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全球行动行销市场研究报告 - 产业分析、规模、份额、成长、趋势及 2025 年至 2033 年预测

Global Mobile Marketing Market Research Report- Industry Analysis, Size, Share, Growth, Trends and Forecast 2025 to 2033

出版日期: 2025年05月01日 | 出版商:

Value Market Research | 英文 157 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录图表

全球行动行销市场规模预计将从 2024 年的 282.7 亿美元成长到 2033 年的 1979.5 亿美元，在 2026 年至 2033 年的预测期内，年复合成长率(CAGR) 将达到 24.14%。

随着企业越来越意识到透过行动装置接触消费者的重要性，行动行销市场正在快速扩张。随着智慧型手机和行动应用程式的普及，企业正在利用行动行销策略即时吸引客户并提供个人化体验。向行动商务的转变正在推动对增强品牌知名度和客户互动的创新行销解决方案的需求。随着消费者越来越依赖行动装置进行购物和获取讯息，行动行销领域将迎来显着成长。

技术进步正在改变行动行销格局，使企业能够采用数据驱动的策略来优化其行销工作。人工智慧和机器学习的结合使行销人员能够分析消费者的行为和偏好，从而开展与受众产生共鸣的有针对性的行销活动。此外，基于位置的行销的兴起增强了行动广告的相关性，使企业能够根据消费者的地理位置及时提供优惠和促销。当组织努力与客户建立有意义的联繫时，利用行动行销的能力将成为其整体策略的关键组成部分。

展望未来，随着企业优先考虑行动优先策略，行动行销市场预计将继续保持上升趋势。 5G技术的日益普及将进一步增强行动行销能力，实现更快的资料传输和更丰富的用户体验。此外，对隐私和资料保护的日益重视将推动对透明和道德的行动行销实践的需求。随着行动领域的发展，行动行销领域已做好准备，充分利用新兴趋势，确保企业能够在竞争日益激烈的环境中有效地吸引和留住客户。

我们的报告经过精心製作，为客户提供有关各个行业和市场的全面且可行的见解。每份报告都包含几个关键部分，以确保彻底了解市场格局：

市场概览：市场的详细介绍，包括定义、分类和行业现状概述。

市场动态：深入分析影响市场成长的关键驱动因素、限制因素、机会与挑战。本节探讨技术进步、监管变化和新兴趋势等因素。

細項分析：根据产品类型、应用、最终用户和地理位置等标准将市场细分为不同的细分市场。该分析强调了每个部分的表现和潜力。

竞争格局：对主要市场参与者的全面评估，包括其市场份额、产品组合、策略倡议和财务表现。本节深入分析了领先公司的竞争动态和采用的关键策略。

市场预测：根据历史资料和当前市场状况，对特定时期内的市场规模和成长趋势进行预测。这包括定量分析和图形表示，以说明未来的市场轨迹。

区域分析：评估不同地理区域的市场表现，确定关键市场和区域趋势。这有助于了解区域市场动态和机会。

新兴趋势与机会：识别当前和新兴的市场趋势、技术创新和潜在投资领域。本节提供了对未来市场发展和成长前景的见解。

简介 - 市场动态
市场驱动因素
市场限制
机会
产业趋势
波特五力分析
市场吸引力分析
- 依产品形式分析市场吸引力
- 按最终用户行业进行的市场吸引力分析
- 依企业规模分析市场吸引力
- 按最终用途进行的市场吸引力分析
- 市场吸引力分析：按地区

第四章：价值链分析

价值链分析
原料分析
- 原料清单
- 原料製造商清单
- 主要原物料价格走势
潜在买家名单
行销管道
- 直效行销
- 间接行销
- 行销通路发展趋势

第五章：全球行动行销市场分析：依产品形式

按产品形式概览
按产品形式进行的历史和预测资料分析
坚硬的
液体

第六章：全球行动行销市场分析：按最终用户产业

按最终用户行业概览
按最终用户行业进行的历史和预测数据分析
农业
化学
製药
纺织品
食品和饮料
其他的

第七章：全球行动行销市场分析：依企业规模

按企业规模概览
依企业规模进行历史与预测资料分析
大型企业
中小企业

第 8 章：全球行动行销市场分析：依最终用途

按最终用途概述
按最终用途进行的历史和预测数据分析
零售
媒体与娱乐
旅行
汽车
卫生保健
资讯科技和电信
金融服务业
其他的

第九章：全球行动行销市场分析：按地区

区域展望
介绍
北美销售分析
- 概述、历史和预测数据销售分析
- 北美各细分市场销售分析
- 北美各国销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
欧洲销售分析
- 概述、历史和预测数据销售分析
- 欧洲各细分市场销售分析
- 欧洲各国销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 义大利销售分析
- 俄罗斯销售分析
- 欧洲其他地区销售分析
亚太地区销售分析
- 概述、历史和预测数据销售分析
- 亚太地区分部销售分析
- 亚太地区国家销售分析
- 中国销售分析
- 印度销售分析
- 日本销售分析
- 韩国销售分析
- 澳洲销售分析
- 东南亚销售分析
- 亚太地区其他地区销售分析
拉丁美洲销售分析
- 概述、历史和预测数据销售分析
- 拉丁美洲各细分市场销售分析
- 拉丁美洲各国销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利销售分析
- 拉丁美洲其他地区销售分析
中东和非洲销售分析
- 概述、历史和预测数据销售分析
- 中东和非洲分部销售分析
- 中东和非洲国家销售分析
- 沙乌地阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 中东和非洲其他地区销售分析

第十章：行动行销公司的竞争格局

行动行销市场竞争
伙伴关係/合作/协议
併购
新产品发布
其他发展

第 11 章：公司简介

顶级公司市占率分析
市场集中度
Amobee Inc.

