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市场调查报告书
商品编码
1624522

全球行动互动市场规模（按解决方案、组织规模、最终用户产业、地区、范围和预测）

Global Mobile Engagement Market Size By Solution, By Organization Size, By End-User Industry, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格

行动参与市场规模和预测

预计行动参与市场规模将在 2024 年达到 124.5 亿美元，在 2031 年达到 1,302.9 亿美元，2024 年至 2031 年的复合年增长率为 37.62%。行动参与是指使用者透过智慧型手机或平板电脑等行动装置与公司、产品或服务进行的互动和体验。行动互动包括各种数位行销技术，如行动应用程式、网站、社交媒体、简讯行销和推播通知，所有这些技术都有助于与用户建立更牢固的关係并提高消费者忠诚度。是：有效的行动参与不仅可以提高用户保留率和满意度，还可以透过提供个人化、情境驱动的体验来增加收入。

此外，行动参与应用程式还包括客製化推播通知，以告知用户有关促销活动的讯息，应用程式内讯息传递以增强用户体验，以及基于位置的行销，根据用户的地理位置提供相关优惠。

全球行动互动市场动态

主要市场推动因素

智慧型手机普及率：

智慧型手机的日益普及是行动参与市场的主要驱动力。据报道，到2021年，85％的美国人将拥有智慧型手机，高于2011年的35％。智慧型手机使用量的大幅成长将增加行动参与技术的用户数量，从而推动市场成长。

增加行动应用程式的使用：

人们在行动应用上花费的时间越来越多，这推动了行动参与市场的发展。根据 App Annie 的《State of Mobile 2021》报告，2020 年消费者平均每天在行动应用程式上花费 4.2 小时，比 2019 年增加了 30%。应用程式使用量的增加为企业透过行动平台与客户互动提供了机会。

转向行动商务的转变：

行动商务的兴起是行动参与市场的主要动力。根据美国人口普查局的数据，2021 年行动商务销售额达到 3,593.2 亿美元，比上年增长 15.2%。随着越来越多的消费者使用行动装置购物，企业正在投资行动参与技术以占领更大的市场占有率。

主要课题

行动应用程式获利的困难：

全球大多数人口已经从个人电脑转向手机来存取网路。这使得本机行动应用程式开发人员能够将货币化技术融入他们的网站中。然而，随着免费应用程式的流行，收入变得严重依赖这些程式。付费下载对于应用程式创造最高收入也起着关键作用，这使得行动应用程式的货币化变得困难。

缺乏行动行销整合专业知识：

开发行动行销活动等新方法需要大量的研究、专业知识和经验来实施最有效的技术。选择正确的目标群体、无法计算投资回报率和其他指标、创建不适当的广告格式以及其他不可避免的错误等问题可能会对您的品牌产生巨大的负面影响。行动行销有很多好处，但要获得新的目标客户，需要瞭解数位行销的专家，设备设定等其他困难因素也在行动互动市场中发挥作用。

主要趋势：

拥抱个人化、情境化的讯息传递：

人们越来越重视提供个人化、情境驱动的行动参与体验。公司可以利用用户数据和即时洞察，根据用户偏好、位置、行为和客户旅程阶段传递个人化讯息。这可以提高相关性、增加参与度并建立更牢固的客户关係。动态内容、地理定位和预测分析使行动参与更加情境化。

聊天机器人和虚拟助理整合：

将聊天机器人和虚拟助理等对话式介面整合到行动应用程式中的趋势日益增长。这些人工智慧解决方案可以侦测使用者意图并呈现相关资讯和任务，提供更自然、更互动的参与。透过提供全天候协助、自动执行常见查询以及添加更多个人化服务来增强行动体验。领先品牌正在采用聊天机器人来实现客户支援、潜在客户开发和应用内指导等用例。

渐进式 Web 应用程式 (PWA) 的兴起：

渐进式 Web 应用程式 (PWA) 越来越受欢迎，因为它们在行动网路上提供了无缝的类似应用程式的体验。PWAs 结合了网路和行动应用程式的最佳功能，包括搜寻引擎发现、URL 连结、离线功能和主萤幕整合。PWAs 有助于消除下载原生应用程式的障碍，同时仍提供引人注目的行动体验。PWAs 非常适合内容丰富的网站、电子商务企业以及希望提高行动转换率的组织。

