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市场调查报告书
商品编码
1822514

2032 年有机和天然食品市场预测：按产品类型、认证、分销管道和地区进行的全球分析

Organic and Natural Food Products Market Forecasts to 2032 - Global Analysis By Product Type, Certification, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球有机和天然食品市场预计在 2025 年达到 1,663 亿美元，到 2032 年将达到 4,319 亿美元，预测期内复合年增长率为 14.6%。

该市场涵盖不使用合成肥料、杀虫剂或化学肥料种植的食品，包括水果、蔬菜、乳製品、肉类和包装食品。日益增长的健康意识、环保意识和永续消费驱动着这一市场需求。产品注重可追溯性、道德采购、美国农业部有机认证等。市场相关人员正在配方、包装和分销方面不断创新，以满足高端消费者的期望。此细分市场的目标客户是注重健康的个人、千禧世代和注重环保的购物者，利用零售、电商和餐饮通路。监管支持以及全球对清洁、无化学成分饮食日益增长的偏好推动了该市场的成长。

根据美国农业部 (USDA) 的数据，预计到 2024 年，美国有机食品销售额将达到 600 亿美元，其中水果和蔬菜将占据主导地位。

提高消费者意识

消费者对健康和环境问题的意识不断增强，是有机和天然食品市场的主要驱动力。越来越多的人选择有机食品，以避免合成农药和基因改造作物，并寻求被认为更健康、更永续的产品。教育宣传活动、社群媒体影响力人士以及医学专家的认可进一步推动了这种转变，这些因素共同提升了消费者的知识水平，并推动了对有机替代品的需求。因此，这种日益增强的意识已成为市场扩张的关键因素。

高成本

有机农业相关成本的不断上涨，包括认证、劳动力和生产成本，导致有机产品零售价格上涨。这些高昂的价格阻碍了价格敏感型消费者的购买，并缩小了市场基础。此外，有机投入品的有限供应以及对专业分销管道的需求进一步加剧了成本。这些经济障碍阻碍了有机产品的广泛应用，尤其是在新兴市场，因为价格承受能力是关键因素。因此，高成本仍是市场成长的主要限制因素。

电子商务的成长

电商平台的快速扩张为有机和天然食品市场带来了巨大的机会。线上零售通路便捷、覆盖范围广，能够触及包括偏远地区在内的多元消费者群。在科技进步和消费行为变化的推动下，日益增长的线上食品购物趋势使有机食品品牌能够开拓新市场并提升知名度。利用电商平台可以帮助推动市场扩张和消费者参与。

保存期限有限

由于缺乏合成防腐剂，有机和天然食品的保质期通常比传统产品短。这项特性需要高效率的供应链管理和快速配送，以最大限度地减少腐败和浪费。这些产品的易腐烂特性增加了零售商的成本，并对市场永续性构成了重大威胁，因为任何品质损失都可能导致消费者信任的丧失。

COVID-19的影响：

新冠疫情对有机和天然食品市场产生了双重影响。起初，供应链中断和零售店暂时关闭带来了挑战。然而，疫情也提升了消费者对健康和保健的关注，导致对有机食品的需求增加，因为有机食品被认为更安全、更有营养。消费行为的这些变化加速了有机产品的普及，为市场带来了挑战和机会。

预计水果和蔬菜市场在预测期内将占最大份额

由于消费者对新鲜营养农产品的偏好日益增长，预计水果和蔬菜细分市场将在预测期内占据最大市场份额。该细分市场受益于人们日益意识到有机农业带来的健康益处，有机农业避免使用合成农药和化学肥料。此外，注重健康的消费者群体的增加以及对洁净标示产品的需求也促进了该细分市场的扩张。因此，预计水果和蔬菜将占据最大市场份额。

预计有机认证领域在预测期内的复合年增长率最高

由于消费者对有机认证产品的需求严格，预计有机认证产品领域将在预测期内达到最高成长率。认证能够确保有机食品的真实性和品质，从而建立消费者信任。消费者对认证标准的认识不断提高，法律规范也日益完善，这推动了人们对有机认证产品的偏好，预计将推动该领域的成长。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额，这得益于其成熟的有机农业实践、强大的分销网络和较高的消费者认知度。大型有机食品零售商的存在以及政府的支持性政策将进一步推动该地区市场的成长。此外，北美消费者日益增长的健康和永续性趋势也有助于该地区在全球有机食品市场占据主导地位。

复合年增长率最高的地区：

在预测期内，亚太地区预计将呈现最高的复合年增长率，这得益于快速的都市化、不断增长的可支配收入以及不断壮大的中阶人口。印度和中国等国家正经历向更健康饮食习惯的转变，人们对有机食品益处的认识也日益加深。现代零售通路的扩张和供应链基础设施的完善将进一步推动该地区有机食品市场的成长，使其成为全球成长最快的地区。

