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市场调查报告书
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1807805

2025年媒体采购机构及代表公司全球市场报告

Media Buying Agencies And Representative Firms Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

预计未来几年媒体采购代理商和代理商公司的市场规模将稳定成长，到 2029 年将达到 823.6 亿美元，复合年增长率为 4.2%。预测期内的成长可以归因于行动视讯观看量的增加、网路普及率的提高、政府的支持以及年轻人口或千禧世代的成长。预测期内的主要趋势包括：使用人工智慧 (AI) 和机器学习 (ML) 帮助行销人员进行更多实验并製定新策略；关注元宇宙应用程式以在虚拟实境环境中与客户互动；关注新产品发布和利用巨量资料；关注数位服务以开展更有针对性和个性化的宣传活动；以及关注串流媒体服务以吸引受众。

我们预测未来五年该市场将成长4.2%，较先前预测略有下降0.2%。这一下降主要源自于美国与其他国家之间关税的影响。贸易限制可能会增加来自以色列和英国的程序化采购平台和受众监测工具的成本，从而给美国广告商带来压力，降低媒体采购效率，同时增加宣传活动管理成本。由于互惠关税以及贸易紧张局势和限制升级对全球经济和贸易的负面影响，贸易限制的影响可能更为广泛。

政治活动、体育赛事、节日庆典和高预算电影的兴起预计将推动对媒体采购代理商和代理商公司的需求。值得注意的是，在2020年美国总统大选期间，民主党发布了14种印度语言的广告，以吸引印度选民。 2023年9月，总统候选人报告了巨额现金流出，凸显了其政治宣传活动的财务规模。包括政治集会、体育赛事以及科切拉音乐节等节日在内的大型活动，正在为媒体采购代理商和代理商市场扩张做出重大贡献。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通膨、地缘政治、贸易战和关税，以及新冠疫情和復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球媒体采购机构及代表公司：PESTEL分析（政治、社会、技术、环境、法律因素、驱动因素及限制因素）
  • 最终用途产业分析
  • 全球媒体采购代理商和代表公司市场：增长率分析
  • 全球媒体采购代理商与代理商市场表现：规模与成长，2019-2024 年
  • 全球媒体采购代理商和代表公司市场预测：规模和成长，2024-2029 年，2034 年
  • 全球媒体采购机构及代表公司：总潜在市场（TAM）

第六章市场区隔

  • 全球媒体采购代理商和代表公司市场：按服务、实际情况和预测，2019-2024 年、2024-2029 年、2034 年
  • 媒体采购服务
  • 媒体企划服务
  • 媒体代理商
  • 其他的
  • 全球媒体采购代理商和代表公司市场（按模式、实际情况和预测），2019-2024 年、2024-2029 年、2034 年
  • 离线
  • 在线的
  • 全球媒体采购代理商和代表公司市场的应用、绩效和预测，2019-2024 年、2024-2029 年、2034 年
  • 银行、金融服务和保险（BFSI）行业
  • 消费品和零售
  • 政府和公共部门
  • IT（资讯科技）与通讯
  • 卫生保健
  • 媒体和娱乐
  • 全球媒体采购代理商和代表公司市场，媒体采购服务细分（按类型、实际和预测），2019-2024 年、2024-2029 年、2034 年
  • 电视机
  • 数位媒体（网路、社群媒体、行动）
  • 印刷媒体
  • 收音机
  • 户外广告（广告看板、交通广告）
  • 全球媒体采购代理商和代表公司市场、媒体策划服务细分（按类型、实际和预测），2019-2024 年、2024-2029 年、2034 年
  • 宣传活动策略与研究
  • 优化预算分配和媒体组合
  • 受众定位与细分
  • 时间表和时间策略
  • 竞争分析
  • 全球媒体采购代理商和代表公司市场，媒体代理商按类型、绩效和预测细分，2019-2024 年、2024-2029 年、2034 年
  • 电视代理
  • 数位媒体机构
  • 印刷媒体机构
  • 广播机构
  • 户外广告代理
  • 全球媒体采购代理商和代表公司市场、其他服务细分、按类型、实际和预测，2019-2024 年、2024-2029 年、2034 年
  • 内容创作与创新开发
  • 媒体分析与报道
  • 程式化广告
  • 赞助和伙伴关係管理
  • 影响力行销

