市场调查报告书
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1511269
天然甜味剂的全球市场,预测到 2030 年:按类型、形式、分销管道、应用、最终用户、地区Natural Sweeteners Market Forecasts to 2030 - Global Analysis By Type (Stevia, Erythritol, Mannitol, Xylitol, Monk Fruit Sweetener and Other Types), Form, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球天然甜味剂市场规模为 265 亿美元,预计在预测期内复合年增长率为 8.4%,到 2030 年将达到 432 亿美元。
天然甜味剂是用来增强食品和饮料甜味的物质,来自植物、水果和蔬菜等天然来源。常见的例子包括蜂蜜、枫糖浆、龙舌兰和甜菊。这些甜味剂通常含有必需的营养素和抗氧化剂,并且热量比人造甜味剂低,使其成为注重健康的人们的流行替代品。它提供天然风味,无需使用合成化学品,可用于从糖果零食到甜味饮料的各种烹饪应用。
根据美国卫生与公众服务部的数据,20至39岁的年轻人中肥胖盛行率为40.0%,40至59岁的中年人中肥胖率为44.8%,60岁以上成年人肥胖率为42.8%。
提高人们对保健食品的认识
由于消费者对健康饮食习惯的认识不断增强,该市场正在经历强劲成长。人们的健康意识越来越强,并寻求人造甜味剂和精製糖的替代品。甜菊糖、蜂蜜和龙舌兰糖浆等天然甜味剂因其对健康有益且热量含量低而越来越受欢迎。这种转变是由降低糖尿病和肥胖等慢性疾病风险的愿望所推动的,从而推动了对天然和健康甜味剂选择的需求。
对健康益处的模糊性
由于对健康影响的模糊性,市场面临重大挑战。作为砂糖的更健康替代品上市,不一致的研究结果和不同的监管立场正在引起混乱。医疗专业人员之间的意见分歧加剧了这种不确定性,导致讯息混杂。因此,儘管对更健康的砂糖食品的需求不断增长,但该行业仍在努力维持消费者的信任并获得更广泛的接受。
糖尿病盛行率增加
糖尿病盛行率的上升对市场产生了重大影响。随着消费者健康意识的增强,对不会导致血糖值升高的砂糖替代品的需求不断增长。甜菊糖、罗汉果和赤藻醣醇等天然甜味剂因其低升糖指数和潜在的健康益处而越来越受欢迎。随着製造商努力满足糖尿病患者和寻求更健康生活方式的人们的饮食需求,这一趋势正在推动市场创新和扩张。
溢价
由于与合成替代品相比製造成本更高,市场面临溢价挑战。这会影响消费者的采用,因为精打细算的买家通常会选择较便宜的人工甜味剂。此外,天然原料的扩充性有限且监管标准严格,导致价格飙升。因此,公司难以在承受能力与维持产品品质之间取得平衡,这为天然甜味剂的广泛市场渗透和接受度造成了重大障碍。
COVID-19 大流行严重影响了天然甜味剂市场,导致供应链中断和消费者需求波动。最初,停工和监管阻碍了生产和分销,导致短缺和价格上涨。然而,随着人们健康意识的增强,对被认为比人造甜味剂更健康的天然甜味剂的需求迅速增加。家庭烹饪和烘焙的转变也推动了市场的成长,消费者寻求更健康的食材并製作自製产品。
烘焙产品领域预计将在预测期内成为最大的领域
在消费者对更健康选择的需求的推动下,烘焙产品预计将在预测期内实现最高成长。蜂蜜、枫糖浆、龙舌兰花蜜和甜菊等成分越来越多地取代麵包、蛋糕、饼干和糕点等产品中的精製糖。这项变更不仅迎合了注重健康的买家,而且也食品有机和洁净标示食品的趋势。饮食意识的提高和对天然成分的偏好正在推动该行业的成长和创新,使市场更具吸引力。
个人护理产业预计在预测期内复合年增长率最高
预计个人护理领域在预测期内复合年增长率最高。甜菊糖、蜂蜜和龙舌兰等天然甜味剂由于其抗氧化和保湿特性,越来越多地被纳入护肤和护髮产品中。随着消费者寻求无毒且环保的成分,这一趋势与向清洁美容和永续实践的更广泛转变相一致。市场也受益于产品配方的创新和对多功能个人护理解决方案不断增长的需求。
由于健康意识不断增强以及对低热量和有机砂糖替代品的需求的推动,预计北美将在预测期内占据最大的市场占有率。甜菊糖、蜂蜜和龙舌兰糖浆是主要参与者,受益于消费者对天然、洁净标示产品日益增长的偏好。食品和饮料配方的创新以及烘焙、食品和饮料、乳製品等应用领域的不断扩大正在进一步推动市场扩张。
由于消费者健康意识的提高等多种因素,预计亚太地区在预测期内将保持最高的复合年增长率。该地区对洁净标示产品的需求不断增长,消费者更喜欢天然和加工较少的成分。旨在减少砂糖消费和推广更健康食品的监管措施也促进了市场成长。一些政府已经引入砂糖税和指导方针,以鼓励在食品和饮料中使用天然甜味剂。
According to Stratistics MRC, the Global Natural Sweeteners Market is accounted for $26.5 billion in 2024 and is expected to reach $43.2 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Natural sweeteners are substances used to enhance the sweetness of food and beverages, derived from natural sources such as plants, fruits, and vegetables. Common examples include honey, maple syrup, agave nectar, and stevia. These sweeteners often contain essential nutrients, antioxidants, and fewer calories compared to artificial sweeteners, making them a popular alternative for health-conscious individuals. They provide a natural flavor profile and can be used in various culinary applications, from baking to sweetening beverages, without the use of synthetic chemicals.
