全球数位广告市场：到 2032 年的机会与策略

该报告为负责人、负责人和高阶主管提供了评估全球数位广告市场（随着新冠肺炎 (COVID-19) 关闭后的情况）所需的关键资讯。

数位广告最大且成长最快的市场在哪里？该市场与整体经济、人口统计和其他类似市场有何关係？哪些力量将塑造未来的市场？本报告回答了所有这些问题以及更多问题。

本报告涵盖市场特征、规模和成长、细分、区域和国家翻译、竞争形势、市场占有率、趋势、策略等。它按地区研究了市场的历史和预期增长。我们也将这个市场定位在整个数位广告市场中，并将其与其他市场进行比较。

目录

第1章执行摘要

第2章目录

第3章

第4章

第5章报告结构

第6章简介及市场特点

• 一般市场定义
• 概括
• 数位广告市场定义和细分
• 按平台市场区隔
  • 行动广告（应用程式内和行动网路）
  • 桌面广告
  • 数位电视
  • 其他平台
• 按广告格式市场区隔
  • 数位展示广告（程序化和非程序化交易）
  • 网路付费搜寻
  • 社群媒体
  • 线上影片
  • 其他广告格式
• 按行业领域市场区隔
  • 媒体和娱乐
  • 日常消费品（日常消费品）
  • 零售
  • 银行、金融服务和保险
  • 通讯
  • 医疗保健和製药部门
  • 旅游产业
  • 汽车
  • 商业服务
  • 其他工业领域

第7章主要市场趋势

• 市场相关人员之间的策略合作与伙伴关係
• 专注于人工智慧驱动的数位广告应用程式
• 使用数位户外 (DOOH)广告宣传向目标受众传递广告讯息
• 互动广告需求不断成长
• 数位广告中的扩增实境互动体验
• 广告宣传中的3D(3D) 解决方案简介

第8章数位广告市场－宏观经济情景

• COVID-19 对数位广告市场的影响
• 俄罗斯-乌克兰战争对数位广告市场的影响
• 高通膨对数位广告市场的影响

第9章世界市场规模与成长

• 市场规模
• 2017-2022 年市场成长实绩
  • 2017-2022 年市场驱动因素
  • 2017-2022年市场抑制因素
• 2022-2027 年至 2032 年市场成长预测
  • 2022-2027 年市场驱动因素
  • 2022-2027年市场抑制因素

第10章全球数位广告市场区隔

• 全球数位广告市场，按平台细分、实绩和预测，2017-2022、2027、2032
• 全球数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 全球数位广告市场、产业细分、实绩及预测，2017-2022、2027、2032

第11章数位广告市场、区域与国家分析

• 全球数位广告市场，按地区、实绩和预测，2017-2022、2027、2032
• 全球数位广告市场，按国家、实绩和预测，2017-2022、2027、2032

第12章亚太市场

• 概括
• 市场概况
  • 本地资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 亚太地区数位广告市场，市场成长实绩，2017-2022
• 亚太地区数位广告市场，2022-2027 年至 2032 年市场成长预测
• 亚太数位广告市场，按平台、实绩和预测细分，2017-2022 年、至 2027 年、至 2032 年
• 亚太数位广告市场，依广告格式细分、实绩与预测，2017-2022 年、至 2027 年、至 2032 年
• 亚太数位广告市场、产业区隔、实绩及预测，2017-2022、2027、2032
• 亚太数位广告市场：国家分析
• 中国市场
• 概括
• 市场概况
  • 国家资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 2017-2022年中国数位广告市场、市场成长实绩
• 中国数位广告市场，市场成长预测，2022-2027年，直至2032年
• 中国数位广告市场，依平台细分、实绩及预测，2017-2022年、至2027年、至2032年
• 中国数位广告市场，依广告格式细分、实绩及预测，2017-2022年、至2027年、至2032年
• 中国数位广告市场、产业细分、实绩及预测，2017-2022年，至2027年，至2032年
• 印度市场
• 印度数位广告市场，市场成长实绩，2017-2022
• 印度数位广告市场，市场成长预测，2022-2027 年，直至 2032 年
• 印度数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 印度数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 印度数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年
• 日本市场
• 日本数位广告市场，市场成长实绩，2017-2022
• 日本数位广告市场，市场成长预测，2022-2027年，直至2032年
• 日本数位广告市场，按平台细分、实绩和预测，2017-2022、2027、2032
• 日本数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、直至 2027 年、直至 2032 年
• 日本数位广告市场、产业区隔、实绩与预测，2017-2022年，至2027年，至2032年
• 澳洲市场
• 澳洲数位广告市场，市场成长实绩，2017-2022
• 澳洲数位广告市场，2022-2027年至2032年市场成长预测
• 澳洲数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 澳洲数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 澳洲数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年
• 印尼市场
• 印尼数位广告市场，市场成长实绩，2017-2022
• 印尼数位广告市场，市场成长预测，2022-2027 年，直至 2032 年
• 印尼数位广告市场，按平台、实绩和预测细分，2017-2022 年、至 2027 年、至 2032 年
• 印尼数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 印尼数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年
• 韩国市场
• 韩国数位广告市场，市场成长实绩，2017-2022
• 韩国数位广告市场，市场成长预测，2022-2027 年，直至 2032 年
• 韩国数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 韩国数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 韩国数位广告市场、产业区隔、实绩与预测，2017-2022年，至2027年，至2032年