目录

第 1 章 简介

  • 市场定义
  • 市场细分
  • 调查日程
  • 先决条件
  • 限制

第2章 研究方法

  • 数据挖掘
  • 二次调查
  • 初步调查
  • 专家建议
  • 品质检查
  • 最终审查
  • 数据三角测量
  • 自下而上的方法
  • 自上而下的方法
  • 调查流程
  • 数据源

第3章 执行摘要

  • 全球行动互动市场概况
  • 绘製全球和移动参与生态系统
  • 绝对的全球行动互动收入机会
  • 全球行动互动市场的吸引力
  • 全球行动互动市场：区域分析
  • 全球行动互动市场（按解决方案）
  • 全球行动互动市场（按组织规模）
  • 全球行动互动市场（按垂直产业划分）
  • 未来市场机会
  • 世界市场区隔

第4章市场展望

  • 全球行动互动市场的变化
  • 全球行动互动市场展望
  • 市场驱动力
    • 手机普及率高
    • 行动商务快速发展
    • 银行业高成长
  • 市场阻碍因素
    • 对数据隐私的担忧日益增加
  • 可能性
    • 医疗产业行动互动应用的兴起
    • 科技快速发展
  • COVID-19 对行动互动市场的影响分析
  • 波特五力模型分析
    • 新进入者的威胁
    • 替代品的威胁
    • 供应商的议价能力
    • 买方议价能力
    • 竞争公司之间敌对关係的强度
  • 价值链分析
  • 宏观经济分析

第 5 章 解决方案市场

  • 概述
  • 简讯和彩信
  • 推播通知
  • 应用程式内讯息传递
  • 电子邮件
  • 应用程式/网页内容
  • 其他

第6章 依组织规模划分的市场

  • 概述
  • 大公司
  • 中型公司

第7章 行业市场

  • 概述
  • 金融服务
  • 媒体娱乐
  • IT/通讯
  • 零售
  • 旅行/款待
  • 其他

第8章区域市场

  • 概述
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 亚太其他地区
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 其他拉丁美洲
  • 中东/非洲
    • 阿拉伯联合酋长国
    • 沙乌地阿拉伯
    • 南非
    • 其他中东/非洲

第9章 竞争格局

  • 概述
  • 竞争情景
  • 公司市场排名分析
  • 公司产业足迹
  • 王牌矩阵
    • 积极的
    • 前线
    • 新兴市场
    • 创新者

第10章 公司简介

  • AIRSHIP
  • BRAZE（APPBOY）
  • IBM CORPORATION
  • VIBES
  • UPLAND SOFTWARE（LOCALYTICS）
  • SALESFORCE
  • ADOBE（MARKETO）
  • SELLIGENT MARKETING CLOUD
  • ORACLE
  • MOENGAGE
Product Code: 24753

Mobile Engagement Market Size And Forecast

Mobile Engagement Market size was valued at USD 12.45 Billion in 2024 and is projected to reach USD 130.29 Billion by 2031 , growing at a CAGR of 37.62% from 2024 to 2031. Mobile engagement refers to users' interactions and experiences with businesses, products, or services via mobile devices such as smartphones and tablets. It comprises a variety of digital marketing methods, such as mobile applications, websites, social media, SMS marketing, and push notifications, all geared at building strong user relationships and increasing consumer loyalty. Effective mobile engagement not only improves user retention and satisfaction but also increases revenue by providing personalized and context-driven experiences.

Furthermore, mobile engagement applications include customized push notifications to alert users to promotions, in-app messaging to improve user experience, and location-based marketing to send appropriate offers depending on users' geographic locations.

Global Mobile Engagement Market Dynamics

The key market dynamics that are shaping the mobile engagement market include:

Key Market Drivers

Increasing Smartphone Adoption:

The widespread usage of smartphones is a major driver of the mobile engagement market. According to a report, by 2021, 85% of Americans own a smartphone, up from 35% in 2011. This considerable increase in smartphone usage opens up a bigger audience for mobile engagement techniques, resulting in market growth.

Rising Mobile App Usage:

The increased amount of time spent using mobile apps is driving the mobile engagement market. According to App Annie's State of Mobile 2021 report, consumers used mobile applications for an average of 4.2 hours per day in 2020, up 30% from 2019. This rising app usage opens up more chances for businesses to engage with their clients via mobile platforms.

Shift towards Mobile Commerce:

The increasing expansion of mobile commerce is a major driver of the mobile engagement market. According to the U.S. Census Bureau, mobile commerce sales totaled $359.32 billion in 2021, up 15.2% from the previous year. As more consumers shop on their mobile devices, businesses are investing in mobile engagement techniques to acquire a larger market share.

