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市场调查报告书
商品编码
1857039
全球无糖天然甜味剂市场:预测(至2032年)-按产品类型、形态、应用、通路和地区分類的分析Zero-Sugar Natural Sweeteners Market Forecasts to 2032 - Global Analysis By Product Type (Stevia, Monk Fruit, Allulose, Erythritol, Tagatose, and Other Product Types), Form (Solid, Liquid, and Blends), Application, Distribution Channel, and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球无糖天然甜味剂市场规模将达到 44 亿美元,到 2032 年将达到 65 亿美元,预测期内复合年增长率为 5.8%。
无糖天然甜味剂包括甜菊糖、罗汉果和赤藻醣醇混合物,这些都是植物来源低热量替代品,用于饮料和包装食品中,既能降低热量摄入,又能满足洁净标示的要求。消费者健康意识的提高、糖尿病盛行率的上升以及监管激励措施正在推动其普及。未来的成长将取决于先进的混合和风味遮罩技术(这些技术能够去除后味并保留甜味)、与糖的成本竞争力,以及在各个市场获得一致的监管批准,从而使主要品牌能够广泛进行再生产。
据美国农业部称,对甜菊糖和罗汉果等无糖天然甜味剂的需求正在增长,过去三年美国对这些成分的进口量增加了 27%。
糖尿病和肥胖等全球健康问题日益严重
糖尿病、肥胖症和METABOLIC INC.症候群等文明病的日益增多,促使消费者寻求健康的糖替代品。这些饮食偏好的改变显着推动了对无糖天然甜味剂的需求,这类甜味剂既能提供甜味,又不会增加血糖值或增加卡路里摄取。此外,意识提升宣传活动、营养标籤法规以及政府的健康相关措施也促进了天然甜味剂的普及。同时,人们对体重管理、机能性食品和糖尿病友善产品的日益关注,也使天然甜味剂成为更受欢迎的选择,从而推动了全球市场的扩张。
消费者对「天然」宣传的怀疑与困惑
儘管无糖天然甜味剂越来越受欢迎,但许多消费者仍然对产品的真实性、安全性和标籤声明持怀疑态度。误导性的行销以及「天然」定义缺乏标准化,加剧了消费者的犹豫和接受度下降。此外,消费者对口味和潜在余味的不确定性也阻碍了主流消费者的尝试。不同地区的监管力道不一,也使全球推广更加复杂。鑑于这种疑虑阻碍了产品的普及,製造商必须加大投入,加强教育、提高标籤透明度、寻求第三方认证并改进口味,以增强消费者信心并推动市场长期成长。
透过混合配方进行产品创新,以改善口感和功能性。
将甜菊糖、罗汉果、赤藻醣醇和其他天然来源的甜味剂混合物进行创新,蕴藏着巨大的成长机会。混合配方有助于克服口味上的局限,降低苦味,提高溶解度,从而拓展其在饮料、烘焙点心和乳製品中的应用。此外,功能性混合物还有其他益处,例如富含膳食纤维、益生元和降血糖作用,能够吸引註重健康的消费者。产品多样化使製造商能够实现产品差异化,获得面积优势,并在全球扩展不同食品和饮料品类的应用,从而支持市场扩张和消费者维繫。
来自人工甜味剂和糖醇的竞争
无糖天然甜味剂面临来自成熟人工甜味剂(例如阿斯巴甜、蔗糖素和木糖醇等糖醇类)的激烈竞争。这些替代品对生产商极具吸引力,因为它们通常成本低廉、口感稳定且易于扩充性。此外,人工甜味剂长期以来建立的品牌知名度和广泛的分销管道可能会阻碍天然替代品的市场渗透。而且,新兴市场对价格较为敏感的消费者也可能限制天然替代品的普及。
新冠疫情加速了消费者对健康和免疫力的关注,从而增加了对天然低热量产品的需求。供应链中断最初影响了原材料采购,进而影响了生产进度和成本。然而,随着网路购物和电子商务的普及,天然甜味剂品牌得以触及更多消费者。此外,疫情期间人们健康意识的增强也强化了对无糖产品的偏好,推动了封锁结束后销售的復苏。总而言之,新冠疫情既是短期管理挑战,也是长期发展动力,提高了消费者对更健康甜味剂替代品的认知,并持续激发了他们对这类产品的兴趣。
预计在预测期内,甜菊糖苷细分市场将成为最大的细分市场。
预计在预测期内,甜菊糖苷将占据最大的市场份额。凭藉其良好的安全性和广泛的市场接受度,甜菊糖苷在无糖天然甜味剂市场中持续占据主导地位。其在主流饮料、烘焙产品和乳製品中的应用推动了品牌推广,而全球监管机构的核准和推荐也促进了其市场渗透。此外,製造商正将甜菊糖苷与其他天然甜味剂结合使用,以优化口感和功能,进一步巩固其市场主导地位。消费者的强烈偏好,加上不断创新和供应充足,正在巩固其全球主导地位。
预计在预测期内,食品饮料行业的复合年增长率将最高。
预计食品饮料产业在预测期内将实现最高成长率。低卡路里、糖尿病患者适用和机能饮料需求的不断增长,正推动该行业快速采用无糖天然甜味剂。软性饮料、果汁、即饮茶和乳製品替代品等饮品越来越多地添加甜菊糖和罗汉果,以打造洁净标示产品。此外,监管机构对风味增强、减糖措施和更健康配方的支持,也为该行业带来了更多成长机会。该行业广泛的消费群体、重复消费模式以及创新主导的产品发布,确保了其持续的高成长率,使食品饮料产业成为全球成长最快的应用领域。
预计北美将在预测期内占据最大的市场份额。日益增强的健康意识、肥胖和糖尿病盛行率的上升以及消费者对健康产品的强劲支出,都巩固了该地区的领先地位。天然甜味剂的广泛供应、完善的零售网络以及积极的营销宣传活动,都促进了其普及。此外,有利的法律规范和卫生部门的核准也有助于其快速渗透市场。主要供应商在饮料、乳製品和糖果甜点等领域的布局和产品创新,进一步巩固了其市场领导地位。
预计亚太地区在预测期内将实现最高的复合年增长率。快速的都市化、可支配收入的增加以及消费者健康意识的提高是推动天然甜味剂市场普及的关键因素。糖尿病和肥胖症盛行率的上升,以及消费者对洁净标示和低糖产品的需求,正在推动市场扩张。此外,政府的积极倡议、零售和电商管道的拓展以及全球和区域製造商的进入,都在加速天然甜味剂的供应。消费者对天然成分的文化接受度以及对更健康替代品的偏好,也促进了市场的强劲增长,使亚太地区成为该市场成长最快的地区。
