2030 年近眼显示器市场预测:按组件、解析度、技术、应用、最终用户和地区进行的全球分析Near-Eye Display Market Forecasts to 2030 - Global Analysis By Component, Resolution (Low Resolution, High Resolution and Ultra-High Resolution ), Technology, Application, End User and By Geography |
根据Stratistics MRC的数据,2024年全球近眼显示器市场规模为31.7亿美元,预计到2030年将达到125.7亿美元,预测期内复合年增长率为25.8%。
近眼显示器 (NED) 是一种视觉技术,设计用于放置在靠近使用者眼睛的位置,通常在几公分以内。透过将图像和资讯直接投射到使用者的视野中,它在紧凑的设备中创造了大显示器的错觉。 NED 常见于扩增实境(AR) 眼镜、虚拟实境 (VR) 耳机抬头显示器(HUD) 等设备。这些显示器使用各种光学技术,例如透镜、波导管和镜子,以确保影像在舒适的观看距离处显示并覆盖广阔的视野。
AR(扩增实境)需求增加
NED 是 AR 设备的关键部分,让用户能够看到数位迭加与现实世界无缝整合。随着 AR 应用在游戏、娱乐、医疗保健和教育等各行业的普及,对高品质、沉浸式显示器的需求不断增加。这正在推动 NED 技术的创新,重点是提高解析度、亮度、视角和减少延迟。此外,OLED 和 microLED 等微型显示器的进步以及增强的光学系统使 NED 变得更小、更节能,这使得它们成为轻巧、舒适的 AR 穿戴式装置的必备品。
缺乏互通性
近眼显示器(NED)缺乏互通性极大地阻碍了其广泛使用和实用性。这些显示器对于扩增实境至关重要,必须与各种硬体和软体平台无缝整合。然而,目前的 NED 系统通常在封闭的生态系统中运行,因此很难整合来自不同製造商的设备、软体和配件。这种碎片化限制了用户体验,因为消费者在将他们喜欢的硬体与相容软体配对时面临挑战,从而导致挫折感和功能减少。
扩大智能製造投资
智慧製造利用物联网、人工智慧、自动化等技术,需要高精度、即时的资料视觉化,而NED擅长这一点。这些显示器使工作人员能够更好地存取关键资讯并将数位数位资料迭加到实体环境中,从而提高效率并减少错误。随着产业增加对智慧製造的投资,推动显示品质、解析度和能源效率的创新,对先进 NED 的需求不断增加。
最大限度地减少 VR 显示延迟
最大限度地减少虚拟实境 (VR) 显示器的延迟对于创造沉浸式体验至关重要,但这也是一个重大挑战,尤其是对于近眼显示器 (NED) 而言。在 VR 中,即使使用者的身体动作和相应的视觉回馈之间存在很小的延迟,也可能会导致晕动病并破坏沉浸感。实现低延迟需要快速处理、高刷新率和快速显示技术。然而,这些要求与 NED 固有的小型化和功率限制相衝突,NED 的设计目标是轻量且紧凑。高性能加工设备会产生热量并消耗电力,这会使设备体积庞大且佩戴不舒适。
随着社交距离和远端工作成为常态,对虚拟通讯和沈浸式技术的需求正在迅速增加。随着人们寻求更多互动方式在家工作、社交和娱乐,包括扩增实境(AR) 和虚拟实境 (VR) 耳机在内的近眼显示器的采用率不断增加。这段时期也刺激了显示技术的创新,导致解析度、视角和舒适度的提高。然而,这种流行病凸显了对更易于使用和用户友好的设备的需求,迫使製造商改进其产品以适应更广泛的消费市场。
图像生成器细分市场预计将在预测期内成为最大的细分市场
透过提高扩增扩增实境(AR) 和虚拟实境 (VR) 耳机等设备的视觉品质和沈浸感,影像生成器产业预计将在预测期内实现最高成长。这些生成器使用先进的演算法和机器学习技术来创建直接或非常靠近使用者眼睛投影的高解析度、逼真的影像。该领域的创新包括优化光场显示、提高刷新率以及提高色彩准确性和对比度。这项进步不仅使虚拟环境更具吸引力,而且还减少了眼睛疲劳并提高了使用者的整体舒适度。
抬头显示器领域预计在预测期内复合年增长率最高。
抬头显示器领域预计在预测期内复合年增长率最高。传统上,HUD 用于将重要资讯投射到挡风玻璃上,现在已针对 NED 进行了改进,可以直接在使用者的视线中提供身临其境的高解析度视觉效果。这项增强功能可实现与数位内容的无缝互动,并以更高的精度和清晰度将资料迭加到现实世界中。 NED 的先进 HUD 融合了改进的光学元件、更明亮的显示器和更好的空间感知,可实现更丰富、更直观的应用,例如扩增实境(AR) 和虚拟实境 (VR)。这些发展使得更有效地显示导航、通知和互动元素等资讯而不会遮挡用户的视线成为可能。
在预测期内,北美地区占据最大份额。随着组织采用远距工作模式,对先进虚拟通讯工具的需求激增,包括扩增实境(AR) 和虚拟实境 (VR) 耳机等技术的近眼需求不断增加。这些设备透过提供身临其境型的体验来弥合实体和数位互动之间的差距,从而增强远端协作。这些显示器的使用不断增加,促进了更有效的虚拟会议、培训课程和协作计划,从而推动了市场成长。随着企业投资这些技术以提高生产力和连接性,近眼显示器产业在北美正在加速创新和扩张。
预计欧洲地区在预测期内将保持盈利成长。在欧洲,政府法规极大地推动了近眼显示技术的开发和采用。欧盟 (EU) 制定了严格的标准来确保消费者安全和资料隐私,这鼓励企业创新并满足高标准。 《一般资料保护规范》(GDPR) 和《欧盟数位服务法案》(DSA) 等法规为技术开发创造了安全的环境,并鼓励对近眼显示技术的投资和研究。这些法规还促进了互通性和可访问性,确保新产品具有包容性和用户友好性。
According to Stratistics MRC, the Global Near-Eye Display Market is accounted for $3.17 billion in 2024 and is expected to reach $12.57 billion by 2030 growing at a CAGR of 25.8% during the forecast period. A Near-Eye Display (NED) is a visual technology designed to be positioned close to the user's eyes, typically within a few centimeters. It projects images or information directly into the user's field of view, creating the illusion of a large display while using a compact device. NEDs are commonly found in devices like augmented reality (AR) glasses, virtual reality (VR) headsets, and heads-up displays (HUDs). These displays use various optical techniques, such as lenses, waveguides, or mirrors, to ensure that the image appears at a comfortable viewing distance and covers a wide field of view.
Increasing demand for augmented reality
