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市场调查报告书
商品编码
1840307

2025年行动互动全球市场报告

Mobile Engagement Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，行动互动市场规模迅速扩张，从2024年的396.8亿美元成长至2025年的560.4亿美元，复合年增长率高达41.2%。这段时期的成长可归因于行动装置的广泛普及、行动应用程式使用量的不断增长、应用程式内广告的增加、用户留存率的日益提升以及人口的成长。

预计未来几年行动互动市场将呈指数级增长，到 2029 年将达到 2,559.5 亿美元，年复合成长率（CAGR）为 46.2%。预测期内的成长可归因于个人化和情境化通讯的采用、都市化加快、对互动和游戏化行动体验的重视、基于位置的行动互动的成长以及推播通知在客户参与中的使用增加。预测期内的主要趋势包括聊天机器人和虚拟助理在行动应用中的整合、注重隐私的行动互动策略、行动钱包和应用程式内收费的成长、用于无缝互动的渐进式 Web 应用 (PWA) 的兴起，以及跨平台、跨渠道的行动互动解决方案。

行动互动是透过行动装置上的通讯应用程式与个人互动，包括应用程式内和应用程式外的互动，并服务于各种目的，包括支援业务目标、提供品牌体验、促进沟通以及建立有价值的长期客户关係。

行动互动市场的主要解决方案类型包括简讯 (SMS)、彩信 (MMS)、推播通讯、电子邮件、应用程式/网页内容和其他互动方式。短信和彩信用于发送文本和链接，其中短信支持文本和链接，彩信支持图像、GIF 和影片等富媒体。该市场面向各种规模的组织，从大型企业到中小型企业。行动互动解决方案应用于各个垂直领域，包括银行、金融服务和保险 (BFSI)、家用电器及配件、服装、鞋类及配件 (AFA)、家具和家居布置、酒店和旅游以及零售和电子商务。

2025年春季美国突然提高关税以及由此引发的贸易摩擦对资讯科技产业产生了重大影响，尤其是硬体製造、资料基础设施和软体部署。对进口半导体、电路基板和网路设备征收更高的关税，并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间和价格压力。同时，对专业软体征收的关税以及主要国际市场的报復性措施扰乱了全球IT供应链，减少了海外对美国製造技术的需求。作为应对措施，该行业正在增加对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化来提高弹性并更有效地管理成本。

行动参与市场研究报告是商业研究公司最新报告系列的一部分，该系列提供行动参与市场统计数据，例如行动参与产业的全球市场规模、区域份额、具有行动参与市场份额的竞争对手、详细的行动参与市场细分、市场趋势和商业机会等。这份异常检测市场研究报告对该行业的当前和未来情况进行了详细分析，提供了全面的展望。

未来五年46.2%的成长预测，较我们先前对该市场的预测略有下降0.5%。这一下降主要源自于美国与其他国家之间关税的影响。主导对海外託管的分析SDK、互动自动化工具和推播通知系统的限制，可能会降低行动行销策略的效率和覆盖范围。此外，互惠关税以及不断升级的贸易紧张局势和限制对全球经济和贸易造成的负面影响，可能会产生更广泛的影响。

行动装置上应用程式使用的日益增多预计将推动未来行动互动市场的成长。行动应用程序，或简称应用程序，是专门设计用于在智慧型手机和平板电脑等行动装置上运行的软体。行动应用程式透过推播通知欢迎用户并提供指导来简化互动。成功的应用程式利用行动互动策略，透过与消费者进行周到和策略性的互动来塑造客户旅程。例如，根据英国下议院图书馆于 2024 年 5 月发布的报告，英国几乎所有儿童（99%）都会花时间上网，到 11 岁时，十分之九的儿童拥有行动电话。大约 75% 的 8 至 17 岁社群媒体用户在至少一个主要平台上拥有帐户或个人资料。虽然大多数平台要求用户年满 13 岁，但 60% 使用这些平台的 8 至 12 岁儿童已经建立了自己的个人资料。因此，行动装置上应用程式使用的日益增多正在推动行动互动市场的成长。

