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市场调查报告书
商品编码
1402747
到 2030 年亚太地区 IP 直播设备市场预测 - 区域分析 - 按产品类型和应用Asia Pacific Live IP Broadcasting Equipment Market Forecast to 2030 - Regional Analysis - by Product Type and Application |
亚太地区IP直播设备市场预计将从2022年的3.9246亿美元成长到2030年的13.2718亿美元。预计2022年至2030年CAGR为16.5%。
亚太地区IP直播设备市场IP技术的进步
直播被认为是一种广播形式,其媒体旨在供全球范围内的公众接收。它与其他形式的线上影片观看不同,因为影片檔案在传输给观众之前既不预先录製也不储存。因此,直播为观众和主播之间的即时互动提供了机会。直播通常用于专业体育比赛、会议和网路研讨会演示、社交媒体活动和视讯游戏会话。在过去的几十年里,消费者对更高品质的音讯和视讯的需求迅速推动了对广播设备产品和技术的需求。
随着内容以 4K 和 UHD 格式製作,以类似格式传输以增强观看质量,加速了对 IP 直播製作技术的需求。无论是远端製作、远端协作还是远端操作,广播专业人士都利用 IP 串流技术进行即时协作。 2022 年1 月,美乐威推出了新颖的Ultra Encode 系列通用直播媒体编码器,提供H.265、H.264 和NDI|HX 编码,并为广泛的专业应用、直播、远端贡献提供多协议支持。基于 IP 的製作和 AV-over-IP。此外,在NEP Group的2022年IBC Show亮相上,它推出了TFC Flow,这是一款功能强大且易于使用的基于IP的「DIVA」工具。 TFC Flow 在统一的现场活动网路中提供对讲、资料以及音讯和视讯讯号流的完全控制。它由 NEP 独有的多用途控制网路平台 Total Facility Control (TFC) 提供支援。 TFC Flow 具有 IP/2110 的功能和可扩展性,同时消除了随之而来的复杂性,使网路配置快速、简单且安全。因此,IP技术的不断进步正在推动亚太地区IP直播设备市场的成长。
亚太地区IP直播设备市场概况
亚太地区 (APAC) 的直播 IP 广播设备市场细分为澳洲、印度、中国、日本、韩国和亚太地区其他地区。亚太地区人口众多,数位经济不断发展,网路普及率大幅上升,推动了该地区的资料消费总量。据 GSM 协会称,IT 产业在改善全球连结方面发挥了重要作用。 2021年,全球网路使用者数量达到42亿人。亚太地区的使用者比例预计将从 2021 年的 59% 上升到 2025 年的 62%。网路普及率的飙升与网路使用量的增加直接相关。此外,5G 网路的推出预计将透过实现更快的资料速度、更低的延迟和更高的资料设备密度来促进互联网的使用。根据GSM 协会的数据,亚太地区的5G 用户数量预计将从2021 年的8% 攀升至2025 年的25%。因此,网路普及率和5G 在广播领域的推出有助于广播市场参与者提供无缝直播提供消费者视讯/音讯品质的内容。随着上网人数的激增,线上内容和直播的需求也随之增加。这鼓励广播公司使用扩大机和发射机等各种设备来吸引更多消费者并推动其业务发展,从而促进了现场 IP 广播设备的采用。
根据世界足球高峰会(WFS)网站的讯息,视讯品质的提升、云端技术和全球网路消费是支撑亚太地区广播格局和切换 OTT 串流服务的主要因素。足球运动在印度和中国等亚太国家的迅速普及导致这些国家的广播频道不断增长。据 BB Media 称,亚太地区体育直播内容的观众数量最多,其中足球赛事的收视率最高。因此,观看体育赛事直播(尤其是足球比赛)的日益普及,使该地区的广播业受益,从而刺激了亚太地区的直播 IP 广播设备市场。
亚太地区IP直播设备市场收入及2030年预测(百万美元)
亚太地区IP直播设备市场细分
亚太地区 IP 直播设备市场按产品类型、应用和国家/地区进行细分。
根据产品类型,亚太地区IP直播设备市场分为路由器和交换器、发射器和间隙填充器、编码器和转换器、视讯伺服器、天线、放大器、调製器和中继器等。 2022年,路由器和交换器领域在亚太地区IP直播设备市场中占据最大份额。
根据应用,亚太地区IP直播设备市场分为广播製作中心、广播体育场和室外转播车。 2022 年,广播製作中心细分市场在亚太地区 IP 直播设备市场中占据最大份额。
依国家/地区划分,亚太地区IP直播设备市场分为中国、日本、韩国、印度、澳洲和亚太地区其他地区。 2022年,中国主导亚太IP直播设备市场。
AJA Video Systems Inc、Imagine Communications、Harmonic Inc、Grass Valley Canada、Sony Group Corp、ROSS VIDEO LTD、EVS Broadcast Equipment SA、Evertz Technologies Ltd、Cisco Systems Inc 和 Belden Inc 是亚太地区营运的一些领先公司IP直播设备市场。
The Asia Pacific live IP broadcasting equipment market is expected to grow from US$ 392.46 million in 2022 to US$ 1,327.18 million by 2030. It is estimated to grow at a CAGR of 16.5% from 2022 to 2030.
Advancements in IP Technology in Asia Pacific Live IP Broadcasting Equipment Market
Live streaming is considered a form of broadcasting, with media intended for reception by the general public on a worldwide scale. It varies from other forms of online video viewing because video files are neither prerecorded nor stored before being transmitted to audiences. Thus, live streaming provides opportunities for a real-time interface between audience members and streamers. Live streaming is commonly used for professional sports games, conference and webinar presentations, social media events, and video gaming sessions. Over the last few decades, consumers' demand for better-quality audio and video has rapidly propelled the need for broadcast equipment products and technology.
With content produced in 4K and UHD formats, transmission in a similar format for enhanced viewing quality has accelerated the demand for IP live-production technology. Whether for remote production, remote collaboration, or remote operation, broadcast professionals leverage IP streaming technology to collaborate in real time. In January 2022, Magewell launched its novel Ultra Encode family of universal live media encoders, providing H.265, H.264, and NDI|HX encoding with multi-protocol support for an extensive range of professional applications, live streaming, remote contribution to IP-based production, and AV-over-IP. Further, at NEP Group's 2022 IBC Show appearance, it launched TFC Flow, a powerful and easy-to-use IP-based "DIVA" tool. TFC Flow offers complete control of intercom, data, and audio and video signal flow within a unified live event network. It is powered by NEP's exclusive, multipurpose control web-based platform, Total Facility Control (TFC). TFC Flow has the power and scalability of IP/2110 while removing the complexity that comes along with it, making network configuration fast, easy, and secure. Therefore, growing advancement in IP technology is fueling the Asia Pacific live IP broadcasting equipment market growth.
Asia Pacific Live IP Broadcasting Equipment Market Overview
The live IP broadcasting equipment market in Asia Pacific (APAC) is sub segmented into Australia, India, China, Japan, South Korea, and the Rest of APAC. With a large population and growing digital economy, APAC has witnessed a significant rise in internet penetration rates, which bolsters total data consumption in the region. According to GSM Association, the IT industry has been instrumental in improving connectivity across the world. In 2021, the number of internet users reached 4.2 billion globally. The percentage of subscribers in APAC is projected to rise from 59% in 2021 to up to 62% by 2025. An upsurge in the penetration of the internet is directly linked to increasing internet usage. Moreover, the rollout of 5G networks is expected to boost internet usage by enabling faster data speed, lower latency, and higher data device density. According to GSM Association, the count of 5G users in APAC is projected to climb up from 8% in 2021 to increase up to 25% by 2025. Therefore, the internet penetration and 5G rollout in broadcasting help the broadcasting market players to deliver seamless live video/audio quality content to their consumers. The demand for online content and live streaming has increased with the spike in the number of people gaining access to the Internet. This encourages broadcasters to use various equipment such as amplifiers and transmitters to reach more consumers and fuel their businesses, which fosters live IP broadcasting equipment adoption.
According to information on the World Football Summit (WFS) website-increased video quality, cloud technologies, and global Internet consumption are the major factors bolstering the broadcasting landscape and switching over-the-top (OTT) streaming services in APAC. The burgeoning popularity of football in APAC countries such as India and China are leading to the growing broadcasting channels in these countries. According to BB Media, APAC has the highest number of viewers of live sports content, with football gathering the most viewership. Thus, the rising popularity of watching live sports, especially football, is benefitting the broadcasting industry in the region, which catalyzes the live IP broadcasting equipment market in APAC.
Asia Pacific Live IP broadcasting equipment Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Live IP Broadcasting Equipment Market Segmentation
The Asia Pacific live IP broadcasting equipment market is segmented into product type, application, and country.
Based on product type, the Asia Pacific live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held the largest share of the Asia Pacific live IP broadcasting equipment market in 2022.
Based on application, the Asia Pacific live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held largest share of the Asia Pacific live IP broadcasting equipment market in 2022.
Based on country, the Asia Pacific live IP broadcasting equipment market is segmented into the China, Japan, South Korea, India, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific live IP broadcasting equipment market in 2022.
AJA Video Systems Inc, Imagine Communications, Harmonic Inc, Grass Valley Canada, Sony Group Corp, ROSS VIDEO LTD, EVS Broadcast Equipment SA, Evertz Technologies Ltd, Cisco Systems Inc, and Belden Inc are some of the leading companies operating in the Asia Pacific live IP broadcasting equipment market.