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市场调查报告书
商品编码
1617076
2030 年果仁糖市场预测:按产品类型、成分、口味、分销管道、包装类型、最终用户和地区进行的全球分析Praline Market Forecasts to 2030 - Global Analysis By Product Type, Ingredients, Flavor, Distribution Channel, Packaging Type, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球果仁糖市场规模为 7.5199 亿美元,预计到 2030 年将达到 11.2854 亿美元,预测期内复合年增长率为 7.0%。
果仁糖是由坚果、糖和巧克力混合製成的糖果零食。它有多种形式,包括夹有奶油或坚果夹心的巧克力果仁糖,以及在坚果上涂上焦糖的坚果果仁糖。果仁糖起源于法国和比利时,以其浓郁、奢华的风味而闻名,通常被视为奢侈糖果零食。它们无论是盒装还是单独的糖果零食都很受欢迎,并且经常作为礼物或在特殊场合赠送。
高端糖果零食需求不断成长
对高檔和豪华糖果零食的需求不断增长是推动果仁糖市场的主要因素,消费者重视豪华和高品质糖果零食。随着可支配收入的增加,尤其是在新兴市场,人们愿意花更多的钱购买由优质可可、有机坚果和异国风馅料等优质原料製成的优质果仁糖。此外,「轻奢」趋势使得越来越多的消费者更喜欢手工果仁糖,进一步扩大了市场。优质原料、创新口味和优雅包装的结合继续保持优质果仁糖市场的蓬勃发展。
原物料价格波动
原物料价格波动是果仁糖市场面临的主要挑战。可可、糖和坚果等关键原料的成本可能会因供应链中断、气候变迁和全球市场动态等因素而波动。例如,可可价格可能会因作物歉收或国际需求变化而波动,坚果价格可能会受到收穫量的影响。这些波动会影响生产成本,并常常导致消费者的价格上涨。製造商可能很难保持一致的价格和质量,尤其是在豪华果仁糖领域,高品质的原材料对于维持奢侈品标准至关重要。
可支配所得增加
可支配收入的增加是果仁糖市场的主要驱动力,尤其是在消费者购买力不断增强的新兴国家。随着中产阶级人口的成长,特别是在亚太和拉丁美洲等地区,人们愿意在包括果仁糖在内的豪华糖果零食上花费更多。丰富程度的增加让消费者能够享用高品质、独特的巧克力和果仁糖来犒赏自己或作为礼物。可支配收入的增加也推动了对手工果仁糖和限量版口味等特色产品的需求,有助于市场扩张和针对富人的新品牌的出现。
保存期限有限
果仁糖有限的保质期构成了市场挑战,特别是对于奶油或水果等新鲜馅料的产品。果仁糖由精緻的原料製成,容易腐烂,需要仔细储存和快速分发以保持新鲜度和品质。这导致物流成本增加,特别是对于需要在特定温度下储存的优质果仁糖。此外,较短的保质期可能会限制在不影响产品完整性的情况下运送到遥远或国际市场的能力。製造商必须平衡新鲜果仁糖的生产与有效的供应链管理,以满足消费者的需求而不造成浪费。
COVID-19 的影响
COVID-19 大流行对果仁糖市场产生了各种影响,既带来了挑战,也带来了机会。最初,由于供应链中断、原材料短缺和工厂关闭,生产速度放缓。然而,随着消费者在停工期间转向网路购物并寻求安慰食品,对果仁糖的需求激增。在节日和特殊场合赠送果仁糖已成为一种流行趋势,从而促进了销售。此外,疫情增加了人们对高端糖果零食的兴趣,人们可以享受更高品质的糖果零食。
牛奶果仁糖市场预计将在预测期内成为最大的市场
由于其奶油质地和丰富的风味,牛奶果仁糖市场估计是最大的市场,吸引了广泛的消费者并且广泛使用。作为多功能产品,牛奶果仁糖同时满足高端和大众市场的需求。与黑果仁糖和特种果仁糖相比,其价格相对较低,因此很容易获得,而且焦糖和榛子等口味和馅料的创新使其更具吸引力。此外,不断增长的礼品文化和对奢华糖果零食的需求也促使牛奶果仁糖越来越受欢迎。
预计专卖店产业在预测期间的复合年增长率最高
透过提供优质、手工和独特的果仁糖品种来吸引挑剔的消费者,预计专卖店领域在预测期内将实现最高的复合年增长率。这些商店专注于优质原料、独特风味和豪华包装,吸引寻找独家产品和个人化礼品的顾客。此外,专卖店通常会提供更身临其境的购物体验,让消费者探索新的果仁糖产品。对品质和独特性的关注,以及消费者对美味糖果日益增长的兴趣,大大增加了这些商店对果仁糖的需求。
由于可支配收入的增加、消费者偏好的变化以及对优质糖果零食产品的需求不断增长,预计亚太地区将在预测期内占据最大的市场占有率。随着中产阶级的扩大,尤其是在中国和印度等国家,消费者对果仁糖等奢华、美味的糖果零食的需求越来越大。在节日和节日赠送果仁糖作为礼物的流行也刺激了需求。此外,西方的影响力和网路购物趋势扩大了优质果仁糖产品的销售范围,促进了该地区的市场成长。
由于消费者对优质和手工巧克力的强劲需求,特别是在假期季节和特殊场合,预计北美地区在预测期内的复合年增长率最高。可支配收入的增加以及对高品质和豪华糖果零食的日益偏好正在推动市场成长。此外,送礼果仁糖越来越受欢迎,尤其是精美包装的果仁糖,进一步推动了需求。电子商务平台的兴起也增加了豪华果仁糖的可及性,扩大了市场覆盖范围并迎合了全部区域不同的消费者偏好。