第13章西欧市场

• 概括
• 市场概况
  • 本地资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 西欧数位广告市场，市场成长实绩，2017-2022
• 西欧数位广告市场，市场成长预测，2022-2027 年，直至 2032 年
• 西欧数位广告市场，依平台细分、实绩及预测，2017-2022年、至2027年、至2032年
• 西欧数位广告市场，依广告格式细分、实绩与预测，2017-2022年、至2027年、至2032年
• 西欧数位广告市场、产业区隔、实绩与预测，2017-2022年、至2027年、至2032年
• 西欧数位广告市场：国家分析
• 英国市场
• 英国数位广告市场，市场成长实绩，2017-2022
• 英国数位广告市场，2022-2027 年至 2032 年市场成长预测
• 英国数位广告市场，按平台、实绩和预测细分，2017-2022 年、至 2027 年、至 2032 年
• 英国数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 英国数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年
• 德国市场
• 德国数位广告市场，市场成长实绩，2017-2022
• 德国数位广告市场，市场成长预测，2022-2027 年，直至 2032 年
• 德国数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 德国数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 德国数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年
• 法国市场
• 法国数位广告市场，市场成长实绩，2017-2022
• 法国数位广告市场，市场成长预测，2022-2027年，直至2032年
• 法国数位广告市场，依平台细分、实绩及预测，2017-2022年、至2027年、至2032年
• 法国数位广告市场，依广告格式细分、实绩与预测，2017-2022年、至2027年、至2032年
• 法国数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年

第14章东欧市场

• 概括
• 市场概况
  • 本地资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 东欧数位广告市场，市场成长实绩，2017-2022
• 东欧数位广告市场，市场成长预测，2022-2027 年，直至 2032 年
• 东欧数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 东欧数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 东欧数位广告市场、产业区隔、实绩与预测，2017-2022年、至2027年、至2032年
• 东欧数位广告市场：国家分析
• 俄罗斯市场
• 俄罗斯数位广告市场，市场成长实绩，2017-2022
• 俄罗斯数位广告市场，市场成长预测，2022-2027年，直至2032年
• 俄罗斯数位广告市场，依平台细分、实绩与预测，2017-2022年、至2027年、至2032年
• 俄罗斯数位广告市场，依广告格式细分、实绩与预测，2017-2022年、至2027年、至2032年
• 俄罗斯数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年

第15章北美市场

• 概括
• 市场概况
  • 本地资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 北美数位广告市场，市场成长实绩，2017-2022
• 北美数位广告市场，市场成长预测，2022-2027年，直至2032年
• 北美数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 北美数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 北美数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年
• 北美数位广告市场：国家分析
• 美国市场
• 概括
• 市场概况
  • 国家资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 美国数位广告市场，市场成长实绩，2017-2022
• 美国数位广告市场，市场成长预测，2022-2027年，直至2032年
• 美国数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 美国数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 美国数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年

第16章南美市场

• 概括
• 市场概况
  • 本地资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 南美洲数位广告市场，市场成长实绩，2017-2022
• 南美洲数位广告市场，市场成长预测，2022-2027年，直至2032年
• 南美洲数位广告市场，依平台细分、实绩及预测，2017-2022年、至2027年、至2032年
• 南美洲数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 南美洲数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年
• 南美数位广告市场：国家分析
• 巴西市场
• 巴西数位广告市场，市场成长实绩，2017-2022
• 巴西数位广告市场，市场成长预测，2022-2027 年，直至 2032 年
• 巴西数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 巴西数位广告市场，按广告格式细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 巴西数位广告市场、产业细分、实绩与预测，2017-2022年、至2027年、至2032年