认证：

  • 有机认证
  • 天然/非认证
  • 其他认证

提供免费客製化：

此报告的订阅者可以从以下免费自订选项中选择一项：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品类型
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球有机和天然食品市场（按产品类型）

  • 水果和蔬菜
  • 乳製品
  • 肉类、家禽、鱼贝类
  • 包装食品和饮料
  • 零食和谷物
  • 其他产品类型

6. 全球有机和天然食品市场（按认证）

  • 有机认证
  • 天然/非认证
  • 其他认证

7. 全球有机和天然食品市场（按分销管道）

  • 超级市场和大卖场
  • 便利商店
  • 专卖店与农夫市集
  • 网路零售
  • 其他分销管道

8. 全球有机和天然食品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • The Hain Celestial Group
  • Amy's Kitchen
  • Organic Valley
  • Nature's Path Foods
  • Danone SA
  • Nestle SA
  • General Mills
  • Conagra Brands
  • Clif Bar & Company
  • United Natural Foods, Inc.
  • Whole Foods Market
  • Organic India
  • Dole Food Company
  • Newman's Own
  • Kellogg Company
  • Kroger Co.
Product Code: SMRC31269

According to Stratistics MRC, the Global Organic and Natural Food Products Market is accounted for $166.3 billion in 2025 and is expected to reach $431.9 billion by 2032 growing at a CAGR of 14.6% during the forecast period. This market encompasses foods grown without synthetic fertilizers, pesticides, or chemicals, including fruits, vegetables, dairy, meat, and packaged foods. Rising health awareness, environmental concerns, and sustainable consumption drive demand. Products emphasize traceability, ethical sourcing, and certifications like USDA Organic. Market players innovate in formulation, packaging, and distribution to meet premium consumer expectations. The sector targets health-conscious individuals, millennials, and environmentally conscious buyers, leveraging retail, e-commerce, and foodservice channels. Growth is supported by regulatory support and increasing preference for clean, chemical-free dietary options globally.

According to the U.S. Department of Agriculture (USDA), organic food sales in the U.S. reached $60 billion in 2024, with fruits and vegetables leading the category.

Market Dynamics:

Driver:

Increasing consumer awareness

The surge in consumer awareness regarding health and environmental concerns has significantly propelled the organic and natural food products market. Individuals are increasingly opting for organic foods to avoid synthetic pesticides and genetically modified organisms, seeking products perceived as healthier and more sustainable. This shift is further supported by educational campaigns, social media influence, and endorsements from health professionals, which collectively enhance consumer knowledge and drive demand for organic alternatives. Consequently, this heightened awareness is a pivotal factor in the market's expansion.

Restraint:

High costs

The elevated costs associated with organic farming practices, including certification, labor, and production, contribute to higher retail prices for organic products. These increased prices can deter price-sensitive consumers, limiting the market's reach. Additionally, the limited availability of organic inputs and the necessity for specialized distribution channels further exacerbate costs. Such financial barriers can hinder widespread adoption, particularly in emerging markets where affordability is a significant concern. Thus, high costs remain a substantial restraint on market growth.

Opportunity:

E-commerce growth

The rapid expansion of e-commerce platforms presents a significant opportunity for the organic and natural food products market. Online retail channels offer convenience, broader reach, and access to a diverse consumer base, including those in remote areas. The increasing trend of online grocery shopping, fueled by technological advancements and changing consumer behaviors enables organic food brands to penetrate new markets and enhance visibility. Leveraging e-commerce can thus facilitate market expansion and consumer engagement.

Threat:

Limited shelf life

Organic and natural food products often possess a shorter shelf life compared to their conventional counterparts due to the absence of synthetic preservatives. This characteristic necessitates efficient supply chain management and rapid distribution to minimize spoilage and waste. The perishable nature of these products can lead to increased costs for retailers and potential loss of consumer confidence if quality is compromised, posing a significant threat to market sustainability.

Covid-19 Impact:

The COVID-19 pandemic has had a dual impact on the organic and natural food products market. Initially, supply chain disruptions and temporary retail closures posed challenges. However, the pandemic also heightened consumer focus on health and wellness, leading to increased demand for organic foods perceived as safer and more nutritious. This shift in consumer behaviour has accelerated the adoption of organic products, presenting both challenges and opportunities for the market.

The fruits & vegetables segment is expected to be the largest during the forecast period

The fruits & vegetables segment is expected to account for the largest market share during the forecast period due to growing consumer preference for fresh, nutrient-rich produce. This segment benefits from the increasing awareness of the health benefits associated with organic farming, which avoids synthetic pesticides and fertilizers. Additionally, the rise of health-conscious consumers and the demand for clean-label products contribute to the expansion of this segment. Consequently, fruits and vegetables are projected to maintain the largest market share.