第七章 区域和国家分析

  • 全球媒体采购代理商和代表公司市场：按地区、业绩和预测，2019-2024 年、2024-2029 年、2034 年
  • 全球媒体采购代理商及代表公司市场：国家、绩效及预测，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章：西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第20章：西班牙市场

第21章 东欧市场

第22章：俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第30章：竞争格局与公司概况

  • 媒体采购代理商与代理商市场：竞争格局
  • 媒体采购代理商和代表市场：公司简介
    • WPP PLC
    • Publicis Groupe
    • Omnicom Group Inc
    • Dentsu Inc
    • The Interpublic Group Of Companies

第31章：其他领先和创新企业

  • Havas SA
  • Katz Media Group
  • Hakuhodo DY Media Partners Inc.
  • Horizon Media
  • Kingstar Media
  • Initiative Media Private Limited
  • Brand Catalyser
  • AJ Marketing
  • GrowthElements Private Limited
  • Adworth Media Pvt Ltd
  • Alchemy One
  • MK Media
  • GDR Media Group
  • KKBC
  • KOL Media

第 32 章全球市场竞争基准化分析与仪表板

第33章 重大併购

第34章近期市场趋势

第35章：市场潜力大的国家与策略

  • 2029年媒体采购代理商及代理商市场：一个充满新机会的国家
  • 2029 年媒体采购代理商及代理商市场：细分领域带来新机会
  • 2029 年媒体采购代理商与代理商市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手的策略

第36章 附录

简介目录
Product Code: r25776u

Media buying is the process of acquiring media space and time to achieve effective ad placements in alignment with the brand's marketing or advertising objectives. A media representative refers to any legal or natural person who serves as an intermediary on behalf of the advertiser, purchasing advertising space under the terms of a written representation contract.

The main services offered by media buying agencies and representative firms include media buying services, media planning services, media representative firms, and others. Media buying is a strategy employed in sponsored marketing campaigns, aiming to identify and procure ad space on channels that resonate with the target demographic, ensuring optimal pricing and timing. Various industries, including BFSI, consumer goods and retail, government and public sector, IT and telecom, healthcare, and media and entertainment, utilize these services through different modes, such as offline and online.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The media buying agencies and representative firms market research report is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market statistics, including media buying agencies and representative firms industry global market size, regional shares, competitors with a media buying agencies and representative firms market share, detailed media buying agencies and representative firms market segments, media buying agencies and representative firms market trends and opportunities, and any further data you may need to thrive in the media buying agencies and representative firms industry. This media buying agencies and representative firms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The media buying agencies and representative firms market size has grown steadily in recent years. It will grow from $68.06 billion in 2024 to $69.82 billion in 2025 at a compound annual growth rate (CAGR) of 2.6%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increasing number of events, growth in world population and rising advertisement expenditure.

The media buying agencies and representative firms market size is expected to see steady growth in the next few years. It will grow to $82.36 billion in 2029 at a compound annual growth rate (CAGR) of 4.2%. The growth in the forecast period can be attributed to increase in mobile video viewing, increasing internet penetration, government support and growing young or millennial population. Major trends in the forecast period include leveraging artificial intelligence (ai) and machine learning (ml) to help marketers to run more experiments and to further develop new strategies, focusing on metaverse applications to interact with customers in virtual realistic settings, focusing on new product launches, leveraging big data, focusing on digital services for more targeted and personalized campaigns and focusing on streaming services to capture audiences.

The forecast of 4.2% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade restrictions may burden U.S. advertising firms by increasing expenses for programmatic buying platforms and audience measurement tools sourced from Israel and the UK, potentially reducing media buying efficiency while raising campaign management costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The demand for media buying agencies and representative firms is expected to rise due to an increasing number of political events, sports events, festivals, and high-budget movies. Notably, during the 2020 US presidential elections, the Democratic Party released ads in 14 Indian languages to engage voters of Indian origin. In September 2023, presidential candidates reported significant receipts and disbursements, emphasizing the financial scale of political campaigns. Major crowd-gathering events, including political rallies, sports events, and festivals such as Coachella, are significant contributors to the growing market for media buying agencies and representative firms.

