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市场调查报告书
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1625178

2030 年行动应用优化软体市场预测：按解决方案类型、部署、平台、公司规模、最终用户和地区进行的全球分析

Mobile App Optimization Software Market Forecasts to 2030 - Global Analysis By Solution Type, Deployment Mode, Platform, Enterprise Size, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球行动应用优化软体市场规模将达17.2亿美元，2030年将达63.8亿美元，预测期内复合年增长率为15.5%。

行动应用最佳化软体是指旨在增强行动应用的效能、使用者体验和可见度的工具。它可以帮助开发人员和市场开发人员提高应用程式速度、稳定性和回应能力，并分析使用者行为以提高参与度。它在提高应用程式排名、降低卸载率以及在竞争激烈的行动市场中推动整体业务成功方面发挥关键作用。

一项研究显示，Google Play 目前提供约 350 万个应用程序，全球有 4.5 亿人在该平台上平均花费约 2 小时 27 分钟。

智慧型手机在全球的普及

随着越来越多的消费者依靠智慧型手机完成购物、通讯和娱乐等日常业务，对功能强大、用户友好的应用程式的需求也不断增加。行动应用程式开发人员需要优化软体来确保他们的应用程式平稳运行、快速加载并提供无缝体验。竞争激烈的市场中应用程式数量的不断增加以及消费者对品质的期望不断提高，推动了对优化工具的需求。智慧型手机使用量的快速成长正在加速优化软体的采用并刺激市场扩张。

资料隐私问题

行动应用优化软体中的资料隐私问题源自于敏感使用者资料的收集和分析，包括地点、行为和个人偏好。虽然这些资料对于优化应用程式和改善用户体验至关重要，但它也引发了有关用户同意、资料安全以及 GDPR 和 CCPA 等法规合规性的问题。因此，某些地区的全面实施和采用受到限制，阻碍了市场成长。

行动广告增加

广告商需要应用程式透过提供快速加载、流畅的互动和无缝的用户体验来留住用户并最大限度地提高参与度。优化的应用程式可以提高用户满意度，从而直接影响广告成效和投资收益(ROI)。随着行动广告支出的增加，企业在优化应用程式方面投入更多资金，以提高应用程式商店的可见度、降低跳出率并提高用户保留率。这种对提高应用程式效能的需求正在推动各行业采用行动应用程式优化工具。

实施成本高

行动应用最佳化软体的高实施成本源自于需要专业工具、熟练人员以及与现有应用开发框架的整合等因素。此外，持续的更新和维护也会增加成本。对于预算有限的小型企业来说，这些成本可能令人望而却步。这一障碍限制了行动应用优化解决方案的采用，特别是在成本敏感的地区和行业，从而减缓了市场扩张。

COVID-19 的影响

随着全球行动应用程式使用量的激增，COVID-19 大流行极大地推动了行动应用程式优化软体市场的发展。封锁和远距工作加速了电子商务、娱乐、教育和健康领域对应用程式的需求，推动了对确保无缝性能和用户体验的最佳化工具的需求。然而，由于预算限制，小型企业面临挑战，随着数位依赖的增加，资料隐私问题仍然成为焦点。

应用内分析工具细分市场预计将成为预测期内最大的细分市场

由于用户行为、应用程式效能和参与度指标，应用程式内分析工具部分预计将在预测期内获得最大的市场占有率。这些工具追踪使用者互动、会话持续时间、转换率和应用程式内事件，帮助开发人员了解使用者如何导航并与其应用程式互动。应用内分析工具透过识别痛点、优化使用者流程和改善整体使用者体验来提高应用程式保留率和效能。

社群媒体细分市场预计在预测期内复合年增长率最高

社群媒体领域预计在预测期内复合年增长率最高。行动应用优化软体透过提高应用程式效能、用户参与度和可见性，在增强社群媒体应用方面发挥重要作用。这些工具优化载入时间，确保流畅的导航，减少崩溃，并为用户提供无缝的体验。它还有助于应用程式商店优化 (ASO) 并有助于提高下载率。效率的提高最终有助于永续成长和参与。

比最大的地区

由于智慧型手机普及率不断上升、互联网使用量不断增加以及各行业的快速数字化转型，预计亚太地区将在预测期内创下最大的市场占有率。蓬勃发展的电子商务产业、不断增长的行动游戏需求以及金融科技、教育和医疗保健领域应用程式开发的激增推动了该地区的成长。该地区强大的新兴企业生态系统和不断增加的行动应用程式采用率正在推动市场成长，使亚太地区成为全球市场扩张的关键贡献者。

