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市场调查报告书
商品编码
1679270

2030 年美髮工具市场预测：按产品类型、技术、分销管道、应用和地区进行的全球分析

Hair Styling Tools Market Forecasts to 2030 - Global Analysis By Product Type, Technology, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球美髮工具市场规模预计在 2024 年将达到 293 亿美元，预计到 2030 年将达到 437 亿美元，预测期内的复合年增长率为 6.9%。

美髮工具是出于实用和装饰目的而製作的用于管理、设计和塑造头髮的小工具和配件。这些设备利用热量来改变头髮的质地并创造不同的风格，包括吹风机、捲髮器、直髮器、热辊和捲髮器。梳子、刷子、髮夹和滚筒都是非加热设备的例子，它们可以帮助您设计和保持髮型。配备了陶瓷、电气石和离子设备等最新技术，它们可以减少热损伤并改善造型效果。

美容意识不断增强

随着消费者美容意识的增强，美髮设备的市场正在不断扩大。时尚潮流、社交媒体影响以及日益增强的整装仪容意识推动了对吹风机、捲髮器和直髮器等高端造型产品的需求。消费者希望在家中获得专业效果，因此有了防热技术和可调节设定等创新。此外，对节能环保造型产品的需求日益增加，这影响了市场趋势并推动了产业成长。

高级工具高成本

高阶美髮设备价格昂贵，使得注重价格的消费者不愿购买，限制了市场扩张。预算有限的购物者不愿意购买昂贵的设备，而是选择沙龙服务和更便宜的选择。这将阻碍销售量和品牌渗透，尤其是在新兴市场。高价格也会减慢更换週期，减少经常性业务。总体而言，高价格分布阻碍了广泛采用并阻碍了收益发展和市场扩张。

技术进步

科技创新正在改变美髮工具市场，提高效率、安全性和使用者体验。离子技术、无线设计和智慧热控制是一些可以提高性能同时减少对头髮的伤害的创新的例子。透过人工智慧和物联网的整合，可以实现个人化风格，吸引精通科技的客户。此外，改良的人体工学设计和轻质材料使其使用起来更加舒适。解决日益严重的环境问题的环保解决方案（例如永续和节能工具）进一步推动了需求。

头髮损伤问题

由于消费者担心头髮受损，他们不再使用加热或含有化学物质的工具，这对美髮工具市场产生了负面影响。人们对头髮断裂、分叉和热损伤的认识不断提高，导致人们转向低热或无热造型替代品。这将减少对传统捲髮器、直髮器和吹风机的需求。此外，监管审查和消费者对更温和、更保护头髮的解决方案的偏好阻碍了传统造型工具市场的成长。

COVID-19 的影响

由于沙龙关闭、供应链中断以及消费者支出减少，COVID-19 疫情对美髮工具市场产生了负面影响。然而，随着消费者适应 DIY 美容，市场对家用造型工具的需求激增。电子商务销售额增加，带动网路零售成长。随着美容院越来越多地重新开业以及消费者对高端造型工具的兴趣持续增长，市场正开始在疫情后復苏。

预计预测期内专业沙龙市场将占据最大的市场占有率。

由于对高性能、耐用和技术先进的工具的需求，预计专业沙龙市场将在预测期内占据最大的市场占有率。沙龙专业人士需要吹风机、直髮器和捲髮器等精密工具来高效造型，提高品牌信誉和消费者接受度。此外，高端沙龙服务、影响者和沙龙的兴起正在影响消费者的偏好，推动家用专业工具的零售并扩大市场。

预计预测期内陶瓷技术部门将实现最高的复合年增长率。

预计预测期内陶瓷技术产业将出现最高成长率。吹风机、捲髮器和直髮器的陶瓷涂层板和筒体产生的红外线热量有助于保持水分并减少毛躁。该技术因其产生持续热量的能力而受到认可，可提供更光滑、更有光泽的表面。陶瓷造型工具市场的发展受到消费者对在家中打造沙龙级造型的日益增长的偏好以及对头髮健康意识的不断增强的推动。

占比最大的地区：

由于个人美容和时尚趋势推动消费者对高级护髮解决方案的需求不断增加，预计北美将在预测期内占据最大的市场占有率。越来越多地采用具有温度控制和防损功能的无线和智慧造型工具将会促进销售。社群媒体、名人代言和电子商务的影响力进一步推动了成长。此外，沙龙和专业造型师数量的增加、热定型技术和环保工具的进步也对市场扩张产生了重大影响。

