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市场调查报告书
商品编码
1946049
全球犬类零食及功能性零食市场:预测(至2034年)-依产品、成分类型、形状、犬隻体型、价格范围、通路和地区进行分析Dog Treats & Functional Snacks Market Forecasts to 2034 - Global Analysis By Product (Conventional Dog Treats and Functional Dog Treats), Ingredient Type, Form, Dog Size, Price Range, Distribution Channel and By Geography |
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根据 Stratistics MRC 的研究,预计到 2026 年,全球狗零食和功能性零食市场将达到 87.5 亿美元,在预测期内以 7.8% 的复合年增长率增长,到 2034 年将达到 159.6 亿美元。
犬用零食和功能性零食不仅仅是基本的营养补充剂,它们是配方宠物食品,旨在维护犬类健康、辅助训练和奖励。这些产品含有维生素、矿物质、益生菌、ω脂肪酸和草本萃取物等功能性成分,以满足特定的健康需求,包括消化功能、牙齿健康、关节活动度、皮肤和毛髮健康以及免疫力。犬用零食和功能性零食兼具营养和偏好,在现代宠物照护中扮演着至关重要的角色。优质化、洁净标示配方和人用级原料的趋势正在重塑这一品类。製造商利用先进的食品加工技术、采购天然原料并强调产品的功能性,在满足消费者对透明度、安全性和宠物健康日益增长的期望的同时,也实现了产品的差异化。
宠物人性化与健康意识
宠物日益人性化以及人们对犬类健康和福祉的日益关注是成长要素。饲主正转向高端功能性零食,这些零食能够提供诸如关节支持、牙齿护理和体重管理等特定益处。采用天然成分,并添加益生菌、维生素和矿物质的配方,进一步提升了市场需求。可支配收入的增加、宠物照护支出的增加以及人们越来越愿意投资于犬类预防性和功能性营养,都进一步加速了这一趋势。
高檔功能性零食价格高
功能性和高端犬类零食的高昂价格限制了其市场渗透率,尤其是在价格敏感地区。营养强化配方需要高品质的原料、严格的品管和专门的生产工艺,从而推高了整体成本。中小型宠物食品生产商可能难以与之竞争,而注重预算的消费者往往更倾向于选择传统零食而非功能性产品。这种成本壁垒阻碍了此类产品的普及,尤其是在新兴市场,儘管人们对宠物健康益处的认识不断提高,但其消费量仍然有限。
拓展线上零售与电子商务通路
电子商务和线上宠物商店的快速发展带来了巨大的机会。数位平台能够实现直接面向消费者的销售、订阅式配送,以及根据狗狗的体型、年龄和健康状况量身订製个人化零食。线上管道也有助于品牌推广、教育内容发布和精准行销宣传活动,进而提升消费者参与度和忠诚度。网路普及率的提高、行动购物趋势的兴起以及消费者对便利性的追求,预计将加速狗狗零食和功能性零食的普及,尤其是在数位基础设施不断完善的地区。
监理挑战与原物料安全
宠物食品安全、标籤和成分标註方面的严格法规给生产商带来了挑战。遵守美国饲料管理协会 (AAFCO)、美国食品药物管理局 (FDA) 和地方当局的标准需要进行严格的测试、记录和认证,这导致营运成本增加。产品召回、标籤错误和污染事件会损害品牌声誉和消费者信任。此外,对人工添加剂和过敏原的审查日益严格,可能会限制某些配方,迫使生产商在确保安全、品质和合规性的同时进行创新。
新冠感染疾病对犬类零食和功能性零食市场产生了正面影响。封锁措施和远距办公的普及导致宠物饲养量增加,宠物饲主也更加积极地参与宠物照护中,从而推动了对零食、点心和功能性营养补充剂的需求。由于居家时间增多,宠物饲主开始寻求能够促进健康、改善行为和辅助训练的产品,这加速了功能性零食的流行。儘管供应链中断最初造成了一些延误,但从长远来看,零售和电商通路都实现了强劲增长,这再次印证了兼具便利性和健康意识的宠物产品的重要性。
在预测期内,功能性犬零食细分市场预计将占据最大的市场份额。
在宠物健康营养需求不断增长的推动下,功能性犬零食预计将在预测期内占据最大的市场份额。这些产品具有多种特定功效,例如促进消化、维护口腔卫生、保护关节健康、改善毛髮状况以及缓解压力。兽医推荐的增加以及饲主,正在加速功能性犬零食的普及。此外,消费者对天然成分、无谷物配方以及添加营养补充剂的零食的需求不断增长,进一步强化了这一趋势,使功能性犬零食不再只是偏好,而是成为日常必需品。
在预测期内,兽医院细分市场预计将呈现最高的复合年增长率。
在预测期内,由于宠物营养管理和健康维护方面对专家指导的依赖性日益增强,预计兽医医院领域将呈现最高的成长率。兽医在特定疾病的管理、復健以及推荐功能性零食进行预防保健方面发挥着至关重要的作用。消费者对临床管道的信任度不断提高、宠物医疗保健支出不断增长以及营养咨询融入兽医服务,都在推动该领域的销售成长。这一趋势正在巩固兽医院作为重要的分销和教育中心的地位。
在预测期内,北美预计将保持最大的市场份额,这主要得益于其较高的宠物拥有率、优质化趋势、强大的电子商务渗透率以及人们对犬类健康的广泛关注。该地区成熟的宠物护理行业,加上较高的可支配收入和宠物拟人化的文化,正在推动功能性零食的日常消费。领先的宠物食品製造商和新兴企业不断创新以满足消费者需求,从而巩固主导地位。
在预测期内,亚太地区预计将呈现最高的复合年增长率。主要驱动因素包括都市化、可支配收入成长、宠物拥有率上升以及零售基础设施的扩张。各国政府正透过监管现代化和兽医保健政策支持宠物照护生态系统的发展。随着中国、印度、日本和韩国等国家加速推广高端功能性宠物零食,亚太地区有望成为犬类零食消费和功能性零食创新领域成长最快的地区。
According to Stratistics MRC, the Global Dog Treats & Functional Snacks Market is accounted for $8.75 billion in 2026 and is expected to reach $15.96 billion by 2034 growing at a CAGR of 7.8% during the forecast period. Dog treats and functional snacks are formulated pet food products designed to reward, train, and support canine health beyond basic nutrition. These products incorporate functional ingredients such as vitamins, minerals, probiotics, omega fatty acids, and herbal extracts to address specific health needs including digestion, dental health, joint mobility, skin & coat wellness, and immunity. By blending nutrition with indulgence, dog treats and functional snacks play a critical role in modern pet care routines. Premiumization, clean-label formulations, and human-grade ingredient trends are reshaping the category. Leveraging advanced food processing, natural sourcing, and targeted functional claims, manufacturers are enhancing product differentiation while meeting rising consumer expectations for transparency, safety, and pet well-being.
Pet Humanization & Health Awareness
Increasing humanization of pets and growing awareness of canine health and wellness are primary growth drivers. Pet owners are shifting toward premium, functional treats that provide specific benefits such as joint support, dental care, or weight management. The adoption of holistic and natural ingredients, alongside fortified formulations with probiotics, vitamins, and minerals, is fueling demand. This trend is further amplified by higher disposable incomes, increasing expenditure on pet care, and a willingness to invest in preventive and functional nutrition for dogs.
High Cost of Premium & Functional Treats
The higher price point of functional and premium dog treats restricts market penetration, particularly in price-sensitive regions. Production of nutrient-enriched formulations requires high-quality raw materials, stringent quality controls, and specialized manufacturing processes, increasing overall costs. Smaller pet food manufacturers may struggle to compete, while consumers with budget constraints may prefer conventional treats over functional variants. This cost barrier slows adoption rates, especially in emerging markets, limiting widespread consumption despite growing awareness of pet health benefits.