复合年增长率最高的地区：

由于智慧型手机普及率高、企业对行动应用程式的依赖日益增加以及对改善用户体验的需求不断增长，预计北美地区在预测期内的复合年增长率最高。 Google LLC、Adobe Inc.、AppLovin Corporation 和 Airship 等领先公司凭藉创新解决方案引领市场。该地区强大的技术基础设施和对应用程式效能优化的关注为显着的市场成长和扩张机会做出了贡献。

提供免费客製化：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场公司的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球行动应用优化软体市场：按解决方案类型

  • 应用程式商店优化 (ASO) 工具
  • 应用内分析工具
  • 效能监控软体
  • A/B 测试工具
  • 应用安全解决方案
  • 用户参与和保留工具
  • 其他解决方案类型

第六章全球行动应用优化软体市场：按部署

  • 云端基础
  • 本地

第七章全球行动应用优化软体市场：按平台

  • Android
  • iOS
  • Windows
  • 其他平台

第八章全球行动应用优化软体市场：依公司规模

  • 小型企业
  • 大公司

第九章全球行动应用优化软体市场：依最终用户分类

  • 游戏
  • 零售/电子商务
  • 卫生保健
  • 旅游/酒店业
  • 娱乐和媒体
  • 社群媒体
  • 其他最终用户

第10章全球行动应用优化软体市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十一章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章 公司概况

  • Google LLC
  • Apple Inc.
  • Microsoft Corporation
  • Amazon Web Services（AWS）
  • Adobe Inc.
  • IBM Corporation
  • Cisco Systems
  • Yahoo Inc.
  • Mixpanel Inc.
  • Apptentive Inc.
  • Localytics
  • Sensor Tower Inc.
  • AppsFlyer Ltd.
  • Adjust GmbH
  • Kochava Inc.
  • Optimizely
  • Singular Labs Inc.
  • Tune Inc.
  • Countly
  • Smartlook
Product Code: SMRC28131

According to Stratistics MRC, the Global Mobile App Optimization Software Market is accounted for $1.72 billion in 2024 and is expected to reach $6.38 billion by 2030 growing at a CAGR of 15.5% during the forecast period. Mobile app optimization software refers to tools designed to enhance the performance, user experience, and visibility of mobile applications. It helps developers and marketers improve app speed, stability, and responsiveness while analyzing user behaviour for better engagement. It plays a crucial role in improving app rankings, reducing uninstall rates, and driving overall business success in competitive mobile markets.

According to a study, around 3.5 million apps are now being offered on Google Play and 450 million people around the world are spending an average time of around 2 hours and 27 minutes on the platforms.

Market Dynamics:

Driver:

Increasing global smartphone adoption

As more consumers use smartphones for daily tasks like shopping, communication, and entertainment, the demand for high-performing, user-friendly apps rises. Mobile app developers require optimization software to ensure apps run smoothly, load quickly, and provide a seamless experience. The growing number of apps in competitive markets, coupled with rising consumer expectations for quality, drives the need for optimization tools. This surge in smartphone usage accelerates the adoption of such software, fueling market expansion.

Restraint:

Data privacy concerns

Data privacy concerns in mobile app optimization software arise due to the collection and analysis of sensitive user data, including location, behaviours, and personal preferences. While this data is essential for app optimization and improving user experience, it raises issues regarding user consent, data security, and compliance with regulations like GDPR and CCPA. As a result, it hampers market growth by limiting full-scale implementation and adoption in certain regions.

Opportunity:

Rising mobile advertising

Advertisers require apps that load quickly, offer smooth interactions, and provide a seamless user experience to retain users and maximize engagement. Optimized apps lead to higher user satisfaction, which directly impacts advertising effectiveness and return on investment (ROI). As mobile ad spending grows, businesses invest more in app optimization to improve visibility in app stores, reduce bounce rates, and enhance user retention. This demand for improved app performance fuels the adoption of mobile app optimization tools across industries.

Threat:

High implementation costs

High implementation costs in mobile app optimization software arise from factors such as the need for specialized tools, skilled personnel, and integration with existing app development frameworks. Additionally, ongoing updates and maintenance further contribute to costs. For small and medium-sized businesses with limited budgets, these expenses can be prohibitive. This barrier limits the adoption of mobile app optimization solutions, especially in cost-sensitive regions and industries, slowing down the broader expansion of the market.