行动装置日益普及也有望推动行动互动市场的成长。这些便携式电子设备专为无线通讯和行动使用而设计，方便从几乎任何地方存取案件管理系统和资料。公司可以利用从行动装置收集的消费者数据和偏好来增强其互动策略，实现客製化的互动，从而提高相关性和用户参与度。截至 2022 年，全球智慧型手机用户估计为 66 亿，自 2021 年起的复合年增长率为 4.9%。在美国，预计到 2022 年 1 月智慧型手机用户将达到 2.9415 亿，占美国成年人口的近 85%。因此，行动装置的广泛采用将推动行动互动市场的需求。

产品创新是行动互动市场的一大趋势。该领域的主要参与者正专注于开发新产品以巩固其市场地位。例如，2023 年 5 月，专门为各行业提供通讯和 IT 解决方案的英国电信公司宣布推出商业和公共部门客户的沉浸式空间。该计划将提供英国首个支援 5G 的互动式模拟体验。这项创新服务由英国电信公司与 Immersive Interactive Ltd 合作开发，将互动式 360 度视讯内容与光、声音和气味等感官元素相结合，以重现真实世界的环境。公司可以利用该空间进行员工培训，让新来的堆高机驾驶人在安全可控的环境中熟悉工厂设置。

2022年4月，总部位于美国的社群媒体和通讯软体公司X（前身为Twitter）收购了总部位于爱尔兰的行动互动平台OpenBack，收购金额未揭露。随着Twitter寻求扩大用户群，OpenBack团队将加入Bluebird产品团队，为增强Twitter的提醒功能做出贡献。 OpenBack成立于2015年，致力于让推播通知与用户更相关。

行动互动市场涵盖实体透过提供行动互动服务（例如收费、配送、提供特别优惠、推广即将举行的营业单位、查看预约以及提供位置、天气、帐户余额、频率和其他数据资讯）所获得的收入。市场价值包括服务供应商销售或包含在服务产品中的相关商品的收益。仅包括营业单位之间交易或销售给最终消费者的商品和服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通膨、地缘政治、贸易战和关税，以及新冠疫情和復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球移动参与：PESTEL分析（政治、社会、技术、环境、法律因素、驱动因素与限制因素）
  • 最终用途产业分析
  • 全球行动互动市场：成长率分析
  • 全球行动互动市场表现：规模与成长，2019-2024
  • 全球行动互动市场预测：2024-2029 年及 2034 年规模与成长
  • 全球行动参与度：总潜在市场 (TAM)

第六章 市场细分

  • 全球行动互动市场：按解决方案、实际结果和预测，2019-2024 年、2024-2029 年、2034 年
  • 简讯和彩信
  • 推播通知
  • 应用程式内讯息
  • 电子邮件
  • 应用程式或网页内容
  • 其他解决方案
  • 全球行动互动市场：依组织规模、实际与预测，2019-2024 年、2024-2029 年、2034 年
  • 大公司
  • 小型企业
  • 全球行动互动市场：按部署、实际结果和预测，2019-2024 年、2024-2029 年、2034 年
  • 本地部署
  • 在云端
  • 全球行动互动市场：按产业、实际情况和预测，2019-2024 年、2024-2029 年、2034 年
  • 银行、金融服务和保险（BFSI）
  • 零售与电子商务
  • 电器及配件
  • 衣服
  • 鞋类及配件（AFA）
  • 家具和家居用品
  • 酒店和旅游
  • 其他行业
  • 全球行动互动市场：简讯和彩信细分（按类型）、实际和预测，2019-2024 年、2024-2029 年、2034 年
  • 促销简讯
  • 交易简讯
  • 多媒体通讯服务（MMS）
  • 全球行动互动市场：细分市场、推播通知类型、绩效及预测（2019-2024 年、2024-2029 年及 2034 年）
  • 丰富的推播通知
  • 标准推播通知
  • 全球行动互动市场：细分：应用内通讯（按类型）、实际与预测，2019-2024 年、2024-2029 年、2034 年
  • 应用内上下文讯息
  • 入职讯息
  • 回馈讯息
  • 全球行动互动市场：按电子邮件细分（按类型）、实际和预测，2019-2024 年、2024-2029 年、2034 年
  • 交易电子邮件
  • 行销电子邮件
  • 滴灌宣传活动邮件
  • 全球行动互动市场：按应用程式或网页内容细分（按类型）、实际及预测，2019-2024 年、2024-2029 年、2034 年
  • 个人化内容
  • 动态内容
  • 全球行动互动市场：按其他解决方案细分（按类型）、实际和预测，2019-2024 年、2024-2029 年、2034 年
  • 行动钱包参与度
  • 聊天机器人和人工智慧通讯
  • 社群媒体参与

