市场调查报告书
商品编码
1617210
2030 年智慧包装市场预测:按类型、材料、应用和地区分類的全球分析Smart Packaging Market Forecasts to 2030 - Global Analysis By Type (Modified Atmosphere Packaging (MAP), Active Packaging and Intelligent Packaging), Material (Solid and Liquid), Application and By Geography |
根据Stratistics MRC预测,2024年全球智慧包装市场规模将达262.1亿美元,预计2030年将达到421.5亿美元,预测期内复合年增长率为8.24%。
智慧包装是一个术语,用于描述利用最尖端科技来改善产品功能、沟通和客户影响的创意包装解决方案。这些技术具有感测器、RFID(无线射频识别)标籤和二维码等功能,可实现温度监控、库存管理和即时追踪,可确保新鲜度、提高客户参与安全性并提供互动功能。
根据《MDPI Nanomaterials》发表的研究,将奈米材料纳入食品包装中可以显着提高水和氧的阻隔性,在某些应用中将产品保质期延长高达 50%。
客户体验和参与度
智慧包装对于改善客户体验至关重要,因为它允许品牌透过 NFC 技术、RFID 标籤和 QR 码等互动元素提供付加资讯和服务。此外,这些发展将使客户能够就产品可追溯性、客製化促销、采购和永续性程序的全面细节等进行即时沟通。更具活力和教育性的媒体吸引了精通技术、注重体验的消费者群,而包装将透过这些技术以及有针对性的行销和与消费者的更深入的互动来实现。
初始成本高
整合先进技术,例如 RFID 标籤、感测器和互动式包装功能,通常需要大量的前期投资。这些成本可能会阻碍力缺乏资金实施此类解决方案的中小企业 (SME)。智慧包装技术的生产和实施成本,包括专用设备、基础设施和软体,可能是一个主要阻力,特别是在净利率已经紧张的领域。此外,高昂的初始成本可能会减缓智慧包装的采用,尤其是在消费者对价格敏感的市场中。
线上零售和电子商务的成长
随着电子商务的发展,对包装解决方案的需求不断增长,以确保产品安全可靠地到达并改善客户体验。由于网路购物的成长,对能够追踪产品、防止损坏并提供产品来源和状况透明度的包装的需求量很大。货物在供应链中的安全有效流动依赖于温度监控、即时追踪和防篡改包装等智慧包装解决方案。此外,智慧包装也为电子商务平台提供协助,让客户可以使用条码扫描和 RFID 标籤快速退货和换货。
市场区隔、竞争激烈
智慧包装市场竞争激烈,许多企业在不同行业和地区争夺市场占有率。市场变得更加分散且难以驾驭,尤其是随着新兴企业和技术主导公司的新进业者不断增加。由于有如此多的公司致力于类似的技术,例如 RFID、QR 码和基于感测器的包装,因此降低利润率的价格竞争对该行业构成了威胁。此外,公司无法持续创新和差异化,尤其是在技术要求快速变化的市场中,可能会降低其竞争力。
COVID-19 大流行对智慧包装市场产生了重大影响,既有正面的影响,也有负面的影响。一方面,疫情增加了对卫生和非接触式包装解决方案的需求,帮助智慧包装技术提高了安全性和可追溯性,特别是在食品配送、製药和电子商务等行业,促进了智慧包装技术的采用。温度敏感包装、RFID 标籤和 QR 码的使用范围不断扩大,以确保货物在运输过程中的完整性和安全性。然而,疫情造成的供应链中断、材料短缺和计划延迟暂时减缓了市场扩张。
预计固态部分在预测期内将是最大的
由于其对各种应用的适应性和效率,固态细分市场预计将主导智慧包装市场。由于其轻质、防潮和环保的特性,该细分市场在 2020 年的收益中处于领先地位,并且预计将继续保持这一势头。由于製药业对固态包装材料的偏好,对锭剂和胶囊的需求不断增加。此外,印刷技术的改进将进一步促进固态市场的成长,印刷技术可以在包装上实现优质品牌和图形,对企业和消费者都有吸引力。
预估电子商务领域在预测期间内复合年增长率最高
预测期内,智慧包装市场的复合年增长率预计将是电子商务领域最高的。推动这一成长的关键因素是网路购物的快速成长,需要创意的包装解决方案来提高消费者满意度和产品安全性。 RFID 标籤和二维码是智慧包装技术的范例,可轻鬆地即时追踪和监控货运,确保您的货物以最佳状态送达。此外,消费者对包装的便利性和永续性的偏好不断增长,进一步推动了智慧包装解决方案在电子商务领域的采用。
智慧包装市场预计将由北美地区主导。对创新包装解决方案的需求受到多种因素的推动,包括强大的零售基础设施、消费者在包装商品上的高支出以及严格的食品安全法规。美国和加拿大各终端用户行业的领先公司正在对尖端智慧包装技术进行重大投资,以改善用户体验并确保产品完整性。此外,该地区在这个新兴市场中的主导地位也是技术创新和创意包装材料的结果,预计在预测期内智慧包装应用将进一步成长和开发。
由于电子商务的快速成长以及消费者对创意包装选择的需求不断增长,亚太地区预计将在智慧包装市场中拥有最高的复合年增长率。智慧型手机和网路存取的普及改善了网路购物体验,并需要高效的包装来确保产品在运输过程中的完整性和安全性,这是这一增长的关键驱动力。此外,智慧包装解决方案的开发也支持该地区对永续性和创新的关注,例如使用 RFID 和 QR 码进行追踪和客户互动。
According to Stratistics MRC, the Global Smart Packaging Market is accounted for $26.21 billion in 2024 and is expected to reach $42.15 billion by 2030 growing at a CAGR of 8.24% during the forecast period. Smart packaging is a term used to describe creative packaging solutions that use cutting-edge technologies to improve the product's functionality, communication, and impact on customers. It has features like sensors, RFID (Radio Frequency Identification) tags, and QR codes that allow for temperature monitoring, inventory control, and real-time tracking, these technologies guarantee freshness, increase product security, and improve customer engagement with interactive features.
