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市场调查报告书
商品编码
1679222
2030 年软糖市场预测:按产品类型、形式、风味、分销管道、应用、最终用户、地区进行全球分析Fondant Market Forecasts to 2030 - Global Analysis By Product Type (Rolled Fondant, Poured Fondant and Sculpting Fondant), Form, Flavor, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球软糖市场价值为 8.5733 亿美元,预计到 2030 年将达到 11.1007 亿美元,预测期内的复合年增长率为 4.4%。
翻糖是一种由糖、水、明胶或甘油製成的光滑、柔韧的糖霜,常用于装饰蛋糕。它可产生光滑、抛光的表面,并可模製成各种形状以实现复杂的设计。翻糖有捲状和浇注状两种形式,因其用途广泛且可用于製作复杂的装饰而广受欢迎。它还能锁住蛋糕中的水分,帮助蛋糕保持更长的新鲜度。翻糖广泛用于烘焙,可增强糖果零食的美感和质感。
据Statista称,全球糖果零食市场年营业额约5,862亿美元。
蛋糕装饰越来越受欢迎
在社群媒体平台和糖果零食节目的推动下,专业和业余蛋糕装饰的趋势日益增长,为翻糖市场提供了巨大的推动力。蛋糕装饰爱好者、麵包店和酥皮点心店的数量不断增加,对高品质软糖产品的需求巨大。特殊场合节庆蛋糕的兴起,以及消费者对具有视觉吸引力的客製化甜点的渴望,继续推动专业和家庭烘焙领域的市场成长。
糖的健康问题
人们越来越意识到过量摄取带来的健康问题,这对软糖市场构成了重大挑战。消费者转向更健康的替代品以及对糖尿病和肥胖症的日益担忧导致含糖产品的消费量下降。传统软糖配方中糖含量较高,导致一些消费者寻求其他装饰选择,影响了市场成长并迫使製造商创新以推出更健康的配方。
天然和有机软糖需求不断增长
消费者对天然和有机成分的偏好日益增长,为软糖市场创造了巨大的机会。製造商正在透过使用天然色素、有机甜味剂和洁净标示成分开发新配方来满足这种日益增长的需求。更健康和更永续的糖果零食趋势为优质有机软糖产品创造了一个利基市场,吸引了注重健康的消费者并扩大了市场潜力。
与成熟製造商的竞争
拥有强大分销网络和品牌认知度的知名製造商的存在,对新参与企业而言构成了巨大的进入障碍。这些公司保持竞争性定价、投资研发以及快速响应不断变化的市场需求的能力对中小型製造商构成了挑战。激烈的竞争往往导致价格战和市场饱和,进而影响利润率和市场稳定性。
COVID-19 疫情最初扰乱了供应链并减少了商业烘焙业务。不过,停工期间人们对家庭烘焙的兴趣增加部分抵消了这些影响。网路糖果零食教学和虚拟蛋糕装饰课程的兴起,使得软糖产品的需求保持上升趋势,製造商也纷纷透过扩大电子商务和直接面向消费者的销售管道做出回应。
预计在预测期内,雕刻用软糖部分将成为最大的市场。
由于雕刻软糖在蛋糕装饰中的多功能性和出色的塑形能力,预计在预测期内将占据最大的市场占有率。这个细分市场的成长得益于特殊场合对精心装饰的蛋糕的需求不断增长,以及 3D 蛋糕设计的日益普及。专业麵包师和蛋糕製作者喜欢雕刻翻糖,因为它具有灵活性、光滑的表面和保持复杂形状的能力。
预计预测期内液体部分将达到最高的复合年增长率。
由于液体在各种应用中的便利性和多功能性,预计在预测期内液体部分将见证最高的成长率。这一领域的成长得益于商务用麵包店、糖果零食製造和工业食品生产的易用性。大规模生产场所对即用型液体软糖的需求不断增加,再加上其始终如一的品质和高效的使用方法,推动了市场快速成长。
在预测期内,欧洲地区预计将占据最大的市场占有率,尤其是法国、德国和义大利等国家,因为他们拥有强大的糖果零食和烘焙传统。该地区成熟的烘焙业,加上消费者对手工糖果零食的欣赏,正在推动市场成长。大量专业麵包店和糕点学校的存在,以及对装饰蛋糕的需求不断增长,也促成了欧洲在市场上的主导地位。
由于饮食习惯日益西化和可支配收入不断增加,预计亚太地区在预测期内将呈现最高的复合年增长率。欧式糕点和节庆蛋糕在中国、日本和印度等国家越来越受欢迎,有助于推动市场扩张。该地区烘焙业的扩张和糕点专业人员的增加促进了市场快速成长。
According to Stratistics MRC, the Global Fondant Market is accounted for $857.33 million in 2024 and is expected to reach $1110.07 million by 2030 growing at a CAGR of 4.4% during the forecast period. Fondant is a smooth, pliable icing made from sugar, water, and gelatin or glycerin, commonly used for cake decorating. It provides a sleek, polished finish and can be molded into various shapes for intricate designs. Available in rolled and poured forms, fondant is favored for its versatility in creating detailed decorations. It helps seal moisture in cakes, extending freshness. Widely used in baking, fondant enhances both the aesthetic and texture of desserts.
According to Statista, the global confectionery market generates approximately 586.2 billion U.S. dollars in annual revenue.
Rising popularity of cake decorating
The increasing trend of professional and amateur cake decorating fueled by social media platforms and baking shows, has significantly boosted the fondant market. The growing number of cake decorating enthusiasts, bakeries, and pastry shops has created substantial demand for high-quality fondant products. The rise of celebration cakes for special occasions, coupled with consumers' desire for visually appealing and customized desserts, continues to drive market growth across both professional and home baking segments.
Health concerns related to sugar content
Growing awareness of health issues related to excessive sugar consumption poses a significant challenge to the fondant market. Consumer shifts towards healthier alternatives and increasing concerns about diabetes and obesity have led to reduced consumption of sugar-based products. The high sugar content in traditional fondant formulations has prompted some consumers to seek alternative decorating options, impacting market growth and forcing manufacturers to innovate with healthier formulations.
Growing demand for natural and organic fondant
The increasing consumer preference for natural and organic ingredients presents significant opportunities in the fondant market. Manufacturers are developing new formulations using natural colorants, organic sweeteners, and clean-label ingredients to meet this growing demand. The trend towards healthier, more sustainable confectionery products has created a niche market for premium organic fondant products, attracting health-conscious consumers and expanding market potential.
Competition from established players
The presence of well-established manufacturers with strong distribution networks and brand recognition creates significant entry barriers for new players. These companies' ability to maintain competitive pricing, invest in research and development, and quickly adapt to changing market demands poses challenges for smaller manufacturers. The intense competition often leads to price wars and market saturation, potentially affecting profit margins and market stability.
The Covid-19 pandemic initially disrupted supply chains and reduced commercial bakery operations. However, the increased interest in home baking during lockdowns partially offset these impacts. The rise in online baking tutorials and virtual cake decorating classes maintained demand for fondant products, while manufacturers adapted by strengthening their e-commerce presence and direct-to-consumer sales channels.
The sculpting fondant segment is expected to be the largest during the forecast period
The sculpting fondant segment is expected to account for the largest market share during the forecast period due to its versatility and superior modeling capabilities in cake decoration. This segment's growth is driven by the increasing demand for elaborately decorated cakes for special occasions and the rising popularity of 3D cake designs. Professional bakers and cake artists prefer sculpting fondant for its pliability, smooth finish, and ability to maintain intricate shapes.
The liquid segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the liquid segment is predicted to witness the highest growth rate due to its convenience and versatility in various applications. This segment's expansion is driven by its ease of use in commercial bakeries, confectionery manufacturing, and industrial food production. The increasing demand for ready-to-use liquid fondant in mass production settings, coupled with its consistent quality and efficient application methods, contributes to its rapid market growth.
During the forecast period, the Europe region is expected to hold the largest market share due to its strong pastry and confectionery traditions, particularly in countries like France, Germany, and Italy. The region's sophisticated bakery sector, coupled with high consumer appreciation for artisanal confections, drives market growth. The presence of numerous professional bakeries and pastry schools, along with increasing demand for decorated cakes, maintains Europe's market dominance.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by increasing westernization of food habits and rising disposable incomes. The growing popularity of European-style pastries and celebration cakes in countries like China, Japan, and India fuels market expansion. The region's expanding bakery industry and increasing number of pastry professionals contribute to rapid market growth.
Key players in the market
Some of the key players in Fondant Market include Wilton Industries, Satin Ice, Renshaw Baking, Fondarific, Cake Craft Group, DecoPac Inc., Carma Industries, BakeMark USA, Fondant Source, Massa Ticino, Arctos Creme Sp. z o.o., Barry Callebaut Schweiz AG, Bob's Red Mill Natural Foods, Cake & Craft, Dawn Food Products, Inc. and Global Sugar Art.
In February 2025, Dawn Foods, a global leader in bakery ingredients, is expanding its Royal Steensma product line in the U.S. with the introduction of two new items, Blueberry Compound Coating and Hard Set Milk Chocolate Compound Coating. Following its acquisition of Royal Steensma in 2024, Dawn Foods now offers a comprehensive range of premium coatings and almond paste for artisanal bakers. These two new items will be available in the U.S. in March 2025.
In November 2024, MERGE, an integrated technology and marketing services provider, is bringing the art of creating, sharing and joy of baking and decorating to life with the first advertising campaign for Wilton. Wilton, a leader in baking and decorating, debuted its bold new advertising campaign entitled "The Wonderful World of Wilton" today, marking a significant milestone in the brand's ongoing evolution.
In October 2023, Wilton, a leader in baking and decorating debuted its first advertising campaign today, marking a significant milestone in the brand's ongoing evolution. The campaign, entitled "The Wonderful World of Wilton" is a vibrant celebration of the joy and creativity found in baking and decorating and dares bakers of all skill levels to explore their creative potential with Wilton's extensive range of products. This campaign underscores Wilton's commitment to promoting the benefits of home baking and decorating and marks an exciting new chapter in its legacy of education and inspiration.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.