The growth of the media buying agencies and representative firms' market is further propelled by the escalating use of the internet and social media platforms. Social media platforms serve as communication channels facilitating conversations, information exchange, and content creation. Businesses leverage social media for cost-effective marketing and advertising, engaging with a global audience. Recent data from Meltwater indicates an increase in internet users in the UK, with substantial LinkedIn and Instagram user bases. The pervasive use of the internet and social media platforms is a key driver fostering the expansion of the media buying agencies and representative firms' market.

Leading companies in the media buying agencies and representative firms market are increasingly focused on innovation, such as developing audience-targeting tools tailored for marketers familiar with TikTok. Target audience tools involve identifying and analyzing specific consumer groups most likely to engage with a brand's message or product. For instance, in May 2024, TikTok, a U.S.-based entertainment company, introduced a Media Buying Certification designed to enhance digital marketers' skills. This new certification allows marketers to demonstrate their expertise in media buying on the platform. The qualification is assessed through an exam, supported by a comprehensive 124-page study guide and a practice test. Targeted at professionals experienced in business marketing on TikTok, this certification is valid for two years, providing verifiable credentials for professional profiles.

Major companies in the media buying agencies and representative firms' market are focusing on innovative solutions to gain a competitive edge. AVOW Intelligence, introduced by AVOW, is one such solution providing cost-effectiveness, performance monitoring, and optimization. This proprietary technology processes vast amounts of data from various mobile OEMs, bridging the gap between media buyers and data. AVOW's initiative to launch AVOW Intelligence in India aims to transform mobile OEM advertising, offering clients a competitive advantage in user acquisition initiatives on different app stores.

In September 2022, Mediahub, a U.S.-based advertising company, partnered with LandVault to expand its Web3 strategy and consulting services for clients. This collaboration aims to develop a Web3 RFP Brief that helps assess clients' readiness for metaverse activations. LandVault, a UK-based media company, specializes in creating and optimizing virtual spaces for brands and creators in the digital environment.

Major companies operating in the media buying agencies and representative firms market include WPP PLC, Publicis Groupe, Omnicom Group Inc, Dentsu Inc, The Interpublic Group Of Companies, Havas SA, Katz Media Group, Hakuhodo DY Media Partners Inc., Horizon Media, Kingstar Media, Initiative Media Private Limited, Brand Catalyser, AJ Marketing, GrowthElements Private Limited, Adworth Media Pvt Ltd, Alchemy One, MK Media, GDR Media Group, KKBC, KOL Media, Sootoo Network, DLG SA (Digital Luxury Group), Eastidea Integrated Solutions, RuiYing Media, Premium.Digital, Havas Media Shanghai, Totem Media, The One Stop Marketing Ltd., Sage+Archer, Media Reach Advertising, Media Alive, Hotspex Media, Digital Star, ERKA Agile Communication, Media Pozitiv, MoloSo Agency, Evolution Media, Moburst, Media Matters Worldwide, Acquire Media Corporation, LoyaltyPlant, Oasn Me Ltd., Alsayegh Media, Le Astrid International LLC, Twofour group, PAZ marketing, Shells advertising, Saba consultants, KENZ advertising, Amber communications, Socialize, Prodesign Advertising, Keyade, Amorphous new media, Terragon group, NXT Digital, Adclick Africa, Sprout performance partners, Gloo design agency, Brand republic SA, Sauce advertising, WetPaint advertising, NP Digital south Africa, Fogg agency, Fuse factory

North America was the largest region in the media buying agencies and representative firms' market in 2024. Western Europe was the second largest region in the global media agencies and representative firms market share. The regions covered in the media buying agencies and representative firms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the media buying agencies and representative firms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The media buying agencies and representative firms market consists of revenue earned by entities by providing services such as purchasing advertising time or space from media outlets and resell it to advertising agencies or individual companies directly and independent representatives that sell media time or space for media owners. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Media Buying Agencies And Representative Firms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on media buying agencies and representative firms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for media buying agencies and representative firms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The media buying agencies and representative firms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services
  • 2) By Mode: Offline, Online
  • 3) By Application: Banking, Financial Services And Insurance (BFSI) Sector, Consumer Goods And Retail, Government And Public Sector, IT (Information Technology) And Telecom, Healthcare, Media And Entertainment
  • Subsegments:
  • 1) By Media Buying Service: Television; Digital Media (Online, Social Media, Mobile); Print Media; Radio; Outdoor Advertising (Billboards, Transit Ads)
  • 2) By Media Planning Service: Campaign Strategy And Research; Budget Allocation And Media Mix Optimization; Audience Targeting And Segmentation; Scheduling And Timing Strategy; Competitive Analysis
  • 3) By Media Representative Firms: Television Representatives; Digital Media Representatives; Print Media Representatives; Radio Representatives; Outdoor Advertising Representatives
  • 4) By Other Services: Content Creation And Creative Development; Media Analytics And Reporting; Programmatic Advertising; Sponsorship And Partnership Management; Influencer Marketing
  • Companies Mentioned: WPP PLC; Publicis Groupe; Omnicom Group Inc; Dentsu Inc; The Interpublic Group Of Companies; Havas SA; Katz Media Group; Hakuhodo DY Media Partners Inc.; Horizon Media; Kingstar Media; Initiative Media Private Limited; Brand Catalyser; AJ Marketing; GrowthElements Private Limited; Adworth Media Pvt Ltd; Alchemy One; MK Media; GDR Media Group; KKBC; KOL Media; Sootoo Network; DLG SA (Digital Luxury Group); Eastidea Integrated Solutions; RuiYing Media; Premium.Digital; Havas Media Shanghai; Totem Media; The One Stop Marketing Ltd.; Sage+Archer; Media Reach Advertising; Media Alive; Hotspex Media; Digital Star; ERKA Agile Communication; Media Pozitiv; MoloSo Agency; Evolution Media; Moburst; Media Matters Worldwide; Acquire Media Corporation; LoyaltyPlant; Oasn Me Ltd.; Alsayegh Media; Le Astrid International LLC; Twofour group; PAZ marketing; Shells advertising; Saba consultants; KENZ advertising; Amber communications; Socialize; Prodesign Advertising; Keyade; Amorphous new media; Terragon group; NXT Digital; Adclick Africa; Sprout performance partners; Gloo design agency; Brand republic SA; Sauce advertising; WetPaint advertising; NP Digital south Africa; Fogg agency; Fuse factory
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Media Buying Agencies And Representative Firms Market Characteristics

3. Media Buying Agencies And Representative Firms Market Trends And Strategies

4. Media Buying Agencies And Representative Firms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Media Buying Agencies And Representative Firms Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Media Buying Agencies And Representative Firms PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Media Buying Agencies And Representative Firms Market Growth Rate Analysis
  • 5.4. Global Media Buying Agencies And Representative Firms Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Media Buying Agencies And Representative Firms Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Media Buying Agencies And Representative Firms Total Addressable Market (TAM)

6. Media Buying Agencies And Representative Firms Market Segmentation

  • 6.1. Global Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Media Buying Service
  • Media Planning Service
  • Media Representative Firms
  • Other Services
  • 6.2. Global Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Offline
  • Online
  • 6.3. Global Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banking, Financial Services And Insurance (BFSI) Sector
  • Consumer Goods And Retail
  • Government And Public Sector
  • IT (Information Technology) And Telecom
  • Healthcare
  • Media And Entertainment
  • 6.4. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Buying Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Television
  • Digital Media (Online, Social Media, Mobile)
  • Print Media
  • Radio
  • Outdoor Advertising (Billboards, Transit Ads)
  • 6.5. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Planning Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Campaign Strategy And Research
  • Budget Allocation And Media Mix Optimization
  • Audience Targeting And Segmentation
  • Scheduling And Timing Strategy
  • Competitive Analysis
  • 6.6. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Media Representative Firms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Television Representatives
  • Digital Media Representatives
  • Print Media Representatives
  • Radio Representatives
  • Outdoor Advertising Representatives
  • 6.7. Global Media Buying Agencies And Representative Firms Market, Sub-Segmentation Of Other Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Creation And Creative Development
  • Media Analytics And Reporting
  • Programmatic Advertising
  • Sponsorship And Partnership Management
  • Influencer Marketing

7. Media Buying Agencies And Representative Firms Market Regional And Country Analysis

  • 7.1. Global Media Buying Agencies And Representative Firms Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Media Buying Agencies And Representative Firms Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Media Buying Agencies And Representative Firms Market

  • 8.1. Asia-Pacific Media Buying Agencies And Representative Firms Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Media Buying Agencies And Representative Firms Market

  • 9.1. China Media Buying Agencies And Representative Firms Market Overview
  • 9.2. China Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Media Buying Agencies And Representative Firms Market

  • 10.1. India Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Media Buying Agencies And Representative Firms Market

  • 11.1. Japan Media Buying Agencies And Representative Firms Market Overview
  • 11.2. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Media Buying Agencies And Representative Firms Market

  • 12.1. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Media Buying Agencies And Representative Firms Market

  • 13.1. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Media Buying Agencies And Representative Firms Market

  • 14.1. South Korea Media Buying Agencies And Representative Firms Market Overview
  • 14.2. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Media Buying Agencies And Representative Firms Market

  • 15.1. Western Europe Media Buying Agencies And Representative Firms Market Overview
  • 15.2. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Media Buying Agencies And Representative Firms Market

  • 16.1. UK Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Media Buying Agencies And Representative Firms Market

  • 17.1. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Media Buying Agencies And Representative Firms Market

  • 18.1. France Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Media Buying Agencies And Representative Firms Market

  • 19.1. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Media Buying Agencies And Representative Firms Market

  • 20.1. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Media Buying Agencies And Representative Firms Market

  • 21.1. Eastern Europe Media Buying Agencies And Representative Firms Market Overview
  • 21.2. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Media Buying Agencies And Representative Firms Market

  • 22.1. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Media Buying Agencies And Representative Firms Market

  • 23.1. North America Media Buying Agencies And Representative Firms Market Overview
  • 23.2. North America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Media Buying Agencies And Representative Firms Market

  • 24.1. USA Media Buying Agencies And Representative Firms Market Overview
  • 24.2. USA Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Media Buying Agencies And Representative Firms Market

  • 25.1. Canada Media Buying Agencies And Representative Firms Market Overview
  • 25.2. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Media Buying Agencies And Representative Firms Market

  • 26.1. South America Media Buying Agencies And Representative Firms Market Overview
  • 26.2. South America Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Media Buying Agencies And Representative Firms Market

  • 27.1. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Media Buying Agencies And Representative Firms Market

  • 28.1. Middle East Media Buying Agencies And Representative Firms Market Overview
  • 28.2. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Media Buying Agencies And Representative Firms Market

  • 29.1. Africa Media Buying Agencies And Representative Firms Market Overview
  • 29.2. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Services, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Media Buying Agencies And Representative Firms Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles

  • 30.1. Media Buying Agencies And Representative Firms Market Competitive Landscape
  • 30.2. Media Buying Agencies And Representative Firms Market Company Profiles
    • 30.2.1. WPP PLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Publicis Groupe Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Omnicom Group Inc Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Dentsu Inc Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. The Interpublic Group Of Companies Overview, Products and Services, Strategy and Financial Analysis

31. Media Buying Agencies And Representative Firms Market Other Major And Innovative Companies

  • 31.1. Havas SA
  • 31.2. Katz Media Group
  • 31.3. Hakuhodo DY Media Partners Inc.
  • 31.4. Horizon Media
  • 31.5. Kingstar Media
  • 31.6. Initiative Media Private Limited
  • 31.7. Brand Catalyser
  • 31.8. AJ Marketing
  • 31.9. GrowthElements Private Limited
  • 31.10. Adworth Media Pvt Ltd
  • 31.11. Alchemy One
  • 31.12. MK Media
  • 31.13. GDR Media Group
  • 31.14. KKBC
  • 31.15. KOL Media

32. Global Media Buying Agencies And Representative Firms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market

34. Recent Developments In The Media Buying Agencies And Representative Firms Market

35. Media Buying Agencies And Representative Firms Market High Potential Countries, Segments and Strategies

  • 35.1 Media Buying Agencies And Representative Firms Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Media Buying Agencies And Representative Firms Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Media Buying Agencies And Representative Firms Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer