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市场调查报告书
商品编码
1679245
智慧标籤包装市场预测至 2030 年:按材料、技术、应用、最终用户和地区进行的全球分析Smart Tag Packaging Market Forecasts to 2030 - Global Analysis By Material, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球智慧标籤包装市场预计在 2024 年将达到 109.8 亿美元,到 2030 年将达到 243.6 亿美元,预测期内的复合年增长率为 14.2%。
智慧标籤包装将 NFC(近距离场通讯)、RFID(无线射频识别)和二维码等最尖端科技融入产品包装中,以便更好地实现消费者参与、追踪和认证。这些智慧标籤将允许消费者透过智慧型手机存取产品详细信息,促进互动体验、即时库存管理和防伪措施。在零售、製药和物流等领域,智慧标籤包装被广泛用于提高品牌信任度和供应链透明度。
根据ISO统计,2019年活性包装与智慧包装的综合市场规模为56.8亿美元,其中活性包装为46.2亿美元,智慧包装为10.6亿美元。
防伪和产品认证需求日益增加
假冒伪劣是医药、奢侈品、电子、食品和饮料等产业面临的一大挑战。假药不仅带来严重的健康风险,而且每年造成数十亿美元的损失。结合区块链整合二维码、无线射频识别 (RFID) 和近场通讯 (NFC) 的智慧标籤包装将实现即时产品真实性验证。这些技术可协助企业和消费者验证产品真实性,确保品牌保护和法规遵循。此外,政府和监管机构也要求制定更严格的可追溯性法规,从而推动对智慧包装解决方案的需求。
初期实施成本高
采用智慧标籤包装需要在技术、基础设施和系统整合方面进行大量投资,尤其是在 RFID、NFC 和区块链整合二维码的情况下。为了适应这些尖端解决方案,公司必须对现有的包装生产线进行现代化改造,实施专用的扫描和追踪系统,并为员工提供必要的培训。中小企业通常难以获得此类投资的融资,从而限制了它们的吸收。此外,公司可能需要为网路安全、云端储存和软体开发支付大量成本来保护智慧包装技术收集的资料。
对防伪解决方案的需求日益增加
假冒伪劣仍然是电子、奢侈品、食品饮料和医药等行业的一个主要问题,每年造成数十亿美元的损失。验证产品真实性和防止假冒产品传播的一种有前途的方法是整合区块链、RFID 和防篡改 NFC 技术的智慧标籤。随着政府和监管机构实施严格的序列化和追踪法律以防止欺诈,对安全智慧包装的需求日益增长。此外,不断增长的需求将有利于开发强大的防伪智慧包装解决方案的公司,特别是在保持产品完整性至关重要的高价值领域。
网路安全和资料隐私问题
随着连网包装解决方案越来越广泛的应用,人们对网路安全风险和资料隐私的担忧也日益加剧。智慧标籤收集和传输敏感的客户讯息,例如位置追踪、购买历史和身份验证资讯。如果没有适当的保护,这些资料很容易受到未授权存取、资料外洩和网路攻击。投资智慧包装解决方案的公司必须遵守严格的资料保护法,例如美国的《消费者隐私法案》和欧洲的《通用资料保护条例》,这些法律对客户资料的收集、储存和共用进行了限制。
COVID-19 疫情以多种方式影响了智慧标籤包装市场,导致某些行业的供应链中断,并加速了其他行业的采用。医疗保健、製药和电子商务等行业的成长受到消费者对非接触式互动、产品认证和供应链透明度的不断增长的需求的推动。 RFID、NFC 和 QR 码等智慧标籤使得追踪货物、验证产品真实性和促进非接触式交易变得更加容易。然而,由于物流问题、半导体短缺和製造业放缓,智慧封装解决方案的生产和部署被推迟。
预计在预测期内,纸张部分将成为最大的部分。
由于对环保和永续包装选择的需求不断增长,预计预测期内纸张产业将占据最大的市场占有率。日益增长的环境问题和越来越严格的塑胶使用监管法律促使企业转向使用纸张等可回收和生物分解性的材料。智慧标籤融入纸质包装,在不牺牲效用的情况下提供了更环保的选择,全球永续性目标正在实现。此外,这一趋势在食品、饮料和个人护理等行业尤其明显,这些行业的创新是由消费者对环保包装的需求所推动的。
预测期内,无线射频识别(RFID)领域预计将以最高的复合年增长率成长。
由于无线射频识别(RFID)技术在许多不同行业中的广泛应用,预计该领域将在预测期内实现最高成长率。 RFID 技术可以实现即时产品追踪和识别,从而改善库存管理和供应链视觉。其应用涵盖製造业、物流业、医疗保健业和零售业等行业,有效的追踪和资料收集至关重要。此外,人们对可追溯性、防伪措施和提高业务效率的需求日益增长,推动了支援 RFID 的智慧包装解决方案的采用。此外,RFID 技术的发展(例如更低的成本和更广的读取范围)也有助于扩大市场,使其对企业更具吸引力。
预计预测期内亚太地区将占据最大的市场占有率。这一优势得益于中国、印度和日本等国家蓬勃发展的电子商务产业以及快速的工业化和技术进步。由于该地区拥有庞大的製造地和众多行业参与者,智慧标籤包装变得越来越受欢迎,从而增加了对有效供应链管理的需求。此外,消费者对产品真实性和安全性的意识不断增强,促使食品饮料、製药和零售等行业将智慧标记技术纳入其包装策略,使亚太地区成为市场领导者。
预计北美地区在预测期内将呈现最高的复合年增长率。这一快速增长的动力源于该地区早期采用最尖端科技、重视供应链优化以及零售、医疗保健、食品和饮料等行业对可追溯性和防伪措施的需求不断增长。强大的技术基础设施和主要市场参与者的存在正在支持北美市场的成长。此外,该地区智慧标籤包装的加速采用也是电子商务日益普及和对有效库存管理解决方案的需求的结果。
According to Stratistics MRC, the Global Smart Tag Packaging Market is accounted for $10.98 billion in 2024 and is expected to reach $24.36 billion by 2030 growing at a CAGR of 14.2% during the forecast period. Smart tag packaging incorporates cutting-edge technologies like NFC (Near Field Communication), RFID (Radio Frequency Identification), and QR codes into product packaging to improve consumer engagement, tracking, and authentication. These smart tags let consumers access product details via their smartphones, facilitating interactive experiences, real-time inventory management, and anti-counterfeiting measures. In sectors like retail, pharmaceuticals, and logistics, smart tag packaging is widely used to increase brand trust and supply chain transparency.
According to ISO, the combined active and intelligent packaging market was valued at $5.68 billion in 2019, with active packaging accounting for $4.62 billion and intelligent packaging for $1.06 billion.
Growing need for anti-counterfeiting and product authentication
Counterfeiting is a major challenge in industries such as pharmaceuticals, luxury goods, electronics, and food & beverages. In addition to posing serious health risks, counterfeit medications alone cause billions of dollars in losses every year. Real-time product authenticity verification is made possible by smart tag packaging that incorporates blockchain-integrated QR codes, RFID (Radio Frequency Identification), and NFC (Near Field Communication). These technologies ensure brand protection and regulatory compliance by assisting businesses and consumers in verifying the authenticity of products. Moreover, stricter traceability regulations are also being mandated by governments and regulatory agencies, which is increasing demand for smart packaging solutions.
Expensive initial implementation costs
Adoption of smart tag packaging necessitates a large investment in technology, infrastructure, and system integration, especially for RFID, NFC, and blockchain-integrated QR codes. To handle these cutting-edge solutions, businesses must modernize their current packaging lines, put in place specialized scanning and tracking systems, and provide staff with the necessary training. Widespread adoption is limited because small and medium-sized businesses (SMEs) frequently find it difficult to set aside funds for these investments. Additionally, businesses may also have to pay more for cybersecurity, cloud storage, and software development in order to safeguard the data gathered by smart packaging technologies.
Increasing need for anti-counterfeiting solutions
In sectors like electronics, luxury goods, food and beverage, and pharmaceuticals, counterfeiting is still a big problem and costs billions of dollars every year. A potent way to confirm product authenticity and stop the spread of fake goods is through smart tags that integrate blockchain, RFID, and tamper-evident NFC technology. The need for secure smart packaging is increasing as a result of governments and regulatory agencies enforcing stringent serialization and track-and-trace laws to prevent fraud. Furthermore, increased demand will be advantageous to businesses that create strong anti-counterfeit smart packaging solutions, especially in high-value sectors where maintaining product integrity is essential.
Cybersecurity and data privacy issues
As connected packaging solutions become more widely used, worries about cybersecurity risks and data privacy are growing. Sensitive customer information, such as location tracking, purchase history, and authentication credentials, is gathered and transmitted by smart tags. This data may be susceptible to illegal access, data breaches, or cyber attacks if it is not adequately protected. Strict data protection laws, like the CCPA in the US and the GDPR in Europe, which place restrictions on the gathering, storing, and sharing of customer data, must be followed by businesses that invest in smart packaging solutions.