复合年增长率最高的地区：

预计预测期内亚太地区将呈现最高的复合年增长率。这是由于美容沙龙和技术精湛的造型师的数量增加以及人们的美容意识不断增强所致。都市化和社群媒体的影响使得对高端、多功能造型工具的需求日益增长。此外，无线和防热技术的进步以及 DIY 髮型的日益普及也促进了销售。人们对永续性的关注推动了对环保和节能造型产品的需求，而电子商务和名人代言的成长进一步推动了市场扩张。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的 SWOT 分析（最多 3 家公司）
  • 地理细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争性基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第 2 章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二手研究资料资讯来源
    • 先决条件

第三章 市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 产品分析
  • 技术分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第 4 章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第 5 章全球美髮工具市场按产品类型

  • 吹风机
  • 直髮器
  • 髮刷和梳子
  • 直髮夹板和捲髮棒
  • 热辊
  • 捲髮器
  • 蒸发器
  • 其他产品类型

6. 全球美髮工具市场（依技术划分）

  • 离子技术
  • 陶瓷技术
  • 电气石技术
  • 钛科技
  • 红外线技术

7. 全球美髮工具市场按分销管道划分

  • 超级市场和大卖场
  • 专卖店
  • 电子商务
  • 直接销售

第 8 章 全球美髮工具市场（按应用）

  • 个人护理
  • 专业沙龙
  • 理髮店
  • 饭店及水疗中心
  • 其他用途

第 9 章 全球美髮工具市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章 主要进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Panasonic Corp.
  • Helen of Troy Ltd.
  • Koninklijke Philips NV
  • Dyson Ltd.
  • WAHL Clipper Corporation
  • Groupe SEB
  • Andis Company.
  • FHI Brands LLC.
  • L'Oreal SA
  • Ikonic Professional
  • Cloud Nine
  • FHI Heat
  • Bio Ionic
  • Bed Head Styling
  • Revlon Professional
Product Code: SMRC28853

According to Stratistics MRC, the Global Hair Styling Tools Market is accounted for $29.3 billion in 2024 and is expected to reach $43.7 billion by 2030 growing at a CAGR of 6.9% during the forecast period. Hair styling tools are gadgets and accessories made to manage, style, and shape hair for both practical and decorative reasons. These devices utilize heat to alter hair texture and create different styles, include hair dryers, curling irons, straighteners, hot rollers, and crimpers. Combs, brushes, hair clips, and rollers are examples of non-heated appliances that help style and maintain hairstyles. Cutting-edge instruments with ceramic, tourmaline, and ionic technologies lessen heat damage and improve style effectiveness.

Market Dynamics:

Driver:

Rising Beauty Consciousness

The market for hair styling equipment is expanding due to consumers' growing awareness of beauty. The need for sophisticated styling products like hair dryers, curling irons, and straighteners is being driven by rising fashion trends, social media impact, and personal grooming awareness. Innovations like heat protection technology, and adjustable settings have been made possible by consumers' desire for outcomes comparable to those of a professional at home. Furthermore, there is a growing need for energy-efficient and environmentally friendly styling products, which is influencing market trends and fostering industry growth.

Restraint:

High Cost of Premium Tools

Premium hair styling equipment are expensive, which prevents price-conscious consumers from purchasing them, thereby limiting market expansion. Buyers on a tight budget are turned off by pricey equipment and instead choose salon services or less expensive options. Sales volume and brand penetration are hampered by this, especially in emerging markets. High prices also reduce recurring business by slowing replacement cycles. All things considered, the premium pricing segment prevents broad adoption, impeding revenue development and market expansion.

Opportunity:

Technological Advancements

Technological innovations are transforming the hair styling tool market, improving efficiency, safety, and user experience. Ionic technology, cordless designs, and smart heat control are examples of innovations that enhance performance while reducing hair damage. Personalized style is made possible by the integration of AI and IoT, drawing in tech-savvy customers. Furthermore, improvements in ergonomic designs and lightweight materials increase user comfort. Demand is further increased by eco-friendly solutions that address growing environmental concerns, such as sustainable and energy-efficient tools.

