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市场调查报告书
商品编码
1356432

行动互动市场报告：2030 年趋势、预测与竞争分析

Mobile Engagement Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

移动参与趋势和预测

预计到 2030 年，全球行动互动市场将达到 883 亿美元，2024 年至 2030 年年复合成长率为 35.0%。该市场的主要促进因素是智慧型手机的普及不断提高以及数位钱包在全球范围内的日益普及。全球行动互动市场前景广阔，银行、金融服务/保险、家电/配件、服装/鞋类/配件、快速消费品和零售/电子商务市场蕴藏商机。

行动互动市场洞察

Lucintel 预测，由于越来越多的广告策略将来自不同供应商的产品和服务带给消费者，推播通知将在预测期内达到最高成长。

零售和电子商务行业将继续成为该市场的最大细分市场。

由于各种线上零售业务的存在，预计亚太地区在预测期内将出现最高成长。

本报告回答了 11 个关键问题：

  • Q.1. 细分市场中最有前途和高成长的机会是什么？
  • Q.2.哪个细分市场将以更快的速度成长？为什么？
  • Q.3.您认为哪些地区未来会出现更快的成长？为什么？
  • Q.4. 影响市场动态的主要要素有哪些？市场的主要挑战和业务风险是什么？
  • Q.5. 这个市场的商业风险和竞争威胁是什么？
  • Q.6.这个市场有哪些新趋势？为什么？
  • Q.7.市场客户需求有何改变？
  • Q.8. 该市场有哪些新发展以及哪些公司处于领先地位？
  • Q.9.这个市场的主要企业有哪些？主要企业采取哪些策略配合措施来发展业务？
  • Q.10. 该市场上的竞争产品有哪些，由于材料或产品替代导致市场占有率下降的威胁有多大？
  • Q.11.过去年度发生了哪些併购事件，对产业产生了哪些影响？

目录

第1章执行摘要

第2章全球行动互动市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 产业促进因素与挑战

第3章2018-2030年市场趋势及预测分析

  • 宏观经济趋势（2018-2023）与预测（2024-2030）
  • 全球行动参与市场趋势（2018-2023）与预测（2024-2030）
  • 全球行动互动市场（按产品划分）
    • 平台
    • 服务
  • 按部署分類的全球行动参与市场
    • 本地
    • 在云端
  • 按解决方案分類的全球行动参与市场
    • 简讯和彩信
    • 推播通知
    • 应用程式内讯息传递
    • 电子邮件
    • 应用程式/网页内容
    • 其他的
  • 按最终用途产业分類的全球行动互动市场
    • BFSI
    • 电器产品及配件
    • 日常消费品
    • 服装、鞋类和配件 (AFA)
    • 零售与电子商务
    • 其他的

第4章2018-2030年分地区市场趋势及预测分析

  • 全球行动互动市场（按地区）
  • 北美行动互动市场
  • 欧洲行动互动市场
  • 亚太地区行动互动市场
  • 其他区域移动参与市场

第5章竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析

第6章成长机会与策略分析

  • 成长机会分析
    • 全球行动参与市场的成长机会（依产品划分）
    • 全球行动参与市场的部署成长机会
    • 按解决方案分類的全球行动参与市场成长机会
    • 按最终用途产业分類的全球行动参与市场成长机会
    • 全球行动互动市场区域成长机会
  • 全球行动互动市场新趋势
  • 战略分析
    • 新产品开发
    • 扩大全球行动互动市场的容量
    • 全球行动互动市场的合併、收购与合资企业
    • 认证和许可

第7章主要企业概况

  • Adobe
  • IBM
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk
简介目录

Mobile Engagement Trends and Forecast

The future of the global mobile engagement market looks promising with opportunities in the banking, financial services and insurance, consumer electronics and accessories, apparel, footwear, and accessories, FMCG, and retail & ecommerce markets. The global mobile engagement market is expected to reach an estimated $88.3 billion by 2030 with a CAGR of 35.0% from 2024 to 2030. The major drivers for this market are increasing penetration of smartphones and growing adoption of digital wallet across the globe.

A more than 150-page report is developed to help in your business decisions.

Mobile Engagement by Segment

The study includes a forecast for the global mobile engagement by offering, deployment, solution, end use industry, and region.

Mobile Engagement Market by Offering [Shipment Analysis by Value from 2018 to 2030]:

  • Platform
  • Services

Mobile Engagement Market by Deployment [Shipment Analysis by Value from 2018 to 2030]:

  • On-Premises
  • On-Cloud

Mobile Engagement Market by Solution [Shipment Analysis by Value from 2018 to 2030]:

  • SMS & MMS
  • Push Notification
  • In-App Messaging
  • E-mail
  • App/Web Content
  • Others

Mobile Engagement Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • BFSI
  • Consumer Electronics and Accessories
  • FMCG
  • Apparel, Footwear, and Accessories (AFA)
  • Retail & Ecommerce
  • Others

Mobile Engagement Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Mobile Engagement Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies mobile engagement companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the mobile engagement companies profiled in this report include-

  • Adobe
  • Ibm
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk

Mobile Engagement Market Insights

Lucintel forecast that push notification is expected to witness highest growth over the forecast period due to increasing advertisement tactics to reach consumers for diverse vendors' goods and services.

Within this market, retail & ecommerce industry will remain the largest segment.

APAC is expected to witness highest growth over the forecast period due to existence of various online retail industries in the region.

Features of the Global Mobile Engagement Market

Market Size Estimates: Mobile engagement market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Mobile engagement market size by various segments, such as by offering, deployment, solution, end use industry, and region. in terms of value ($B).

Regional Analysis: Mobile engagement market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different offering, deployment, solution, end use industry, and region.s for the mobile engagement market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the mobile engagement market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1. What is the mobile engagement market size?

Answer: The global mobile engagement market is expected to reach an estimated $88.3 billion by 2030.

Q.2. What is the growth forecast for mobile engagement market?

Answer: The global mobile engagement market is expected to grow with a CAGR of 35.0% from 2024 to 2030

Q.3. What are the major drivers influencing the growth of the mobile engagement market?

Answer: The major drivers for this market are increasing penetration of smartphones and growing adoption of digital wallet across the globe.

Q.4. What are the major segments for mobile engagement market?

Answer: The future of the global mobile engagement market looks promising with opportunities in the banking, financial services and insurance, consumer electronics and accessories, apparel, footwear, and accessories, FMCG, and retail & ecommerce markets.

Q.5. Who are the key mobile engagement market companies?

Answer: Some of the key mobile engagement companies are as follows:

  • Adobe
  • IBM
  • Key Innovators
  • Appboy
  • Followanalytics
  • Leanplum
  • Oracle
  • Urban Airship
  • Webtrekk

Q.6. Which mobile engagement market segment will be the largest in future?

Answer: Lucintel forecast that push notification is expected to witness highest growth over the forecast period due to increasing advertisement tactics to reach consumers for diverse vendors' goods and services.

Q.7. In mobile engagement market, which region is expected to be the largest in next 5 years?

Answer: APAC is expected to witness highest growth over the forecast period due to existence of various online retail industries in the region.

Q.8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the mobile engagement market by offering (platform and services), deployment (on-premises and on-cloud), solution (SMS & MMS, push notification, in-app messaging, E-mail, app/web content, and others), end use industry (BFSI, consumer electronics and accessories, FMCG, apparel, footwear, and accessories (AFA), retail & ecommerce, others ), and region. (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Mobile Engagement Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Mobile Engagement Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Mobile Engagement Market by Offering
    • 3.3.1: Platform
    • 3.3.2: Services
  • 3.4: Global Mobile Engagement Market by Deployment
    • 3.4.1: On-Premises
    • 3.4.2: On-Cloud
  • 3.5: Global Mobile Engagement Market by Solution
    • 3.5.1: SMS & MMS
    • 3.5.2: Push Notification
    • 3.5.3: In-App Messaging
    • 3.5.4: E-mail
    • 3.5.5: App/Web Content
    • 3.5.6: Others
  • 3.6: Global Mobile Engagement Market by End Use Industry
    • 3.6.1: BFSI
    • 3.6.2: Consumer Electronics and Accessories
    • 3.6.3: FMCG
    • 3.6.4: Apparel, Footwear, and Accessories (AFA)
    • 3.6.5: Retail & Ecommerce
    • 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Mobile Engagement Market by Region
  • 4.2: North American Mobile Engagement Market
    • 4.2.1: North American Mobile Engagement Market by Offering: Platform and Services
    • 4.2.4: North American Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.3: European Mobile Engagement Market
    • 4.3.1: European Mobile Engagement Market by Offering: Platform and Services
    • 4.3.2: European Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.4: APAC Mobile Engagement Market
    • 4.4.1: APAC Mobile Engagement Market by Offering: Platform and Services
    • 4.4.2: APAC Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others
  • 4.5: ROW Mobile Engagement Market
    • 4.5.1: ROW Mobile Engagement Market by Offering: Platform and Services
    • 4.5.2: ROW Mobile Engagement Market by End Use Industry: BFSI, Consumer Electronics and Accessories, FMCG, Apparel, Footwear, and Accessories (AFA), Retail & Ecommerce, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Mobile Engagement Market by Offering
    • 6.1.2: Growth Opportunities for the Global Mobile Engagement Market by Deployment
    • 6.1.3: Growth Opportunities for the Global Mobile Engagement Market by Solution
    • 6.1.4: Growth Opportunities for the Global Mobile Engagement Market by End Use Industry
    • 6.1.5: Growth Opportunities for the Global Mobile Engagement Market Region
  • 6.2: Emerging Trends in the Global Mobile Engagement Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Mobile Engagement Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Mobile Engagement Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Adobe
  • 7.2: IBM
  • 7.3: Key Innovators
  • 7.4: Appboy
  • 7.5: Followanalytics
  • 7.6: Leanplum
  • 7.7: Oracle
  • 7.8: Urban Airship
  • 7.9: Webtrekk