The certified organic segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the certified organic segment is predicted to witness the highest growth rate, driven by stringent consumer demand for verified organic products. Certification provides assurance regarding the authenticity and quality of organic foods, fostering consumer trust. As awareness of certification standards increases and regulatory frameworks strengthen, the preference for certified organic products is expected to rise, propelling this segment's growth at an accelerated pace.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, attributed to establish organic farming practices, robust distribution networks, and high consumer awareness. The presence of major organic food retailers and supportive government policies further bolster market growth in this region. Additionally, the increasing trend towards health and sustainability among North American consumers contributes to the region's dominant position in the global organic food market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid urbanization, rising disposable incomes, and a growing middle-class population. Countries like India and China are experiencing shifts towards healthier eating habits and increased awareness of organic food benefits. The expansion of modern retail channels and improvements in supply chain infrastructure further facilitate the growth of the organic food market in this region, positioning it as the fastest-growing globally.

Key players in the market

Some of the key players in Organic and Natural Food Products Market include The Hain Celestial Group, Amy's Kitchen, Organic Valley, Nature's Path Foods, Danone S.A., Nestle S.A., General Mills, Conagra Brands, Clif Bar & Company, United Natural Foods, Inc., Whole Foods Market, Organic India, Dole Food Company, Newman's Own, Kellogg Company, and Kroger Co.

Key Developments:

In September 2025, Organic Valley, America's leading farmer-owned organic cooperative has expanded its oat portfolio with the launch of Organic Valley(R) Oat Beverages. Made with organic oats ethically sourced from the cooperative's family farms, the new Oat Beverages will be available in two versions Original and Creamy and on store shelves nationwide this fall.

In November 2024, Amy's Kitchen announced five new soups that the company says celebrate both international cuisines and American Southern classics. The new soup collection includes several gluten-free and dairy-free options.

Product Types Covered:

  • Fruits & Vegetables
  • Dairy Products
  • Meat, Poultry & Seafood
  • Packaged Foods & Beverages
  • Snacks & Cereals
  • Other Product Types

Certifications:

  • Certified Organic
  • Natural/Non-Certified
  • Other Certifications

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores & Farmers' Markets
  • Online Retail
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Type
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Organic and Natural Food Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Fruits & Vegetables
  • 5.3 Dairy Products
  • 5.4 Meat, Poultry & Seafood
  • 5.5 Packaged Foods & Beverages
  • 5.6 Snacks & Cereals
  • 5.7 Other Product Types

6 Global Organic and Natural Food Products Market, By Certification

  • 6.1 Introduction
  • 6.2 Certified Organic
  • 6.3 Natural/Non-Certified
  • 6.4 Other Certifications

7 Global Organic and Natural Food Products Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Convenience Stores
  • 7.4 Specialty Stores & Farmers' Markets
  • 7.5 Online Retail
  • 7.6 Other Distribution Channels

8 Global Organic and Natural Food Products Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 The Hain Celestial Group
  • 10.2 Amy's Kitchen
  • 10.3 Organic Valley
  • 10.4 Nature's Path Foods
  • 10.5 Danone S.A.
  • 10.6 Nestle S.A.
  • 10.7 General Mills
  • 10.8 Conagra Brands
  • 10.9 Clif Bar & Company
  • 10.10 United Natural Foods, Inc.
  • 10.11 Whole Foods Market
  • 10.12 Organic India
  • 10.13 Dole Food Company
  • 10.14 Newman's Own
  • 10.15 Kellogg Company
  • 10.16 Kroger Co.

List of Tables

  • Table 1 Global Organic and Natural Food Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Organic and Natural Food Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Organic and Natural Food Products Market Outlook, By Fruits & Vegetables (2024-2032) ($MN)
  • Table 4 Global Organic and Natural Food Products Market Outlook, By Dairy Products (2024-2032) ($MN)
  • Table 5 Global Organic and Natural Food Products Market Outlook, By Meat, Poultry & Seafood (2024-2032) ($MN)
  • Table 6 Global Organic and Natural Food Products Market Outlook, By Packaged Foods & Beverages (2024-2032) ($MN)
  • Table 7 Global Organic and Natural Food Products Market Outlook, By Snacks & Cereals (2024-2032) ($MN)
  • Table 8 Global Organic and Natural Food Products Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Organic and Natural Food Products Market Outlook, By Certification (2024-2032) ($MN)
  • Table 10 Global Organic and Natural Food Products Market Outlook, By Certified Organic (2024-2032) ($MN)
  • Table 11 Global Organic and Natural Food Products Market Outlook, By Natural/Non-Certified (2024-2032) ($MN)
  • Table 12 Global Organic and Natural Food Products Market Outlook, By Other Certifications (2024-2032) ($MN)
  • Table 13 Global Organic and Natural Food Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Organic and Natural Food Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 15 Global Organic and Natural Food Products Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 16 Global Organic and Natural Food Products Market Outlook, By Specialty Stores & Farmers' Markets (2024-2032) ($MN)
  • Table 17 Global Organic and Natural Food Products Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 18 Global Organic and Natural Food Products Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.