According to Stratistics MRC, the Global Praline Market is accounted for $751.99 million in 2024 and is expected to reach $1128.54 million by 2030 growing at a CAGR of 7.0% during the forecast period. A praline is a type of confectionery typically made with a combination of nuts, sugar, and chocolate. It can take various forms, such as chocolate-coated pralines filled with creamy or nut-based centers, or nut pralines where caramelized sugar coats the nuts. Originating in France and Belgium, pralines are known for their rich, indulgent flavors and are often considered a luxury treat. They are popular in both boxed assortments and as individual sweets, frequently used for gifting and special occasions.
Rising demand for premium and luxury confectionery
The growing demand for premium and luxury confectionery is a major factor driving the praline market, with consumers placing more value on indulgent, high-quality sweets. As disposable incomes grow, particularly in emerging markets, people are willing to spend more on premium pralines crafted with the finest ingredients, such as high-quality cocoa, organic nuts, and exotic fillings. Additionally, the trend of "affordable luxury" has led to more consumers treating themselves to artisanal pralines, further expanding the market. The combination of premium ingredients, innovative flavors, and elegant packaging ensures that luxury pralines continue to thrive in the market.
Fluctuating raw material prices
The volatility of raw material prices poses a major challenge in the praline market. The cost of key ingredients like cocoa, sugar, and nuts can be volatile due to factors such as supply chain disruptions, climate change, and global market dynamics. For instance, cocoa prices may vary due to poor harvests or changes in international demand, while nut prices can be affected by crop yields. These fluctuations impact production costs, often leading to higher prices for consumers. Manufacturers may struggle to maintain consistent pricing or quality, especially in the premium praline segment, where high-quality ingredients are essential for maintaining luxury standards.
Increasing disposable income
The rise in disposable income is a major driver in the praline market, especially in emerging economies where consumers are experiencing greater purchasing power. As middle-class populations grow, especially in regions like Asia-Pacific and Latin America, people are willing to spend more on premium confectionery items, including pralines. This growing affluence allows consumers to indulge in high-quality, luxury chocolates and pralines as both self-treat and gifts. The rise in disposable income also boosts demand for specialty products, such as artisanal pralines and limited-edition flavors, contributing to market expansion and the emergence of new brands catering to affluent buyers.