Covid-19 Impact

The covid-19 pandemic significantly boosted the mobile app optimization software market as mobile app usage surged globally. Lockdowns and remote work accelerated demand for apps in e-commerce, entertainment, education, and health sectors, driving the need for optimization tools to ensure seamless performance and user experience. However, small businesses faced challenges due to budget constraints, while data privacy concerns remained a focus amid growing digital dependency.

The in-app analytics tools segment is expected to be the largest during the forecast period

The in-app analytics tools segment is predicted to secure the largest market share throughout the forecast period owing to its user behaviour, app performance, and engagement metrics. These tools track user interactions, session durations, conversion rates, and in-app events to help developers understand how users navigate and interact with apps. By identifying pain points, optimizing user flows, and enhancing overall user experience, in-app analytics tools improve app retention and performance.

The social media segment is expected to have the highest CAGR during the forecast period

The social media segment is anticipated to witness the highest CAGR during the forecast period. Mobile app optimization software plays a crucial role in enhancing social media applications by improving app performance, user engagement, and visibility. These tools optimize load times, ensure smooth navigation, and reduce crashes, providing users with a seamless experience. They also help in App Store Optimization (ASO), driving higher download rates. Its enhanced efficiency ultimately contributes to sustained growth and engagement.

Region with largest share:

Asia Pacific is expected to register the largest market share during the forecast period due to rising smartphone penetration, increasing internet usage, and rapid digital transformation across industries. The booming e-commerce sector, growing demand for mobile gaming, and the surge in app development for fintech, education, and healthcare sector in the region accelerates its growth. The region's robust startup ecosystem and rising mobile app adoption are fueling market growth, positioning Asia-Pacific as a key contributor to the global market expansion.

Region with highest CAGR:

North America is expected to witness the highest CAGR over the forecast period driven by the high adoption of smartphones, increasing reliance on mobile apps for business, and the growing demand for enhanced user experiences. Major players such as Google LLC, Adobe Inc., AppLovin Corporation, and Airship are leading the market with innovative solutions. The region's strong technological infrastructure and a focus on app performance optimization contribute to substantial market growth and expansion opportunities.

Key players in the market

Some of the key players profiled in the Mobile App Optimization Software Market include Google LLC, Apple Inc., Microsoft Corporation, Amazon Web Services (AWS), Adobe Inc., IBM Corporation, Cisco Systems, Yahoo Inc., Mixpanel Inc., Apptentive Inc., Localytics, Sensor Tower Inc., AppsFlyer Ltd., Adjust GmbH, Kochava Inc., Optimizely, Singular Labs Inc., Tune Inc., Countly and Smartlook.

Key Developments:

In November 2024, Yahoo Mail introduced a revamped mobile app designed to enhance user experience through AI-powered features, a messaging-inspired interface, and innovative gamified elements. Users can link multiple email accounts, including Gmail and Outlook, allowing for centralized management without the need to create a new Yahoo account.

In March 2024, Google announced a suite of new advertising tools and solutions tailored for mobile app developers at the Games 2024 Developer Summit. These tools aim to help developers optimize their user acquisition strategies, improve app monetization, and enhance overall app performance. These insights enable developers to make data-driven decisions for better ad placements and performance optimization.

Solution Types Covered:

  • App Store Optimization (ASO) Tools
  • In-App Analytics Tools
  • Performance Monitoring Software
  • A/B Testing Tools
  • App Security Solutions
  • User Engagement & Retention Tools
  • Other Solution Types

Deployment Modes Covered:

  • Cloud-Based
  • On-Premises

Platforms Covered:

  • Android
  • iOS
  • Windows
  • Other Platforms

Enterprise Sizes Covered:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

End Users Covered:

  • Gaming
  • Retail & E-commerce
  • Healthcare
  • Travel & Hospitality
  • Entertainment & Media
  • Social Media
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile App Optimization Software Market, By Solution Type

  • 5.1 Introduction
  • 5.2 App Store Optimization (ASO) Tools
  • 5.3 In-App Analytics Tools
  • 5.4 Performance Monitoring Software
  • 5.5 A/B Testing Tools
  • 5.6 App Security Solutions
  • 5.7 User Engagement & Retention Tools
  • 5.8 Other Solution Types

6 Global Mobile App Optimization Software Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-Based
  • 6.3 On-Premises

7 Global Mobile App Optimization Software Market, By Platform

  • 7.1 Introduction
  • 7.2 Android
  • 7.3 iOS
  • 7.4 Windows
  • 7.5 Other Platforms

