行动行销市场－全球产业规模、份额、趋势、机会和预测，按组件、通路、组织规模、垂直产业、地区和竞争格局划分，2021-2031年预测

全球行动行销市场规模将从2025年的202.9亿美元成长到2031年的532.8亿美元，复合年增长率达17.46%。行动行销是指一种多通路数位行销策略，旨在透过网站、电子邮件、简讯、社群媒体和行动应用程式等管道，触达目标受众的智慧型手机、平板电脑和其他行动装置。

主要市场驱动因素

人工智慧和机器学习的融合是推动产业发展的主要催化剂，实现了以往无法企及的超个人化。行销人员利用这些技术分析即时用户资料，预测消费者意图，从而在行动介面上推送客製化讯息。

主要市场挑战

严格的资料隐私法规的实施和第三方 Cookie 的停用，对全球行动行销市场的成长构成了巨大障碍。这种监管收紧破坏了该生态系统对精准消费者追踪和行为导向的依赖，而这些长期以来一直是行动广告商的主要价值驱动因素。

主要市场趋势

随着游戏内和激励性行动视讯广告的兴起，开发者正从直接面向消费者的广告模式转向混合模式，这从根本上重塑了获利模式。这种模式利用价值交换机制，玩家自愿观看影片广告以获得虚拟物品或游戏优势，与侵入式展示广告相比，显着提高了用户留存率和广告容忍度。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球行动行销市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按组件（平台和服务）
  • 按管道（简讯、推播通知、手机邮件、二维码及其他）
  • 依企业规模（中小企业和大型企业）划分
  • 按垂直行业划分（零售和电子商务、旅游和物流、汽车、银行、金融服务和保险、电信和IT以及其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美行动行销市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲行动行销市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太行动行销市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲行动行销市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲行动行销市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球行动行销市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Google LLC
• Facebook, Inc.
• Apple Inc.
• Amazon.com, Inc.
• Twitter, Inc.
• Adobe Inc.
• Salesforce.com, Inc.
• IBM Corporation
• Oracle Corporation
• SAP SE

第十六章：策略建议

第17章调查会社について・免责事项

The Global Mobile Marketing Market will grow from USD 20.29 Billion in 2025 to USD 53.28 Billion by 2031 at a 17.46% CAGR. Mobile marketing is defined as a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices through channels such as websites, email, SMS, social media, and mobile applications.

Key Market Drivers

The integration of artificial intelligence and machine learning serves as a primary catalyst for the industry, enabling hyper-personalization that was previously unattainable. Marketers leverage these technologies to analyze real-time user data, predicting consumer intent to deliver tailored messages across mobile interfaces.

Key Market Challenges

The enforcement of stringent data privacy regulations and the deprecation of third-party cookies represent a formidable obstacle to the growth of the Global Mobile Marketing Market. This regulatory tightening disrupts the ecosystem's reliance on precise consumer tracking and behavioral targeting, which have long been the primary value drivers for mobile advertisers. As operating systems restrict access to device identifiers and legal frameworks mandate explicit user consent, marketers face a severe reduction in the granularity of actionable data. This signal loss degrades the ability to attribute conversions accurately and optimize campaigns in real-time, resulting in diminished return on investment and forcing brands to reconsider their allocation of resources toward mobile channels.

Key Market Trends

The growth of in-game and rewarded mobile video advertising is fundamentally reshaping monetization strategies as developers move beyond direct consumer spending to hybrid models. This format leverages a value-exchange mechanism where players voluntarily consume video advertisements to receive virtual goods or gameplay advantages, significantly enhancing user retention and ad tolerance compared to intrusive display formats. This shift is substantiated by robust adoption rates among developers seeking stable revenue streams amidst fluctuating in-app purchase volumes.

Key Market Players

• Google LLC
• Facebook, Inc.
• Apple Inc.
• Amazon.com, Inc.
• Twitter, Inc.
• Adobe Inc.
• Salesforce.com, Inc.
• IBM Corporation
• Oracle Corporation
• SAP SE

Report Scope:

In this report, the Global Mobile Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Marketing Market, By Component:

• Platform and Services

Mobile Marketing Market, By Channel:

• Messaging
• Push Notifications
• Mobile Emails
• Quick Response (QR) Code
• and Others

Mobile Marketing Market, By Organization Size:

• SMEs and Large Enterprise

Mobile Marketing Market, By Vertical:

• Retail and E-Commerce
• Travel & Logistics
• Automotive
• BFSI
• Telecom & IT
• and Others

Mobile Marketing Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Marketing Market.

