市场调查报告书
商品编码
1587719
2030 年有机婴儿食品市场预测:按产品类型、成分、年龄层、分销管道和地区进行的全球分析Organic Baby Food Market Forecasts to 2030 - Global Analysis By Product Type, Ingredients, Age Group, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2024 年全球有机婴儿食品市场规模为 80.8 亿美元,预计到 2030 年将达到 162.1 亿美元,预测期内复合年增长率为 12.3%。
有机婴儿食品是专门为婴婴幼儿製作的,所使用的原料并非使用人工杀虫剂、除草剂或基因改造作物(GMO) 种植的。由于它经过有机认证,因此接触危险化学物质的机会较少,使其成为早期开发更安全、更有营养的选择。由食物泥、谷物、零食和饮料组成,旨在满足饮食需求,不添加砂糖、人工香料或防腐剂。
根据美国经济研究服务报告《美国有机食品行销》,有机食品不使用食品添加剂、人工香料或防腐剂来满足饮食需求,包括食物泥、谷物、零食和饮料:农场的最新趋势。根据 Consumers (2009) 的统计,美国有机食品的零售额从 1997 年的 36 亿美元增加到 2008 年的 211 亿美元。
增强健康意识
父母对有机食品的健康益处的认识不断提高,消费者的健康意识不断增强,正在推动有机婴儿食品市场的快速成长。父母越来越多地为婴幼儿寻求不含化学物质和农药的选择,并认识到有机婴儿食品是传统产品更安全、更健康的替代品。消费者偏好的这些变化极大地支持了全球市场的扩张。
高成本
与传统替代品相比,有机婴儿食品的高价格是市场成长的主要限制。有机农业、更严格的法规和小规模生产带来的更高成本往往会转嫁给消费者。这种价差可能会减少对价格敏感的消费者(特别是在新兴市场)有机婴儿食品的供应,从而限制市场渗透和整体成长。
植物性饮食越来越受欢迎
植物性饮食和素食主义的成长趋势为有机婴儿食品市场提供了巨大的机会。随着越来越多的父母采用植物性生活方式,对有机植物性婴儿食品的需求不断增加。製造商可以利用这一趋势,开发创新的植物性奶粉、食物泥和零嘴零食,以满足注重健康和环保的父母为婴幼儿寻求营养和永续选择的需求。
保存期限有限
与传统替代品相比,有机婴儿食品的保存期限较短,对市场成长构成威胁。有机产品通常含有较少的防腐剂并且更容易腐烂。这可能会导致废弃物增加、零售商成本上升以及消费者潜在的安全问题,这对市场来说是一个负面因素。
COVID-19 大流行最初扰乱了有机婴儿食品市场的供应链和製造流程。然而,这也导致了消费者健康意识的增强,导致对有机和营养产品的需求增加。此次疫情加速了向电子商务的转变,有机婴儿食品的线上销售受益。总体而言,市场表现出韧性,并有望在疫情后继续成长。
婴儿配方奶粉市场预计将在预测期内成为最大的市场。
预计配方奶粉领域将在整个预测期内获得最大的市场占有率。这一优势是由于人们对有机婴儿奶粉的营养益处的认识提高、可支配收入增加以及越来越多的职业母亲寻求方便的母乳喂养选择。有机婴儿配方奶粉被认为与母乳成分相似,并且不含有害化学物质,使其受到世界各地註重健康的父母的欢迎。
谷物和谷类产业预计在预测期内复合年增长率最高
预计谷物和谷类产业在预测期内将出现显着成长。这种快速增长是由于人们越来越重视向婴幼儿引入固态食物,以及对营养和易于消化的选择的需求不断增长。有机谷物和谷类被认为是婴儿理想的第一食品,提供必需的营养并帮助他们养成健康的饮食习惯。产品创新和多样化口味选择的推出将进一步推动该细分市场的成长。
预计北美地区在预测期内将占据最大的市场占有率。这一优势得益于消费者对有机产品的高度认识、严格的食品安全法规以及主要市场参与者的存在。该地区完善的零售基础设施和高可支配收入也促进了有机婴儿食品的普及。此外,清洁标籤和天然产品的成长趋势进一步推动了北美市场的成长。
预计亚太地区在预测期内将实现最高的复合年增长率。这种快速成长是由都市化的加速、可支配收入的增加以及人们对有机产品益处的认识不断增强所推动的。除了人口基数的规模之外,生活方式的改变和父母健康意识的提高也推动了对有机婴儿食品的需求。此外,政府推动有机农业的措施和国际公司进入市场进一步加速了亚太地区的成长。
According to Stratistics MRC, the Global Organic Baby Food Market is accounted for $8.08 billion in 2024 and is expected to reach $16.21 billion by 2030, growing at a CAGR of 12.3% during the forecast period. Organic baby food is produced specifically for babies and toddlers using ingredients that aren't grown with artificial pesticides, herbicides, or genetically modified organisms (GMOs). It is a safer and more nutrient dense choice for early development because it is certified organic, which guarantees little exposure to dangerous chemicals. It comprises purees, cereals, snacks, and drinks that are made to satisfy dietary requirements without the use of added sugars, artificial flavors, or preservatives.