8 Global Mobile App Optimization Software Market, By Enterprise Size

  • 8.1 Introduction
  • 8.2 Small & Medium Enterprises (SMEs)
  • 8.3 Large Enterprises

9 Global Mobile App Optimization Software Market, By End User

  • 9.1 Introduction
  • 9.2 Gaming
  • 9.3 Retail & E-commerce
  • 9.4 Healthcare
  • 9.5 Travel & Hospitality
  • 9.6 Entertainment & Media
  • 9.7 Social Media
  • 9.8 Other End Users

10 Global Mobile App Optimization Software Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Google LLC
  • 12.2 Apple Inc.
  • 12.3 Microsoft Corporation
  • 12.4 Amazon Web Services (AWS)
  • 12.5 Adobe Inc.
  • 12.6 IBM Corporation
  • 12.7 Cisco Systems
  • 12.8 Yahoo Inc.
  • 12.9 Mixpanel Inc.
  • 12.10 Apptentive Inc.
  • 12.11 Localytics
  • 12.12 Sensor Tower Inc.
  • 12.13 AppsFlyer Ltd.
  • 12.14 Adjust GmbH
  • 12.15 Kochava Inc.
  • 12.16 Optimizely
  • 12.17 Singular Labs Inc.
  • 12.18 Tune Inc.
  • 12.19 Countly
  • 12.20 Smartlook

List of Tables

  • Table 1 Global Mobile App Optimization Software Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Mobile App Optimization Software Market Outlook, By Solution Type (2022-2030) ($MN)
  • Table 3 Global Mobile App Optimization Software Market Outlook, By App Store Optimization (ASO) Tools (2022-2030) ($MN)
  • Table 4 Global Mobile App Optimization Software Market Outlook, By In-App Analytics Tools (2022-2030) ($MN)
  • Table 5 Global Mobile App Optimization Software Market Outlook, By Performance Monitoring Software (2022-2030) ($MN)
  • Table 6 Global Mobile App Optimization Software Market Outlook, By A/B Testing Tools (2022-2030) ($MN)
  • Table 7 Global Mobile App Optimization Software Market Outlook, By App Security Solutions (2022-2030) ($MN)
  • Table 8 Global Mobile App Optimization Software Market Outlook, By User Engagement & Retention Tools (2022-2030) ($MN)
  • Table 9 Global Mobile App Optimization Software Market Outlook, By Other Solution Types (2022-2030) ($MN)
  • Table 10 Global Mobile App Optimization Software Market Outlook, By Deployment Mode (2022-2030) ($MN)
  • Table 11 Global Mobile App Optimization Software Market Outlook, By Cloud-Based (2022-2030) ($MN)
  • Table 12 Global Mobile App Optimization Software Market Outlook, By On-Premises (2022-2030) ($MN)
  • Table 13 Global Mobile App Optimization Software Market Outlook, By Platform (2022-2030) ($MN)
  • Table 14 Global Mobile App Optimization Software Market Outlook, By Android (2022-2030) ($MN)
  • Table 15 Global Mobile App Optimization Software Market Outlook, By iOS (2022-2030) ($MN)
  • Table 16 Global Mobile App Optimization Software Market Outlook, By Windows (2022-2030) ($MN)
  • Table 17 Global Mobile App Optimization Software Market Outlook, By Other Platforms (2022-2030) ($MN)
  • Table 18 Global Mobile App Optimization Software Market Outlook, By Enterprise Size (2022-2030) ($MN)
  • Table 19 Global Mobile App Optimization Software Market Outlook, By Small & Medium Enterprises (SMEs) (2022-2030) ($MN)
  • Table 20 Global Mobile App Optimization Software Market Outlook, By Large Enterprises (2022-2030) ($MN)
  • Table 21 Global Mobile App Optimization Software Market Outlook, By End User (2022-2030) ($MN)
  • Table 22 Global Mobile App Optimization Software Market Outlook, By Gaming (2022-2030) ($MN)
  • Table 23 Global Mobile App Optimization Software Market Outlook, By Retail & E-commerce (2022-2030) ($MN)
  • Table 24 Global Mobile App Optimization Software Market Outlook, By Healthcare (2022-2030) ($MN)
  • Table 25 Global Mobile App Optimization Software Market Outlook, By Travel & Hospitality (2022-2030) ($MN)
  • Table 26 Global Mobile App Optimization Software Market Outlook, By Entertainment & Media (2022-2030) ($MN)
  • Table 27 Global Mobile App Optimization Software Market Outlook, By Social Media (2022-2030) ($MN)
  • Table 28 Global Mobile App Optimization Software Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.