According to the US Department of Health & Human Services, the prevalence of obesity was 40.0% among young adults aged 20 to 39 years, 44.8% among middle-aged adults aged 40 to 59 years, and 42.8% among adults aged 60 and older.
Growing awareness regarding healthy foods
The market is experiencing robust growth due to increasing consumer awareness about healthy eating habits. People are becoming more health-conscious, seeking alternatives to artificial sweeteners and refined sugars. Natural sweeteners like stevia, honey, and agave syrup are gaining popularity for their perceived health benefits and lower calorie content. This shift is driven by a desire to reduce the risk of chronic diseases such as diabetes and obesity, propelling the demand for natural, healthier sweetening options.
Ambiguity regarding health effects
The market faces significant challenges due to ambiguity surrounding their health effects. While marketed as healthier alternatives to sugar, inconsistent research results and varying regulatory stances create confusion. This uncertainty is exacerbated by differing opinions among health professionals, leading to mixed messages. Consequently, the industry struggles with maintaining consumer trust and achieving broader acceptance despite the growing demand for healthier sugar substitutes.
Increasing prevalence of diabetes
The rising prevalence of diabetes has significantly impacted the market. As consumers become more health-conscious, there is a growing demand for sugar alternatives that do not spike blood glucose levels. Natural sweeteners such as stevia, monk fruit, and erythritol are gaining popularity due to their low glycemic index and potential health benefits. This trend is driving innovation and expansion in the market, as manufacturers strive to cater to the dietary needs of diabetic individuals and those seeking healthier lifestyle options.
Premium pricing
The market faces a premium pricing challenge due to higher production costs, compared to synthetic alternatives. This affects consumer adoption as budget-conscious buyers often opt for cheaper, artificial sweeteners. Additionally, the limited scalability of natural sources and stringent regulatory standards contribute to elevated prices. As a result, companies struggle to balance affordability with maintaining product quality, posing a significant barrier to broader market penetration and acceptance of natural sweeteners.
The COVID-19 pandemic significantly impacted the natural sweeteners market, causing supply chain disruptions and fluctuations in consumer demand. Initially, lockdowns and restrictions hindered production and distribution, leading to shortages and increased prices. However, as health consciousness rose, demand for natural sweeteners surged, driven by their perceived health benefits over artificial alternatives. The shift towards home cooking and baking also boosted market growth, with consumers seeking healthier ingredients for their homemade goods.
The bakery goods segment is expected to be the largest during the forecast period
The bakery goods is expected to be the largest during the forecast period driven by consumer demand for healthier options. Ingredients such as honey, maple syrup, agave nectar, and stevia are replacing refined sugars in products like bread, cakes, cookies, and pastries. This shift not only caters to health-conscious buyers but also aligns with trends towards organic and clean-label foods. The rise in dietary awareness and preference for natural ingredients fuels growth and innovation in this segment, enhancing its market appeal.
The personal care segment is expected to have the highest CAGR during the forecast period
The personal care segment is expected to have the highest CAGR during the forecast period. Natural sweeteners like stevia, honey, and agave are being incorporated into skincare and haircare formulations due to their antioxidant and moisturizing properties. This trend aligns with the broader shift towards clean beauty and sustainable practices, as consumers seek non-toxic, eco-friendly ingredients. The market is also benefiting from innovations in product formulations and rising demand for multifunctional personal care solutions.
North America is projected to hold the largest market share during the forecast period driven by rising health consciousness and demand for low-calorie and organic alternatives to sugar. Key players include stevia, honey, and agave syrup, benefiting from increasing consumer preference for natural and clean-label products. Innovations in food and beverage formulations and expanding application areas, such as in bakery, beverages, and dairy products, further fuel the market's expansion.
Asia Pacific is projected to hold the highest CAGR over the forecast period driven by several factors including increasing consumer awareness about health and wellness. There is a rising demand for clean label products in the region, with consumers preferring natural and minimally processed ingredients. Regulatory initiatives aimed at reducing sugar consumption and promoting healthier alternatives have also contributed to the growth of the market. Governments in several countries have implemented sugar taxes and introduced guidelines to encourage the use of natural sweeteners in food and beverages.
Key players in the market
Some of the key players in Natural Sweeteners market include Wilmar International Limited, Cargill, Inc, Archer Daniels Midland Company, Ingredion Incorporated, Tate and Lyle PLC, Nestle SA, Koninklijke DSM N.V., Symrise AG, Raizen S.A., Dohler GmbH, Wholesome Sweeteners Inc, Heartland Food Products Group, LLC, Associated British Foods plc and Dupont.
In July 2023, Tate & Lyle PLC, a leading manufacturer of ingredient solutions, launched TASTEVA SOL Stevia Sweetener, which can be used to manufacture healthy food and beverages globally.
In March 2022, Cargill Inc. launched zero-calorie sweeteners named EverSweet + ClearFlo, gaining wider acceptance as a sugar-reducing product for the food and beverage industry. The product is used in dairy, energy, and immunity-boosting drinks, flavored waters, teas, coffee products, and other industries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.