第七章 区域和国家分析

  • 全球行动互动市场：区域表现与预测，2019-2024 年、2024-2029 年、2034 年
  • 全球行动互动市场：国家、表现与预测，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第18章：法国市场

第十九章：义大利市场

第20章：西班牙市场

第21章 东欧市场

第22章：俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第30章：竞争格局与公司概况

  • 行动互动市场：竞争格局
  • 行动互动市场：公司简介
    • Oracle Systems Corporation Overview, Products and Services, Strategy and Financial Analysis
    • International Business Machines Corp Overview, Products and Services, Strategy and Financial Analysis
    • Urban Airship Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Systems India Private Limited Overview, Products and Services, Strategy and Financial Analysis
    • Braze Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • Salesforce Inc.
  • Swrve Inc.
  • Marketo Inc.
  • Selligent SA
  • Tapjoy Inc.
  • Airship
  • Followanalytics Inc.
  • Leanplum Inc.
  • Smartfocus Pvt Ltd.
  • Webtrekk GmbH
  • Truepush Private Limited
  • CleverTap
  • Emarsys
  • Iterable Inc.
  • Optimove Inc.

第 32 章全球市场竞争基准化分析与仪表板

第33章 重大併购

第34章近期市场趋势

第 35 章：高潜力市场国家、细分市场与策略

  • 2029 年行动互动市场：提供新机会的国家
  • 2029 年行动互动市场：细分领域蕴含新机会
  • 2029 年行动互动市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章 附录

简介目录
Product Code: r21814u

Mobile engagement involves interacting with individuals through messaging apps on mobile devices, both within and outside of apps. It serves various purposes, including supporting business goals, delivering brand experiences, facilitating communication, and building valuable long-term relationships with customers.

The main types of solutions in the mobile engagement market include SMS and MMS, push notifications, in-app messaging, emails, app/web content, and other engagement methods. SMS and MMS are utilized for sending text and links, with SMS supporting text and links, while MMS supports richer media such as images, GIFs, and videos. The market caters to different organization sizes, including large enterprises and small and medium-sized organizations. Deployments may be on-premises or on the cloud, and mobile engagement solutions find applications in various sectors, including banking, financial services and insurance (BFSI), consumer electronics and accessories, apparel, footwear and accessories (AFA), furniture and home furnishings, hospitality and travel, retail and e-commerce, and other diverse industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The mobile engagement market research report is one of a series of new reports from The Business Research Company that provides mobile engagement market statistics, including mobile engagement industry global market size, regional shares, competitors with a mobile engagement market share, detailed mobile engagement market segments, market trends and opportunities, and any further data you may need to thrive in the mobile engagement industry. This anomaly detection market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mobile engagement market size has grown exponentially in recent years. It will grow from $39.68 billion in 2024 to $56.04 billion in 2025 at a compound annual growth rate (CAGR) of 41.2%. The growth in the historic period can be attributed to proliferation of mobile devices, growth in mobile app usage, rise of in-app advertising, increasing importance of user retention, rise in population.