Key Challenges:

Difficulty in Monetizing Mobile Apps:

The majority of the globe has switched from PCs to mobile phones for internet access. This has allowed native mobile app developers to implement monetization techniques for their websites. However, with the proliferation of free apps, revenue has grown heavily reliant on these programs. Paid downloads have also played an important role in generating the highest app sales, making it difficult to monetize mobile apps.

Lack of Expertise in Mobile Marketing Integration:

Developing new approaches, such as mobile marketing campaigns, necessitates substantial research, expertise, and experience to incorporate the most efficient technique. Some issues, like as selecting a suitable target group, being unable to compute ROI and other metrics, producing an inappropriate ad format, and other unavoidable faults, have a big negative impact on the brand. Although it has various benefits, gaining new and target clients through mobile marketing necessitates experts that understand digital marketing efforts as well as other difficult elements such as device configuration, which are some of the factors restricting the mobile engagement market's growth.

Key Trends:

Adoption of Personalized and Contextual Messaging:

There is an increasing emphasis on providing personalized and context-driven mobile engagement experiences. Companies leverage user data and real-time insights to send personalized messages depending on user preferences, location, behavior, and stage of the customer journey. This improves relevancy, increases engagement, and fosters stronger customer relationships. Dynamic content, geo-targeting, and predictive analytics provide more contextual mobile engagement.

Integration of Chatbots and Virtual Assistants:

The integration of conversational interfaces such as chatbots and virtual assistants into mobile apps is a growing trend. These AI-powered solutions offer more natural, interactive engagement by detecting user intent and presenting relevant information or tasks. They improve the mobile experience by providing 24-hour help, automating frequent inquiries, and adding a more personal touch. Leading brands are employing chatbots for use cases like customer support, lead generation, and in-app guidance.

Rise of Progressive Web Apps (PWAs):

Progressive Web Apps (PWAs) are gaining popularity because they offer a seamless, app-like experience on the mobile web. PWAs integrate the greatest features of web and mobile apps, including search engine discovery, URL linking, offline functionality, and home screen integration. They help to eliminate the barrier of downloading native apps while still providing a compelling mobile experience. PWAs are suitable for content-heavy websites, e-commerce companies, and organizations that want to increase mobile conversion rates.

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Global Mobile Engagement Market Regional Analysis

Here is a more detailed regional analysis of the mobile engagement market:

Asia Pacific:

According to Verified Market Research, the Asia Pacific region is estimated to dominate the market over the forecast period. The Asia Pacific region is experiencing an increase in smartphone adoption, particularly in emerging markets. According to the GSMA's Mobile Economy Asia Pacific 2021 report, smartphone use in the region reached 68% in 2020 and is expected to increase to 80% by 2025. This rapid increase in smartphone usage creates an ideal environment for mobile engagement techniques, resulting in market growth throughout the region.

Furthermore, the Asia Pacific region is experiencing considerable growth in mobile internet usage, which is driving the mobile engagement market. According to the Internet and Mobile Association of India (IAMAI) and Kantar's ICUBE 2020 research, India's mobile internet users reached 448 million by the end of 2020, up 23% from 2019. The growing number of mobile internet users creates massive opportunities for businesses to engage with consumers through mobile platforms.

Europe:

Europe region is estimated to exhibit significant growth within the market during the forecast period. Europe has seen a significant surge in smartphone penetration, propelling the mobile engagement market. According to Eurostat, 87% of EU citizens aged 16 to 74 used mobile devices to access the internet in 2020, up from 76% in 2016. In other countries, such as the Netherlands and Sweden, this proportion has surpassed 95%. This extensive smartphone usage creates an ideal environment for mobile engagement methods, propelling industry growth throughout the region.

Furthermore, the European region is experiencing a tremendous increase in mobile internet usage, which is driving the mobile engagement market. According to the European Commission's Digital Economy and Society Index (DESI) 2021, 4G mobile coverage reached 99.7% of European households in 2020, an increase from 96% in 2015. Also, the survey predicts that in 2020, 71% of European internet users used smartphones to access online services, up from 64% in 2019. This increased mobile internet adoption opens up numerous options for businesses to engage with customers via mobile platforms.