Limited shelf life
The limited shelf life of pralines presents a challenge in the market, particularly for products with fresh fillings like cream or fruit. Pralines made with delicate ingredients are more prone to spoilage, requiring careful storage and quick distribution to maintain freshness and quality. This can lead to increased logistical costs, especially for premium pralines that need to be kept at specific temperatures. Additionally, the short shelf life can limit the ability to reach distant or international markets without compromising product integrity. Manufacturers must balance the production of fresh pralines with effective supply chain management to meet consumer demand without wastage.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the praline market, with both challenges and opportunities. Initially, disruptions in supply chains, ingredient shortages, and factory closures slowed production. However, the demand for pralines surged as consumers turned to online shopping and sought comfort foods during lockdowns. Gifting pralines during holidays and special occasions became a popular trend, boosting sales. Additionally, the pandemic heightened interest in premium and luxury confectionery as people indulged in higher-quality treats.
The milk pralines segment is expected to be the largest during the forecast period
The milk pralines segment is estimated to be the largest, due to their widespread popularity due to their creamy texture and rich flavour, appealing to a broad consumer base. As a versatile product, milk pralines cater to both premium and mass-market segments. Their relatively lower price compared to dark or specialty pralines makes them accessible, while innovations in flavors and fillings, such as caramel or hazelnut, further boost their appeal. Additionally, the growing gifting culture and demand for indulgent treats contribute to the increasing popularity of milk pralines.
The specialty stores segment is expected to have the highest CAGR during the forecast period
The specialty stores segment is anticipated to witness the highest CAGR during the forecast period, driven by offering premium, artisanal, and unique praline varieties that appeal to discerning consumers. These stores focus on high-quality ingredients, exclusive flavors, and luxury packaging, attracting customers looking for exclusive or personalized gifts. Additionally, specialty stores often provide a more immersive shopping experience, allowing consumers to explore new praline products. This focus on quality and exclusivity, along with growing consumer interest in gourmet sweets, contributes significantly to the demand for pralines in these outlets.
Asia Pacific is expected to have the largest market share during the forecast period driven by rising disposable incomes, changing consumer preferences, and the growing demand for premium confectionery. As the middle class expands, particularly in countries like China and India, consumers are increasingly seeking luxury and indulgent treats like pralines. The popularity of gifting pralines during holidays and festivals also boosts demand. Furthermore, Western influence and the growing trend of online shopping provide greater access to premium praline products, contributing to market growth in the region.
North America is projected to witness the highest CAGR over the forecast period, fuelled by strong consumer demand for premium and artisanal chocolates, particularly during holiday seasons and special occasions. Rising disposable incomes, coupled with a growing preference for high-quality, indulgent treats, have fuelled market growth. Additionally, the increasing popularity of gifting pralines, especially in elegant packaging, further boosts demand. The rise of e-commerce platforms also provides greater accessibility to luxury pralines, expanding the market reach and catering to diverse consumer preferences across the region.
Key players in the market
Some of the key players profiled in the Praline Market include Lindt & Sprungli, Ferrero International S.A., Godiva Chocolatier, Inc., Nestle S.A., Mars, Inc., Ghirardelli Chocolate Company, The Hershey Company, Kraft Heinz Company, Pierre Marcolini, Guylian, Leonidas, Callebaut, Daskalides Chocolates, E. Guittard Chocolate Company, Meiji Holdings Co., Ltd., Pralines & Cream, Chocolate Truffle Factory, and Amedei Tuscany.
In December 2023, Lindt launched a limited-edition seasonal flavour of Lindor pralines, featuring a festive mix of chocolate and creamy fillings. The launch was part of their Christmas collection, offering new flavor combinations like salted caramel and hazelnut pralines.
In October 2023, Godiva introduced a new range of premium dark chocolate pralines, targeting health-conscious consumers who prefer lower sugar content while still enjoying luxurious chocolate. The new collection includes pralines with exotic fillings such as matcha and raspberry.
In August 2023, Ferrero expanded its Rocher line with a new praline featuring a mix of hazelnuts, premium chocolate, and a crunchy wafer, targeting the growing demand for innovative combinations of textures and flavors in the praline segment.
In June 2023, Pierre Marcolini, known for luxury chocolates, launched a limited-edition collection of handcrafted pralines with exclusive fillings such as vanilla ganache and salted caramel, focusing on high-end consumers and the gift market.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.