公司概况
公司收入
产品
最新动态

Chartboost Inc.

公司概况
公司收入
产品
最新动态

Flurry

公司概况
公司收入
产品
最新动态

Google Inc.

公司概况
公司收入
产品
最新动态

IBM Corporation

公司概况
公司收入
产品
最新动态

InMobi

公司概况
公司收入
产品
最新动态

Marketo

公司概况
公司收入
产品
最新动态

AppSamurai

公司概况
公司收入
产品
最新动态

Oracle

公司概况
公司收入
产品
最新动态

Salesforce Inc.

公司概况
公司收入
产品
最新动态

SAS Institute Inc

公司概况
公司收入
产品
最新动态

注意 - 在公司简介中，财务细节和最新发展取决于可用性，对于私人公司，可能不予涵盖

简介目录图表

Product Code: VMR112113103

Global Mobile Marketing Market size is anticipated to grow from USD 28.27 Billion in 2024 to USD 197.95 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 24.14% during the forecast period of 2026 to 2033.

The Mobile Marketing market is experiencing rapid expansion as businesses increasingly recognize the importance of reaching consumers through mobile devices. With the proliferation of smartphones and mobile applications, organizations are leveraging mobile marketing strategies to engage customers in real-time and deliver personalized experiences. The shift towards mobile commerce is driving demand for innovative marketing solutions that enhance brand visibility and customer interaction. As consumers increasingly rely on their mobile devices for shopping and information, the mobile marketing sector is poised for significant growth.

Technological advancements are transforming the mobile marketing landscape, enabling businesses to adopt data-driven strategies that optimize their marketing efforts. The integration of artificial intelligence and machine learning is allowing marketers to analyze consumer behavior and preferences, facilitating targeted campaigns that resonate with audiences. Additionally, the rise of location-based marketing is enhancing the relevance of mobile advertisements, enabling businesses to deliver timely offers and promotions based on consumers' geographic locations. As organizations strive to create meaningful connections with their customers, the ability to leverage mobile marketing will be a critical component of their overall strategy.

Looking ahead, the Mobile Marketing market is expected to continue its upward trajectory as businesses prioritize mobile-first strategies. The increasing adoption of 5G technology will further enhance mobile marketing capabilities, enabling faster data transmission and richer user experiences. Moreover, the growing emphasis on privacy and data protection will drive demand for transparent and ethical mobile marketing practices. As the mobile landscape evolves, the mobile marketing sector is well-positioned to capitalize on emerging trends, ensuring that businesses can effectively engage and retain their customers in an increasingly competitive environment.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Component

Platform
Services

By Enterprise Size

Large Enterprises
Small & Medium Enterprises

By End-use

Retail
Media & Entertainment
Travel
Automotive
Healthcare
IT & Telecom
BFSI
Others
COMPANIES PROFILED
Amobee Inc.
Chartboost Inc.
Flurry
Google Inc.
IBM Corporation
InMobi
Marketo
AppSamurai
Oracle
Salesforce Inc.
SAS Institute Inc.
The above list can be customized.

1. PREFACE

1.1. Report Description
- 1.1.1 Objective
- 1.1.2 Target Audience
- 1.1.3 Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1 Market Research Process
- 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3. MOBILE MARKETING INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Poerter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product Form
- 3.7.2 Market Attractiveness Analysis By End-User Industry
- 3.7.3 Market Attractiveness Analysis By Enterprise Size
- 3.7.4 Market Attractiveness Analysis By End-use
- 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1 List of Raw Materials
- 4.2.2 Raw Material Manufactures List
- 4.2.3 Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1 Direct Marketing
- 4.4.2 Indirect Marketing
- 4.4.3 Marketing Channel Development Trend

5. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY PRODUCT FORM

5.1. Overview By Product Form
5.2. Historical and Forecast Data Analysis By Product Form
5.3. Solid Historic and Forecast Sales By Regions
5.4. Liquid Historic and Forecast Sales By Regions

6. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY END-USER INDUSTRY

6.1. Overview By End-User Industry
6.2. Historical and Forecast Data Analysis By End-User Industry
6.3. Agriculture Historic and Forecast Sales By Regions
6.4. Chemical Historic and Forecast Sales By Regions
6.5. Pharmaceutical Historic and Forecast Sales By Regions
6.6. Textile Historic and Forecast Sales By Regions
6.7. Food and Beverage Historic and Forecast Sales By Regions
6.8. Others Historic and Forecast Sales By Regions

7. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY ENTERPRISE SIZE

7.1. Overview By Enterprise Size
7.2. Historical and Forecast Data Analysis By Enterprise Size
7.3. Large Enterprises Historic and Forecast Sales By Regions
7.4. Small & Medium Enterprises Historic and Forecast Sales By Regions

8. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY END-USE

8.1. Overview By End-use
8.2. Historical and Forecast Data Analysis By End-use
8.3. Retail Historic and Forecast Sales By Regions
8.4. Media & Entertainment Historic and Forecast Sales By Regions
8.5. Travel Historic and Forecast Sales By Regions
8.6. Automotive Historic and Forecast Sales By Regions
8.7. Healthcare Historic and Forecast Sales By Regions
8.8. IT & Telecom Historic and Forecast Sales By Regions
8.9. BFSI Historic and Forecast Sales By Regions
8.10. Others Historic and Forecast Sales By Regions

9. GLOBAL MOBILE MARKETING MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1 Overview, Historic and Forecast Data Sales Analysis
- 9.3.2 North America By Segment Sales Analysis
- 9.3.3 North America By Country Sales Analysis
- 9.3.4 United States Sales Analysis
- 9.3.5 Canada Sales Analysis
- 9.3.6 Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1 Overview, Historic and Forecast Data Sales Analysis
- 9.4.2 Europe By Segment Sales Analysis
- 9.4.3 Europe By Country Sales Analysis
- 9.4.4 United Kingdom Sales Analysis
- 9.4.5 France Sales Analysis
- 9.4.6 Germany Sales Analysis
- 9.4.7 Italy Sales Analysis
- 9.4.8 Russia Sales Analysis
- 9.4.9 Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1 Overview, Historic and Forecast Data Sales Analysis
- 9.5.2 Asia Pacific By Segment Sales Analysis
- 9.5.3 Asia Pacific By Country Sales Analysis
- 9.5.4 China Sales Analysis
- 9.5.5 India Sales Analysis
- 9.5.6 Japan Sales Analysis
- 9.5.7 South Korea Sales Analysis
- 9.5.8 Australia Sales Analysis
- 9.5.9 South East Asia Sales Analysis
- 9.5.10 Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1 Overview, Historic and Forecast Data Sales Analysis
- 9.6.2 Latin America By Segment Sales Analysis
- 9.6.3 Latin America By Country Sales Analysis
- 9.6.4 Brazil Sales Analysis
- 9.6.5 Argentina Sales Analysis
- 9.6.6 Peru Sales Analysis
- 9.6.7 Chile Sales Analysis
- 9.6.8 Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1 Overview, Historic and Forecast Data Sales Analysis
- 9.7.2 Middle East & Africa By Segment Sales Analysis
- 9.7.3 Middle East & Africa By Country Sales Analysis
- 9.7.4 Saudi Arabia Sales Analysis
- 9.7.5 UAE Sales Analysis
- 9.7.6 Israel Sales Analysis
- 9.7.7 South Africa Sales Analysis
- 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE MOBILE MARKETING COMPANIES

10.1. Mobile Marketing Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11. COMPANY PROFILES OF MOBILE MARKETING INDUSTRY

11.1. Top Companies Market Share Analysis
11.2. Market Concentration Rate
11.3. Amobee Inc.
- 11.3.1 Company Overview
- 11.3.2 Company Revenue
- 11.3.3 Products
- 11.3.4 Recent Developments
11.4. Chartboost Inc.
- 11.4.1 Company Overview
- 11.4.2 Company Revenue
- 11.4.3 Products
- 11.4.4 Recent Developments
11.5. Flurry
- 11.5.1 Company Overview
- 11.5.2 Company Revenue
- 11.5.3 Products
- 11.5.4 Recent Developments
11.6. Google Inc.
- 11.6.1 Company Overview
- 11.6.2 Company Revenue
- 11.6.3 Products
- 11.6.4 Recent Developments
11.7. IBM Corporation
- 11.7.1 Company Overview
- 11.7.2 Company Revenue
- 11.7.3 Products
- 11.7.4 Recent Developments
11.8. InMobi
- 11.8.1 Company Overview
- 11.8.2 Company Revenue
- 11.8.3 Products
- 11.8.4 Recent Developments
11.9. Marketo
- 11.9.1 Company Overview
- 11.9.2 Company Revenue
- 11.9.3 Products
- 11.9.4 Recent Developments
11.10. AppSamurai
- 11.10.1 Company Overview
- 11.10.2 Company Revenue
- 11.10.3 Products
- 11.10.4 Recent Developments
11.11. Oracle
- 11.11.1 Company Overview
- 11.11.2 Company Revenue
- 11.11.3 Products
- 11.11.4 Recent Developments
11.12. Salesforce Inc.
- 11.12.1 Company Overview
- 11.12.2 Company Revenue
- 11.12.3 Products
- 11.12.4 Recent Developments
11.13. SAS Institute Inc
- 11.13.1 Company Overview
- 11.13.2 Company Revenue
- 11.13.3 Products
- 11.13.4 Recent Developments