North America:

North America is estimated to exhibit substantial growth within the market during the forecast period. The North American region is experiencing a considerable increase in mobile app adoption, boosting the mobile engagement market. According to App Annie's State of Mobile 2021 study, U.S. consumers used mobile applications for an average of 3.7 hours per day in 2020, up 20% from 2019. Additionally, mobile app downloads in the United States increased by 7% year on year in 2020, hitting 12.3 billion. This growth in app usage opens up several options for businesses to engage with their clients via mobile platforms.

Furthermore, the mobile engagement market in North America is being driven primarily by the rapid expansion of mobile commerce. According to the US Census Bureau, mobile commerce sales in the United States reached USD 359.32 Billion in 2021, up 15.2% from the previous year. eMarketer predicts that by 2025, mobile commerce will account for 44.2% of all retail e-commerce sales in the United States. This move to mobile shopping motivates firms to invest in mobile engagement tactics to attract and keep clients in this rapidly expanding market.

Global Mobile Engagement Market: Segmentation Analysis

The Mobile Engagement Market is segmented based on Solution, Organization Size, End-User Industry, and Geography.

Mobile Engagement Market, By Solution

  • SMS and MMS
  • Push Notifications
  • In-App Messaging
  • E-mails
  • App/Web Content
  • Others

Based on the Solution, the market is segmented into SMS & MMS, Push Notifications, In-App Messaging, E-mails, App/Web Content, and Others. The push notification segment is estimated to dominate within the mobile engagement market due to the success of push notifications as a marketing and communication channel, which allows for increased engagement rates and user retention. The segment is expected to increase rapidly, owing to its low cost and capacity to send timely, relevant messages to customers across several platforms, hence improving overall customer experience and brand interaction.

Mobile Engagement Market, By Organization Size

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). The large enterprise segment is estimated to dominate the mobile engagement market due to its capacity to manage complicated systems and large volumes of marketing data, necessitating advanced mobile engagement techniques. Large enterprises invest heavily in mobile engagement platforms to improve customer connections and optimize marketing activities, resulting in continuous growth at a CAGR of 37% throughout the forecast period.

Mobile Engagement Market, By End-User Industry

  • Banking, Financial Services & Insurance (BFSI)
  • Media and Entertainment
  • Retail
  • Travel and Hospitality
  • IT and Telecom
  • Others

Based on End-User Industry, the market is segmented into BFSI, Media & Entertainment, Retail, Travel & Hospitality, IT & Telecom, and Others. The banking, financial services & insurance (BFSI) segment is estimated to hold the majority share in the forecast period of the mobile engagement market. This domination is fueled by the rapid evolution of new technology and the changing demands of digitally informed clients. BFSI institutions are increasingly turning to mobile engagement technologies to improve client interactions, expedite processes, and create tailored experiences. The integration of developing technologies, such as artificial intelligence and data analytics, contributes to the growth of this market by allowing for more effective customer engagement tactics.

Mobile Engagement Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Based on Geography, the Mobile Engagement Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific region is estimated to hold the largest share of the mobile engagement market. This domination is being driven by the rapid proliferation of smartphones and the growing use of mobile applications throughout the region. The existence of large online retailers, as well as the construction of mobile telecom infrastructure, help to drive market growth. Furthermore, the region's emphasis on digital transformation and technical developments, such as AI integration, is projected to maintain its leadership in the next years.

Key Players

  • The "Mobile Engagement Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
  • Urban Airship, BRAZE (Appboy), IBM Corporation, Vibes, Upland Software, Salesforce, Marketo Engage, Selligent, Oracle, and MoEngage.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

  • Mobile Engagement Market Recent Developments
  • In March 2022, Salesforce announced a new, intelligent AppExchange homepage experience that makes it easier than ever for customers to discover relevant apps, experts, and content.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 MARKET DEFINITION
  • 1.2 MARKET SEGMENTATION
  • 1.3 RESEARCH TIMELINES
  • 1.4 ASSUMPTIONS
  • 1.5 LIMITATIONS

2 RESEARCH METHODOLOGY

  • 2.1 DATA MINING
  • 2.2 SECONDARY RESEARCH
  • 2.3 PRIMARY RESEARCH
  • 2.4 SUBJECT MATTER EXPERT ADVICE
  • 2.5 QUALITY CHECK
  • 2.6 FINAL REVIEW
  • 2.7 DATA TRIANGULATION
  • 2.8 BOTTOM-UP APPROACH
  • 2.9 TOP-DOWN APPROACH
  • 2.10 RESEARCH FLOW
  • 2.11 DATA SOURCES

