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市场调查报告书
商品编码
1857038
全球功能性巧克力和糖果甜点市场:预测至2032年-按产品类型、功能性成分、应用、分销管道和地区分類的分析Functional Chocolates & Confectionery Market Forecasts to 2032 - Global Analysis By Product Type, Functional Ingredient, Application, Distribution Channel, and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球功能性巧克力和糖果甜点市场规模将达到 618 亿美元,到 2032 年将达到 1,066 亿美元,预测期内复合年增长率为 8.1%。
功能性巧克力和糖果甜点融合了多种美味元素,并添加了蛋白质、益生菌、适应原和维生素等营养活性成分,旨在提升能量、增强免疫力、放鬆身心并促进认知功能,同时保持良好的感官吸引力。这一市场受益于消费者日益增长的健康意识和对便利功能性产品的需求。未来的成长将取决于遮罩偏好风味、提供可信的功效声明以及确保产品拥有稳定保质期的成功配方。
根据欧洲食品安全局 (EFSA) 的数据,到 2024 年,富含膳食纤维、维生素和益生菌等成分的功能性巧克力在欧洲的产品发布量将以每年 18% 的速度增长。
人们健康意识的提高和对功能性食品的需求增加
消费者健康意识的提升和对强化食品需求的成长正在改变他们的期望,并推动功能性巧克力和糖果甜点的创新。製造商在传统偏好中添加维生素、矿物质、蛋白质和植物萃取物,以增强其功效,例如增强免疫力、提升认知能力和消化器官系统健康。零售商则透过为优质、标籤清晰的产品预留货架空间来应对这一趋势,而负责人透过强调透明的原料来源和科学的功效声明来建立消费者信任。此外,与营养学家和健身品牌的合作正在扩大产品覆盖面,触达更多注重健康的消费者群体,并实现高价策略和重复购买,从而促进品类增长。
影响口感与质地的配方挑战
影响口感和质地的配方挑战对功能性巧克力和糖果甜点製造商构成重大障碍。增味剂会改变口感、融化特性和风味平衡。益生菌、纤维和某些植物萃取物等成分可能会带来苦味、刺激感和对水分的敏感性,从而降低消费者对偏好极佳产品的接受度。研发团队必须投资于包封、遮罩味和稳定化技术,以维持消费者期望的感官体验。与原料专家合作可以显着降低这些障碍。此外,漫长的研发週期和不断上涨的原料成本也对希望打入市场的小规模品牌构成阻碍。
拓展至儿童和老年人等新的族群。
拓展至儿童和老年人等新的消费群体,为功能性糖果甜点市场带来了诱人的机会。对于儿童而言,家长们正在寻找既美味又有益于发育的强化糖果甜点,这催生了对低糖、富含维生素且值得信赖的品牌的需求。对于老年人而言,有助于骨骼健康、认知能力提升、消化吸收等的配方,可以将偏好转化为有益的营养。官民合作关係和精准行销也为学校、安养院、药局等场所开闢了新的通路。策略伙伴关係将加速产品的普及。
严格的食品安全与健康声明法规
严格的食品安全和健康声明法规对功能性巧克力和糖果甜点的创新构成了特殊威胁。主要市场的监管机构会仔细审查有关功效、可接受的成分含量和实证研究的声明,这会增加产品上市时间和成本。误导性声明和品管疏漏会导致产品召回和声誉受损。此外,不同国家对可接受成分和声明措辞的差异也使全球上市变得复杂,迫使製造商对其配方和行销策略进行在地化调整。
新冠疫情加速了居家消费,并提升了人们对免疫力和健康的关注,导致强化巧克力和功能性糖果甜点的需求激增。供应链中断使得原料采购困难,并导致短期内产品种类精简,但製造商透过在地采购和弹性生产应对了这项挑战。疫情也提高了电子商务的渗透率,推动了直接面向消费者和订阅模式的发展,从而支持了小众品牌。整体而言,新冠疫情促使人们的消费偏好永久转向健康偏好,同时也凸显了整个产业的韧性和数位化市场能力。
预计在预测期内,功能性巧克力细分市场将是最大的细分市场。
由于兼具偏好和健康益处,功能性巧克力预计将在预测期内占据最大的市场份额,这主要得益于其深受消费者喜爱的特性。巧克力是一种用途广泛的微量营养素、蛋白质和植物萃取物载体,同时保留了其感官吸引力和礼物传统。巧克力强大的品牌传承和成熟的零售管道促进了消费者的尝试和重复购买。此外,低糖、单一产地可可和功能性馅料等产品创新也使其定位高端。这些优势使其在全球范围内保持着持续的市场份额领先地位。
预计益生菌和益生元领域在预测期内将实现最高的复合年增长率。
预计在预测期内,益生菌和益生元领域将保持最高的成长率,因为各年龄层对肠道健康的关注度持续成长。添加了高效益生菌菌株和益生元纤维的功能性糖果甜点,其益处远超传统强化食品,更能吸引那些寻求消化和免疫支持的精明消费者。微胶囊化和菌株筛选技术的进步提高了益生菌的活性和感官中性,使其更容易被添加到糖果甜点中。此外,将肠道微生物群与整体健康联繫起来的临床研究也推动了市场宣传,零售商纷纷设立专门的健康专区,以提高产品的可发现性并方便消费者快速试用。
预计北美将在预测期内占据最大的市场份额,这主要得益于其人均糖果甜点消费量高、消费者在健康和保健方面的支出强劲,以及完善的零售基础设施。大型跨国糖果甜点公司和敏捷的新兴企业正在大力投资产品创新、行销和分销,涵盖超级市场、便利商店和线上平台。此外,先进的采购和食品科学生态系统也为快速的产品开发和合规性提供了支援。消费者愿意为优质机能性食品买单,加上网红和健康媒体的普及,将持续推动市场需求成长,并促进该地区完善的基础设施建设。
亚太地区预计将在预测期内实现最高的复合年增长率,这主要得益于可支配收入的增长、中阶的壮大以及健康意识的提高。快速的都市化和智慧型手机的普及提高了电子商务的可及性,使小众功能性糖果甜点品牌能够触及多元化的消费群体。根据当地偏好调整口味、糖分含量和功能性宣称,将有助于提高在地化产品开发的接受度。此外,有利的人口结构(包括年轻人口)以及对低温运输物流和零售现代化投入的增加,也为中国、印度、东南亚和大洋洲市场的快速扩张提供了支持。
According to Stratistics MRC, the Global Functional Chocolates & Confectionery Market is accounted for $61.8 billion in 2025 and is expected to reach $106.6 billion by 2032 growing at a CAGR of 8.1% during the forecast period. Functional chocolates and confectionery blend indulgence with added nutritional or bioactive components protein, probiotics, adaptogens, and vitamins to target energy, immunity, relaxation, or cognitive support while maintaining sensory appeal. The market benefits from health-conscious consumption trends and demand for convenient functional formats. Growth depends on successful formulation to mask off-flavors, credible benefit claims, and stable shelf life.