Growing Online Retail & E-commerce Channels
Rapid growth of e-commerce and online pet specialty stores presents a significant opportunity. Digital platforms enable direct-to-consumer sales, subscription-based deliveries, and personalized treat offerings based on dog size, age, and health needs. Online channels also facilitate brand discovery, educational content, and targeted marketing campaigns, enhancing consumer engagement and loyalty. Rising internet penetration, mobile shopping trends, and convenience-driven purchasing behavior are expected to accelerate adoption of dog treats and functional snacks, especially in regions with expanding digital infrastructure.
Regulatory Challenges & Ingredient Safety
Stringent regulations on pet food safety, labeling and ingredient claims pose challenges for manufacturers. Compliance with standards such as AAFCO, FDA, and regional authorities requires rigorous testing, documentation, and certification, increasing operational costs. Any product recalls, mislabeling, or contamination incidents can harm brand reputation and consumer trust. Additionally, growing scrutiny over artificial additives and allergens may restrict certain formulations, pressuring manufacturers to innovate while maintaining safety, quality, and regulatory compliance.
The COVID-19 pandemic positively influenced the dog treats and functional snacks market. Lockdowns and remote work increased pet adoption rates and pet-parent engagement, driving higher demand for treats, snacks, and functional supplements. With more time spent at home, pet owners sought products to enhance health, behavior, and training, accelerating adoption of functional treats. While supply chain disruptions initially caused delays, the long-term effect has been robust growth in both retail and e-commerce channels, reinforcing the importance of convenient and health-focused pet products.
The functional dog treats segment is expected to be the largest during the forecast period
The functional dog treats segment is expected to account for the largest market share during the forecast period, due to rising demand for health-oriented pet nutrition solutions. These treats offer targeted benefits such as digestive support, dental hygiene, joint health, skin and coat improvement, and stress reduction. Increasing veterinary recommendations and owner awareness of preventive healthcare are accelerating adoption. The shift toward natural ingredients, grain-free formulations, and supplement-infused snacks further strengthens demand, positioning functional treats as a staple rather than an optional indulgence.
The veterinary clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the veterinary clinics segment is predicted to witness the highest growth rate, due to increasing reliance on professional guidance for pet nutrition and wellness. Veterinarians play a critical role in recommending functional treats for managing specific health conditions, recovery, and preventive care. Growing trust in clinical channels, rising pet healthcare expenditure, and integration of nutrition counseling within veterinary services are driving sales through this segment. This trend reinforces veterinary clinics as influential distribution and education hubs.
During the forecast period, the North America region is expected to hold the largest market share, due to high pet ownership, premiumization trends, strong e-commerce penetration, and widespread awareness of canine health. The region's well-established pet care industry, coupled with high disposable income and a culture of pet humanization, encourages regular use of functional treats. Leading pet food manufacturers and startups continually innovate to meet consumer demand, strengthening North America's dominant position in the global market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to urbanization, rising disposable income, increased pet adoption, and expanding retail infrastructure are key factors. Governments are supporting the pet care ecosystem through regulatory modernization and veterinary healthcare initiatives. Countries like China, India, Japan, and South Korea are witnessing accelerated adoption of premium and functional treats, positioning Asia Pacific as the fastest-growing region for dog treat consumption and functional snack innovation.
Key players in the market
Some of the key players in Dog Treats & Functional Snacks Market include Mars, Incorporated, Diamond Pet Foods, Nestle Purina PetCare, VAFO Group a.s., J.M. Smucker Company, Off Leash Pet Treats, General Mills, Inc., Natural Balance Pet Foods, Colgate-Palmolive Company, Zesty Paws, Spectrum Brands Holdings, Inc., PetIQ, Inc., WellPet LLC, Petcurean Pet Nutrition and Merrick Pet Care, Inc.
In October 2025, Mars Petcare and Big Idea Ventures have hand-picked three innovative startups for their 2025 Next Generation Pet Food Program, spotlighting sustainable biotech ingredients and circular feed solutions to transform pet nutrition and reduce environmental impact.
In March 2025, Mars, Incorporated has extended its partnership with the Washington Spirit, becoming the team's Official Petcare Partner, with its logo featured on jerseys and signage, community ticket donations, pet-friendly game nights, and collaborative fan and pet experiences.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.