3 EXECUTIVE SUMMARY

  • 3.1 GLOBAL MOBILE ENGAGEMENT MARKET OVERVIEW
  • 3.2 GLOBAL MOBILE ENGAGEMENT ECOLOGY MAPPING
  • 3.3 GLOBAL MOBILE ENGAGEMENT ABSOLUTE MARKET OPPORTUNITY
  • 3.4 GLOBAL MOBILE ENGAGEMENT MARKET ATTRACTIVENESS
  • 3.5 GLOBAL MOBILE ENGAGEMENT MARKET GEOGRAPHICAL ANALYSIS (CAGR %)
  • 3.6 GLOBAL MOBILE ENGAGEMENT MARKET, BY SOLUTION (USD MILLION)
  • 3.7 GLOBAL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE (USD MILLION)
  • 3.8 GLOBAL MOBILE ENGAGEMENT MARKET, BY VERTICAL (USD MILLION)
  • 3.9 FUTURE MARKET OPPORTUNITIES
  • 3.10 GLOBAL MARKET SPLIT

4 MARKET OUTLOOK

  • 4.1 GLOBAL MOBILE ENGAGEMENT MARKET EVOLUTION
  • 4.2 GLOBAL MOBILE ENGAGEMENT MARKET OUTLOOK
  • 4.3 MARKET DRIVERS
    • 4.3.1 HIGH PENETRATION OF MOBILE PHONES
    • 4.3.2 RAPID DEVELOPMENT IN MOBILE COMMERCE
    • 4.3.3 HIGH GROWTH BANKING INDUSTRY
  • 4.4 MARKET RESTRAINTS
    • 4.4.1 INCREASE IN CONCERNS RELATED TO DATA PRIVACY
  • 4.5 OPPORTUNITIES
    • 4.5.1 ADVANCEMENT OF MOBILE ENGAGEMENT APPLICATIONS FOR HEALTHCARE VERTICAL
    • 4.5.2 RAPID DEVELOPMENT IN TECHNOLOGY
  • 4.6 IMPACT ANALYSIS OF COVID-19 ON MOBILE ENGAGEMENT MARKET
  • 4.7 PORTER'S FIVE FORCE MODELS ANALYSIS
    • 4.7.1 THREAT OF NEW ENTRANTS
    • 4.7.2 THREAT OF SUBSTITUTES
    • 4.7.3 BARGAINING POWER OF SUPPLIERS
    • 4.7.4 BARGAINING POWER OF BUYERS
    • 4.7.5 INTENSITY OF COMPETITIVE RIVALRY
  • 4.8 VALUE CHAIN ANALYSIS
  • 4.9 MACROECONOMIC ANALYSIS

5 MARKET, BY SOLUTION

  • 5.1 OVERVIEW
  • 5.2 SMS AND MMS
  • 5.3 PUSH NOTIFICATIONS
  • 5.4 IN-APP MESSAGING
  • 5.5 E-MAILS
  • 5.6 APP/WEB CONTENT
  • 5.7 OTHERS

6 MARKET, BY ORGANIZATION SIZE

  • 6.1 OVERVIEW
  • 6.2 LARGE ENTERPRISES
  • 6.3 MEDIUM ORGANIZATIONS

7 MARKET, BY VERTICAL

  • 7.1 OVERVIEW
  • 7.2 FINANCIAL SERVICES
  • 7.3 MEDIA AND ENTERTAINMENT
  • 7.4 IT & TELECOMMUNICATION
  • 7.5 RETAIL
  • 7.6 TRAVEL AND HOSPITALITY
  • 7.7 OTHERS

8 MARKET, BY GEOGRAPHY

  • 8.1 OVERVIEW
  • 8.2 NORTH AMERICA
    • 8.2.1 U.S.
    • 8.2.2 CANADA
    • 8.2.3 MEXICO
  • 8.3 EUROPE
    • 8.3.1 GERMANY
    • 8.3.2 U.K.
    • 8.3.3 FRANCE
    • 8.3.4 ITALY
    • 8.3.5 SPAIN
    • 8.3.6 REST OF EUROPE
  • 8.4 ASIA-PACIFIC
    • 8.4.1 CHINA
    • 8.4.2 JAPAN
    • 8.4.3 INDIA
    • 8.4.4 REST OF ASIA-PACIFIC
  • 8.5 LATIN AMERICA
    • 8.5.1 BRAZIL
    • 8.5.2 ARGENTINA
    • 8.5.3 REST OF LATIN AMERICA
  • 8.6 MIDDLE EAST AND AFRICA
    • 8.6.1 UAE
    • 8.6.2 SAUDI ARABIA
    • 8.6.3 SOUTH AFRICA
    • 8.6.4 REST OF MEA