According to the USDA Economic Research Service report "Marketing U.S. Organic Foods: Recent Trends from Farms to Consumers" (2009), retail sales of organic foods increased from $3.6 billion in 1997 to $21.1 billion in 2008 in the United States.
Increasing health consciousness
Growing awareness among parents about the health benefits of organic food products and rising health consciousness among consumers are driving rapid growth in the organic baby food market. Parents are increasingly seeking chemical-free, pesticide-free options for their infants and toddlers, perceiving organic baby food as a safer and healthier alternative to conventional products. This shift in consumer preferences is significantly boosting market expansion globally.
High cost
The premium pricing of organic baby food products compared to conventional alternatives poses a significant restraint on market growth. The higher costs associated with organic farming practices, stricter regulations, and smaller-scale production are often passed on to consumers. This price differential makes organic baby food less accessible to price-sensitive consumers, particularly in developing regions, potentially limiting market penetration and overall growth.
Rising popularity of plant-based diets
The growing trend towards plant-based and vegan diets presents a significant opportunity for the organic baby food market. As more parents adopt plant-based lifestyles, there is an increasing demand for organic, plant-based baby food options. Manufacturers can capitalize on this trend by developing innovative plant-based formulas, purees, and snacks that cater to health-conscious, environmentally aware parents seeking nutritious, sustainable options for their infants and toddlers.
Limited shelf life
The shorter shelf life of organic baby food products compared to conventional alternatives poses a threat to market growth. Organic products often contain fewer preservatives, making them more susceptible to spoilage. This can lead to increased waste, higher costs for retailers, and potential safety concerns for consumers, which will have a negative outlook on the market.
The COVID-19 pandemic initially disrupted supply chains and manufacturing processes in the organic baby food market. However, it also led to increased health consciousness among consumers, driving demand for organic and nutritious products. The pandemic accelerated the shift towards e-commerce, benefiting online sales of organic baby food. Overall, the market demonstrated resilience and is poised for continued growth post-pandemic.
The milk formula segment is expected to be the largest during the forecast period
The milk formula segment is predicted to secure the largest market share throughout the forecast period. This dominance can be attributed to the increasing awareness of the nutritional benefits of organic infant formulas, rising disposable incomes, and the growing number of working mothers seeking convenient feeding options. Organic milk formulas are perceived as closer to breast milk in composition and free from harmful chemicals, driving their popularity among health-conscious parents globally.
The grains & cereals segment is expected to have the highest CAGR during the forecast period
The grains & cereals segment is projected to witness substantial growth during the projection period. This rapid growth can be attributed to the increasing focus on introducing solid foods to infants and the rising demand for nutrient-rich, easily digestible options. Organic grains and cereals are perceived as ideal first foods for babies, offering essential nutrients and helping to develop healthy eating habits. The segment's growth is further fueled by product innovations and the introduction of diverse flavor options.
The North America region is projected to account for the largest market share during the forecast period. This dominance can be attributed to high consumer awareness regarding organic products, stringent food safety regulations, and the presence of key market players. The region's well-established retail infrastructure, coupled with higher disposable incomes, contributes to the widespread adoption of organic baby food products. Additionally, the growing trend of clean-label and natural products further propels market growth in North America.
The Asia Pacific region is projected to achieve the highest CAGR during the forecast period. This rapid growth can be attributed to increasing urbanization, rising disposable incomes, and growing awareness about the benefits of organic products. The large population base, coupled with changing lifestyles and increasing health consciousness among parents, is driving demand for organic baby food. Moreover, government initiatives promoting organic farming and the entry of international players into the market are further accelerating growth in the Asia Pacific region.
Key players in the market
Some of the key players in Organic Baby Food Market include Nestle S.A., Danone SA, Abbott Laboratories, The Kraft Heinz Company, Hero Group, The Hain Celestial Group, Inc., Mead Johnson & Company, LLC, Lactalis S.A., Sprout Organic Foods, Inc., Hipp GmbH & Co. Vertrieb KG, Sun-Maid Growers of California, Kewpie Corporation, Arla Foods amba, AAK AB, and Baby Gourmet Foods Inc.
In October 2023, Nestle announced the launch of new organic baby food products under its Gerber brand in the US, including organic fruit and vegetable pouches and snacks made with whole grains.
In July 2023, Hero Group's Organix brand in the UK launched a range of organic baby rice cakes in in various flavors, including Cherry Rice Cake Clouds.