The mobile engagement market size is expected to see exponential growth in the next few years. It will grow to $255.95 billion in 2029 at a compound annual growth rate (CAGR) of 46.2%. The growth in the forecast period can be attributed to adoption of personalized and contextual messaging, increasing urbanization, emphasis on interactive and gamified mobile experiences, growth in location-based mobile engagement, increased use of push notifications for customer engagement. Major trends in the forecast period include integration of chatbots and virtual assistants in mobile apps, focus on privacy-centric mobile engagement strategies, expansion of mobile wallets and in-app purchases, rise of progressive web apps (pwas) for seamless engagement, cross-platform and cross-channel mobile engagement solutions.

The forecast of 46.2% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff-driven restrictions on analytics SDKs, engagement automation tools, and push-notification systems hosted abroad could reduce the efficiency and reach of mobile marketing strategies. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising use of applications on mobile devices is anticipated to drive the growth of the mobile engagement market in the future. A mobile application, or simply an app, is software specifically designed to operate on mobile devices like smartphones and tablets. Mobile applications simplify interactions by welcoming users with push notifications or providing guidance. Successful apps utilize mobile engagement strategies to shape the customer journey through thoughtful and strategic interactions with consumers. For example, a report published by the House of Commons Library in May 2024 indicates that nearly all children in the UK, 99%, spend time online, and by age 11, nine out of ten own a mobile phone. Among social media users aged 8 to 17, about 75% have an account or profile on at least one major platform. Although most platforms require users to be at least 13 years old, 60% of children aged 8 to 12 who use these platforms have created their own profiles. Consequently, the increasing use of applications on mobile devices is fueling growth in the mobile engagement market.

The growth of the mobile engagement market is also expected to be propelled by the increasing availability of mobile devices. These portable electronic devices, designed for wireless communication and on-the-go usage, facilitate access to case management systems and data from virtually anywhere. Businesses can enhance their engagement strategy by leveraging consumer data and preferences collected from mobile devices, allowing for customized interactions that increase relevance and user engagement. As of 2022, global smartphone users are estimated to be 6. 6 billion, with an annual increase of 4. 9% from 2021. In the United States, there are expected to be 294. 15 million smartphone users in January 2022, constituting nearly 85% of American adults. Therefore, the increasing availability of mobile devices is poised to drive demand for the mobile engagement market.

Product innovations are a significant trend gaining traction in the mobile engagement market. Key players in this sector are focusing on new product developments to enhance their market position. For example, in May 2023, British Telecommunications plc., a UK-based company specializing in telecommunications and IT solutions for various industries, announced the launch of Immersive Spaces aimed at business and public sector clients. This initiative creates the UK's first 5G-enabled interactive simulation experience. Developed in collaboration with Immersive Interactive Ltd, this innovative offering combines interactive 360° video content with sensory elements such as lights, sounds, and smells to replicate real-life environments. Companies can utilize these spaces for employee training, allowing new forklift drivers to become familiar with factory settings in a safe and controlled environment.

In April 2022, X (formerly Twitter, Inc. ), a US-based social media and messaging software company, acquired OpenBack, an Ireland-based mobile engagement platform, for an undisclosed amount. Twitter aims to expand its user base, and the OpenBack team will contribute to enhancing Twitter's alerts within the Bluebird product team. OpenBack focuses on making push notifications more relevant for users, and it was founded in 2015.