9 COMPETITIVE LANDSCAPE

  • 9.1 OVERVIEW
  • 9.2 COMPETITIVE SCENARIO
  • 9.3 COMPANY MARKET RANKING ANALYSIS
  • 9.4 COMPANY INDUSTRY FOOTPRINT
  • 9.5 ACE MATRIX
    • 9.5.1 ACTIVE
    • 9.5.2 CUTTING EDGE
    • 9.5.3 EMERGING
    • 9.5.4 INNOVATORS

10 COMPANY PROFILES

  • 10.1 AIRSHIP
    • 10.1.1 COMPANY OVERVIEW
    • 10.1.2 COMPANY INSIGHTS
    • 10.1.3 PRODUCT DEVELOPMENT
    • 10.1.4 PRODUCT BENCHMARKING
    • 10.1.5 SWOT ANALYSIS
    • 10.1.6 CURRENT FOCUS & STRATEGIES
    • 10.1.7 THREAT FROM COMPETITION
  • 10.2 BRAZE (APPBOY)
    • 10.2.1 COMPANY OVERVIEW
    • 10.2.2 COMPANY INSIGHTS
    • 10.2.3 SEGMENT BREAKDOWN
    • 10.2.4 PRODUCT BENCHMARKING
    • 10.2.5 SWOT ANALYSIS
    • 10.2.6 CURRENT FOCUS & STRATEGIES
    • 10.2.7 THREAT FROM COMPETITION
  • 10.3 IBM CORPORATION
    • 10.3.1 COMPANY OVERVIEW
    • 10.3.2 COMPANY INSIGHTS
    • 10.3.1 SEGMENT BREAKDOWN
    • 10.3.2 PRODUCT BENCHMARKING
    • 10.3.3 SWOT ANALYSIS
    • 10.3.4 CURRENT FOCUS & STRATEGIES
    • 10.3.5 THREAT FROM COMPETITION
  • 10.4 VIBES
    • 10.4.1 COMPANY OVERVIEW
    • 10.4.2 COMPANY INSIGHTS
    • 10.4.3 PRODUCT BENCHMARKING
  • 10.5 UPLAND SOFTWARE (LOCALYTICS)
    • 10.5.1 COMPANY OVERVIEW
    • 10.5.2 COMPANY INSIGHTS
    • 10.5.3 SEGMENT BREAKDOWN
    • 10.5.4 PRODUCT BENCHMARKING
  • 10.6 SALESFORCE
    • 10.6.1 COMPANY OVERVIEW
    • 10.6.2 COMPANY INSIGHTS
    • 10.6.3 PRODUCT BENCHMARKING
    • 10.6.4 KEY DEVELOPMENT
  • 10.7 ADOBE (MARKETO)
    • 10.7.1 COMPANY OVERVIEW
    • 10.7.2 COMPANY INSIGHTS
    • 10.7.3 SEGMENT BREAKDOWN
    • 10.7.4 PRODUCT BENCHMARKING
  • 10.8 SELLIGENT MARKETING CLOUD
    • 10.8.1 COMPANY OVERVIEW
    • 10.8.2 COMPANY INSIGHTS
    • 10.8.3 PRODUCT BENCHMARKING
    • 10.8.4 KEY DEVELOPMENTS
  • 10.9 ORACLE
    • 10.9.1 COMPANY OVERVIEW
    • 10.9.2 COMPANY INSIGHTS
    • 10.9.3 SEGMENT BREAKDOWN
    • 10.9.4 PRODUCT BENCHMARKING
    • 10.9.5 KEY DEVELOPMENT
  • 10.10 MOENGAGE
    • 10.10.1 COMPANY OVERVIEW
    • 10.10.2 COMPANY INSIGHTS
    • 10.10.3 PRODUCT DEVELOPMENT
    • 10.10.4 PRODUCT BENCHMARKING

