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市场调查报告书
商品编码
1876687
肠道健康和微生物组靶向食品市场预测至2032年:按产品类型、外形规格、类别、分销管道、应用、最终用户和地区分類的全球分析Gut Health & Microbiome-Targeted Foods Market Forecasts to 2032 - Global Analysis By Product Type, Form Factor, Category, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球肠道健康和微生物组靶向食品市场预计到 2025 年价值 8.3988 亿美元,到 2032 年达到 25.3581 亿美元,在预测期内以 17.1% 的复合年增长率增长。
随着人们追求改善消化、增强免疫力和提升日常精力,以肠道健康和微生物群为目标的食品正逐渐成为主流。这些产品包括益生菌和益生元成分、发酵食品、功能性纤维以及旨在支持肠道健康菌丛的植物混合物。各大公司纷纷推出发酵乳製品、机能饮料、谷物和营养补充剂,以帮助调节微生物群并缓解消化不适。越来越多的研究表明,维持肠道菌丛平衡与情绪、新陈代谢和长期健康息息相关,这增强了消费者的信心。基于微生物群检测的个人化饮食方案也正在兴起。随着人们对天然、纯净和科学营养的日益关注,全球对有益肠道健康的食品和饮料的需求持续增长。
根据美国国立卫生研究院 (NIH) 人类微生物计划的数据,人类肠道内生活着超过 100 兆个微生物,而这种生态系统的破坏已被证明与肥胖、糖尿病和发炎性肠道疾病等疾病有关。
提高消费者对消化系统健康的认知
人们对消化健康的日益关注正稳步推动着以肠道菌群为目标的食品产业发展。现今的消费者意识到,益生菌、益生元和发酵成分有助于缓解消化不适、促进营养吸收并增强免疫力。这促使人们的饮食习惯从传统零嘴零食转向有益肠道健康的优格、康普茶、机能饮料和富含膳食纤维的食品。社群媒体、营养学家和研究都强调了平衡的肠道菌丛在减少发炎、调节肠道蠕动和改善长期健康方面的潜力。文明病和胃酸过多的病例不断增加,促使消费者更加重视预防性饮食习惯,而非被动治疗。因此,各大品牌正在开发便利、天然、洁净标示的产品,为日常消化健康提供支持。
消费者意识和怀疑态度的缺失
儘管人们对消化健康越来越感兴趣,但许多消费者仍然缺乏对肠道健康食品的全面了解。人们不确定益生菌和益生元的剂量、服用时长以及是否真的能带来可衡量的益处。过去的品牌炒作和虚假宣传造成了消费者的不信任,尤其是在购买力较低的市场。许多人也更倾向于依赖家庭疗法和日常饮食,而不是购买功能性产品。因此,这些产品在农村和新兴地区的普及速度缓慢。企业不得不投入更多资金用于可靠的标籤和教育宣传活动。如果没有广泛的认知,即使产品种类不断增加,整体市场渗透率仍将受到限制。
将改善肠道环境的成分融入日常食品和饮料类别
有益肠道健康的成分不再局限于膳食补充剂和酸奶,它们正逐渐融入日常食品中。生产商将益生菌和益生元添加到谷物、烘焙点心、冰沙、巧克力、运动饮料和儿童零食中。这使得消费者无需改变日常饮食习惯即可改善消化器官系统。强化营养棒和便携饮料等便利产品完美契合忙碌的生活方式。凭藉洁净标示讯息和功能性声明,这些产品兼具美味与健康益处。将微生物营养融入人们熟悉的食品中,使企业精准触及家庭、运动员、老年人和儿童等消费群体,促进重复购买并渗透主流市场。这种转变蕴藏着大规模的成长潜力。
激烈的竞争和产品饱和
随着众多公司推出益生菌食品、康普茶、机能饮料和高纤维零食,肠道健康市场竞争日益激烈。许多产品大同小异,品牌难以脱颖而出,也难以支撑高价策略。零售店有限的货架空间往往将小规模或新兴品牌拒之门外。低成本竞争对手经常抄袭产品,加剧价格战,压缩利润空间。过多的同质化产品会导致消费者频繁更换品牌,难以辨识真伪。这种市场饱和威胁着长期的销售稳定性。企业必须透过研发新菌株、创新产品形式或提供针对性功效来脱颖而出,才能避免被市场淹没。
新冠疫情导致人们对有益肠道健康的食品需求激增,这主要得益于人们越来越倾向于采用天然方法来增强免疫力和维护消化系统健康。尤其註重健康的消费者增加了益生菌优格、康普茶、富含纤维的零食和营养补充剂的购买量。疫情封锁期间,消费者转向线上平台和宅配服务,推动了数位商务的快速发展。儘管物流挑战和原材料短缺导致供应问题和价格波动,但品牌方仍利用电子商务、订阅计画和个人化肠道检测等方式来接触消费者。疫情也提高了大众对肠道菌丛与免疫防御之间关联的认识。因此,全球对有益肠道健康的营养功能性食品的长期兴趣持续增长。
预计在预测期内,益生菌细分市场将占据最大的市场份额。