According to a study published in MDPI Nanomaterials, the incorporation of nanomaterials into food packaging significantly improves barrier properties against water and oxygen, enhancing product shelf life by up to 50% in certain applications.
Customer experience and engagement
Smart packaging is essential for improving the customer experience because it enables brands to offer information and services with added value through interactive elements like NFC technology, RFID tags, and QR codes. Additionally, these developments make it possible to communicate with customers in real time about things like product traceability, customized promotions, and comprehensive details about sourcing and sustainability procedures. A more dynamic and educational medium that appeals to the tech-savvy, experience-driven consumer base, packaging is made possible by these technologies, which also allow for targeted marketing and deeper consumer engagement.
High starting expenses
Advanced technology integration, such as RFID tags, sensors, and interactive packaging features, frequently requires a large upfront investment. For small and medium-sized businesses (SMEs), who might lack the funds to implement these solutions, these expenses could be a deterrent. Particularly in sectors with already narrow profit margins, the production and deployment costs of smart packaging technologies, such as specialized equipment, infrastructure, and software, can be a major turnoff. Furthermore, smart packaging adoption may be slowed by this high upfront cost, particularly in markets where consumers are price-sensitive.
Growth of online retail and e-commerce
The need for packaging solutions that guarantee products arrive safely, securely, and in a condition that improves the customer experience is growing along with e-commerce. Packaging that can track products, prevent damage, and provide transparency about the product's origin and condition is in high demand due to the growth of online shopping. The safe and effective flow of goods through the supply chain depends on smart packaging solutions like temperature monitoring, real-time tracking, and tamper-proof packaging. Moreover, smart packaging also helps e-commerce platforms by enabling customers to quickly return or exchange items using barcode scanning and RFID tags.
Market fragmentation and intense competition
The market for smart packaging is getting more and more competitive, with many businesses fighting for market share in various industries and geographical areas. The market is now more fragmented and difficult to navigate due to the growing number of new entrants, particularly from startups and tech-driven businesses. Price wars, which can reduce profit margins, are a threat to the industry because so many companies are working on similar technologies like RFID, QR codes, and sensor-based packaging. Additionally, a company's competitive position may suffer if it is unable to consistently innovate or differentiate, particularly in a market where technological demands are changing quickly.
The COVID-19 pandemic significantly impacted the smart packaging market, both positively and negatively. On the one hand, the pandemic fuelled the adoption of smart packaging technologies that improve safety and traceability by increasing demand for hygienic and contactless packaging solutions, particularly in industries like food delivery, pharmaceuticals, and e-commerce. The use of temperature-sensitive packaging, RFID tags, and QR codes has grown in order to guarantee the integrity and security of goods while they are being transported. However, supply chain interruptions, material shortages, and postponed projects brought on by the pandemic momentarily slowed market expansion.
The Solid segment is expected to be the largest during the forecast period
The solid segment is projected to be dominated the smart packaging market due to its adaptability and efficiency across a range of uses. Because of its lightweight, moisture-resistant, and eco-friendly qualities, this market segment led in revenue in 2020 and is expected to continue to do so. The demand for pills and capsules is increased by the pharmaceutical industry's preference for solid packaging materials. Moreover, the growth of the solid segment is further bolstered by improvements in printing technology that enable premium branding and graphics on packaging, which appeal to both businesses and consumers.
The E-commerce segment is expected to have the highest CAGR during the forecast period
Over the course of the forecast period, the smart packaging market's highest CAGR is anticipated to be seen in the e-commerce segment. The main factor driving this growth is the quick rise of internet shopping, which necessitates creative packaging solutions that boost consumer satisfaction and product safety. RFID tags and QR codes are examples of smart packaging technologies that make it easier to track and monitor shipments in real time, guaranteeing that goods arrive in the best possible condition. Additionally, the increasing consumer preference for convenience and sustainability in packaging is further propelling the adoption of smart packaging solutions within the e-commerce sector.
The market for smart packaging is expected to be dominated by the North American region. The demand for innovative packaging solutions is fueled by a number of factors, including a robust retail infrastructure, high consumer spending on packaged goods, and stringent food safety regulations. Major corporations from a wide range of end-user industries in the US and Canada have made large investments in state-of-the-art smart packaging technologies, which improve user experience and guarantee product integrity. Furthermore, the region's dominant position in this expanding market is also a result of its technological innovations and creative packaging materials, and throughout the forecast period, there is anticipated to be further growth and development in smart packaging applications.
Due to the quick growth of e-commerce and rising consumer demand for creative packaging options, the Asia-Pacific region is projected to have the highest CAGR in the smart packaging market. The widespread use of smartphones and internet access, which improves online shopping experiences and calls for efficient packaging that guarantees product integrity and safety during transit, is a major factor in this growth. Moreover, the development of smart packaging solutions is also aided by the region's emphasis on sustainability and technological innovations, such as the use of RFID and QR codes for tracking and customer interaction.
Key players in the market
Some of the key players in Smart Packaging market include Ball Corporation, Dupont De Nemours Inc., Zebra Technologies Corporation, 3M Company, Linde plc, Multisorb Technologies Inc., American Thermal Instruments (ATI), BASF SE, Sonoco Products Company, Amcor PLC, Smurfit Kappa Group plc, Crown Holdings Inc., Berry Global Inc., Avery Dennison Corporation and Sysco Corporation.
In November 2024, Amcor plc announced that it entered a definitive merger agreement with Berry Global Group, Inc. BERY. This deal boosts AMCR's growth strategy by focusing the company's portfolio on faster growing, better margin categories.
In October 2024, Ball Container LLC has reached an agreement with the U.S. Department of Labor (DOL) to settle hiring discrimination allegations. The investigation began after the DOL's Federal Contract Compliance Programs was conducting a routine compliance review and discovered that from February 1, 2020, through January 31, 2021, Ball Container discriminated against 192 Black applicants for production technician positions at the Rome, Georgia, facility.
In June 2024, DuPont announced it has signed an agreement to acquire Donatelle Plastics Incorporated, a leading medical device contract manufacturer specializing in the design, development and manufacture of medical components and devices. The transaction is expected to close in the third quarter 2024, subject to satisfaction of customary closing conditions and receipt of regulatory approvals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.