LIST OF TABLES

  • TABLE 1 PROJECTED REAL GDP GROWTH (ANNUAL PERCENTAGE CHANGE) OF KEY COUNTRIES
  • TABLE 2 GLOBAL MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 3 GLOBAL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 4 GLOBAL MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 5 GLOBAL MOBILE ENGAGEMENT MARKET, BY GEOGRAPHY, 2020 - 2030 (USD MILLION)
  • TABLE 6 NORTH AMERICA MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 7 NORTH AMERICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 8 NORTH AMERICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 9 NORTH AMERICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 10 U.S. MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 11 U.S. MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 12 U.S. MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 13 CANADA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 14 CANADA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 15 CANADA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 16 MEXICO MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 17 MEXICO MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 18 MEXICO MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 19 EUROPE MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 20 EUROPE MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 21 EUROPE MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 22 EUROPE MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 23 GERMANY MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 24 GERMANY MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 25 GERMANY MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 26 U.K. MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 27 U.K. MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 28 U.K. MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 29 FRANCE MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 30 FRANCE MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 31 FRANCE MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 32 ITALY MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 33 ITALY MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 34 ITALY MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 35 SPAIN MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 36 SPAIN MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 37 SPAIN MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 38 REST OF EUROPE MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 39 REST OF EUROPE MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 40 REST OF EUROPE MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 41 ASIA-PACIFIC MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 42 ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 43 ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 44 ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 45 CHINA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 46 CHINA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 47 CHINA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 48 JAPAN MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 49 JAPAN MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 50 JAPAN MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 51 INDIA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 52 INDIA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 53 INDIA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 54 REST OF ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 55 REST OF ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 56 REST OF ASIA PACIFIC MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 57 LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 58 LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 59 LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 60 LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 61 BRAZIL MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 62 BRAZIL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 63 BRAZIL MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 64 ARGENTINA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 65 ARGENTINA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 66 ARGENTINA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 67 REST OF LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 68 REST OF LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 69 REST OF LATIN AMERICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 70 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET, BY COUNTRY, 2020 - 2030 (USD MILLION)
  • TABLE 71 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 72 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 73 MIDDLE EAST AND AFRICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 74 UAE MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 75 UAE MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 76 UAE MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 77 SAUDI ARABIA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 78 SAUDI ARABIA AND AFRICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 79 SAUDI ARABIA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 80 SOUTH AFRICA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 81 SOUTH AFRICA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 82 SOUTH AFRICA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 83 REST OF MEA MOBILE ENGAGEMENT MARKET, BY SOLUTION, 2020 - 2030 (USD MILLION)
  • TABLE 84 REST OF MEA MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 - 2030 (USD MILLION)
  • TABLE 85 REST OF MEA MOBILE ENGAGEMENT MARKET, BY VERTICAL, 2020 - 2030 (USD MILLION)
  • TABLE 86 COMPANY MARKET RANKING ANALYSIS
  • TABLE 87 COMPANY INDUSTRY FOOTPRINT
  • TABLE 88 AIRSHIP: PRODUCT DEVELOPMENT
  • TABLE 89 AIRSHIP.: PRODUCT BENCHMARKING
  • TABLE 90 BRAZE (APPBOY): PRODUCT BENCHMARKING
  • TABLE 91 IBM CORPORATION: PRODUCT BENCHMARKING
  • TABLE 92 VIBES: PRODUCT BENCHMARKING
  • TABLE 93 UPLAND SOFTWARE (LOCALYTICS): PRODUCT BENCHMARKING
  • TABLE 94 SALESFORCE: PRODUCT BENCHMARKING
  • TABLE 95 SALESFORCE: KEY DEVELOPMENT
  • TABLE 96 MARKETO: PRODUCT BENCHMARKING
  • TABLE 97 SELLIGENT MARKETING CLOUD: PRODUCT BENCHMARKING
  • TABLE 98 SELLIGENT MARKETING CLOUD: KEY DEVELOPMENTS
  • TABLE 99 ORACLE: PRODUCT BENCHMARKING
  • TABLE 100 ORACLE: PRODUCT DEVELOPMENT
  • TABLE 101 MOENGAGE: PRODUCT DEVELOPMENT
  • TABLE 102 MOENGAGE: PRODUCT BENCHMARKING

