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市场调查报告书
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1896242

植物基食品市场趋势预测至2032年：按类型、成分、形式、分销管道、应用和地区分類的全球分析

Plant Based Food Trends Market Forecasts to 2032 - Global Analysis By Type (Plant-Based Beverages, Plant-Based Meat Alternatives, Dairy Alternatives, Plant-Based Snacks and Other Types), Source, Form, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球植物性食品趋势市场价值将达到 495 亿美元，到 2032 年将达到 972 亿美元，在预测期内的复合年增长率为 10.1%。

植物性食品趋势指的是正在演变的模式、偏好和创新，这些正在塑造以植物性食品（水果、蔬菜、谷物、豆类、坚果、种子、植物蛋白等）为主的食品的生产、消费和商业化。这些趋势植根于传统饮食智慧，并受到现代科学的驱动，反映了人们对更健康、更符合伦理道德且更环保的饮食方式日益增长的需求。这包括肉类和乳製品替代品、功能性植物成分、洁净标示产品以及可持续的加工方法。除了纯素食主义之外，这项运动也吸引了追求平衡、韧性和长寿的弹性素食者，这标誌着全球食品体係正在发生结构性转变，朝着营养、永续性和前瞻性消费的方向发展。

人们越来越关注健康和保健

人们日益增强的健康意识是推动植物性食品市场发展的关键因素。随着消费者越来越意识到饮食对整体健康的长期影响，对肥胖、糖尿病和心血管疾病等文明病的担忧促使人们转向植物性食品，因为植物性食品被认为更干净、更轻盈、营养更均衡。这种转变体现了古老的「食疗」理念，并得到了现代营养科学的支持，同时又随着数位健康意识的提高和预防医学运动的兴起而进一步发展。

高价格分布

高昂的价格分布仍是限制植物性产品普及的主要因素。由于优质原料、先进的加工技术和小规模生产，植物性产品往往比传统替代品价格更高。儘管人们的价值观正在发生变化，但购买力仍然主导着消费行为，尤其是在价格敏感市场。传统的饮食习惯、对价格的担忧以及缺乏对植物性原料的补贴可能会减缓植物性产品的普及。在规模经济效益提高和供应链成熟之前，成本壁垒可能会继续阻碍植物性产品进入大众市场。

创新和产品扩张

创新和产品拓展是市场成长的关键机会。食品生产商不断改进植物性产品的口味、质地、营养价值和保质期。食品科学、发酵和蛋白质萃取技术的进步，使得产品能够模仿传统肉类和乳製品的质地。这种发展不仅吸引了纯素食主义者，也吸引了追求适度摄取的弹性素食者。将产品系列扩展到调理食品、饮料和机能性食品，将增强市场的长期韧性，并最终推动市场扩张。

法规和标籤中的歧义

监管和标籤的模糊性构成了一项显着的威胁。产品命名、营养标籤和成分揭露方面存在不同的区域标准，这给製造商带来了不确定性。对「牛奶」和「肉」等传统术语使用的限制，使品牌塑造和消费者理解变得更加复杂。监管的不一致性会减缓跨境扩张，并增加合规成本。如果没有统一的框架，创新就有可能因政策摩擦而受阻，而不是由消费者需求和营养价值驱动。

新冠疫情的影响

新冠疫情既是植物性食品趋势的颠覆者，也是其加速器。虽然供应链中断最初给生产带来了挑战，但人们对免疫力、健康和食品安全的日益关注，激发了对植物性饮食的浓厚兴趣。封锁措施鼓励人们居家烹饪，并尝试使用替代蛋白质。这场危机巩固了人们对天然植物性饮食的传统认知，同时也加速了全球向电子商务、直销模式以及具有韧性和可持续性的食品体系的长期转型。

预计在预测期内，餐饮业将占据最大的市场份额。

由于消费者对多样化植物性菜单选择的需求不断增长，从快餐到正餐餐厅，预计餐饮业将在预测期内占据最大的市场份额。餐厅扮演着文化窗口的角色，透过平易近人的口味和创意十足的烹饪技艺，将植物性食品巩固为日常选择。纯素食主义和弹性素食主义的兴起，以及注重永续性的品牌理念，正促使食品服务商将植物性食品作为常驻菜单的一部分，而非小众选择。

预计在预测期内，大豆蛋白细分市场将实现最高的复合年增长率。

由于大豆蛋白营养价值高、功能多样，且长期以来一直是植物性饮食的重要组成部分，预计在预测期内，大豆蛋白市场将呈现最高的成长率。与其他植物性蛋白质相比，大豆蛋白价格相对较低，却能提供完整的蛋白质谱，使其成为大规模食品生产的理想选择。大豆加工技术的不断进步，显着提升了大豆蛋白的口感和质地，而丰富的农业供应也为规模化生产提供了支持，这些因素共同巩固了大豆蛋白作为植物性食品创新核心成分的地位。

比最大的地区

由于植物性饮食在亚太地区根深蒂固，且大豆、豆类和谷物消费广泛，预计亚太地区将在整个预测期内占据最大的市场份额。印度、中国和东南亚等国家的传统素食与现代植物性饮食趋势天然契合。快速的都市化、日益增强的健康意识以及不断扩大的餐饮服务业和零售基础设施将进一步推动该地区对植物性食品的强劲需求。

复合年均成长率最高的地区

在预测期内，北美预计将实现最高的复合年增长率，这主要得益于消费者较高的认知度、快速的产品创新以及完善的替代蛋白生态系统。该地区受益于先进的食品技术、对植物基Start-Ups的巨额投资以及主要食品品牌的积极扩张。不断增长的弹性素食人群、注重永续性的购买决策以及零售商和餐厅的广泛供应，正推动着北美市场以高于其他地区的速度成长。

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目录

第一章执行摘要

第二章 前言

  • 摘要
  • 相关利益者
  • 调查范围
  • 调查方法
  • 研究材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球植物性食品市场趋势（依类型划分）

  • 植物性饮料
  • 植物性肉类替代品
  • 乳製品替代品
  • 植物性零食
  • 其他的

第六章 全球植物性食品市场趋势（依成分划分）

  • 大豆蛋白
  • 小麦蛋白
  • 豌豆蛋白
  • 米蛋白质
  • 其他的

第七章 全球植物性食品市场趋势（依类型划分）

  • 冷冻
  • 冷藏保管
  • 可在室温下储存

第八章 全球植物性食品市场趋势（依分销管道划分）

  • 超级市场和大卖场
  • 餐饮服务业
  • 便利商店
  • 线上零售
  • 专卖店

第九章 全球植物性食品市场趋势及应用

  • 家
  • 餐厅
  • 工业应用

第十章 全球植物性食品市场趋势（依地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美国家
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 併购
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章：企业概况

  • Nestle SA
  • Beyond Meat
  • Danone SA
  • Tyson Foods, Inc.
  • Impossible Foods
  • The Hain Celestial Group, Inc.
  • Unilever PLC
  • Amy's Kitchen, Inc.
  • Kellogg Company
  • Oatly Group AB
  • Conagra Brands, Inc.
  • Vitasoy International Holdings Ltd.
  • Maple Leaf Foods Inc.
  • Tofurky
  • Archer Daniels Midland Company（ADM）
Product Code: SMRC32930

According to Stratistics MRC, the Global Plant Based Food Trends Market is accounted for $49.5 billion in 2025 and is expected to reach $97.2 billion by 2032 growing at a CAGR of 10.1% during the forecast period. Plant Based Food Trends refer to the evolving patterns, preferences, and innovations shaping the production, consumption, and commercialization of foods derived primarily from plants, including fruits, vegetables, grains, legumes, nuts, seeds, and plant proteins. Rooted in traditional dietary wisdom yet driven by modern science, these trends reflect growing demand for healthier, ethical, and environmentally responsible eating. They encompass meat and dairy alternatives, functional plant ingredients, clean-label formulations, and sustainable processing methods. Beyond veganism, the movement attracts flexitarians seeking balance, resilience, and longevity, signaling a structural shift in global food systems toward nutrition, sustainability, and future-ready consumption across markets worldwide.

Market Dynamics:

Driver:

Rising Health and Wellness Awareness

Rising health and wellness awareness is a primary driver of the Plant Based Food Trends Market, as consumers increasingly recognize the long-term impact of diet on overall well-being. Concerns over lifestyle diseases such as obesity, diabetes, and cardiovascular disorders are pushing people toward plant-based foods perceived as cleaner, lighter, and nutritionally balanced. This shift reflects an age-old understanding of food as medicine, now reinforced by modern nutritional science and amplified through digital health awareness and preventive care movements.

Restraint:

Higher Price Points

Higher price points remain a key restraint, as plant-based products often cost more than conventional alternatives due to premium ingredients, advanced processing technologies, and smaller-scale production. While values may be shifting, purchasing power still dictates behavior, especially in price-sensitive markets. Traditional food habits, affordability concerns, and limited subsidies for plant-based inputs can slow adoption. Until economies of scale improve and supply chains mature, cost barriers will continue to temper mass-market penetration.

Opportunity:

Innovation and Product Expansion

Innovation and product expansion present a significant opportunity for market growth, as food manufacturers continuously refine taste, texture, nutrition, and shelf stability of plant-based offerings. Advances in food science, fermentation, and protein extraction are enabling products that closely mimic traditional meat and dairy experiences. This evolution appeals not only to vegans but also to flexitarians seeking moderation. Expanding product portfolios across ready-to-eat meals, beverages, and functional foods strengthens long-term market resilience. Thus, it drives the market expansion.

Threat:

Regulatory and Labeling Ambiguity

Regulatory and labeling ambiguity poses a notable threat, as differing regional standards around product naming, nutritional claims and ingredient disclosure create uncertainty for manufacturers. Restrictions on using traditional terms like milk or meat, can complicate branding and consumer understanding. Inconsistent regulations slow cross-border expansion and increase compliance costs. Without harmonized frameworks, innovation risks being restrained by policy friction rather than guided by consumer demand and nutritional value.

Covid-19 Impact:

The COVID-19 pandemic acted as both a disruption and an accelerator for plant-based food trends. Supply chain interruptions initially challenged production, yet heightened focus on immunity, health, and food safety drove stronger interest in plant-based diets. Lockdowns encouraged home cooking and experimentation with alternative proteins. The crisis revived traditional beliefs around natural, plant-forward eating while accelerating e-commerce, direct-to-consumer models, and long-term shifts toward resilient, sustainable food systems globally.

The restaurants segment is expected to be the largest during the forecast period

The restaurants segment is expected to account for the largest market share during the forecast period, due to rising consumer demand for diverse, plant-based menu options across quick-service and full-service dining formats. Restaurants act as cultural gateways, normalizing plant-based foods through familiar flavors and culinary creativity. Increased vegan and flexitarian dining preferences, coupled with sustainability-driven branding, are pushing foodservice operators to integrate plant-based offerings as permanent menu staples rather than niche alternatives.

The soy protein segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the soy protein segment is predicted to witness the highest growth rate, due to its high nutritional value, functional versatility, and long-established presence in plant-based diets. Soy offers complete protein profiles at relatively lower costs compared to other plant proteins, making it attractive for large-scale food manufacturing. Continuous advancements in soy processing have improved taste and texture, while strong agricultural availability supports scalability, reinforcing soy protein's role as a cornerstone ingredient in plant-based food innovation.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to deep-rooted cultural acceptance of plant-based diets and widespread consumption of soy, legumes, and grains. Traditional vegetarian practices in countries such as India, China, and Southeast Asian nations align naturally with modern plant-based trends. Rapid urbanization, rising health awareness and expanding foodservice and retail infrastructure further supports strong regional demand for plant-based food products.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer awareness, rapid product innovation, and a well-established alternative protein ecosystem. The region benefits from advanced food technology, significant investment in plant-based startups, and aggressive expansion by major food brands. Growing flexitarian populations, sustainability-driven purchasing decisions, and widespread availability across retail and restaurants are accelerating market growth at a faster pace than other regions.

Key players in the market

Some of the key players in Plant Based Food Trends Market include Nestle S.A., Beyond Meat, Danone S.A., Tyson Foods, Inc., Impossible Foods, The Hain Celestial Group, Inc., Unilever PLC, Amy's Kitchen, Inc., Kellogg Company, Oatly Group AB, Conagra Brands, Inc., Vitasoy International Holdings Ltd., Maple Leaf Foods Inc., Tofurky and Archer Daniels Midland Company (ADM).

Key Developments:

In October 2025, Nestle Saudi Arabia and King Abdullah University of Science and Technology (KAUST) signed a strategic MoU this partnership blends KAUST's world-class research excellence with Nestle's global food technology know-how to promote sustainability, food safety, and healthier lifestyles, supporting Saudi Vision 2030 goals while enhancing public health, food security, and local knowledge development.

In July 2025, Nestle and IBM Research have woven old-world stewardship with cutting-edge AI, creating a generative tool that can dream up new high-barrier packaging materials-shielding products from moisture, oxygen and heat while pushing sustainability forward faster than years of lab work.