According to the European Food Safety Authority (EFSA), functional chocolates fortified with ingredients such as fiber, vitamins, or probiotics saw an annual increase in product launches by 18% across Europe in 2024.
Rising health consciousness and demand for fortified foods
Rising health consciousness and demand for fortified foods have shifted consumer expectations, driving innovation in functional chocolates and confectionery. Manufacturers reformulate classic indulgences with added vitamins, minerals, proteins, and botanical extracts to offer perceived benefits such as immune support, cognitive focus, and digestive wellness. Retailers respond by allocating shelf space to premium, clearly labelled SKUs, while marketers emphasise transparent sourcing and scientific claims to build trust. Furthermore, partnerships with nutritionists and fitness brands expand reach into health-minded segments, enabling premium pricing and repeat purchases that underpin category growth.
Formulation challenges affecting taste and texture
Formulation challenges affecting taste and texture present a significant restraint for functional chocolate and confectionery makers, as fortifying agents can alter mouthfeel, melting properties, and flavour balance. Ingredients like probiotics, fibers, and certain plant extracts may introduce bitterness, grittiness, or moisture sensitivity that undermine consumer acceptance of indulgent products. R&D teams must invest in encapsulation, masking flavors, and stabilisation technologies to preserve the sensory experience consumers expect. Collaboration with ingredient specialists can significantly reduce these barriers. Additionally, increased development timelines and higher ingredient costs raise barriers for smaller brands seeking market entry.
Expansion into new demographics like children and the elderly
Expansion into new demographics such as children and the elderly offers a compelling opportunity for the functional confectionery market. For children, caregivers seek nutrient-fortified treats that combine taste with developmental benefits, creating demand for lower-sugar, and vitamin-enriched options with trusted branding. For older adults, formulations that support bone health, cognitive clarity, or digestive ease can convert indulgence into purposeful nutrition. Tailored packaging, portion control, and clear dosing guidance help build confidence among caregivers and clinicians, while public-private partnerships and targeted marketing open distribution channels in schools, care homes, and pharmacies. Strategic partnerships will accelerate widespread acceptance.
Stringent food safety and health claim regulations
Stringent food safety and health claim regulations pose a notable threat to functional chocolate and confectionery innovation, because regulatory compliance demands robust evidence and transparent labelling. Authorities in key markets scrutinise claims for efficacy, permissible ingredient levels, and substantiation studies, increasing time to market and development costs. Misleading claims or lapses in quality control risk recalls and reputational damage. Moreover, cross-border differences in permitted ingredients and claim language complicate global launches, forcing manufacturers to regionalise formulations and marketing strategies, which reduces scale efficiencies and raises per-unit expenses.
Covid-19 accelerated at-home consumption and heightened interest in immunity and wellness, prompting a surge in demand for fortified chocolates and functional confections. Supply chain disruptions challenged ingredient sourcing and caused short-term SKU rationalisations, but manufacturers adapted with local sourcing and flexible production. The pandemic also increased e-commerce penetration, enabling direct-to-consumer launches and subscription models that sustained niche brands. Overall, Covid-19 created lasting shifts toward health-forward indulgences while spotlighting resilience and digital go-to-market capabilities across the sector.
The functional chocolates segment is expected to be the largest during the forecast period
The functional chocolates segment is expected to account for the largest market share during the forecast period because it blends indulgence with added health attributes that resonate widely with consumers. Chocolates serve as a versatile delivery format for micronutrients, protein, and botanical extracts while preserving sensory appeal and gifting traditions. Strong brand heritage in chocolate combined with established retail funnels accelerates trial and repeat purchase. Moreover, product innovation such as reduced sugar, single-origin cacao, and functional fillings enables premium positioning. This familiarity, versatility, and price tolerance support sustained market share leadership globally.
The probiotics and prebiotics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the probiotics and prebiotics segment is predicted to witness the highest growth rate as interest in gut health continues to rise among diverse age groups. Functional confections that incorporate stable probiotic strains or prebiotic fibers offer differentiated benefits beyond traditional fortification, appealing to informed consumers seeking digestive and immune support. Advances in microencapsulation and strain selection improve survivability and sensory neutrality, making inclusion in confectionery more viable. Moreover, clinical studies linking gut microbiota to overall wellbeing bolster marketing claims, while retailers create dedicated wellness sections that heighten product discoverability and trial rapidly.
During the forecast period, the North America region is expected to hold the largest market share owing to high per-capita confectionery consumption, strong consumer spending on health and wellness, and established retail infrastructure. Major multinational confectionery firms and nimble startups invest heavily in product innovation, marketing, and distribution across supermarkets, convenience stores, and online platforms. Moreover, advanced procurement and food-science ecosystems support rapid product development and regulatory navigation. Consumer willingness to pay for premium, functional foods combined with pervasive influencer and wellness media sustains demand and accelerates market growth in the region and robust infrastructure.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising disposable incomes, expanding middle classes, and growing health awareness. Rapid urbanisation and smartphone penetration increase access to e-commerce, enabling niche functional confectionery brands to reach diverse consumers. Localised product development adapting flavours, sugar levels, and functional claims to regional preferences enhances acceptance. Furthermore, favourable demographics, including a large young population, and increasing investments in cold-chain logistics and retail modernisation support swift market expansion across China, India, Southeast Asia, and Oceania.
Key players in the market
Some of the key players in Functional Chocolates & Confectionery Market include Barry Callebaut, Mars, Incorporated, Nestle S.A., Mondelez International, Inc., The Hershey Company, Ferrero International S.A., Kerry Group plc, Cargill, Incorporated, Blommer Chocolate Company, Puratos Group NV, Ingredion Incorporated, Tate & Lyle PLC, Olam International, Koninklijke DSM N.V., Foley's Candies LP, Pladis Global, Glico, and Meiji Holdings Co., Ltd.
In March 2024, Puratos showcased its functional solutions at an international trade show, emphasizing its "Sapore," a range of functional fillings with natural fiber for digestive wellness, and its sugar-reduced chocolate bases, highlighting their commitment to health-oriented bakery, patisserie, and chocolate ingredients.
In February 2024, Mars Edge, the health and wellness unit of Mars, announced a partnership with the tele-nutrition platform Nourished to provide personalized nutrition solutions. This move signifies Mars's continued focus on functional, personalized nutrition, which includes potential future applications in functional confectionery.
In November 2023, Ingredion launched a new campaign featuring its "VERSAFINE(TM) 05715" starch, which enables sugar reduction in chocolate confectionery fillings by up to 30% without compromising on taste or texture, addressing the key demand for reduced-sugar functional sweets.
In June 2023, Nestle announced a breakthrough in sugar reduction using a novel enzymatic process for its milk-based powders and confectionery. This technology reduces intrinsic sugar without compromising taste or texture, enabling the creation of healthier, functional confectionery products with lower sugar content.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.