Available Customizations:

Global Mobile Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Marketing Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Platform and Services)
  • 5.2.2. By Channel (Messaging, Push Notifications, Mobile Emails, Quick Response (QR) Code, and Others)
  • 5.2.3. By Organization Size (SMEs and Large Enterprise)
  • 5.2.4. By Vertical (Retail and E-Commerce, Travel & Logistics, Automotive, BFSI, Telecom & IT, and Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Mobile Marketing Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Channel
  • 6.2.3. By Organization Size
  • 6.2.4. By Vertical
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Marketing Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Channel
      • 6.3.1.2.3. By Organization Size
      • 6.3.1.2.4. By Vertical
  • 6.3.2. Canada Mobile Marketing Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Channel
      • 6.3.2.2.3. By Organization Size
      • 6.3.2.2.4. By Vertical
  • 6.3.3. Mexico Mobile Marketing Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Channel
      • 6.3.3.2.3. By Organization Size
      • 6.3.3.2.4. By Vertical

7. Europe Mobile Marketing Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Channel
  • 7.2.3. By Organization Size
  • 7.2.4. By Vertical
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Marketing Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Channel
      • 7.3.1.2.3. By Organization Size
      • 7.3.1.2.4. By Vertical
  • 7.3.2. France Mobile Marketing Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Channel
      • 7.3.2.2.3. By Organization Size
      • 7.3.2.2.4. By Vertical
  • 7.3.3. United Kingdom Mobile Marketing Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Channel
      • 7.3.3.2.3. By Organization Size
      • 7.3.3.2.4. By Vertical
  • 7.3.4. Italy Mobile Marketing Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Channel
      • 7.3.4.2.3. By Organization Size
      • 7.3.4.2.4. By Vertical
  • 7.3.5. Spain Mobile Marketing Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Channel
      • 7.3.5.2.3. By Organization Size
      • 7.3.5.2.4. By Vertical

8. Asia Pacific Mobile Marketing Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Channel
  • 8.2.3. By Organization Size
  • 8.2.4. By Vertical
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Marketing Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Channel
      • 8.3.1.2.3. By Organization Size
      • 8.3.1.2.4. By Vertical
  • 8.3.2. India Mobile Marketing Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Channel
      • 8.3.2.2.3. By Organization Size
      • 8.3.2.2.4. By Vertical
  • 8.3.3. Japan Mobile Marketing Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Channel
      • 8.3.3.2.3. By Organization Size
      • 8.3.3.2.4. By Vertical
  • 8.3.4. South Korea Mobile Marketing Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Channel
      • 8.3.4.2.3. By Organization Size
      • 8.3.4.2.4. By Vertical
  • 8.3.5. Australia Mobile Marketing Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Channel
      • 8.3.5.2.3. By Organization Size
      • 8.3.5.2.4. By Vertical

9. Middle East & Africa Mobile Marketing Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Channel
  • 9.2.3. By Organization Size
  • 9.2.4. By Vertical
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Marketing Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Channel
      • 9.3.1.2.3. By Organization Size
      • 9.3.1.2.4. By Vertical
  • 9.3.2. UAE Mobile Marketing Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Channel
      • 9.3.2.2.3. By Organization Size
      • 9.3.2.2.4. By Vertical
  • 9.3.3. South Africa Mobile Marketing Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Channel
      • 9.3.3.2.3. By Organization Size
      • 9.3.3.2.4. By Vertical

10. South America Mobile Marketing Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Channel
  • 10.2.3. By Organization Size
  • 10.2.4. By Vertical
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Marketing Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Channel
      • 10.3.1.2.3. By Organization Size
      • 10.3.1.2.4. By Vertical
  • 10.3.2. Colombia Mobile Marketing Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Channel
      • 10.3.2.2.3. By Organization Size
      • 10.3.2.2.4. By Vertical
  • 10.3.3. Argentina Mobile Marketing Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Channel
      • 10.3.3.2.3. By Organization Size
      • 10.3.3.2.4. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Mobile Marketing Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Google LLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Facebook, Inc.
• 15.3. Apple Inc.
• 15.4. Amazon.com, Inc.
• 15.5. Twitter, Inc.
• 15.6. Adobe Inc.
• 15.7. Salesforce.com, Inc.
• 15.8. IBM Corporation
• 15.9. Oracle Corporation
• 15.10. SAP SE

16. Strategic Recommendations

17. About Us & Disclaimer