NEDs are critical components in AR devices, enabling users to see digital overlays seamlessly integrated with the real world. As AR applications expand across industries-from gaming and entertainment to healthcare and education-there's an increasing need for high-quality, immersive displays. This has driven innovations in NEDs, focusing on improving resolution, brightness, field of view, and reducing latency. Moreover, advancements in microdisplays, such as OLED and microLED, along with enhanced optical systems, are making NEDs more compact and energy-efficient, essential for lightweight and comfortable AR wearables.
Lack of interoperability
The lack of interoperability in near-eye displays (NEDs) significantly hampers their widespread adoption and utility. These displays, integral to augmented and virtual reality, require seamless integration across various hardware and software platforms. However, current NED systems often operate within closed ecosystems, making it difficult for devices, software, and accessories from different manufacturers to work together. This fragmentation limits the user experience, as consumers face challenges in combining their preferred hardware with compatible software, leading to frustration and reduced functionality.
Growing investment in smart manufacturing
Smart manufacturing, which leverages technologies like IoT, AI, and automation, demands high precision and real-time data visualization, which NEDs excel at providing. These displays offer workers enhanced access to critical information, overlaying digital data onto the physical environment, thereby improving efficiency and reducing errors. As industries invest more in smart manufacturing, the need for advanced NEDs grows, pushing innovation in display quality, resolution, and energy efficiency.
Minimizing latency for VR displays
Minimizing latency in Virtual Reality (VR) displays is crucial for creating an immersive experience, but it also poses significant challenges, particularly for Near-Eye Displays (NEDs). In VR, even slight delays between a user's physical movements and the corresponding visual feedback can cause motion sickness and break the sense of immersion. Achieving low latency requires rapid processing, high refresh rates, and fast display technologies. However, these demands conflict with the miniaturization and power constraints inherent in NEDs, which are designed to be lightweight and compact. High-performance processing units generate heat and consume power, which can make the devices bulkier and uncomfortable to wear.
With social distancing and remote work becoming the norm, there was a surge in demand for technologies that could enhance virtual communication and immersive experiences. Near-eye displays, including augmented reality (AR) and virtual reality (VR) headsets, witnessed increased adoption as people sought more interactive ways to work, socialize, and entertain themselves from home. This period also spurred innovation in display technologies, leading to improvements in resolution, field of view, and comfort. However, the pandemic highlighted the need for more accessible and user-friendly devices, pushing manufacturers to refine their products for broader consumer markets.
The Image Generators segment is expected to be the largest during the forecast period
Image Generators segment is expected to be the largest during the forecast period by enhancing visual quality and immersion in devices like augmented reality (AR) and virtual reality (VR) headsets. These generators, using advanced algorithms and machine learning techniques, create high-resolution, lifelike images that are projected directly onto or very close to the user's eyes. Innovations in this field include optimizing light field displays, increasing refresh rates, and improving color accuracy and contrast. This progress not only makes virtual environments more engaging but also reduces eye strain and enhances overall user comfort.
The Heads-Up Displays segment is expected to have the highest CAGR during the forecast period
Heads-Up Displays segment is expected to have the highest CAGR during the forecast period. HUDs, traditionally used in vehicles to project critical information onto the windshield, are now being refined for NEDs to deliver immersive, high-resolution visuals directly in the user's line of sight. This enhancement allows for more seamless interaction with digital content, overlaying data on the real world with greater precision and clarity. Advanced HUDs in NEDs incorporate improved optics, high-brightness displays, and better spatial awareness, enabling applications like augmented reality (AR) and virtual reality (VR) to offer richer, more intuitive experiences. These developments make it possible to project information such as navigation, notifications, and interactive elements more effectively, without obstructing the user's view.
North America region dominated the largest share over the forecast period. As organizations increasingly adopt remote work models, the demand for advanced virtual communication tools has surged, leading to greater interest in Near-Eye Displays, which include technologies like augmented reality (AR) and virtual reality (VR) headsets. These devices enhance remote collaboration by providing immersive experiences that bridge the gap between physical and digital interactions. The increased use of these displays facilitates more effective virtual meetings, training sessions, and collaborative projects, thereby driving market growth. As companies invest in these technologies to improve productivity and connectivity, the Near-Eye Display sector is experiencing accelerated innovation and expansion in North America.
Europe region is poised to hold profitable growth during the extrapolated period. In Europe, government regulations are significantly boosting the development and adoption of near-eye display technologies. The European Union has implemented strict standards to ensure consumer safety and data privacy, which has pushed companies to innovate and meet these high standards. Regulations like the General Data Protection Regulation (GDPR) and the European Union's Digital Services Act (DSA) are fostering a secure environment for technology development, encouraging investment and research in near-eye display technologies. These regulations also promote interoperability and accessibility, ensuring that new products are inclusive and user-friendly.
Key players in the market
Some of the key players in Near-Eye Display market include BOE Technology Group Co., Ltd, eMagin Corporation, Exalos AG, Himax Technologies, Inc, Infineon Technologies AG, Kopin Corporation, MicroVision, Inc, Sony Group Corporation, STMicroelectronics N.V and Syndiant, Inc.
In June 2024, Kopin Corporation introduced its latest microdisplay technology, the Lightning 2. This display offers a resolution of 2,000 x 2,000 pixels per eye and is designed for lightweight AR and VR devices. The Lightning 2 emphasizes low power consumption and high brightness, making it suitable for various applications.
In August 2023, Sony announced the launch of its ECX344A OLED microdisplay, designed for virtual reality (VR) and augmented reality (AR) applications. This 1.3-inch microdisplay features a 4K resolution and a refresh rate of 90Hz, ensuring smooth and lifelike visuals. The ECX344A utilizes a unique miniaturization process, allowing for high brightness levels of up to 5,000 cd/m2 and a wide color gamut covering 96% of the DCI-P3 color space.
In January 2022, TriLite Technologies GmbH launched Trixel 3-the smallest laser beam scanner light engine based on Infineon's 2D MEMS mirror. The tiny module targets the AR glasses product as it is the key component for AR smart glasses that offer comfortable all-day wear.
In January 2022, Sony Corporation released OLED Microdisplay for EVF applications in cameras and HMDs. This microdisplay can be applied in interchangeable lens mirrorless cameras viewfinders. It has achieved high image quality and a larger size to be employed in AR/VR wearable devices.
In January 2022, Kopin Corporation partnered with RealWear by supplying the Golden Pearl display module for RealWear's recently launched RealWear Navigator 500 wearable device. The updated Golden Pearl features a 0.32", 24-bit full-color, high-brightness LCD microdisplay for easy outdoor/sunlight use and comfortable long-term viewing.
In January 2022, JBD Xianyao Display Technology partnered with tooz technologies to develop new-generation optical engines for smart glasses, combining the color filter-integrated MicroLED display engine of JBD Xianyao Display Technology and the curved waveguide of tooz technologies.