由于消费者对益生菌的认知度高,益生菌产品易于融入日常饮食,预计益生菌细分市场在预测期内将占据最大的市场份额。益生菌产品广泛应用于优格、Kefir、饮料等食品以及便利的补充剂形式,鼓励消费者经常食用。各大品牌不断推出新的益生菌菌株和功能组合,旨在改善消化、增强免疫力并促进整体健康,使该品类充满活力且极具吸引力。零售店和线上管道的广泛覆盖有助于触及更广泛的消费群体并建立品牌信誉。益生菌的有效性和长期使用历史表明,对于那些寻求简单天然肠道健康支持的人来说,益生菌仍然是他们的首选,巩固了其市场主导地位。
预计在预测期内,机能饮料细分市场将实现最高的复合年增长率。
由于机能饮料细分市场将保持最高的成长率。康普茶、益生菌饮品、发酵果汁和消化健康冰沙等产品深受消费者欢迎,他们更倾向于透过饮料而非药丸和补充剂来获取营养。这些产品能够自然地融入日常生活,例如早餐、零食和运动后补水,从而鼓励消费者频繁饮用。为了吸引更广泛的消费群体,各公司正在推出具有新口味、低糖和植物来源成分的创新产品。零售店和电商平台等分销管道的拓展也使这些饮料更容易被消费者获取。消费者愉悦的饮用体验以及轻鬆获取肠道菌丛益处的便利性,正在推动市场逐年成长。
预计北美将在预测期内占据最大的市场份额,因为该地区的消费者熟悉肠道健康成分,并积极投资于机能性食品。益生菌优格、发酵饮料、强化膳食纤维零食、消化补充剂和植物来源产品在零售店和电商平台均有销售。该地区的品牌经常推出基于临床研究的新产品,从而建立信任并鼓励重复购买。日益增加的消化器官系统不适、忙碌的生活方式以及人们对免疫力日益增长的关注,都促使人们将有益于肠道菌丛的产品融入日常生活中。凭藉强大的食品创新生态系统、强大的市场影响力以及根深蒂固的健康意识,北美将继续引领这一趋势。
预计亚太地区在预测期内将呈现最高的复合年增长率,这主要得益于消费者对消化和免疫健康的日益关注。快节奏的生活方式、不断增加的压力以及饮食习惯的改变,导致胃酸倒流和腹胀等问题日益增多,促使人们寻求天然的肠道健康产品。该地区拥有悠久的发酵食品历史,有利于益生菌和益生元的普及。各公司正迅速推出针对不同年龄层的功能性乳製品、益生菌饮料、膳食补充剂和富含膳食纤维的零食。不断增长的中等收入人群、网路购物平台以及强有力的促销宣传活动都在推动市场扩张。在消费者对清洁、安全和健康食品日益增长的需求驱动下,亚太地区市场持续保持强劲成长势头。
According to Stratistics MRC, the Global Gut Health & Microbiome-Targeted Foods Market is accounted for $839.88 million in 2025 and is expected to reach $2535.81 million by 2032 growing at a CAGR of 17.1% during the forecast period. Gut health and microbiome-focused foods are becoming mainstream as people seek better digestion, stronger immunity, and improved daily energy. These offerings include probiotic and prebiotic ingredients, fermented foods, functional fibers, and botanical blends formulated to support healthy intestinal bacteria. Companies are launching cultured dairy, functional drinks, cereals, and nutritional supplements that help regulate the microbiome and ease digestive discomfort. Growing studies connect gut balance with mood, metabolism, and long-term health, which boosts consumer trust. Personalized diet solutions based on microbiome testing are also emerging. With rising interest in natural, clean, and science-backed nutrition, global demand for gut-supporting food and beverage products continues to expand.
According to data from the NIH Human Microbiome Project, the human gut contains over 100 trillion microorganisms, and disruptions in this ecosystem are linked to conditions such as obesity, diabetes, and inflammatory bowel disease.
Rising consumer awareness of digestive wellness
Awareness of digestive wellness is steadily propelling the microbiome-targeted food industry. Modern consumers understand that probiotics, prebiotics, and fermented components can ease indigestion, boost nutrient uptake, and enhance immunity. Because of this, people are replacing conventional snacks with gut-positive yogurts, kombucha, functional drinks, and fiber-rich foods. Social media, dieticians, and research findings have emphasized that balanced gut bacteria may reduce inflammation, support regularity, and improve long-term health outcomes. Rising cases of lifestyle disorders and acidity are pushing shoppers toward preventive dietary habits rather than reactive treatment. As a result, brands are creating convenient, natural, and clean-label products that provide daily digestive support.
Limited consumer awareness and skepticism
Even though digestive wellness is a growing topic, many consumers still do not fully understand microbiome-focused foods. People are unsure about dosage, duration, and whether probiotics or prebiotics truly deliver visible results. Past exaggerations or false claims by brands have caused distrust, especially in markets where spending power is low. Many individuals also depend on home remedies or regular diets rather than purchasing functional products. As a result, adoption is slower in rural and emerging regions. Companies are forced to spend more on trustworthy labeling and educational campaigns. Without broader awareness, overall market penetration remains limited despite expanding product offerings.
Integration of gut health into everyday food & beverage categories
Gut-supporting ingredients are moving into regular food categories rather than staying limited to supplements or yogurts. Manufacturers are adding probiotics and prebiotics to cereals, baked goods, smoothies, chocolates, hydration drinks, and children's snacks. This helps consumers get digestive benefits without changing their daily eating habits. Convenient items like fortified bars and grab-and-go beverages appeal to fast-paced lifestyles. With clean-label messaging and functional claims, these products deliver flavor along with health advantages. By embedding microbiome nutrition into familiar foods, companies can target families, athletes, seniors, and kids, boosting repeat purchases and mainstream market adoption. This transition creates large-scale growth potential.
Intense competition and product saturation
The gut-health market is becoming crowded as numerous companies introduce probiotic foods, kombucha, functional beverages, and fiber-rich snacks. With many products looking alike, it becomes challenging for brands to stand out or justify premium pricing. Retail stores have limited shelf space, which can push smaller or newer brands aside. Cheaper competitors often imitate products, increasing price pressure and reducing margins. With too many similar choices, consumers may switch frequently or lose clarity about which product to trust. This saturation threatens long-term sales stability. Businesses must differentiate through new strains, innovative formats, or targeted benefits to avoid being overshadowed.
COVID-19 created a strong boost for microbiome-focused food products as individuals looked for natural ways to strengthen immunity and maintain digestive health. Probiotic yogurts, kombucha, fiber-rich snacks, and supplements witnessed increased purchasing, especially among health-conscious consumers. Digital commerce expanded quickly because lockdowns pushed buyers toward online platforms and home delivery. Although logistical challenges and ingredient shortages caused supply issues and price fluctuations, brands used e-commerce, subscription plans, and personalized gut testing to reach customers. The pandemic also increased public awareness about the link between gut bacteria and immune defense. As a result, long-term interest in gut-supportive, functional nutrition continues to rise globally.
The probiotics segment is expected to be the largest during the forecast period
The probiotics segment is expected to account for the largest market share during the forecast period because consumers are highly familiar with them and can easily include them in everyday diets. They are offered in foods like yogurt, kefir, beverages, and convenient supplement formats, which encourages regular intake. Brands frequently launch new probiotic strains and functional combinations aimed at better digestion, immunity, and overall wellness, keeping the category dynamic and appealing. Strong retail availability and online sales help reach a wide audience and build confidence. With proven benefits and a long history of usage, probiotics remain the most preferred option for people seeking simple and natural gut-support solutions, ensuring their market dominance.
The functional beverages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the functional beverages segment is predicted to witness the highest growth rate because they combine convenience, enjoyable taste, and easy daily usage. Products like kombucha, probiotic shots, cultured fruit drinks, and digestive wellness smoothies appeal to consumers who prefer drink-based nutrition over pills or supplements. They fit naturally into routines like breakfast, snacking, or post-workout hydration, encouraging frequent consumption. Companies are launching innovative variants with new flavors, low sugar content, and plant-based ingredients to reach wider audiences. Retail and e-commerce distribution is also expanding, making these beverages more accessible. Their enjoyable experience and simple delivery of microbiome benefits drive strong year-on-year market growth.
During the forecast period, the North America region is expected to hold the largest market share because consumers are highly familiar with gut-health ingredients and actively invest in functional foods. Probiotic yogurts, cultured drinks, fiber-fortified snacks, digestive supplements, and plant-based offerings are widely available across retail and e-commerce platforms. Brands in this region frequently introduce new formulations backed by clinical studies, helping build trust and repeat purchases. Growing digestive discomforts, busy lifestyles, and a focus on immunity have encouraged people to include microbiome-friendly products in daily routines. With a strong food innovation ecosystem, powerful marketing presence, and established health-conscious culture, North America continues to lead the market ahead of other regions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR because consumers are becoming more aware of digestion and immunity. Busy lifestyles, higher stress, and changing diets have increased problems like acidity and bloating, pushing people toward natural gut-friendly products. The region already has a long history of fermented foods, making probiotics and prebiotics easy to adopt. Companies are launching functional dairy, probiotic drinks, dietary supplements, and fiber-rich snacks designed for different age groups. A rising middle-income population, online shopping platforms, and strong promotional campaigns support expansion. With growing preference for clean, safe, and health-focused foods, Asia-Pacific continues to record strong market acceleration.
Key players in the market
Some of the key players in Gut Health & Microbiome-Targeted Foods Market include EnteroBiotix, Metagen Therapeutics, Vedanta Biosciences, Chr. Hansen Holding A/S, Danone S.A., Yakult Honsha Co., Ltd., International Flavors & Fragrances Inc. (IFF), BioGaia AB, Probi AB, Arla Foods Ingredients Group, Bio-K Plus International Inc, Lifeway Foods Inc, ADM (Archer Daniels Midland), Kerry Group and Beneo.
In August 2025, International Flavors & Fragrances Inc. (IFF) has officially announced the planned sale of its soy crush, soy concentrates, and lecithin business to Bunge Global S.A., a Geneva-based global agribusiness and food company. The move was disclosed as part of IFF's second quarter financial results and reflects a broader initiative by the company to streamline operations and optimize its business portfolio.
In March 2025, Arla Foods Ingredients has signed a contract manufacturing agreement with Valley Queen, strengthening its ability to meet the growing demand for protein-enriched dairy in the US. The South Dakota-based dairy processor will produce ingredients from the Nutrilac(R) ProteinBoost product range. The patented microparticulate whey protein concentrate is used to increase protein levels in food and beverage products while retaining texture and taste.
In March 2025, Archer Daniels Midland (ADM) and Japan's Mitsubishi Corp. have signed a non-binding agreement to form a strategic alliance. The partnership, inked through a memorandum of understanding (MoU), will explore potential areas of future collaboration across the agriculture value chain.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.