According to Stratistics MRC, the Global Zero-Sugar Natural Sweeteners Market is accounted for $4.4 billion in 2025 and is expected to reach $6.5 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Zero-sugar natural sweeteners include plant-derived and low-calorie alternatives stevia, monk fruit, erythritol blends used to reformulate beverages and packaged foods for reduced caloric impact while meeting clean-label demands. Consumer health awareness, diabetes prevalence, and regulatory encouragement drive adoption. Growth depends on advanced blending and flavor-masking technologies that remove aftertaste while preserving sweetness, cost competitiveness versus sugar, and consistent regulatory clearance across markets to enable widescale reformulation by major brands.
According to the USDA, demand for zero-sugar natural sweeteners like stevia and monk fruit has grown, with U.S. imports of these ingredients rising by 27% over the past three years.
Rising global health issues like diabetes and obesity
The increasing prevalence of lifestyle-related diseases such as diabetes, obesity, and metabolic syndrome has driven consumers to seek healthier alternatives to sugar. This shift in dietary preference has significantly boosted demand for zero-sugar natural sweeteners, which offer sweetness without contributing to blood sugar spikes or excessive caloric intake. Furthermore, rising awareness campaigns, nutrition labeling regulations, and health-focused government initiatives have encouraged adoption. Additionally, growing interest in weight management, functional foods, and diabetic-friendly products positions natural sweeteners as a preferred option, supporting market expansion globally.
Consumer skepticism and confusion over "natural" claims
Despite the growing popularity of zero-sugar natural sweeteners, many consumers remain skeptical about product authenticity, safety, and labeling claims. Misleading marketing and lack of standardized definitions for "natural" can cause hesitation, slowing adoption. Additionally, uncertainty over taste profiles and potential aftertastes discourages trial among mainstream consumers. Regulatory scrutiny varies across regions, complicating global launches. This skepticism restricts widespread penetration, requiring manufacturers to invest in education, transparent labeling, third-party certifications, and taste improvements to reassure consumers and stimulate long-term market growth.
Product innovation in blends to improve taste and functionality
Innovation in sweetener blends combining stevia, monk fruit, erythritol, and other natural sources presents a major growth opportunity. Blended formulations help overcome taste limitations, reduce bitterness, and enhance solubility, expanding use in beverages, baked goods, and dairy products. Moreover, functional blends offer additional benefits such as fiber content, prebiotics, or low glycemic response, appealing to health-conscious consumers. By targeting product versatility, manufacturers can differentiate offerings, gain shelf-space advantage, and increase adoption across diverse food and beverage categories globally, supporting market expansion and consumer retention.
