市场调查报告书
商品编码
1577679
行动行销市场:按组件、通路、组织规模、产业划分 - 2025-2030 年全球预测Mobile Marketing Market by Component (Platform, Services), Channel (Location-based marketing, Mobile app marketing, Mobile Banner Ads), Organization Size, Vertical - Global Forecast 2025-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
2023年行动行销市场规模为128.3亿美元,预计2024年将达到146.3亿美元,复合年增长率为12.14%,2030年将达286.4亿美元。
行动行销是更广泛的数位行销领域中的一个动态部分,专注于使用智慧型手机和平板电脑等行动装置推广产品和服务。行动装置的快速普及和消费者对行动通讯的偏好推动了行动行销的需求,使企业能够透过行动应用程式、简讯、彩信和行动网站等管道吸引受众。它的用途多种多样,涵盖从基于位置的营销和行动搜寻广告到基于应用程式的促销和行动优化内容的一切。最终用途范围遍及零售、金融、娱乐和旅游等行业,这些行业的消费者互动和购买越来越多地发生在行动平台上。
主要市场统计 | |
---|---|
基准年[2023] | 128.3亿美元 |
预测年份 [2024] | 146.3亿美元 |
预测年份 [2030] | 286.4亿美元 |
复合年增长率(%) | 12.14% |
关键的成长要素包括智慧型手机普及率的持续上升、5G 等行动技术的进步以及企业向行动优先策略的转变。机会在于利用资料分析和人工智慧来创建个人化的行销宣传活动,以提高用户参与度并推动转换。抓住这些机会的建议包括投资适合行动装置的设计、利用行动平台上社交媒体的力量以及利用扩增实境来实现身临其境型的客户体验。
儘管行动行销具有潜力,但仍面临隐私问题、广告拦截技术以及跨装置提供一致、高品质体验的挑战等限制。此外,适应快速发展的行动技术和消费行为给负责人带来了重大挑战。创新和研究应专注于开发跨平台解决方案、完善内容传送机制、加强保护用户资料的安全措施。透过优先考虑这些领域,公司可以开拓新的成长途径,并确保他们在竞争格局中保持竞争力。市场分散且参与者众多,因此公司必须透过独特的价值提案和创新来脱颖而出。
市场动态:揭示快速发展的行动行销市场的关键市场洞察
供需的动态相互作用正在改变行动行销市场。透过了解这些不断变化的市场动态,公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险,并了解消费行为及其对製造成本的影响,并更清楚地了解对采购趋势的影响。
波特的五力:驾驭行动行销市场的策略工具
波特五力是了解行动行销市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势,解决弱点并避免潜在的挑战,从而确保更强大的市场地位。
PESTLE分析:了解行动行销市场的外部影响
外部宏观环境因素在塑造行动行销市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素,公司可以更了解潜在的风险和机会。这种分析可以帮助企业预测法规、消费者偏好和经济趋势的变化,并为他们做出积极主动的决策做好准备。
市场占有率分析 了解行动行销市场的竞争状况
行动行销市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势,为供应商提供了製定策略决策所需的洞察力,使他们能够在日益激烈的竞争中占有一席之地。
FPNV定位矩阵行动行销市场供应商绩效评估
FPNV定位矩阵是评估行动行销市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商,从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商,并确定最能满足您的策略目标的合作伙伴和解决方案。
策略分析和建议描绘了行动行销市场的成功之路
行动行销市场的策略分析对于旨在加强其在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标,公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战,利用新的商机并取得长期成功。
1. 市场渗透率:详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。
2. 市场开拓:辨识新兴市场的成长机会,评估现有领域的扩张潜力,并提供未来成长的策略蓝图。
3. 市场多元化:分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。
4. 竞争评估与情报:彻底分析竞争格局,检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。
5. 产品开发与创新:重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。
1.目前的市场规模和未来的成长预测是多少?
2. 哪些产品、区隔市场和地区提供最佳投资机会?
3.塑造市场的主要技术趋势和监管影响是什么?
4.主要厂商的市场占有率和竞争地位如何?
5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么?
The Mobile Marketing Market was valued at USD 12.83 billion in 2023, expected to reach USD 14.63 billion in 2024, and is projected to grow at a CAGR of 12.14%, to USD 28.64 billion by 2030.
Mobile marketing is a dynamic segment within the broader digital marketing arena, defined by its focus on promoting products and services via mobile devices, such as smartphones and tablets. The necessity of mobile marketing arises from the rapid proliferation of mobile device usage and consumer preference for mobile communication, making it imperative for businesses to engage their audience through channels like mobile apps, SMS, MMS, and mobile websites. Its applications are diverse, encompassing everything from location-based marketing and mobile search advertising to app-based promotions and mobile-optimized content. The end-use scope is expanding across industries like retail, finance, entertainment, and travel, where consumer interactions and purchases increasingly occur on mobile platforms.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 12.83 billion |
Estimated Year [2024] | USD 14.63 billion |
Forecast Year [2030] | USD 28.64 billion |
CAGR (%) | 12.14% |
Key growth factors include the continual rise in smartphone penetration, advancements in mobile technology like 5G, and the shift towards mobile-first strategies among businesses. Opportunities lie in leveraging data analytics and artificial intelligence to create personalized marketing campaigns that enhance user engagement and drive conversions. Recommendations to capture these opportunities include investing in mobile-friendly designs, harnessing the power of social media on mobile platforms, and using augmented reality for immersive customer experiences.
Despite its potential, mobile marketing faces limitations like privacy concerns, ad-blocking technologies, and the challenge of delivering consistent and high-quality experiences across varied devices. Moreover, adapting to rapidly evolving mobile technologies and consumer behaviors poses significant challenges for marketers. Innovation and research should focus on developing cross-platform solutions, improving content delivery mechanisms, and enhancing security measures to protect user data. By prioritizing these areas, businesses can tap into new growth avenues and ensure they remain competitive in the mobile marketing landscape. The market is fragmented, with numerous players, making it essential for businesses to differentiate themselves through unique value propositions and innovation.
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Marketing Market
The Mobile Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Mobile Marketing Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Mobile Marketing Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Mobile Marketing Market
A detailed market share analysis in the Mobile Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Marketing Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Marketing Market
A strategic analysis of the Mobile Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Mobile Marketing Market, highlighting leading vendors and their innovative profiles. These include Acoustic, L.P., Adobe Inc., Airship Group, Inc., AppsFlyer Ltd., Attentive Mobile, Inc., Birdeye Inc., Braze, Inc., IMI Mobile Pvt. Ltd., Insider PTE LTD, Iterable, Inc., Leanplum, Listrak, Localytics by Upland Software, Inc., Netcore Cloud Pvt. Ltd., OneSignal, Oracle Corporation, Punchh, Inc., Pyze Inc., Sailthru, Salesforce Inc., SAP SE, Swrve Inc., Text Us Services, Inc., Vibes Media, LLC, and Xtremepush.
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?