第17章中东市场

• 概括
• 市场概况
  • 本地资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 中东数位广告市场，市场成长实绩，2017-2022
• 中东数位广告市场，市场成长预测，2022-2027 年，直至 2032 年
• 中东数位广告市场，依平台细分、实绩与预测，2017-2022、2027、2032
• 中东数位广告市场，依广告格式、实绩及预测细分，2017-2022 年、至 2027 年、至 2032 年
• 中东数位广告市场，按行业细分、实绩和预测，2017-2022 年、直至 2027 年、直至 2032 年

第18章非洲市场

• 概括
• 市场概况
  • 本地资讯
  • 市场资讯
  • 背景资讯
  • 政府配合措施
  • 规则
  • 监管机构
  • 主要协会
  • 征收税款金额
  • 企业税制
  • 投资
  • 主要企业
• 非洲数位广告市场，市场成长实绩，2017-2022
• 非洲数位广告市场，市场成长预测，2022-2027年至2032年
• 非洲数位广告市场，按平台细分、实绩和预测，2017-2022 年、至 2027 年、至 2032 年
• 非洲数位广告市场，依广告格式细分、实绩与预测，2017-2022年、至2027年、至2032年
• 非洲数位广告市场，按产业细分、实绩和预测，2017-2022、2027、2032

第19章竞争形势及公司概况

• 公司简介
• Alphabet Inc. （Google）
  • 公司简介
  • 产品与服务
  • 经营策略
  • 财务概览
• Meta Platforms, Inc.（Facebook）
  • 公司简介
  • 产品与服务
  • 经营策略
  • 财务概览
• Amazon.com, Inc.
  • 公司简介
  • 产品与服务
  • 经营策略
  • 财务概览
• Microsoft Corporation
  • 公司简介
  • 产品与服务
  • 经营策略
  • 财务概览
• Alibaba Group Holding Limited
  • 公司简介
  • 产品与服务
  • 经营策略
  • 财务概览

第20章重大併购

第21章机会与策略

• 2027 年全球数位广告市场－提供最新机会的国家
• 2027 年全球数位广告市场－提供最新机会的细分市场

第22章2027年全球数位广告市场-成长策略

• 基于市场趋势的策略
• 竞争策略

第23章数位广告市场、结论与建议

• 结论
• 推荐
  • 产品
  • 地方
  • 价格
  • 晋升
  • 人们

第24章附录

“Digital Advertising Global Market Opportunities And Strategies To 2032 ” from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global digital advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 12 geographies.
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• Suitable for supporting your internal and external presentations with reliable high-quality data and analysis

Where is the largest and fastest growing market for digital advertising? How does the market relate to the overall economy, demography, and other similar markets? What forces will shape the market going forward? “The digital advertising market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider digital advertising market; and compares it with other markets.

The report covers the following chapters:

Report Structure

Introduction And Market Characteristics

Brief introduction to the segmentations covered in the market, definitions and explanations about the digital advertising market.

Key Trends

Highlights the major trends shaping the global digital advertising market. This section also highlights likely future developments in the market.

Macro-Economic Scenario

The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on the global and regional markets, providing strategic insights for businesses in the digital advertising market.

Global Market Size And Growth

Global historic (2017-2022) and forecast (2022-2027,2032F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.

Regional Analysis

Historic (2017-2022) and forecast (2022-2027,2032F) market values and growth and market share comparison by region.

Market Segmentation

Contains the market values (2017-2032) and analysis for for segment by platform, by ad format and by industrial vertical in the market.

Regional Market Size And Growth

Regional market size (2022), historic (2017-2022) and forecast (2022-2027,2032F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.

Competitive Landscape

Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.

Key Mergers And Acquisitions

Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.

Market Opportunities And Strategies

Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.

Conclusions And Recommendations

This section includes recommendations for digital advertising providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.

Appendix

This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Scope

Markets Covered:

• 1) By Platform: Mobile Ad (In-App And Mobile Web); Desktop Ad; Digital TV; Other Platforms
• 2) By Ad Format: Digital Display Ad; Internet Paid Search; Social Media; Online Video; Other Ad Formats
• 3) By Industrial Vertical: Media And Entertainment; Consumer Goods & Retail Industry; Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation And Logistics; Energy; Power And Utilities; Other Industrial Verticals
• Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited
• Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Brazil; France; Germany; UK; Russia
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; digital advertising indicators comparison.
• Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.

Table of Contents

1. Executive Summary

2. Table Of Contents

3. List Of Figures

4. List Of Tables

5. Report Structure

6. Introduction and Market Characteristics

• 6.1. General Market Definition
• 6.2. Summary
• 6.3. Digital Advertising Market Definition and Segmentations
• 6.4. Market Segmentation By Platform
  • 6.4.1. Mobile Ad (In-App and Mobile Web)
  • 6.4.2. Desktop Ad
  • 6.4.3. Digital TV
  • 6.4.4. Other Platforms
• 6.5. Market Segmentation By Ad Format
  • 6.5.1. Digital Display Ad (Programmatic and Non-programmatic Transactions)
  • 6.5.2. Internet Paid Search
  • 6.5.3. Social Media
  • 6.5.4. Online Video
  • 6.5.5. Other Ad Formats
• 6.6. Market Segmentation By Industrial Vertical
  • 6.6.1. Media and Entertainment
  • 6.6.2. Fast Moving Consumer Goods (FMCG)
  • 6.6.3. Retail
  • 6.6.4. Banking, Financial Service & Insurance
  • 6.6.5. Telecommunication
  • 6.6.6. Healthcare And Pharma Sector
  • 6.6.7. Travel Industry
  • 6.6.8. Automobiles
  • 6.6.9. Business Services
  • 6.6.10. Other Industrial Sectors

7. Major Market Trends

• 7.1. Strategic Collaborations And Partnerships Among Market Players
• 7.2. Focus On AI-Powered Apps For Digital Advertising
• 7.3. Use Of Digital Out-of-Home (DOOH) Advertising Campaigns To Deliver Advertising Message To Target Audience
• 7.4. Rising Demand For Interactive Advertising
• 7.5. Augmented Reality In Digital Advertising For Interactive Experience
• 7.6. Introduction Of Three Dimensional (3D) Solutions In Advertising Campaigns

8. Digital Advertising Market - Macro-Economic Scenario

• 8.1. COVID-19 Impact On The Digital Advertising Market
• 8.2. Russia-Ukraine War Impact On The Digital Advertising Market
• 8.3. Impact Of High Inflation On The Digital Advertising Market

9. Global Market Size and Growth

• 9.1. Market Size
• 9.2. Historic Market Growth, 2017 - 2022, Value ($ Million)
  • 9.2.1. Market Drivers 2017 - 2022
  • 9.2.2. Market Restraints 2017 - 2022
• 9.3. Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
  • 9.3.1. Market Drivers 2022 - 2027
  • 9.3.2. Market Restraints 2022 - 2027

10. Global Digital Advertising Market Segmentation

• 10.1. Global Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 10.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 10.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

11. Digital Advertising Market, Regional and Country Analysis

• 11.1. Global Digital Advertising Market, By Region, Historic and Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 11.2. Global Digital Advertising Market, By Country, Historic and Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

12. Asia-Pacific Market

• 12.1. Summary
• 12.2. Market Overview
  • 12.2.1. Region Information
  • 12.2.2. Market Information
  • 12.2.3. Background Information
  • 12.2.4. Government Initiatives
  • 12.2.5. Regulations
  • 12.2.6. Regulatory Bodies
  • 12.2.7. Major Associations
  • 12.2.8. Taxes Levied
  • 12.2.9. Corporate Tax Structure
  • 12.2.10. Investments
  • 12.2.11. Major Companies
• 12.3. Asia-Pacific Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 12.4. Asia-Pacific Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 12.5. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.6. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.7. Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.8. Asia-Pacific Digital Advertising Market: Country Analysis
• 12.9. China Market
• 12.10. Summary
• 12.11. Market Overview
  • 12.11.1. Country Information
  • 12.11.2. Market Information
  • 12.11.3. Background Information
  • 12.11.4. Government Initiatives
  • 12.11.5. Regulations
  • 12.11.6. Regulatory Bodies
  • 12.11.7. Major Associations
  • 12.11.8. Taxes Levied
  • 12.11.9. Corporate Tax Structure
  • 12.11.10. Investments
  • 12.11.11. Major Companies
• 12.12. China Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 12.13. China Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 12.14. China Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.15. China Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.16. China Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.17. India Market
• 12.18. India Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 12.19. India Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 12.20. India Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.21. India Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.22. India Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.23. Japan Market
• 12.24. Japan Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 12.25. Japan Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 12.26. Japan Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.27. Japan Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.28. Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.29. Australia Market
• 12.30. Australia Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 12.31. Australia Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 12.32. Australia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.33. Australia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.34. Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.35. Indonesia Market
• 12.36. Indonesia Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 12.37. Indonesia Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 12.38. Indonesia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.39. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.40. Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.41. South Korea Market
• 12.42. South Korea Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 12.43. South Korea Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 12.44. South Korea Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.45. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 12.46. South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

13. Western Europe Market

• 13.1. Summary
• 13.2. Market Overview
  • 13.2.1. Region Information
  • 13.2.2. Market Information
  • 13.2.3. Background Information
  • 13.2.4. Government Initiatives
  • 13.2.5. Regulations
  • 13.2.6. Regulatory Bodies
  • 13.2.7. Major Associations
  • 13.2.8. Taxes Levied
  • 13.2.9. Corporate Tax Structure
  • 13.2.10. Investments
  • 13.2.11. Major Companies
• 13.3. Western Europe Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 13.4. Western Europe Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 13.5. Western Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.6. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.7. Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.8. Western Europe Digital Advertising Market: Country Analysis
• 13.9. UK Market
• 13.10. UK Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 13.11. UK Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 13.12. UK Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.13. UK Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.14. UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.15. Germany Market
• 13.16. Germany Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 13.17. Germany Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 13.18. Germany Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.19. Germany Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.20. Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.21. France Market
• 13.22. France Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 13.23. France Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 13.24. France Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.25. France Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 13.26. France Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

14. Eastern Europe Market

• 14.1. Summary
• 14.2. Market Overview
  • 14.2.1. Region Information
  • 14.2.2. Market Information
  • 14.2.3. Background Information
  • 14.2.4. Government Initiatives
  • 14.2.5. Regulations
  • 14.2.6. Regulatory Bodies
  • 14.2.7. Major Associations
  • 14.2.8. Taxes Levied
  • 14.2.9. Corporate Tax Structure
  • 14.2.10. Investments
  • 14.2.11. Major Companies
• 14.3. Eastern Europe Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 14.4. Eastern Europe Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 14.5. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 14.6. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 14.7. Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 14.8. Eastern Europe Digital Advertising Market: Country Analysis
• 14.9. Russia Market
• 14.10. Russia Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 14.11. Russia Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 14.12. Russia Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 14.13. Russia Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 14.14. Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

15. North America Market

• 15.1. Summary
• 15.2. Market Overview
  • 15.2.1. Region Information
  • 15.2.2. Market Information
  • 15.2.3. Background Information
  • 15.2.4. Government Initiatives
  • 15.2.5. Regulations
  • 15.2.6. Regulatory Bodies
  • 15.2.7. Major Associations
  • 15.2.8. Taxes Levied
  • 15.2.9. Corporate Tax Structure
  • 15.2.10. Investments
  • 15.2.11. Major Companies
• 15.3. North America Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 15.4. North America Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 15.5. North America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 15.6. North America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 15.7. North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 15.8. North America Digital Advertising Market: Country Analysis
• 15.9. USA Market
• 15.10. Summary
• 15.11. Market Overview
  • 15.11.1. Country Information
  • 15.11.2. Market Information
  • 15.11.3. Background Information
  • 15.11.4. Government Initiatives
  • 15.11.5. Regulations
  • 15.11.6. Regulatory Bodies
  • 15.11.7. Major Associations
  • 15.11.8. Taxes Levied
  • 15.11.9. Corporate Tax Structure
  • 15.11.10. Investments
  • 15.11.11. Major Companies
• 15.12. USA Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 15.13. USA Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 15.14. USA Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 15.15. USA Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 15.16. USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

16. South America Market

• 16.1. Summary
• 16.2. Market Overview
  • 16.2.1. Region Information
  • 16.2.2. Market Information
  • 16.2.3. Background Information
  • 16.2.4. Government Initiatives
  • 16.2.5. Regulations
  • 16.2.6. Regulatory Bodies
  • 16.2.7. Major Associations
  • 16.2.8. Taxes Levied
  • 16.2.9. Corporate Tax Structure
  • 16.2.10. Investments
  • 16.2.11. Major Companies
• 16.3. South America Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 16.4. South America Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 16.5. South America Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 16.6. South America Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 16.7. South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 16.8. South America Digital Advertising Market: Country Analysis
• 16.9. Brazil Market
• 16.10. Brazil Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 16.11. Brazil Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 16.12. Brazil Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 16.13. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 16.14. Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

17. Middle East Market

• 17.1. Summary
• 17.2. Market Overview
  • 17.2.1. Region Information
  • 17.2.2. Market Information
  • 17.2.3. Background Information
  • 17.2.4. Government Initiatives
  • 17.2.5. Regulations
  • 17.2.6. Regulatory Bodies
  • 17.2.7. Major Associations
  • 17.2.8. Taxes Levied
  • 17.2.9. Corporate Tax Structure
  • 17.2.10. Investments
  • 17.2.11. Major Companies
• 17.3. Middle East Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 17.4. Middle East Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 17.5. Middle East Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 17.6. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 17.7. Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

18. Africa Market

• 18.1. Summary
• 18.2. Market Overview
  • 18.2.1. Region Information
  • 18.2.2. Market Information
  • 18.2.3. Background Information
  • 18.2.4. Government Initiatives
  • 18.2.5. Regulations
  • 18.2.6. Regulatory Bodies
  • 18.2.7. Major Associations
  • 18.2.8. Taxes Levied
  • 18.2.9. Corporate Tax Structure
  • 18.2.10. Investments
  • 18.2.11. Major Companies
• 18.3. Africa Digital Advertising Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
• 18.4. Africa Digital Advertising Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
• 18.5. Africa Digital Advertising Market, Segmentation By Platform, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 18.6. Africa Digital Advertising Market, Segmentation By Ad Format, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
• 18.7. Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

19. Competitive Landscape and Company Profiles

• 19.1. Company Profiles
  • 19.1.1. Alphabet Inc. (Google)
  • 19.1.2. Company Overview
  • 19.1.3. Products And Services
  • 19.1.4. Business Strategy
  • 19.1.5. Financial Overview
• 19.2. Meta Platforms, Inc. (Facebook)
  • 19.2.1. Company Overview
  • 19.2.2. Products And Services
  • 19.2.3. Business Strategy
  • 19.2.4. Financial Overview
• 19.3. Amazon.com, Inc.
  • 19.3.1. Company Overview
  • 19.3.2. Products And Services
  • 19.3.3. Business Strategy
  • 19.3.4. Financial Overview
• 19.4. Microsoft Corporation
  • 19.4.1. Company Overview
  • 19.4.2. Products And Services
  • 19.4.3. Business Strategy
  • 19.4.4. Financial Overview
• 19.5. Alibaba Group Holding Limited
  • 19.5.1. Company Overview
  • 19.5.2. Products And Services
  • 19.5.3. Business Strategy
  • 19.5.4. Financial Overview

20. Key Mergers and Acquisitions

• 20.1. ZoomerMedia Limited Acquired TitusOne Inc
• 20.2. Havas Acquired PivotRoots
• 20.3. Elaph Media plc Acquired Low&Behold
• 20.4. Trinity Hunt Partners Acquired REQ
• 20.5. Brandtech Group Acquired Jellyfish
• 20.6. Croud Acquired Born Social
• 20.7. Dentsu Group Inc Acquired Dentsu Digital Inc
• 20.8. Infosys Acquired Oddity
• 20.9. Microsoft Acquired X and r
• 20.10. FCB Group Acquired Kinnect
• 20.11. Hakuhodo Inc Acquired Ailove Digital
• 20.12. Entravision Communications Corporation Acquired MediaDonuts
• 20.13. Cardlytics Acquired Dosh
• 20.14. BDO USA Acquired Demandgen International
• 20.15. Cognizant Acquired Lev

21. Opportunities And Strategies

• 21.1. Global Digital Advertising Market In 2027 - Countries Offering Most New Opportunities
• 21.2. Global Digital Advertising Market In 2027 - Segments Offering Most New Opportunities

22. Global Digital Advertising Market In 2027 - Growth Strategies

• 22.1.1. Market Trend Based Strategies
• 22.1.2. Competitor Strategies

23. Digital Advertising Market, Conclusions And Recommendations

• 23.1. Conclusions
• 23.2. Recommendations
  • 23.2.1. Product
  • 23.2.2. Place
  • 23.2.3. Price
  • 23.2.4. Promotion
  • 23.2.5. People

24. Appendix

• 24.1. Market Data Sources
• 24.2. Research Methodology
• 24.3. Currencies
• 24.4. The Business Research Company
• 24.5. Copyright and Disclaimer