Competition from artificial sweeteners and sugar alcohols
Zero-sugar natural sweeteners face strong competition from established artificial sweeteners like aspartame, sucralose, and sugar alcohols such as xylitol. These alternatives often offer lower cost, consistent taste, and proven scalability, making them attractive for manufacturers. Moreover, longstanding brand recognition and extensive distribution channels of artificial sweeteners may hinder market penetration for natural variants. Additionally, price sensitivity among consumers in emerging markets can limit adoption.
The Covid-19 pandemic accelerated consumer focus on health and immunity, increasing demand for natural and low-calorie products. Supply chain disruptions initially affected raw material sourcing, impacting production timelines and costs. However, heightened online grocery shopping and e-commerce adoption allowed natural sweetener brands to reach wider audiences. Moreover, health-conscious behavior during the pandemic reinforced preference for sugar-free options, supporting sales recovery post-lockdown. Overall, Covid-19 acted as both a short-term operational challenge and a long-term driver, establishing stronger consumer awareness and sustained interest in healthier sweetening alternatives.
The stevia segment is expected to be the largest during the forecast period
The stevia segment is expected to account for the largest market share during the forecast period. With its well-established safety profile and wide acceptance, stevia continues to capture majority consumption across the zero-sugar natural sweetener market. Its inclusion in mainstream beverages, bakery items, and dairy products enhances brand adoption, while global regulatory approval and endorsements facilitate easier market penetration. Additionally, manufacturers leverage stevia in combination with other natural sweeteners to optimize taste and functionality, further solidifying its dominant market share. Strong consumer preference, coupled with innovation and accessibility, reinforces its leadership position worldwide.
The food & beverages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the food & beverages segment is predicted to witness the highest growth rate. Rising demand for low-calorie, diabetic-friendly, and functional beverages is driving rapid adoption of zero-sugar natural sweeteners in this sector. Beverages such as soft drinks, juices, ready-to-drink teas, and dairy alternatives increasingly incorporate stevia or monk fruit for clean-label positioning. Moreover, flavor enhancement, sugar reduction initiatives, and regulatory support for healthier formulations amplify growth opportunities. The segment's wide consumer reach, repeat consumption patterns, and innovation-driven product launches ensure sustained high growth rates and make food & beverages the fastest-growing application globally.
During the forecast period, the North America region is expected to hold the largest market share. High health awareness, growing incidence of obesity and diabetes, and strong consumer spending on wellness products underpin regional dominance. Widespread availability of natural sweeteners, well-established retail networks, and active marketing campaigns reinforce adoption. Additionally, supportive regulatory frameworks and endorsements from health authorities facilitate faster market penetration. The presence of major vendors and innovation in product offerings across beverages, dairy, and confectionery further strengthens leadership.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, rising disposable incomes, and growing health consciousness among consumers are key drivers for natural sweetener adoption. Increasing prevalence of diabetes and obesity, combined with demand for clean-label and sugar-reduced products, fuels market expansion. Moreover, favorable government initiatives, expansion of retail and e-commerce channels, and entry of global and regional manufacturers accelerate availability. Cultural acceptance of natural ingredients and preference for healthier alternatives contribute to strong growth, positioning Asia Pacific as the fastest-growing region in the market.
Key players in the market
Some of the key players in Zero-Sugar Natural Sweeteners Market include Cargill, Incorporated, Archer Daniels Midland Company (ADM), Ingredion Incorporated, Tate & Lyle PLC, Roquette Freres S.A., DuPont de Nemours, Inc., Ajinomoto Co., Inc., Nestle S.A., Wilmar International Limited, Asahi Group Holdings, Ltd., PureCircle Ltd., GLG Life Tech Corporation, Evolva Holding S.A., Zydus Wellness Ltd., Celanese Corporation, B&G Foods, Inc., Dohler GmbH, McNeil Nutritionals, LLC, Matsutani Chemical Industry Co., Ltd., and Zhucheng Haotian Pharm Co., Ltd.
In May 2024, Roquette announced the launch of NUTRALYS(R) PRISTA, a new range of clean-label pea proteins, and highlighted its comprehensive portfolio of plant-based ingredients, including polyols and soluble fibers, for creating zero-sugar and sugar-reduced food and beverages.
In April 2024, Ajinomoto Health & Nutrition announced the launch of a new processing aid for allulose production, designed to help manufacturers improve the efficiency and scalability of producing the popular zero-sugar, low-calorie sweetener.
In April 2024, Nestle announced a significant sugar reduction achievement, revealing that over 90% of its mainstream beverage portfolio in Europe is now made with zero-sugar recipes, utilizing a combination of sweeteners and flavors to maintain taste.
In February 2024, Asahi Soft Drinks announced the release of a new "Mitsuya Cider Water" beverage in Japan, which is sweetened with stevia and erythritol to achieve a zero-sugar formulation, expanding its lineup of healthier carbonated drinks.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.