LIST OF FIGURES

  • FIGURE 1 GLOBAL MOBILE ENGAGEMENT MARKET SEGMENTATION
  • FIGURE 2 RESEARCH TIMELINES
  • FIGURE 3 DATA TRIANGULATION
  • FIGURE 4 MARKET RESEARCH FLOW
  • FIGURE 5 DATA SOURCES
  • FIGURE 6 GLOBAL MOBILE ENGAGEMENT MARKET GEOGRAPHICAL ANALYSIS, 2023-2030
  • FIGURE 7 GLOBAL MOBILE ENGAGEMENT MARKET, BY SOLUTION (USD MILLION)
  • FIGURE 8 GLOBAL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE (USD MILLION)
  • FIGURE 9 GLOBAL MOBILE ENGAGEMENT MARKET, BY VERTICAL (USD MILLION)
  • FIGURE 10 FUTURE MARKET OPPORTUNITIES
  • FIGURE 11 ASIA PACIFIC DOMINATED THE MARKET IN 2021
  • FIGURE 12 GLOBAL MOBILE ENGAGEMENT MARKET OUTLOOK
  • FIGURE 13 GLOBAL SMARTPHONE PENETRATION RATE AS SHARE OF POPULATION FROM 2016 TO 2020
  • FIGURE 14 GLOBAL MOBILE ENGAGEMENT MARKET, BY SOLUTION
  • FIGURE 15 GLOBAL MOBILE ENGAGEMENT MARKET, BY ORGANIZATION SIZE
  • FIGURE 16 GLOBAL MOBILE ENGAGEMENT MARKET, BY VERTICAL
  • FIGURE 17 GLOBAL MOBILE ENGAGEMENT MARKET, BY GEOGRAPHY, 2020 - 2030 (USD MILLION)
  • FIGURE 18 NORTH AMERICA MARKET SNAPSHOT
  • FIGURE 19 U.S. MARKET SNAPSHOT
  • FIGURE 20 CANADA MARKET SNAPSHOT
  • FIGURE 21 MEXICO MARKET SNAPSHOT
  • FIGURE 22 EUROPE MARKET SNAPSHOT
  • FIGURE 23 GERMANY MARKET SNAPSHOT
  • FIGURE 24 U.K. MARKET SNAPSHOT
  • FIGURE 25 FRANCE MARKET SNAPSHOT
  • FIGURE 26 ITALY MARKET SNAPSHOT
  • FIGURE 27 SPAIN MARKET SNAPSHOT
  • FIGURE 28 REST OF EUROPE MARKET SNAPSHOT
  • FIGURE 29 ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 30 CHINA MARKET SNAPSHOT
  • FIGURE 31 JAPAN MARKET SNAPSHOT
  • FIGURE 32 INDIA MARKET SNAPSHOT
  • FIGURE 33 REST OF ASIA-PACIFIC MARKET SNAPSHOT
  • FIGURE 34 LATIN AMERICA MARKET SNAPSHOT
  • FIGURE 35 BRAZIL MARKET SNAPSHOT
  • FIGURE 36 ARGENTINA MARKET SNAPSHOT
  • FIGURE 37 REST OF LATIN AMERICA MARKET SNAPSHOT
  • FIGURE 38 MIDDLE EAST AND AFRICA MARKET SNAPSHOT
  • FIGURE 39 UAE MARKET SNAPSHOT
  • FIGURE 40 SAUDI ARABIA MARKET SNAPSHOT
  • FIGURE 41 SOUTH AFRICA MARKET SNAPSHOT
  • FIGURE 42 REST OF MEA MARKET SNAPSHOT
  • FIGURE 43 KEY STRATEGIC DEVELOPMENTS
  • FIGURE 44 ACE MATRIX
  • FIGURE 45 AIRSHIP: COMPANY INSIGHT
  • FIGURE 46 AIRSHIP: SWOT ANALYSIS
  • FIGURE 47 BRAZE (APPBOY): COMPANY INSIGHT
  • FIGURE 48 BRAZE (APPBOY): BREAKDOWN
  • FIGURE 49 IBM CORPORATION: COMPANY INSIGHT
  • FIGURE 50 IBM CORPORATION: BREAKDOWN
  • FIGURE 51 VIBES: COMPANY INSIGHT
  • FIGURE 52 UPLAND SOFTWARE (LOCALYTICS): COMPANY INSIGHT
  • FIGURE 53 UPLAND SOFTWARE (LOCALYTICS): BREAKDOWN
  • FIGURE 54 SALESFORCE: COMPANY INSIGHT
  • FIGURE 55 SALESFORCE: SEGMENT BREAKDOWN
  • FIGURE 56 ADOBE: COMPANY INSIGHT
  • FIGURE 57 ADOBE: BREAKDOWN
  • FIGURE 58 SELLIGENT MARKETING CLOUD: COMPANY INSIGHT
  • FIGURE59 ORACLE
  • FIGURE60 ORACLE
  • FIGURE61 MOENGAGE