Threat:

Hair Damage Concerns

Hair damage concerns negatively impact the hair styling tools market by discouraging consumers from using heat-based and chemical-laden devices. Growing awareness of hair breakage, split ends, and heat damage leads to a shift toward low-heat or heat-free styling alternatives. This reduces demand for traditional curling irons, straighteners, and dryers. Additionally, regulatory scrutiny and consumer preference for gentler, hair-friendly solutions hinder market growth for conventional styling tools.

Covid-19 Impact

The COVID-19 pandemic negatively impacted the hair styling tools market due to salon closures, supply chain disruptions, and reduced consumer spending. However, the market saw a surge in demand for at-home styling tools as consumers adapted to DIY grooming. E-commerce sales increased, driving growth in online retail. Post-pandemic, the market is recovering with rising salon reopenings and continued consumer interest in premium styling tools.

The professional salons segment is expected to be the largest market share during the forecast period

The professional salons segment is expected to account for the largest market share during the forecast period, due to demand for high-performance, durable, and technologically advanced tools. Salon professionals require precision tools like hairdryers, straighteners, and curling irons for efficient styling, increasing brand credibility and consumer adoption. Additionally, rise of premium salon services and influencer, and salons influence consumer preferences, encouraging retail sales of professional-grade tools for home use, expanding the market.

The ceramic technology segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the ceramic technology segment is predicted to witness the highest growth rate, because it lessens hair damage and increases styling effectiveness. Infrared heat from ceramic-coated plates and barrels in dryers, curling irons, and straighteners retains moisture and reduces frizz. This technique is recognized for its ability to generate continuous heat, providing smoother and shinier results. The market for ceramic-based styling tools is driven by growing customer preference for salon-quality style at home and growing awareness of hair health.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to rising consumer demand for advanced hair care solutions, fueled by trends in personal grooming and fashion. Increasing adoption of cordless and smart styling tools with temperature control and damage prevention features boosts sales. The influence of social media, celebrity endorsements, and e-commerce further accelerates growth. Additionally, the rising number of salons and professional stylists, along with technological innovations in heat styling and eco-friendly tools, significantly impact market expansion.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to a rise in salons and skilled stylists, as well as a growing awareness of beauty. The need for high-end, multipurpose styling tools has increased due to urbanization and social media impact. Sales are also being boosted by advancements in cordless technology and heat protection, as well as the growing popularity of do-it-yourself hairstyles. The need for eco-friendly and energy-efficient styling products is driven by sustainability concerns, while e-commerce growth and celebrity endorsements further promote market expansion.

Key players in the market

Some of the key players profiled in the Hair Styling Tools Market include Panasonic Corp., Helen of Troy Ltd., Koninklijke Philips N.V., Dyson Ltd., WAHL Clipper Corporation., Groupe SEB., Andis Company., FHI Brands LLC., L'Oreal S.A., Ikonic Professional, Cloud Nine., FHI Heat., Bio Ionic., Bed Head Styling and Revlon Professional.

Key Developments:

In January 2025, Panasonic unveiled an innovative new energy efficient approach to heating, ventilation, and air conditioning (HVAC) that uses significantly less energy than conventional technologies.

In December 2024, Panasonic announced the launch of its BalancedHome Elite and Elite plus Series of Energy Recovery Ventilators (ERV). Available in top and side port configurations and compliant with major building codes, the new BalancedHome series ERVs are versatile and efficient, giving builders the flexibility to choose between eight different models with four different CFM levels.

In November 2024, Panasonic and Arm announced a strategic partnership aimed at standardizing automotive architecture for Software-Defined Vehicles (SDVs).

Product Types Covered:

  • Hair Dryers
  • Hair Straighteners
  • Hair Brushes and Combs
  • Curling Irons and Curling Wands
  • Hot Rollers
  • Hair Crimpers
  • Hair Steamers
  • Other Product Types

Technologies Covered:

  • Ionic Technology
  • Ceramic Technology
  • Tourmaline Technology
  • Titanium Technology
  • Infrared Technology

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • E-Commerce
  • Direct Selling

Applications Covered:

  • Personal Care
  • Professional Salons
  • Barbershops
  • Hotels & Spas
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Technology Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Hair Styling Tools Market, By Product Type