The COVID-19 pandemic affected the smart tag packaging market in a number of ways, causing supply chains to be disrupted in some industries and speeding up adoption in others. Growth in sectors like healthcare, pharmaceuticals, and e-commerce was fuelled by rising consumer demand for contactless interactions, product authentication, and supply chain transparency. Smart tags like RFID, NFC, and QR codes made it easier to track shipments, verify product authenticity, and facilitate touch less transactions. Nevertheless, production and deployment of smart packaging solutions were delayed due to logistical issues, semiconductor shortages, and manufacturing slowdowns.
The Paper segment is expected to be the largest during the forecast period
The Paper segment is expected to account for the largest market share during the forecast period, driven by the growing need for environmentally friendly and sustainable packaging options. Growing environmental concerns and more stringent laws governing the use of plastic are causing businesses to switch to recyclable and biodegradable materials like paper. Global sustainability goals are met by smart tags integrated into paper packagings, which provide a more environmentally friendly option without sacrificing usefulness. Moreover, this tendency is especially noticeable in sectors like food, drink, and personal care, where innovation is being fueled by consumer demand for environmentally friendly packaging.
The Radio Frequency Identification (RFID) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Radio Frequency Identification (RFID) segment is predicted to witness the highest growth rate, driven by the broad use of it in many different industries. RFID technology improves inventory management and supply chain visibility by enabling real-time product tracking and identification. Its applications cover industries where effective tracking and data collection are essential, including manufacturing, logistics, healthcare, and retail. Additionally, the adoption of RFID-enabled smart packaging solutions has been driven by the growing need for traceability, anti-counterfeiting measures, and increased operational efficiency. Its market expansion has also been aided by developments in RFID technology, such as lower costs and better read range, which have made it more appealing to companies.
During the forecast period, the Asia-Pacific region is expected to hold the largest market share. This dominance is fuelled by a booming e-commerce industry in nations like China, India, and Japan, as well as rapid industrialization and technological advancements. Smart tag packaging is becoming more and more popular as a result of the region's large manufacturing base and the presence of many industry players, which have increased demand for effective supply chain management. Furthermore, Asia-Pacific is now the market leader owing to the integration of smart tagging technologies into packaging strategies by sectors like food and beverage, pharmaceuticals, and retail, which have been spurred by growing consumer awareness of product authenticity and safety.
Over the forecast period, the North American region is anticipated to exhibit the highest CAGR. The region's early adoption of cutting-edge technologies, a strong emphasis on supply chain optimization, and rising demand for traceability and anti-counterfeiting measures across sectors like retail, healthcare, and food and beverage are all contributing factors to this rapid growth. A strong technological infrastructure and the presence of important market players support the market's growth in North America. Moreover, the region's accelerated adoption of smart tag packaging is also a result of the growing popularity of e-commerce and the demand for effective inventory management solutions.
Key players in the market
Some of the key players in Smart Tag Packaging market include Amcor Group GmbH, Checkpoint Systems Inc., International Paper Company, Zebra Technologies Corporation, Honeywell International Inc., Berry Global Inc., NXP Semiconductors N.V., DuPont de Nemours, Inc., Avery Dennison Corporation, Invengo Technology, Schreiner Group, Alien Technology Corporation, CCL Industries Inc., Sato Holdings Corporation and William Frick & Company.
In December 2024, Zebra Technologies announced it intends to acquire Photoneo, a leading developer and manufacturer of 3D machine vision solutions. The 3D segment of the Machine Vision market is the fastest growing, and this acquisition will further accelerate Zebra's presence in the category.
In April 2024, International Paper and DS Smith Plc announced that they have reached agreement on the terms of a recommended all-share combination, creating a truly global leader in sustainable packaging solutions. The terms of the Combination value each DS Smith share at 415 pence per share, and will result in IP issuing 0.1285 shares for each DS Smith share, resulting in pro forma ownership of 66.3 percent for IP shareholders and 33.7 percent2 for DS Smith shareholders, implying a transaction value of approximately $9.9 billion.
In January 2023, Multinational packaging company Amcor has agreed to acquire MDK, a Chinese company that provides packaging for medical devices. Based in Shanghai, MDK supplies paper-based packaging and coating capabilities for companies in China's medical device sector. The company reports annual sales of around $50m.