Major companies operating in the mobile engagement market include Oracle Systems Corporation, International Business Machines Corp, Urban Airship Inc., Adobe Systems India Private Limited, Braze Inc., Salesforce Inc., Swrve Inc., Marketo Inc., Selligent SA, Tapjoy Inc., Airship, Followanalytics Inc., Leanplum Inc., Smartfocus Pvt Ltd., Webtrekk GmbH, Truepush Private Limited, CleverTap, Emarsys, Iterable Inc., Optimove Inc., MoEngage, Pushwoosh Inc., Viber Media S. a r. l., Simplify360 Inc., SparkPost Inc., Tellofy Inc., TrueDialog Inc., Upland Localytics, Xtremepush

Asia-Pacific was the largest region in the mobile engagement market in 2024. North America was the second largest region of the information technology market. The regions covered in the mobile engagement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile engagement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile engagement market consists of revenues earned by entities by providing mobile engagement services such as billing, shipping, giving special offers, promoting upcoming events, confirming appointments, information about data on location, weather, account balance, and frequency. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Engagement Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile engagement market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for mobile engagement ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile engagement market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Solution: SMS And MMS; Push Notifications; In-App Messaging; E-mails; App or Web Content; Other Solutions
  • 2) By Organization Size: Large Enterprises; Small And Medium Organizations
  • 3) By Deployment: On-Premises; On-Cloud
  • 4) By Industry Verticals: Banking, Financial Services And Insurance (BFSI); Retail And Ecommerce; Consumer Electronics And Accessories; Apparel; Footwear And Accessories(AFA); Furniture And Home Furnishings; Hospitality And Travel; Other Industry Verticals
  • Subsegments:
  • 1) By SMS And MMS: Promotional SMS; Transactional SMS; Multimedia Messaging Service (MMS)
  • 2) By Push Notifications: Rich Push Notifications; Standard Push Notifications
  • 3) By In-App Messaging: Contextual In-App Messages; Onboarding Messages; Feedback Messages
  • 4) By E-Mails: Transactional Emails; Marketing Emails; Drip Campaign Emails
  • 5) By App Or Web Content: Personalized Content; Dynamic Content
  • 6) By Other Solutions: Mobile Wallet Engagement; Chatbots And AI Messaging; Social Media Engagement
  • Companies Mentioned: Oracle Systems Corporation; International Business Machines Corp; Urban Airship Inc.; Adobe Systems India Private Limited; Braze Inc.; Salesforce Inc.; Swrve Inc.; Marketo Inc.; Selligent SA; Tapjoy Inc.; Airship; Followanalytics Inc.; Leanplum Inc.; Smartfocus Pvt Ltd.; Webtrekk GmbH; Truepush Private Limited; CleverTap; Emarsys; Iterable Inc.; Optimove Inc.; MoEngage; Pushwoosh Inc.; Viber Media S. a r. l.; Simplify360 Inc.; SparkPost Inc.; Tellofy Inc.; TrueDialog Inc.; Upland Localytics; Xtremepush
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Mobile Engagement Market Characteristics

3. Mobile Engagement Market Trends And Strategies

4. Mobile Engagement Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Mobile Engagement Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Mobile Engagement PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Mobile Engagement Market Growth Rate Analysis
  • 5.4. Global Mobile Engagement Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Mobile Engagement Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Mobile Engagement Total Addressable Market (TAM)

6. Mobile Engagement Market Segmentation

  • 6.1. Global Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • SMS and MMS
  • Push Notifications
  • In-App Messaging
  • E-mails
  • App or Web Content
  • Other Solutions
  • 6.2. Global Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Large Enterprises
  • Small and Medium Organizations
  • 6.3. Global Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premises
  • On-Cloud
  • 6.4. Global Mobile Engagement Market, Segmentation By Industry Verticals, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banking, Financial Services and Insurance (BFSI)
  • Retail and Ecommerce
  • Consumer Electronics and Accessories
  • Apparel
  • Footwear and Accessories(AFA)
  • Furniture and Home Furnishings
  • Hospitality and Travel
  • Other Industry Verticals
  • 6.5. Global Mobile Engagement Market, Sub-Segmentation Of SMS And MMS, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Promotional SMS
  • Transactional SMS
  • Multimedia Messaging Service (MMS)
  • 6.6. Global Mobile Engagement Market, Sub-Segmentation Of Push Notifications, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Rich Push Notifications
  • Standard Push Notifications
  • 6.7. Global Mobile Engagement Market, Sub-Segmentation Of In-App Messaging, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Contextual In-App Messages
  • Onboarding Messages
  • Feedback Messages
  • 6.8. Global Mobile Engagement Market, Sub-Segmentation Of E-Mails, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Transactional Emails
  • Marketing Emails
  • Drip Campaign Emails
  • 6.9. Global Mobile Engagement Market, Sub-Segmentation Of App Or Web Content, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Personalized Content
  • Dynamic Content
  • 6.10. Global Mobile Engagement Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile Wallet Engagement
  • Chatbots And AI Messaging
  • Social Media Engagement