  • 5.1 Introduction
  • 5.2 Hair Dryers
  • 5.3 Hair Straighteners
  • 5.4 Hair Brushes and Combs
  • 5.5 Curling Irons and Curling Wands
  • 5.6 Hot Rollers
  • 5.7 Hair Crimpers
  • 5.8 Hair Steamers
  • 5.9 Other Product Types

6 Global Hair Styling Tools Market, By Technology

  • 6.1 Introduction
  • 6.2 Ionic Technology
  • 6.3 Ceramic Technology
  • 6.4 Tourmaline Technology
  • 6.5 Titanium Technology
  • 6.6 Infrared Technology

7 Global Hair Styling Tools Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Specialty Stores
  • 7.4 E-Commerce
  • 7.5 Direct Selling

8 Global Hair Styling Tools Market, By Application

  • 8.1 Introduction
  • 8.2 Personal Care
  • 8.3 Professional Salons
  • 8.4 Barbershops
  • 8.5 Hotels & Spas
  • 8.6 Other Applications

9 Global Hair Styling Tools Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Panasonic Corp.
  • 11.2 Helen of Troy Ltd.
  • 11.3 Koninklijke Philips N.V.
  • 11.4 Dyson Ltd.
  • 11.5 WAHL Clipper Corporation
  • 11.6 Groupe SEB
  • 11.7 Andis Company.
  • 11.8 FHI Brands LLC.
  • 11.9 L'Oreal S.A.
  • 11.10 Ikonic Professional
  • 11.11 Cloud Nine
  • 11.12 FHI Heat
  • 11.13 Bio Ionic
  • 11.14 Bed Head Styling
  • 11.15 Revlon Professional

List of Tables

  • Table 1 Global Hair Styling Tools Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Hair Styling Tools Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Hair Styling Tools Market Outlook, By Hair Dryers (2022-2030) ($MN)
  • Table 4 Global Hair Styling Tools Market Outlook, By Hair Straighteners (2022-2030) ($MN)
  • Table 5 Global Hair Styling Tools Market Outlook, By Hair Brushes and Combs (2022-2030) ($MN)
  • Table 6 Global Hair Styling Tools Market Outlook, By Curling Irons and Curling Wands (2022-2030) ($MN)
  • Table 7 Global Hair Styling Tools Market Outlook, By Hot Rollers (2022-2030) ($MN)
  • Table 8 Global Hair Styling Tools Market Outlook, By Hair Crimpers (2022-2030) ($MN)
  • Table 9 Global Hair Styling Tools Market Outlook, By Hair Steamers (2022-2030) ($MN)
  • Table 10 Global Hair Styling Tools Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 11 Global Hair Styling Tools Market Outlook, By Technology (2022-2030) ($MN)
  • Table 12 Global Hair Styling Tools Market Outlook, By Ionic Technology (2022-2030) ($MN)
  • Table 13 Global Hair Styling Tools Market Outlook, By Ceramic Technology (2022-2030) ($MN)
  • Table 14 Global Hair Styling Tools Market Outlook, By Tourmaline Technology (2022-2030) ($MN)
  • Table 15 Global Hair Styling Tools Market Outlook, By Titanium Technology (2022-2030) ($MN)
  • Table 16 Global Hair Styling Tools Market Outlook, By Infrared Technology (2022-2030) ($MN)
  • Table 17 Global Hair Styling Tools Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 18 Global Hair Styling Tools Market Outlook, By Supermarkets & Hypermarkets (2022-2030) ($MN)
  • Table 19 Global Hair Styling Tools Market Outlook, By Specialty Stores (2022-2030) ($MN)
  • Table 20 Global Hair Styling Tools Market Outlook, By E-Commerce (2022-2030) ($MN)
  • Table 21 Global Hair Styling Tools Market Outlook, By Direct Selling (2022-2030) ($MN)
  • Table 22 Global Hair Styling Tools Market Outlook, By Application (2022-2030) ($MN)
  • Table 23 Global Hair Styling Tools Market Outlook, By Personal Care (2022-2030) ($MN)
  • Table 24 Global Hair Styling Tools Market Outlook, By Professional Salons (2022-2030) ($MN)
  • Table 25 Global Hair Styling Tools Market Outlook, By Barbershops (2022-2030) ($MN)
  • Table 26 Global Hair Styling Tools Market Outlook, By Hotels & Spas (2022-2030) ($MN)
  • Table 27 Global Hair Styling Tools Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.