Types Covered:

  • Plant-Based Beverages
  • Plant-Based Meat Alternatives
  • Dairy Alternatives
  • Plant-Based Snacks
  • Other Types

Sources Covered:

  • Soy Protein
  • Wheat Protein
  • Pea Protein
  • Rice Protein
  • Other Sources

Forms Covered:

  • Frozen
  • Refrigerated
  • Shelf-Stable

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Foodservice
  • Convenience Stores
  • Online Retail
  • Specialty Stores

Applications Covered:

  • Household
  • Restaurants
  • Industrial Use

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Plant Based Food Trends Market, By Type

  • 5.1 Introduction
  • 5.2 Plant-Based Beverages
  • 5.3 Plant-Based Meat Alternatives
  • 5.4 Dairy Alternatives
  • 5.5 Plant-Based Snacks
  • 5.6 Other Types

6 Global Plant Based Food Trends Market, By Source

  • 6.1 Introduction
  • 6.2 Soy Protein
  • 6.3 Wheat Protein
  • 6.4 Pea Protein
  • 6.5 Rice Protein
  • 6.6 Other Sources

7 Global Plant Based Food Trends Market, By Form

  • 7.1 Introduction
  • 7.2 Frozen
  • 7.3 Refrigerated
  • 7.4 Shelf-Stable

8 Global Plant Based Food Trends Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets & Hypermarkets
  • 8.3 Foodservice
  • 8.4 Convenience Stores
  • 8.5 Online Retail
  • 8.6 Specialty Stores

9 Global Plant Based Food Trends Market, By Application

  • 9.1 Introduction
  • 9.2 Household
  • 9.3 Restaurants
  • 9.4 Industrial Use

10 Global Plant Based Food Trends Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Nestle S.A.
  • 12.2 Beyond Meat
  • 12.3 Danone S.A.
  • 12.4 Tyson Foods, Inc.
  • 12.5 Impossible Foods
  • 12.6 The Hain Celestial Group, Inc.
  • 12.7 Unilever PLC
  • 12.8 Amy's Kitchen, Inc.
  • 12.9 Kellogg Company
  • 12.10 Oatly Group AB
  • 12.11 Conagra Brands, Inc.
  • 12.12 Vitasoy International Holdings Ltd.
  • 12.13 Maple Leaf Foods Inc.
  • 12.14 Tofurky
  • 12.15 Archer Daniels Midland Company (ADM)

List of Tables

  • Table 1 Global Plant Based Food Trends Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Plant Based Food Trends Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Plant Based Food Trends Market Outlook, By Plant-Based Beverages (2024-2032) ($MN)
  • Table 4 Global Plant Based Food Trends Market Outlook, By Plant-Based Meat Alternatives (2024-2032) ($MN)
  • Table 5 Global Plant Based Food Trends Market Outlook, By Dairy Alternatives (2024-2032) ($MN)
  • Table 6 Global Plant Based Food Trends Market Outlook, By Plant-Based Snacks (2024-2032) ($MN)
  • Table 7 Global Plant Based Food Trends Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 8 Global Plant Based Food Trends Market Outlook, By Source (2024-2032) ($MN)
  • Table 9 Global Plant Based Food Trends Market Outlook, By Soy Protein (2024-2032) ($MN)
  • Table 10 Global Plant Based Food Trends Market Outlook, By Wheat Protein (2024-2032) ($MN)
  • Table 11 Global Plant Based Food Trends Market Outlook, By Pea Protein (2024-2032) ($MN)
  • Table 12 Global Plant Based Food Trends Market Outlook, By Rice Protein (2024-2032) ($MN)
  • Table 13 Global Plant Based Food Trends Market Outlook, By Other Sources (2024-2032) ($MN)
  • Table 14 Global Plant Based Food Trends Market Outlook, By Form (2024-2032) ($MN)
  • Table 15 Global Plant Based Food Trends Market Outlook, By Frozen (2024-2032) ($MN)
  • Table 16 Global Plant Based Food Trends Market Outlook, By Refrigerated (2024-2032) ($MN)
  • Table 17 Global Plant Based Food Trends Market Outlook, By Shelf-Stable (2024-2032) ($MN)
  • Table 18 Global Plant Based Food Trends Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 19 Global Plant Based Food Trends Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 20 Global Plant Based Food Trends Market Outlook, By Foodservice (2024-2032) ($MN)
  • Table 21 Global Plant Based Food Trends Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 22 Global Plant Based Food Trends Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 23 Global Plant Based Food Trends Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 24 Global Plant Based Food Trends Market Outlook, By Application (2024-2032) ($MN)
  • Table 25 Global Plant Based Food Trends Market Outlook, By Household (2024-2032) ($MN)
  • Table 26 Global Plant Based Food Trends Market Outlook, By Restaurants (2024-2032) ($MN)
  • Table 27 Global Plant Based Food Trends Market Outlook, By Industrial Use (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.