7. Mobile Engagement Market Regional And Country Analysis

  • 7.1. Global Mobile Engagement Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Mobile Engagement Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Mobile Engagement Market

  • 8.1. Asia-Pacific Mobile Engagement Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Mobile Engagement Market

  • 9.1. China Mobile Engagement Market Overview
  • 9.2. China Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Mobile Engagement Market

  • 10.1. India Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Mobile Engagement Market

  • 11.1. Japan Mobile Engagement Market Overview
  • 11.2. Japan Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Mobile Engagement Market

  • 12.1. Australia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Mobile Engagement Market

  • 13.1. Indonesia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Mobile Engagement Market

  • 14.1. South Korea Mobile Engagement Market Overview
  • 14.2. South Korea Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Mobile Engagement Market

  • 15.1. Western Europe Mobile Engagement Market Overview
  • 15.2. Western Europe Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Mobile Engagement Market

  • 16.1. UK Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Mobile Engagement Market

  • 17.1. Germany Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Mobile Engagement Market

  • 18.1. France Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Mobile Engagement Market

  • 19.1. Italy Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Mobile Engagement Market

  • 20.1. Spain Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Mobile Engagement Market

  • 21.1. Eastern Europe Mobile Engagement Market Overview
  • 21.2. Eastern Europe Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Mobile Engagement Market

  • 22.1. Russia Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Mobile Engagement Market

  • 23.1. North America Mobile Engagement Market Overview
  • 23.2. North America Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Mobile Engagement Market

  • 24.1. USA Mobile Engagement Market Overview
  • 24.2. USA Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Mobile Engagement Market

  • 25.1. Canada Mobile Engagement Market Overview
  • 25.2. Canada Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Mobile Engagement Market

  • 26.1. South America Mobile Engagement Market Overview
  • 26.2. South America Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Mobile Engagement Market

  • 27.1. Brazil Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Mobile Engagement Market

  • 28.1. Middle East Mobile Engagement Market Overview
  • 28.2. Middle East Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Mobile Engagement Market

  • 29.1. Africa Mobile Engagement Market Overview
  • 29.2. Africa Mobile Engagement Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Mobile Engagement Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Mobile Engagement Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Mobile Engagement Market Competitive Landscape And Company Profiles

  • 30.1. Mobile Engagement Market Competitive Landscape
  • 30.2. Mobile Engagement Market Company Profiles
    • 30.2.1. Oracle Systems Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. International Business Machines Corp Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Urban Airship Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Adobe Systems India Private Limited Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Braze Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Mobile Engagement Market Other Major And Innovative Companies

  • 31.1. Salesforce Inc.
  • 31.2. Swrve Inc.
  • 31.3. Marketo Inc.
  • 31.4. Selligent SA
  • 31.5. Tapjoy Inc.
  • 31.6. Airship
  • 31.7. Followanalytics Inc.
  • 31.8. Leanplum Inc.
  • 31.9. Smartfocus Pvt Ltd.
  • 31.10. Webtrekk GmbH
  • 31.11. Truepush Private Limited
  • 31.12. CleverTap
  • 31.13. Emarsys
  • 31.14. Iterable Inc.
  • 31.15. Optimove Inc.

32. Global Mobile Engagement Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Engagement Market

34. Recent Developments In The Mobile Engagement Market

35. Mobile Engagement Market High Potential Countries, Segments and Strategies

  • 35.1 Mobile Engagement Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Mobile Engagement Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Mobile Engagement Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer